#333 - Founder-Led Sales: Taking Your Startup to Market (Peter Kazanjy, Atrium)
30 Minutes to President's Club | No-Nonsense Sales
August 1, 202425m 11s
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Show Notes
FOUR ACTIONABLE FOUNDER TAKEAWAYS
- Your first customers should come from the founder
- Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are.
- If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer.
- If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue.
PETER'S PATH TO PRESIDENT’S CLUB
- Co-Founder @ Atrium
- Founder @ Modern Sales Pros
- VP of Product @ Monster
- Founder @ TalentBin (Acquired by Monster)
RESOURCES DISCUSSED