Episode 28
Sports in focus at Zenni
Ad Age Marketer's Brief · Ad Age's Jessica Wohl
September 18, 201923m 25s
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Show Notes
Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.