#56 - Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)

Vin knows prospecting. He shares nuggets on how to sell with highly effective emails + covers the right and wrong ways to leverage an AE/BDR relationship.======================Four Actionable Takeaways: * Remove all templates when reaching out to your AE Top 30 and AE Top 5. * Look in your CRM for a prospect’s historical interactions, copy exact language for new outreach.* Recycle your highly personalized email with a new subject line if it didn’t get opened.* Switch your outreach frequently to increase the chances of breaking through.======================Vin’s Path to President’s Club: * Mid-Market AE at Demandbase* President’s Club FY20* SDR of the Year (Demandbase)* BEAST Award: The Best in Sales Development (Tenbound) - Responsible for sourcing over $6M in closed deals in 2019. Averaged 144% of New Business Opportunities each month.======================Outreach: Efficiently and effectively engage prospects to drive more pipeline, close more deals: https://click.outreach.io/30mpc======================Gong: Improve your win rates, clone your best sellers: gong.io/30mpc======================Vidyard: Free Screen Recording and Video Creationists: https://www.vidyard.com/30mpc======================Dooly: Instantly stop your CRM suffering: https://bit.ly/3kSahgE ======================Skipio: The Sales Rep's Playbook for Texting in the Sales Process: https://www.skipio.com/30mpcFocus Areas: Prospecting

30 Minutes to President's Club | No-Nonsense Sales