84: Shauna Lynn Simon- How to Host a Successful Interior Design Consumer Event in Your Community
(First of 3 Shows)
A Well-Designed Business® | Interior Design Business Podcast
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Show Notes
In this episode, the first of a series of 3 shows, Shauna Lynn Simon, Owner/Founder of Beyond the Stage Homes and Styled, Listed, and Sold (SLS) Academy, talks about a strategy for connecting with your avatar (target clients/audience) on a personal level. She talks about the important steps, procedures, and pointers – the checklist to ensure the effectiveness of this strategy – holding workshops. It can be a powerful lead generation tool to build your brand and business. The success of the event could depend on how well you have prepared for it.
Show Notes
- Choosing an engaging topic, and framing an attractive title
- Educational and specific topic would be an ideal choice of topic
- Choosing the right venue – inexpensive for a small audience, and a bigger venue or a showroom for a bigger audience, without sales pitching
- The key to selecting the right venue
- Content creation – valuable, informative, helpful
- What to give away as handouts
- Presentation techniques
- Inviting guest resource persons
- Securing sponsors
- Marketing and promoting it in social media – fill every seat
- Techniques in social media promotion
- Shauna Lynn will cover other related topics in the forthcoming 2 weeks:
- Determining who your community is and how you fit into that community
- Determining what you can contribute to the community to make it better, bigger, etc.
- Identifying your voice and connecting with your followers, clients, fans with that emotional connection
You can listen to the full episode at our resource center: Window Works