Episode 24
DraftKings bets big on first-ever in-house campaign as NFL season looms
Ad Age Marketer's Brief · Ad Age's George P. Slefo
August 21, 201920m 24s
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Show Notes
Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. "This is our Black Friday," Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house "to keep up with the speed of our sports content – whether that's the latest trade, injury or odds line changing."