Episode 1
Marketer's Brief: Kraft Heinz
Ad Age Marketer's Brief · Ad Age - Host E. J. Schultz
March 25, 201924m 17s
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Show Notes
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.