PLAY PODCASTS
#290 - Hall of Fame: Morgan Melo

#290 - Hall of Fame: Morgan Melo

30 Minutes to President's Club | No-Nonsense Sales

April 29, 202432m 35s

Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

FOUR ACTIONABLE TAKEAWAYS

  • Use typically language and stories to gain credibility with your prospect, leading to deeper discovery.
  • Ask your champion how they plan on justifying a purchase to the larger org. This aligns you to business level problems and also serves as champion validation. 
  • Mirror multithreading in the sales cycle. Bring a VP for a CXO. Bring an SE for a technical buyer. Bring in product for someone cross-functional.
  • Leverage your own senior leaders to story-tell and pull in the people at power during the demo.


PATH TO PRESIDENT’S CLUB

  • Enterprise Account Executive @ Pave
  • Healthcare & Life Science Account Executive @ Carta
  • Client Strategist @ PwC


RESOURCES DISCUSSED