Episode 35
Data-driven tourism marketing
Ad Age Marketer's Brief · Ad Age's E. J. Schultz
November 6, 201925m 42s
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Show Notes
Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.