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Curly fry attitude
Episode 39

Curly fry attitude

Ad Age Marketer's Brief · Ad Age's Jessica Wohl

December 4, 201927m 22s

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Show Notes

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand's recent efforts and plans for 2020 on Marketer's Brief.