Episode 349
How AI is reshaping TV advertising, with MNTN's Mark Douglas
Ad Age Marketer's Brief · Ad Age
February 25, 202619m 36s
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Show Notes
TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN, joins Brandon Doerrer on the Marketer's Brief podcast to discuss AI in TV, misconceptions that first-time TV advertisers often have and how MNTN's AI tools have been a benefit for their business. He also offers advice for navigating the changing landscape.