#109 - Handling the tough objections (Tom Alaimo, Growth Account Executive @ Gong)

FOUR ACTIONABLE TAKEAWAYSPrep your champion when re-engaging an opportunity so they aren’t blindsided.Keep your emails light. Fewer links, attachments, etc. tend to work better.Stop overcomplicating your CTAs with word games or aggressive asks.Try to unpack all the possible underlying causes in a vague objection.PATH TO PRESIDENT’S CLUBGrowth Account Executive @ GongRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!

30 Minutes to President's Club | No-Nonsense Sales