A Well-Designed Business® | Interior Design Business Podcast

You may have heard of a show called “Devine Design”, right? Well, today we have the star of Devine Design on the show! Candice Olson started out in commercial design and then worked her way into residential design and then into her tv shows. She is going to share her work experiences with us and her collaboration with Kravet Inc.! Show Notes: How did Candice become “Candice Olson”? When did she decide the show had to come to an end? Who is Chico? How did you get on the show? How does she decide to do another collection? What is the labor of work when doing a collection? Let’s talk window design collections! Get the rest of the show notes from our resource center.

Kim Kuhteubl graces our show today. She is an award-winning film producer, author, actor, and member of the Producer's Guild of America. Since 1999, she has been producing stories and shows about interior design and real estate development in various media format such as print, television, and on digital platforms. She is the founder of Me by Design, a firm that specializes in branding and visibility for interior designers and the design trade. Me By Design is an idea boutique for the home goods /homeware industry. The business objectives include how to boost the brand value, visibility and audience engagement of boutique interior design firms and legacy design brands with a range of cross-platform, data-driven tools. Methods and techniques include digital storytelling, influencer, and social media marketing as well as bespoke video. Kim also serves on the Board of Advisors for Thrive GPO, a group purchasing organization and procurement service providing nonprofit organizations with access to better pricing for common goods and services. She has just recently published her book Branding + Interior Design. Listen to the podcast to get the details of the following: Show Notes All the various related industries that Kim has participated in Her grandfather was a major influence in her life and business Find out the secret to her overwhelming success. It’s something intrinsic At the start of her career, she was earning awards but she had very little income Her work values and attitude How creativity can serve people. The work of creative professionals has value which needs to be purchased and paid for. You can get the rest of the show notes and resources from our resource center: http://windowworks-nj.com

We have a special treat today! We have Jim Palmer, “the dream business coach”! Jim is an author, marketing and business building expert and in-demand coach. He is going to be talking with us in particular about something that we all struggle with as business owners: How do we get more business? Show Notes: • How do you attract more clients? • What sort of things can entrepreneurs do to attract business? • What was his turning point? • What can you do get over your fears? • Don’t become an also! • Newsletter versus an email • What is the most important number to know? See the rest of the show notes at our resource center: http://windowworks-nj.com

Just in time for school, we have Ellen Fisher, the dean of New York School of Interior Design! We are going to talk about the creating of designers and piggy-back off of the discussions from the past couple of weeks on how to make the experience for either an in college intern or a new graduate. Ellen Fisher has been with New York School of Interior Design since 1999, beginning her career at the College as a member of the faculty, and later becoming lower division area coordinator, associate vice president for academic affairs, and ultimately, vice president of academic affairs and dean in 2012. Fisher is a New York State certified interior designer, with graduate degrees in teaching with technology, and architectural studies. Read the full show notes at our resource center: Website http://windowworks-nj.com Please join our social media: Instagram Facebook Twitter

Nick May is with us today from The Chaise Lounge Podcast! Nick is the very first podcaster to devote the entire platform to the business of interior design. He is truly the trailblazer of our industry. He has been helping you with your business since 2014! Today we are going to learn more about the voice behind The Chaise Lounge. Show Notes: What is his business model? When did he start painting? When should you move more people in? Where is the marketing magic done? How did he get into podcasting? What two ways does his business work with designers? What kind of opportunities does his business offer? What is IDI? Go do Facebook live! Get the rest from our resource center: http://windowworks-nj.com

It’s another power talk Friday! Today we have Stacey Brown Randall. She is a business growth acceleration specialist! Stacey’s mission is to help small businesses and solopreneours make more money and find more time. She is a certified productivity coach, an adjunct professor and she has her masters in organization communication. Today we are going to talk about the topic of taking control of your business. Show Notes: What three segments does Stacey’s business focus on? How does this power talk piggyback last power talk Friday? What is the four quad system? How do you get true freedom from your business? What is “identifying the bullseye”? Write your processes down!!! Find someone that can hold you accountable! You can read the rest of the show notes at our resource center: http://windowworks-nj.com

Today we have Chad James with us from Chad James Group. Chad has a very thoughtful way of setting up his business. He considers his firm an educational firm and has the roles divided up into very specific categories. He identifies people as interns, apprentice, junior designer, design assistant and Chad himself. He is going to discuss with you ways to duplicate the systems he uses to manage his team with these categories. Show Notes: How did Chad come to use the systems he uses? What does he look for in an intern? How does he handle his hire process? Does each new person have to start at intern and work their way up? Take the initiative! How does he handle his staff day to day? Check out the rest from our resource center: http://windowworks-nj.com

Today on the show we are in for a real treat! Alan Tanksley has a “royalty” background in interior design and has his own successful firm: Alan Tanksley, Inc. We are going to talk about his “royalty” background and how space you work in can make a difference. Show Notes: Was Mark Hampton his first job? What has he learned working for different designers? How has his design changed? What advice would he give to someone starting out? How does the space he works in inspire him? How did he design his space? Make sure your team “fits” together! See the rest of the resources here: http://windowworks-nj.com

On this week’s power talk Friday I have a returning expert: Kae Whitaker of Kae Whitaker Solutions! When Kae was on the show before she shared with us a case study with a particular interior designer that she helped turn her business around in three months-Farrha Hyman. Today she is going to talk with us how to hire the people you need. Show Notes: How do you decide how many people to have? Where should you look for people? What college student majors is a good pick? How do you increase workflow? Make good relationships with coordinators! What does the interview process look like? Paid employees versus intern When is the best time to find an intern? What are the six things that have to be in place for an intern? See the rest of the resources here: http://windowworks-nj.com

