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How our SaaS company approaches marketing and promotion
Episode 72

How our SaaS company approaches marketing and promotion

Above Board

May 8, 202328m 56sExplicit

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Show Notes

Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.

Topics

startupsaasfoundersethicsentrepreneurshipentrepreneur