PLAY PODCASTS
#452 - How to Build a Cold Calling Culture | Colin Specter

#452 - How to Build a Cold Calling Culture | Colin Specter

30 Minutes to President's Club | No-Nonsense Sales

April 24, 202534m 37s

Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

FOUR ACTIONABLE TAKEAWAYS:

  • Schedule Everything: Cold call success starts with structure. Use scheduled power hours, follow-ups, and prospecting blocks to bring order and focus to your SDRs' day.
  • Create Rituals That Boost Energy: Host a weekly kickoff meeting to align the team, recognize wins, and run call reviews. Energy is everything—ritualize it.
  • Hold Reps to Input Standards: 150 dials per day is the expectation. If reps fall short, diagnose whether it’s a skill, will, or workflow issue and address it head-on.
  • Use Your Top Reps as the Spark: Find your believers and get them dialing in public. Team momentum starts with a few people on fire—and then it spreads.


COLIN'S PATH TO PRESIDENT’S CLUB:

  • SVP of Revenue, Orum
  • VP of Sales, Namely
  • Senior Director of Sales, Namely
  • Sales Manager, Zocdoc
  • Sales Executive, Zocdoc


RESOURCES DISCUSSED: