#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith
30 Minutes to President's Club | No-Nonsense Sales
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode, she shares KPI structures, call-block strategy, cold-call skill development, and how leaders can scale connect rates, conversation rates, and meeting production without burning out their reps.
🎙️ ACTIONABLE TAKEAWAYS:
- Weekly SDR readouts: Reps review KPIs and explain every meeting they booked to surface repeatable plays.
- Use AI for call pattern analysis: Analyze winning call transcripts to find coaching themes and enablement topics.
- Own rep career paths: Align with other departments and give SDRs projects that build promotion-ready skills.
- One thing — Call for Intel & Intros: Run an “I&I” block where reps call below-the-line users to gather insights and get warm introductions.
MELANIE’S PATH TO PRESIDENT’S CLUB:
- Scaled team from 10→50 @ Klue, then 4→33 @ Nooks in 18 months
- Top 2 performer @ Klue during 1.5-year tenure before moving into SDR leadership
These Courses Will Get You to President’s Club
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Get More Tactics
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube