#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)
30 Minutes to President's Club | No-Nonsense Sales
March 26, 202432m 49s
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Show Notes
Caitlin’s Checklist to Brief Your Execs Before Calls: www.30mpc.com/newsletter/checklist-to-brief-your-execs-before-sales-calls
FOUR ACTIONABLE TAKEAWAYS
- Explain things in your customer’s language. Adapt data and demos to how the customer works and thinks.
- Involve your champion in every customer touchpoint because they will help share context and help be your co-quarterback for the deal.
- Ask your buyer to correct you. When you get to the point of the sale where you’re walking through next steps for evaluation, be ok with being corrected.
- Go beyond the basics when an internal call partner joins your meeting. Ask questions specific to them - their business challenges, or what does success look like for them.
PATH TO PRESIDENT’S CLUB
- Enterprise Account Executive @ Deel
- Enterprise Revenue Director @ Clari
- Mid-Market Revenue Director @ Clari
- Commercial Revenue Director @ Clari
RESOURCES DISCUSSED