#226 - Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)
30 Minutes to President's Club | No-Nonsense Sales
November 13, 202316m 33s
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Show Notes
Download Jason Bay’s Cold Calling Framework
FOUR ACTIONABLE TAKEAWAYS
- Open a Cold Call with a permission-based opener to get prospects to opt into talking to you. Your tone of voice is key because it’s hard to hang up on a genuinely nice person.
- Go for the reverse pitch by sharing what is top of mind for their peers. Start with what is relevant to them, not what you’re trying to accomplish.
- Hook prospects into scheduling the next meeting by finding problems you can solve. Start with the problems they share with their peers.
- If you know the prospect is a good fit, don’t ask if they want that next meeting at the end of the call. Be assumptive and roll right into scheduling.
PATH TO PRESIDENT’S CLUB
- Founder & CEO @ Outbound Squad
- Owner @ Jason Bay Consulting
- Director of Marketing @ Chamber DS, Inc.
- Marketing Director & Corporate Sales Trainer @ National Services Group, Inc.
RESOURCES DISCUSSED