#135 - Using social proof tactics in your cold call (Terry Husayn, VP of Sales Development @ Orum)
Call your below-the-line org. contacts to gather intel that you can bring up when having above-the-line conversations.
30 Minutes to President's Club | No-Nonsense Sales
October 19, 202227m 0s
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Show Notes
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FOUR ACTIONABLE TAKEAWAYS
- Call your below-the-line org. contacts to gather intel that you can bring up when having above-the-line conversations.
- Try to get a direct referral to your target persona, next best would be “permission to mention X’s name”, next best would be using the information from X’s conversation when contacting the target.
- Use “[X] said we should speak” as a simple, attention-grabbing subject line for the target persona.
- Document all your conversations in your CRM notes at the prospect AND account level for easy recall in future outreach.
PATH TO PRESIDENT’S CLUB
- VP of Sales @ Orum
- Account Executive @ Teamable Software
- Head of Sales @ Neptune.io
- Manager, Sales Development and Operations @ CloudVelox [Acquired by VMware]
RESOURCES DISCUSSED