#403 - How to Run a Perfect Proof of Concept | Deren Rehr-Davis
30 Minutes to President's Club | No-Nonsense Sales
December 24, 202436m 45s
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Show Notes
ACTIONABLE TAKEAWAYS
- Leverage POC Momentum: Initiate vendor review at the POC’s peak excitement. Parallel process legal and finance steps to accelerate the deal.
- Involve Executives in POCs: Require VP-level involvement for POCs. Share examples of risks when executives are excluded to build alignment and trust.
- Confirm POC Entry Criteria: Secure problem agreement, power alignment, and price understanding before starting a POC to avoid misalignment.
- Set Realistic Exit Goals: Use achievable metrics, like output benchmarks, within the POC timeframe. Avoid long-term criteria that extend beyond the POC.
DEREN'S PATH TO PRESIDENTS CLUB
- SVP of Sales @ JustCall
- VP WW Sales @ Ambassador Labs
- Global Head of Data Analytics Sales @ Google
- Head of Looker North American Sales @ Google
RESOURCES DISCUSSED: