#513 - How to Coach Sales Reps Using Metrics That Matter | Shaun Crimmins
30 Minutes to President's Club | No-Nonsense Sales
October 20, 202539m 34s
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Show Notes
Shaun Crimmins reveals how elite sales leaders simplify the math, build winning rhythms, and coach reps with data-driven precision.
🎙️ ACTIONABLE TAKEAWAYS:
- Reverse engineer revenue goals into weekly sales behaviors your reps can control.
- Create an operating rhythm—consistent meetings, deal reviews, and cadences to eliminate chaos.
- Coach with metrics, not gut feel—identify data gaps, validate behaviors, and build coaching plans.
- Prepare like a pro—leaders must prep for every 1:1 just as reps prep for customer calls.
SHAUN’S PATH TO PRESIDENT’S CLUB:
- HubSpot: Helped scale revenue from $60M → $300M, Series D → IPO.
- Vanta: Scaled revenue from $10M → $100M+, led North America sales team and doubled win rates.
- Gong: Leads Commercial Business in the East.
RESOURCES DISCUSSED