We have Natalie Reddell for this Well-Designed Business podcast episode. She is an interior designer, lifestyle blogger, and founder of Commander in Chic Design firm. Natalie began her career as a designer at the age of 4 , when she began collecting toothpaste tube tops as buffet lamp lampshades for her dollhouse. When she's not working, she can be found at home with her 17-year old son, Schuyler, and Scarlett O'Hara (their Cavalier King Charles Spaniel). Natalie received her undergraduate degree in interior design from Florida State University. She also studied the history of architecture & design at Parsons University, Paris, France. She has been in the industry for more than 16 years & has experience in kitchen & bathroom design,home staging, historic-restoration, commercial design & buying for a large furniture company. Her work now is mostly high-end residential design. She has clients in Florida, Georgia, Virginia, the Carolinas, Montana, Colorado, Panama and the Bahamas. For the rest of the show notes, please visit: http://windowworks-nj.com

We have Laura Umansky from Laura U! This is a special interview for me because I love to meet the people you look up to in the design world. We love to see them create beautiful interiors but also big business platforms for themselves. Today we are going to talk to Laura about this. Laura founded her business Laura U in 2006 and personalized customer service is paramount. Show Notes: What was her work experience before going out on her own? Was there a business plan? What’s it like working with her husband? How did she establish the minimum of rooms she will do in a project? What are the processes her business uses? How is destination design different? What are the biggest challenges in destination design? For the rest of the resources, please visit http://windowworks-nj.com Website: http://windowworks-nj.com Instagram: http://instagram.com/windowworks Facebook: https://www.facebook.com/windowworksnj Twitter: https://twitter.com/WindowWorks_NJ

Welcome to another power talk Friday! I have Tim Templeton with us today. Tim is the author of a referral of a lifetime in the Ken Blanchard series. Ken is a veteran executive entrepreneur, consultant, international best-selling author, speaker and lifelong learner. Tim and I are going to be talking about referrals. We will discuss how to get them, how to access them, how to ask for them and how to maximize them. I know from personal experience that this is something that entrepreneur’s struggle with. Show Notes: What is the importance of referrals? What is Tim’s philosophy? How did Tim meet Ken Blanchard? Is there an art to getting referrals? What process should you use to get a referral? How should you go about rebuilding a relationship? All referrals are not treated equally! What is a perfect client avatar? Resources: Tim’s Website: consultinggold.com The Recognized Authority Always Positive in Your Business The Entrepreneur’s Handbook Vince Siciliano The Tipping Point Mark Levy www.thereferralbook.com The Referral of a Lifetime Guide Book www.thereferralofalifetime.com

Welcome back! Today we have Lori Sawaya! Lori has been in the business of color for over 20 years. She has a background working with print, architecture paint, and color. Her experience and knowledge enable her to make complex color concepts easy for everyone to understand. Today we are going to talk about color, what you should keep in mind when picking a color and new tools you can use when it comes to color. Show Notes: What is her opinion about color? What is spectral data? What is colorimetry? What are the most common color mistakes? Why is light so important? Have any mistakes been made? Be professional as you can! What new tools can be used? For the rest of the show notes and resources please visit: http://windowworks-nj.com

Hi! Welcome to another episode of A Well-Designed Business! Today is the actual 6- month anniversary of the podcast and I thought I would do a solo show and reflect on The Things I Learned From A Well-Designed Business. And then I am going to share with you, my Top 10 favorite podcasts. Now these are by no means the only things learned in these last 6 months and they are not even necessarily the absolute most important. And as a matter of fact, I have specifically not included the coaches and consultants on this list. Every one of the consultants I have had on has shared extremely valuable advice, but it is straightforward and easy to grasp listening to their interviews. Today I am concentrating on regular designers like you who have discovered something, implemented something and are by doing it have made improvements to their businesses. So are you ready? Sandra Funk Levy- The Importance of Systems for a Profitable Interior Design Business ; Episode # 2. Sandra is all about the systems, systems, systems. You need to get your systems locked down from hello through goodbye when the project is complete. That's just what Sandra Funk Levy has done at House of Funk. She has implemented very specific daily, weekly, monthly and yearly systems and goals. She urges us to create processes because she knows 1st hand when you use them consistently you will improve your businesses bottom line. Link: http://windowworks-nj.com/sandra/ Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching; Episode #55. Rachel acts as if 1000 eyeballs are on our on you because one day they will be. Rachel implores soloprenuers to do 2 things- handle your image and everything connected to it in the most professional way as if you were a big firm that everyone is watching but also and as important to run your firm as if you were a big guy. Respect your own work hours, implement systems that even if only you are using them will serve you one day when you have employees.Link: http://windowworks-nj.com/rachel/ Stephen Cooper episode # 31 Develop strong personal relationships with your vendors (The Value of a Trusted Vendor ) When you invite ethical vendors into the design process with your clients you have more productive meetings. The expert can in the moment make suggestions, which enhance your vision for the project. And a reliable vendor in the meeting can prevent you from spending hours designing concepts that cannot be executed. Link: http://windowworks-nj.com/steven/ Susan Brunstrum -Practical Advice for Project Management, episode #36. Susan ends every client project with a three- step process. She sits down with her financial manager and they evaluate the project and runs a profit analysis- looking for errors and ways to be more profitable next time. She has a meeting with our entire staff evaluating the efficiency of the process for that particular project and they discuss what went right what went wrong how can they improve the next time. Lastly, she invites every single client out for lunch or dinner at the completion of the project to get their feedback and to say thank you to them for their business. Link: http://windowworks-nj.com/susanb/ Farrha Hyman Success Story- How I Re-Designed my 15 Year Old Firm, Episode #43. Even a 15-year-old firm can turn around with the help of the right business coach and the biggest Takeaway from Sarah that you have to follow the advice of that business coach even when it pushes you out of your box. Link: http://windowworks-nj.com/farrha/ Erica Ward Identifying Your Transferrable Skills (Getting real and evaluating yourself and what you bring to the table) episode # 6. Identify what are your transferable skills and hire opposite those skills. Barbara Viteri talked about the same type of thing and they both encourage you making a lists of: the things you’re good at the things you know how to do the things you like to do the thing you’re not good at the things you don’t know how to do the things you don’t like to do then with the list that’s opposite of yours, you arrive at the qualifications that you’re looking for in your first hire. Link: http://windowworks-nj.com/06-identifying-your-transferrable-skills-with-erika-ward/ 7. Nancy Ganzekufer- Niche is Riche, Broad is Broke. Episode 15. Countless examples, Cheryl Janis specializing in boutique healthcare spaces, Terri Lind Davis with her art and boomer focused design, Heather McManus with her video series and her book, I could go on…all of these designers and many more have created a niche so that they can stand apart from any other designer a prospective client might be contemplating. Andrew Joseph from Andrew Joseph PR said to us- discover what is your “you”, what is your essence, what makes you different from the others. Link: http://windowworks-nj.com/nancy/ James Swan Meet the Man Behind The Million Dollar Decorating Podcast; Episode # 49 research and investigate first if the dream the desire you have for your firm is actual

It’s power talk Friday! Krista Coupar is with us again! Today she is to talk with us about work-life balance. The key questions we need to ask ourselves to arrive at this perfect equation. Show Notes: Are hours wanting to work and amount of money wanting to make realistic? How do you make more money working less hours? Math vs finance Why is it so important to simplify? Why is it important to understand the seasons in interior design? For the rest of the Show notes, please visit: http://windowworks-nj.com

Guess what? This is our six month anniversary! I have two very special shows for you this week. The first show we are going to meet one of the masterminds behind the fabulous curatedkravet.com platform. Curatedkravet.com is celebrating a few milestones of its own. This spring marked the one year anniversary of the hugely successful curatedkravet.com! Our special guest today is Will Hunt Lewis, Senior Director of Merchandising of curatedkravet.com! In this position, he oversees all business done with merchandising and product development for all product category. Today Will Hunt and I are going to talk all curatedkravet.com from quality, delivering times, to the designers that curate the rooms. Will Hunt's previous experience includes One Kings Lane as Buyer of Furniture, and Jonathan Adler where he oversaw all aspects of merchandise planning for all distribution channels. Prior to moving to New York, he owned his own home furnishings and gift retail store in Mississippi. For the rest of the Show notes, please visit our website: Website: http://windowworks-nj.com If you haven't subscribed yet, please visit our social media at: Instagram: http://instagram.com/windowworks Facebook: https://www.facebook.com/windowworksnj Twitter: https://twitter.com/WindowWorks_NJ

Maria Killam is the founder and CEO of Understanding Undertones of Colour. She's a decorator, author, speaker and internationally sought-after Colour Expert. Transform the way you see color at http://www.mariakillam.com Maria's has 5 Fall Specify Colour with Confidence™ workshops scheduled, get all the information about what they include and upcoming dates here. If you want to learn Maria's system of Understanding Undertones and finally get your paint colours and finishes right, go here. Maria's second ebook White is Complicated: A Decorator's Guide to Choosing the Right White takes the mystery out of the thousands of whites available and you end up with the 5 useful whites that you'll use every time you need to specify a white for trim, cabinets, woodwork and walls. Choosing exterior colour this season? Maria's How to Choose Exterior Colours with Confidence 60-minute webinar will give you a step-by-step process and includes Maria's go-to exterior colours. For more expert tips, visit: http://windowworks-nj.com Join us on: Instagram: http://instagram.com/windowworks Facebook: https://www.facebook.com/windowworksnj Twitter: https://twitter.com/WindowWorks_NJ

Welcome to another Power Talk Friday! My guest today is Alice Seale, who has over 30 years entrepreneurial experience as a realtor in the retail design industry. She is the founder of Seale Realty Advisors in the Dallas area. Alice has co-authored the book, Winning Ways in Real Estate. She has great advice for entrepreneurs. Join us! What you’ll hear in this episode: Alice’s path to real estate in retail design What to look for in a realtor How a design center is born and developed The mix of wholesale and retail How Alice spots the trends in “pop-up” design centers Rent or buy? How do you decide? Alice tells you what questions to ask up front HVAC—why you MUST pay attention! Watch expenses on taxes and insurance! Consider leasing with an option Ask for any accommodations up front Find a realtor who has YOUR best interests in mind Why renting is a good option to start out in business Know what’s going on in your city and its development How to know when it’s the RIGHT time to purchase How to ask your landlord to “put some skin in the game” Make a wish list of renovations and negotiate adding value to the property Establish financial relationships early: Be a PERSON at the bank and not just an account number! Consider obtaining a letter of credit instead of paying a large security deposit Why Alice recommends that you have a female banker Get all the details from Alice here: http://windowworks-nj.com/alice-seale

Hi, welcome to another episode of A Well-Designed Business! If you are a loyal listener—thank you for tuning in again! And whether you are new or returning, please go over to our Facebook page and like us there so you can be a part of the conversation, to be in the know about all things A Well-Designed Business podcast and Window Works. Find us at www.facebook.com/windowworksnj So on the show today you will meet Terri Lind Davis from Tampa Florida. Terri has 30+ year career in interior design and today we discuss the path her business has taken. From the beginning right out of college to today where she is revitalizing her business with a return to one of her passions and talents, painting. It’s sort of a memory lane conversation but see if you can identify the 2 major things in her career that have created and sustained a pipeline of clients for her in 2 Florida cities over 30+ years… So stay put, I’m going to tell you about Kravet Inc, our show sponsor and then we’ll meet Terri. So what were Terri’s 2 pipeline builders? They were the position at the high-end furniture store and the years associated with the luxury homebuilder. Both of these not only brought in clients in real time, they both resulted in repeat business with these clients and referrals from those clients year after year, long after she left the store and after the builder retired. And you know what I’m thinking? While Terri didn’t necessarily strategically plan her 2 pipeline builders, you certainly could. If you are starting out, could you work part-time at a luxury furniture showroom or a kitchen showroom, a tile showroom? Somewhere you could meet a new stream of potential clients? Of course you would be up front and discuss policies with the owner but as Terri said, it is good for them too…you can agree to bring any purchases of their product line back to the store…win-win for both of you. Or another avenue is to reach out to builders and realtors…And don’t just send a card or a packet…make a meeting, explain you want to develop a long-term relationship with them that brings value to their clients. Explain that they can proudly tell their clients they are associated with a talented, trusted interior designer to help them with their new home purchase. Paint the picture for the builder or realtor so they can see the relationship and how all 3 parties involved- you, them and the client are enhanced by their suggestion to use your services… Do either of these sound like something you could do? I’d love know if you do one or the other. Go to our Facebook page and tell about what you did and how it went. If you hit a roadblock, let me know that too, maybe I can help you through it. Terri had a few more words of wisdom earned over her career so go over to www.windowworks-nj.com/terri-davis for your free pdf of The Things I Learned From Terri Davis. Remember to follow me on Instagram, Twitter, FB and let me know when you use the lessons from our talented guests. Have a great day!

