#134 - Optimizing for connections and completions in your cold calls (Ryan Reisert, Student of Sales, Principal @ Reisert Consulting)
Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.
30 Minutes to President's Club | No-Nonsense Sales
October 12, 202234m 38s
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Show Notes
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FOUR ACTIONABLE TAKEAWAYS
- Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels.
- Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.
- Document your channel validation. For phones: direct vs operator, validated vs not validated, etc.
- Focus on the tone/pace of your opener vs the words themselves. Then preface with the intent of your call to lower their guard.
PATH TO PRESIDENT’S CLUB
- Student of Sales, Principal @ Reisert Consulting
- Director, Paid Media + Audience @ Sprinklr
- VP Sales @ Booshaka, Inc. (Acquired by Sprinklr)
RESOURCES DISCUSSED