#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)
30 Minutes to President's Club | No-Nonsense Sales
February 16, 20248m 13s
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Show Notes
FOUR ACTIONABLE TAKEAWAYS:
- Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them.
- Use a permission-based opener to make your prospect feel like they are choosing to speak with you.
- Deliver your opener with conviction, and bring energy and enthusiasm. Build this as you pre-research because if you believe it, they’ll be more likely to believe it.
- Execute a 3YU, aka 3 reasons that you are calling that are personal to them, and opens the door for WHY they would want to use your product.
PATH TO PRESIDENT’S CLUB:
- Sr. Mid Market Account Executive @ Gong
- Senior Account Executive @ Tropic
- Mid-Market Account Executive @ Gong
- Senior Account Executive @ Gong
RESOURCES DISCUSSED