Today I would like to introduce, dare I say my first fan: Rachel Moriarty! She has been so supportive from the beginning on social media. I would like to give her a huge THANK YOU! One of the conversations that we had on social media about more episodes with solo entrepreneur shops and firms. It’s nice to show appreciation for the big influencers on the show. We can see where a business can go. But we need to take the time to also have good conversations with people who run fabulous businesses all by themselves. Show Notes: What was Rachel’s motivation to talk about solo entrepreneurs? What is a creative entrepreneur mindset? What kind of systems and programs does she use? What is a “work jam”? What is her design process? Why “Go Red for Women”? Who does her photography? Look vs feel in a room What advice does she have for new entrepreneurs? Please visit http://windowworks-nj.com for the full episode and show notes.

Diane Gardner is a tax coach and the author of Why Didn't My CPA Tell Me That? and Stop Overpaying Your Taxes. You are going to be blown away today by the information Diane shares. She saves her clients thousands of dollars in taxes with every consultation. Many times we look backward in dealing with our taxes, and a tax coach looks at the future and plans it exactly how you want to be. In this episode you will learn: What is a tax coach and why do you need one How you can plan where your tax liability be Why your accountant isn't your tax coach Why tax filing is different than tax planning How your legal entity can make you pay less in taxes Why it's almost a guarantee that you are paying too much in taxes Resources: Website: http://www.adeptbusiness.biz/index.php Book: Stop Overpaying Your Taxes

Today we are going to talk about going to market with Deb Barrett! She specializes in a niche for attending the different furniture and accessory markets: High Point and different markets around the world. Now she is specializing in bringing groups to these markets so that they have the best experience at market as opposed to walking in circles and not knowing where to go. Today we are very lucky because high point is about two and a half months away! This is a great time to listen to Deb with her expertise and knowledge on how to make the best of attending markets in general but we are going to be talking about High Point because it’s coming up soon. Show Notes: Why should people attend High Point? What is High Point? How do you know if you should go to High Point? How should you go about pre-planning? How is High Point divided? What advantages come with registering? Why would designers want to think about expanding internationally? Be up to date on business etiquette For more details on this episode, please go to: http://windowworks-nj.com

LuAnn Nigara is an award winning window treatment authority, author, and host of the 5 star-rated podcast, A Well-Designed Business, which serves the design industry as an overall business dynamo. Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband, and cousin, purchased a franchise of the Florida based, full service window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia, to the Hamptons to Connecticut and became the leading showroom in gross sales of the more than 120 stores Window Works stores around the country. “I have always been fascinated by sales and the components of a sale,” explains LuAnn, who brings an unmatched passion and expertise to the business of window design. “At ten years old my Aunt gave me the book, The Greatest Salesman in the World by Og Mandino and I quickly looked for every book like it. That was the beginning of what became my obsession with the art and skill of the sale.” Soon after running Window Works leading franchise, LuAnn thought of something no one else had: Why not work directly with interior designers? “Back then I thumbed through the phonebook,” laughs LuAnn who recalls cold calling designers and asking them to partner with her. Today, she counts Sussan Lari Architects, Alexandra Angle Interiors in Los Angeles, Anyon Designs (San Francisco), House of Funk in NJ, Pembrooke & Ives and Charles Pavarini as clients. After more than thirty years of designing, creating and installing window treatments for the most discerning clients, LuAnn is now recognized as a leading voice in the business of design. In addition to speaking at the American Society of Interior Designers (ASID-NJ) and the world-renown Hunter Douglas conference, she is regularly called on by Design NJ as a resource. She’s been featured in Design NJ and appeared on House Smarts TV. In 2012, LuAnn authored the e-book, 10 Things to Know About Window Treatments and was featured in Big Bold Business Women of NJ. In the summer of 2015, LuAnn was searching for radio shows that spoke of her interest in the business of design--and found nothing. That was her “Ah Ha! Moment” and she decided to start a podcast. Today, she hosts a weekly 60-minute podcast ‘A Well-Designed Business.’ The twice weekly Internet show features in depth conversations with industry professionals on just about every subject on the business of interior design, from “Branding for Designers” “How to Get PR,” and How to Structure your Fees. LuAnn lives in New Jersey with her husband. After more than three decades in business, she has no plans to stop any time soon. Learn more about Luann and her work here: http://windowworks-nj.com Connect with her on Facebook: http://www.facebook.com/windowworksnj

Welcome back to another Power Talk Friday! I’m happy to let you know that we have David Duncan Livingston with us today! He is a professional photographer from the San Francisco Bay area. He has worked in over 40 states and 4 provinces! His particular skill, in addition to his photography, is that he works with interior designers as a producer, art director, and stylist when doing professional photography for you and your projects. He really works with you to get to the story that you are trying to produce with each project. I have to tell you that once you look at his website you will see that he does exactly what he says he does. For this power talk Friday David and I have to decided to talk about Houzz and we are going to pick his brain on how each of us can maximize our Houzz platform. Show Notes: What happens in the initial phase? How do you decide what kinds of pictures to post on Houzz? Is there such a thing as putting too much on your profile? How do you organize an idea book? Why is it important to keyword your photos? What are some tips for iPhone users? Learn more at: http://windowworks-nj.com/david

