Episode 13
Why Twitch is a treat for brands like Hershey
Ad Age Marketer's Brief · Ad Age's Jessica Wohl
June 4, 201927m 1s
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Show Notes
Charlie Chappell, Hershey Co.'s head of media, chats about the company's decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.