#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)
Incept interest early by citing articles, years at role, X times they’ve had role, etc.
30 Minutes to President's Club | No-Nonsense Sales
June 8, 202228m 43s
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Show Notes
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FOUR ACTIONABLE TAKEAWAYS
- Incept interest early by citing articles, years at role, X times they’ve had role, etc.
- Find and rank top triggers, then use the first one you find when doing outreach.
- Establish trust by pointing out challenges or differences with typical customer profiles.
- Find design partners by being honest upfront with where your vision / product gaps are.
PATH TO PRESIDENT’S CLUB
- Operating Partner @ Glasswing Ventures
- Former Co-Founder @ Reprise
- Former VP Sales @ Chorus
- Former VP Sales @ InsightSquared
RESOURCES DISCUSSED