Today we have a treat because Veronica Solomon is a rock star powerhouse woman in interior design. I came across Veronica and I thought she is a smart lady, she has some great things to share and always seems to have good advice. Then I browsed her website. I had to be picked up off the floor. Once I was off the floor I probably spent as much time on her website as I have on other designers’ in the past 8 or 9 months that I have been interviewing. She has so much information and it's put out there so organized, clear, and user-friendly; and talks to the consumer. Today she is going to share with us how and why she decided to organize her website. Show Notes: What is a “how we work” page? Be up front! How does having the price figures on her website help her with business? Who created her website? How does “wix” work? What is her plan for the fall? What are some of her future goals? How did she grow her group? Are live videos the future? Read the entire show notes and access resources at: http://windowworks-nj.com/veronica/

On the show today we have James Swan! James is the host of the podcast Million Dollar Decorator. This is in addition to his illustrious career as an interior designer. Being the host of this podcast and speaking with James about being guests on each other’s podcasts I really started doing research on him. I am very impressed at what a high level accomplished interior designer he is. Let’s be honest there are interior designers who make it big in their hometown and have a good 25 to 30-year career. But then you have interior designers that do things in a high level way and that is James! And this is what we are going to talk about today. Show Notes: What’s the scoop on his career background? Delegate! What are some things to think about when starting a business? Why is training so important? What’s in his book? Will there be another book? How did he end up in Maine? To learn more about James Swan, please visit http://windowworks-nj.com/james

Welcome back to Power talk Friday! I am pleased to have Fred Berns back with us! If you remember he was on the show a couple of months ago and he discussed how to create a killer bio. I am aware that you all love his show so much that Fred and I have been talking about him coming back on the show. So he is here today! If you have not heard his episode you should go back and listen to it! It has a lot of terrific information in it. If you did miss his show Fred is a coach who trains professional designers worldwide on how to promote themselves and how to more effectively and dramatically increase their sales. I have to say what he says he is going to do he is going to do. Today he is going to tell us the keys to a killer website. Show Notes: What are interior designers doing wrong on their websites? What elements should be on the homepage? “Four seconds and two clicks” Why do you need more than images? How can you make it easier to navigate your website? What should you avoid? Why should you “think links”? You can read the full show notes and access all the resources at www.windowworks-nj.com

Gail Davis has a very interesting past that would be very helpful to her colleagues. Interior design is her second career. Her first career was in fashion. When you hear her story about her career in fashion, I think everyone will understand why she went into interior design! Show Notes: How long was she in fashion before switching to interior design? Why interior design? How did she “walk” into her internships? What is the biggest difference interning at a younger age vs being older? What sort of questions should you ask yourself when designing a room? Were there certain things that were the same between the two designers? What business practices did she learn? Resources: Instagram: gmdinteriors https://www.instagram.com/gmdinteriors/?hl=en FB: https://www.facebook.com/gmdinteriors/

Welcome back everybody! Barbara Viteri has such an interesting trail leading to where she is today with her Designerlebrity™ Barbara had a very successful business called Viteri Style Management where she was a consultant for interior designers. But Barbara is pivoting her career now. She is going to share with us about how she got to where she is now. Show Notes: What did she do in Viteri Style Management? What exercise can help with hiring? What is Designerlebrity? How did she come to her new career move? Be real! Don’t pretend! Resources: www.facebook.com/barbaraviteri www.instagram.com/barbaraviteri www.twitter.com ~ @viteristyle [email protected] www.viteristylemanagement.com

Krista Coupar of Coupar Consulting returns to the show to talk about billing and hourly fee’s. How To Effectively Bill Out Using an Hourly Fee Structure: • Step 1: Understand your existing pipeline • Step 2: Do an analysis of your current client base and your average monthly billing • Step 3: Determine utilization rates for yourself and your team • Step 4: Match up current project initiatives with the hours the team has available to work • Step 5: Evaluate if you need to add to your team You can read the full show notes and access all the resources at www.windowworks-nj.com

Today on the show we have Michael Mitchell and Tyler Hill! They have their own design firm in Charleston, South Carolina. They also deal with fine arts, have a retail store and deal with gallery events. Putting on an event is one thing but putting on 10 to 12 events a year successfully is quite another thing. They put on an event at least once a month usually. Michael and Tyler are going to share with us they came upon the idea of putting on events. Show Notes: What was the original plan? What is the one thing that they will always have part of their business? How was charity introduced to them? What should you not go cheap on? What are some ways to let people know when there will be an event? Who are the fabulous staff and what do they do? How did their collection come to life? What are the follow up processes? Resources: www.mitchellhillinc.com You can read the full show notes and access all the links and resources at www.windowworks-nj.com/mitchellhill

Today we have Farrha Hyman on the show! You may be thinking where have I heard that name before? Farrha is the designer that Kae Whitaker mentioned in her interview from a previous episode! She is going to share with us her story and what can happen to your design firm when you reach out and get help and expertise from someone who knows more than you do. Show Notes: When did she realize she needed help? How did she hear about Kay? Trust the process! How different is it just being in business and running a business well? Why is it important to share some personal information? What two actions have to happen when bringing someone new into the business? What personal struggles did she have with change? How did she use her knowledge from previous hires? Where does she plan to be further down the road with her firm? You can read the full show notes and access all the resources at www.windowworks-nj.com/podcast

On our show today we have Rachel Laxer! Rachel runs a pretty big firm that is based out of London and New York City. She is a member of the British Institute of Design, and ASID here in the states. She graduated from Washington State with a BA in Political Science and History and from NYU with an MBA in Finance and International Business! She has been featured in Ireland’s Home, Interiors and Living magazine, participated in the Holiday House in New York City, Westchester House in New York and Design on a Dime. Rachel came to interior design in a rather unusual way. She is going to tell that story on the show today! Show Notes: How did Rachel begin working with Kelly Hoppen? How does she predict trends? How does she use her degrees in interior design? What is the key to mixing periods of time? What are the challenges having an interior design business in two “homes”? Use the people you know will do a good job! Resources: www.rlaxerinteriors.com www.windowworks-nj.com/rachellaxer

