Episode 3
Marketer's Brief: Electrify America
Ad Age Marketer's Brief · Ad Age's E.J. Schultz
March 25, 201929m 24s
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Show Notes
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.