The Rights to Naming Rights & Pets as Family

This week brought more tragedy for the victims of drunk driver Marco Muzzo. Edward Lake, father of the three children who were killed with their grandfather, died by suicide. That prompted a petition signed by thousands to remove the Muzzo name from a hospital building. It’s part of a larger controversy over the rights to naming rights. Libby Znaimer reached Prof. David Soberman of the Rotman School of Management to discuss. AND “Creature Comforts” is a new VisionTV series that explores the elevation of pets to full family members. More than 50% of Canadians own pets and Zoomers say their animal companions help them enjoy life and feel loved. Libby talked with the show’s creator Erin Oakes.