Our guest, Cheryl Janis has been an interior designer for more than 19 years! She has a background in full service interior design for residential design, restaurant design, office design, the whole she bang. But in the last 2 to 6 years she has thought about a direction change for her business. Cheryl has decided to specialize in independent healthcare physicians that are visionaries and embrace the whole health philosophy. She is going to share with us why and how she has come to only specialize in this specific nitch. Show Notes: What kind of specific healthcare spaces does she design for? How did an accident when she was 17 years old impact her life in such a big way? How have her designs affected these businesses? What is a generalist? What was scary about making the leap to specialize? What is evidence based design? What are some things that can help with recovery in design? Why does Cheryl have a newsletter? You can read the full show notes at www.windowworks-nj.com/cheryl

Today on the show we have Meryl Santopietro! She is going to be sharing with us about her career and her decision to move her business to Manhattan. Meryl’s business was based in Rhode Island until she moved her business to Manhattan. She also has the pleasure of working with her two daughters every day. Show Notes: How did she build her business? Why did she move her business to Manhattan? What should you do in an interview? New contacts can equal new referrals When did her daughters join in the business? How did she come to develop products? What are her products used for? What roles do her daughters play in the business? Have a great photographer! Resources: Simply Spotless www.merylsantopietro.com You can read the full show notes and access the resources at www.windoworks-nj.com/meryl

Today on A Well Designed Business we have a treat! We have Andrew Joseph who is the principal of a design boutique public relations firm in New York city! This is a big time firm and he has clients from all over and his reach is worldwide. He is going to share with us his tips on how to hire, take advantage of and understand what a PR firm can and cannot do for you. Here's a bit about Andrew: Prior to founding Andrew Joseph PR in 2012, Andrew worked for another shelter specific firm advancing his knowledge of public relations and forming a strong network of contacts in the design industry. Andrew’s PR expertise crossed lifestyle categories while working on beauty and fashion brands at RED PR from 2001 to 2005. Before his career in PR, Andrew acquired his journalism skills while employed at Vanity Fair and Allure magazines. That editorial experience facilitates Andrew Joseph PR to have a unique understanding about the media, creative branding strategies, and a deep, successful clientele. Show Notes: Where did he get his background in public relations? How much information should you include in a pitch? What is the value of a deadline? How do you know which Public Relations firm to hire? What are some things to include in your portfolio? Make sure you have good photography! Why is it important to look at the “landscape”? Resources: Vanity Fair Magazine Allure Magazine www.andrewjosephpr.com [email protected]

Today on the show I’m excited to have Patrick Cain! He is a custom furniture designer based out of Los Angeles. He specializes in furniture made from wood, metal and concrete. The designs are gorgeous! He is going to share with us a little about the pieces and how he got his business started. Show Notes: What two objectives does Patrick try to put into his furniture? What is the definition of recycle? How does he use recycling in his furniture? Where does he get the wood for his pieces? When did he start his furniture designing? What about “the numbers”? How to get free market research When you are learning about something just go with professionals! How to decide what to put in inventory “Don’t skimp on photography!” Resources: www.patrickcaindesigns.com @patrickcain -Instagram Patrickcain- Facebook

Leslie Myrick is an interior stylist and has not only built her business from the ground up once but three times! She has been in Canada, California and now Texas! She has very specific ways how she has built her business in such a short amount of time that really stand out. She has a blog and YouTube videos and has really created a good body of work in a short amount of time. We are going to talk about how you can be doing business in the same place you have been for the last twenty years and approach it like you just moved there. Show Notes: How much preparation did it take to move to where she is now? What is on the checklist when starting out? What should you want to be remembered for? “Stand in your space” Should you pay to have help doing different parts of the business? What is the most important thing to do with a customer? What 13 things has Leslie learned? What kinds of systems does she use? Put your expectations up front! Resources: www.mebydesigns.com – Get your business coach here! The Big Leap- Gay, PhD Hendricks www.lesleymyrick.com

Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals. Susan is an experienced speaker, whether on interior design issues or the business of design. She is a popular speaker on design at libraries on the North Shore of Chicago. Susan has been featured on NBC/LXTV’s “George to the Rescue” and “Open House,” and she appeared on CLTV’s “Bring It Home” program. Her work has been published in numerous national and local magazines and newspapers, including Modern Luxury Interiors Chicago, Kitchen + Bath Makeovers, Trends Kitchens, Trends Bathrooms, Color Made Easy, Crain’s Chicago Business and Chicago Sun-Times’ magazine, Splash. Today on the show we have Susan Brunstrum! She has a big firm in Chicago and a signature line called LivableLuxe with a tagline that says “the little black dress of interior design.” She is a business woman, she is a woman who knows what she wants, knows how to do business and knows how to present herself. Her firm has won several designer awards but today we are going to focus on the financial part of business. Show Notes: The two project fee basis systems The six phases of projects How do you utilize the project fee? If you don’t charge for your initial consultation you should! Three things to assess on a client when you first meet them What are the red flags when assessing a client? The difference between advertising and public relations Be patient! Resources: www.sweetpeas-inspired.com - Sweet Peas Design www.studiowebware.com www.quickbooks.com

Today on A Well Designed Business we have Jerri Eskow! She is a full-service interior designer and has been in business for more than 20 years! After becoming friends on Instagram I went to her website and did a little research. Sometimes when I have guests on the show I already know what their special skills, talents or lessons are. But with Jerri Eskow I was just so impressed with her as a whole. She is going to talk about her techniques she has used to be a successful interior designer for over 20 years. Show Notes: Where does integrity fit into business? How to “create an atmosphere” Have the details! Why you should give your opinion 3 systems to use to stay organized Resources: Chief Architect https://www.chiefarchitect.com Apple Apps: Numbers and Notes www.irongateinteriors.com Irongateinteriors- Instagram Irongateinteriors- Facebook

