#129 - Prospecting with a proper human touch (Charly Johnson, Account Executive @ Salesloft)
Start your email with research personalization to stand out in the inbox (vs generic greeting).
30 Minutes to President's Club | No-Nonsense Sales
September 14, 202230m 42s
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Show Notes
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FOUR ACTIONABLE TAKEAWAYS
- Start your email with research personalization to stand out in the inbox (vs generic greeting).
- Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements).
- Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch.
- Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step.
PATH TO PRESIDENT’S CLUB
- Account Executive @ Salesloft
- Team Lead, Sales Development @ Integrate
- SDR @ Akkroo, an Integrate company
- Enterprise SDR @ PatSnap
RESOURCES DISCUSSED