On today’s show, we have Mary Fisher who is a passionate designer of many trades. She is a textile designer, the author of 6 books, a jewelry designer, artist and photographer! Mary had some terrible news in 1992 that she had been diagnosed with HIV. Since then her passion to help others has skyrocketed. Her collection “100 Good Deeds” is a perfect of example that she does just that: Helps others. Show Notes: How did Mary get involved with Kravet Inc. What is “100 Good Deeds” jewelry and what does it stand for What resources does she use for “100 Good Deeds”? Who makes the art for “100 Good Deeds”? Don’t let other people define your designs What kind of people are good to have in business? What advice did Mary’s mentor give her? Resources: Kravet Inc. – kravet.com Mary Fisher CARE Fund: https://www.uab.edu/medicine/cfar/mary-fisher You Tube 1992 Republican Convention Speech: https://www.youtube.com/watch?v=zB5K9k__SOo Macys.com to see and purchase 100 Good Deeds Bracelets designed by Mary Fisher http://www1.macys.com/shop/for-the-home/fair-trade/Brand/100%20Good%20Deeds?id=58181

Arlene Angard is a New York City Interior Designer. She manages a full service interior architecture and design firm that specializes in luxury residential and new age commercial. She has been an Art Curator and table top connoisseur most of her life. She has curated global art exhibits, participated in art culture panels and collected fine art from around the world. She recently launched a colorful collection of area rugs inspired by her extensive travels abroad. She tries to learn as much as she can about her clients' lifestyle and her design decisions are made within this context. Her work has been featured in prestigious magazines such as Elle Decor, The New York Times, Traditional Home Magazine, New York Spaces Magazine, Luxe Interior + Design Magazine, Ocean Drive Magazine, EL UNIVERSAL, 1stdibs Introspective Magazine, NYC Cottage & Gardens and numerous other design and art publications. Arlene came from Venezuela to New York in 1997 to pursue her Orthodontics program. She enjoyed New York and pursued another specialization, TMD (temporomandibular) after completing her Orthodontics. As creativity has always been in her blood, she enrolled at the New York School of Interior Design and decided to become an interior designer. As an interior designer, she noticed that her clients didn’t have the right art pieces for their homes and she was always looking for the correct art pieces to match her clients’ furniture pieces and décor. Arlene decided to open her own art gallery. She owns and manages an art gallery at Madison Avenue. She set up the art gallery to help both her clients and the artists community in the city. She gives the artists a space to feature their artworks. She sets up art gallery events depending on the season, one for the winter, one for spring, one for summer, and one for fall. She focuses on contemporary art pieces but she loves learning anything about art. Emerging artists attract clients because they offer a different budget. Arlene has pieces for different budget levels. To source art, she goes to art events to look for new artists worldwide. She is also approached by artists and art dealers who know her as a contemporary art dealer. Arlene discovered that since NY spaces are small, she had to custom-make the furniture pieces to fit the client’s space. Still they are all high-end pieces made of exotic woods and with high gloss lacquer. Her exotic wood furniture includes tables, dining tables, meeting tables, and coffee tables, wing back chairs, ottomans, classic chairs. The main idea of Arlene’s line of furniture is to have the best quality to help the interior designers and clients to complement the pieces they already have. Most of Arlene’s clients go to her Gallery to discuss their projects. Then if projects are feasible, Arlene visits their home. Distant clients communicate with her first by sending measurements of their space. Arlene is a member of the prestigious 1stdibs.com family. Arlene is also designing custom area rugs. Learn what materials she is using for rugs. She compares a project to delivering a baby. Know that if a client is decisive, work would take 6 months, if the client is indecisive, it would take 9 months, sending samples back and forth. Arlene serves high-end national and international clients. Her advice to new designers: Write down the list of goals to be accomplished daily and week. You have to pursue your dreams with passion. It’s a lot of work to be an interior designer and if you want to succeed, don’t count the hours, the sky is the limit….Do it with passion and every time that you find a product that doesn’t work for you, go far beyond, try to design a new one for your client. If you cannot design, go to a manufacturing company and ask if they can do a custom piece for you. She also recommends that a future designer must have a strategy, persistence, patience, dedication, and must be highly organized. A business plan is also a must. I’m a humble connoisseur but I have an expert eye. I want to be active as an art dealer and as an interior designer as well. – Arlene Angard. When you love what you’re doing, when you have the passion to do it, then the time you spent doing it doesn’t matter at all. – Arlene Angard Arlene’s Art Gallery: 15 East 71st Street & Madison Ave, New York, NY 10021 E-mail: [email protected] Arlene’s website: http://arleneangard.com

Robin Baron, interior designer and lifestyle expert creates homes that are uniquely fabulous , yet captures her clients’ individual personalities . She brings a striking sense of style to everything she does. Her motto “Confidence begins at home” helps her guide her style and design in creating a sense of happiness, fulfillment, and peace in her clients. She prides herself on her ability to capture her clients’ individual personalities in their homes. She is currently the President of American Society of Interior Designers (ASID) for New York Metro Chapter; Robin is affiliated with many industry organizations, including: Sustainable Furnishings Council (SFC), The International Furnishings and Design Association (IFDA), Interior Design Society (IDS), Women in the Home Industries Today (WithIt), International Interior Design Association (IIDA), Women President's Organization (WPO) , The Beacon Group, Founding Member Board of the Devereux Glenholme School, Benefit Committee of the Promise Project Over the years, her clientele has grown to include many celebrities and top personalities. She feels that the best design work comes from the collaboration between her creative vision and the lifestyle and vision of her clients. She has been on TV and in the media, including HGTV She has also been featured in many print and online magazines including ElleDecor.com, Wall Street Journal, New York Magazine, New York Cottages & Gardens, Redbook magazine, among many others. She has spoken at events such as D&D Building, New York Design Center, NY School of Interior Design, Fashion Institute of Technology, Zoffany, Benjamin Moore, and many others. In her blog: “Simplifying Fabulous”, she shares her design and lifestyle tips and more. She has a multi-platform social media presence. She gives back by actively contributing to several charitable organizations. She is also the founder of an independent living program for high-functioning young adults on the autistic spectrum She finds inspiration around her and always says: “You never know where you’re going to find inspiration so always have an open eye and an open mind.” “Our goal is to create beautiful homes that empower our clients and reflect their lifestyles.” – Robin Baron Her services include: Space planning, floor plans, CAD drawings, Furniture, décor, finish selections, Custom furniture design, Window treatment design, Interior architectural design, Project management, Pre-construction consulting, bath & kitchen design, comprehensive interior design services, and selection of construction-related materials and surfaces including: mouldings, doors, flooring, hardware, plumbing selections, etc. You can read the full show notes at www.windowworks-nj.com/robinbaron

Steven Cooper is the CEO of Cooper Pacific Kitchens, the experts in the field of kitchen design, kitchen remodeling, interior design, engineering, and installation. Through innovation and premium design, Steven’s team always aims to bring each client’s unique vision and sense of expression to life. They provide homeowners with functional kitchen spaces that are stunning expressions of their individual tastes. Cooper Pacific Kitchens was founded in 1986 by Neil and Shirley Cooper, Steven’s parents. They have just celebrated their 30th year in business. Steven’s parents have retired and the business is now managed by Steven and her 2 daughters. One of them is already working full time and the other daughter is still in school and is working part time. His daughters are training on the managing of logistics, scheduling, and installation. They have a team of highly qualified kitchen designers. They are based in Los Angeles, California They have projects all over the country and outside USA too. Cooper Pacific Kitchens is also a resource center for the kitchen design business and experts. It may take a thousand details in creating and designing a beautiful kitchen. A Team of designers and engineers help put the kitchen together. They always keep up to date with the latest developments in appliances, construction materials, new processes and trends. It’s a fast-changing world. The team has to know which appliance to recommend for each particular client and for which particular location in the kitchen or home – the ovens, dishwasher, cabinets, all other appliances such as refs. He often recommends the combination convection and steam oven rather than microwave oven. The steam oven is taking the place of microwave. Each project is a collaborative work of experts Every team member is given due recognition and importance. Synergy among the team is valued. Steven’s projects are worth six figures each and every one is very careful not to make any mistake. Steven is on the line for all the minutiae of the work – the small, precise details of the project in order to avoid mistakes RESOURCES www.cooperpacific.com

Graduation is coming up! So I thought we would do a week of podcasts giving advice and tips to the new graduates coming into the design business. One of my employees: Kim is our special guest today. She has been out of school for 9 years now and has been working at “Window Works” for 8 years. She is going to share some of her personal experiences from school to job. Kim shares with us: Dealing with one project a semester taught time management and how to deal with deadlines One presentation a year in college Don’t underestimate the projects Look to create teamwork Internships are important ~ start internships as soon as possible to build up resume and get as much experience as you can First intern experience was a “what not to do” experience Organization and having a system in place is important Going from intern to job ~attention to detail very important Expect high expectations~ be prepared to deal with everyday issues Figure out how to deal with what has been given to you Bring good work ethic Pay your dues then you will be able to do the bigger, important jobs Be in the industry even if it’s not a design assistant See how other businesses are run Get the tools to run a business before you start your own firm www.windowworks-nj.com

This is Shannon Leddy’s second time on the show! We are so happy to have her back! She is going to share some tips on how students can be more effective before and after graduation. Shannon shares with us: Keep up with your portfolios- think about how you need to set it up Have some flare with your outfit going to an interview Research the firm you are going for an interview for Go on as many interviews as you can Ask for feedback even if you didn’t get the job The follow up- know what you want to get paid Ask about benefits and overtime Stay at a job for at least 6 months- give it a chance Make and keep relationships on good terms Keep up with education Look to see what you have to do to be a certified interior designer Shannon's Website

Andrew Suvalsky has been in the interior design business for 11 and a half years! He worked for icon designer Benjamin Noriega Ortiz for a time and then established his own business: Andrew Suvalsky Designs. Andrew has a very interesting story about how he got started in his business and some great tips for running your own business that he learned along the way. Andrew shares with us: 10-year business mark was a turning point Bought two apartments and renovated them Worked from home for a time Sometimes you just need a nudge Listen to the “voice”! You have to take risks! In the new place the first three months were slow It took a year or so for everything to come true A business coach is a good idea Have knowledge on the different jobs in your business Be flexible Links Mentioned: www.suvalskydesigns.com

Marlaina Teich has been in business for ten plus years with her business Marlaina Teich Designs. She did not start out in interior design. She started out in fashion and then had a family and while she was home taking care of family she decided to go back to school for interior design. It turns out going to school and starting her own business in interior design was a great choice. Marlaina has some great advice on how to avoid the blurry lines between an interior designer and client(s). Marlaina shares with us: Success of client = relationship with client The top signs that your client is crossing the line How to draw the line Interior designer therapy How to deal with the “elephant” in the room Don’t get taken advantage of Know your worth! Learn to delegate How to keep up with time with clients Limit alcohol Links Mentioned: www.mtdny.com

Kae Whitaker and her husband/business partner have a unique business called Kae Whitaker Solutions. Kae is a personal branding and business development coach who specializes in creative business. She will teach you specific strategies to build your business to success. Remember “just because you are a master at design does not mean you are a master at business.” Kae shares with us: What about brands? Know the background Personality draws customers You need to have core values to make decisions Initial coaching sessions: how they work How she works together with her husband Sometimes you need to have people to delegate to Tips for struggling businesses Links Mentioned: www.kaewhitaker.com www.instagram.com/kaewhitaker www.facebook.com/kaewhitaker www.twitter.com/kaewhitaker www.snapchat.com/kaewhitaker www.periscope.com/kaewhitaker www.periscope.com/tv/kaewhitaker

On the show today, we have Peter Fasano who sells hand-silk screen, hand painted fabrics and wall coverings. Peter’s story is special because he discovered his business by accident. He had gotten out of the Army and started painting, and that’s where he discovered the potential for a successful business. Peter has done just that: made a super successful and environmentally friendly business, I might add! Peter shares with us: Art gallery vs. fabric painting Location, location, location Fabric painter vs. fabric designer He works with his wife and has been for forever 1/3 of his studio is commissioned by other designers His most rewarding experience A new collection! His work is showcased in 15 states in the United States and in other countries! Links Mentioned: www.elizabethhamiltoncollection.com www.peterfasano.com