The Definitive Guide to Scaling Your Business - Verne Harnish, Scaling Up

If you only listen to one episode from our podcast, make sure it is this one Founders!! We were joined by Verne Harnish, CEO of and Author Scaling Up. Verne is the world-renown scale up thought leader and in this episode he shares his best advice for getting off the ground and leading in times of crisis.    We discussed:

1. Why you must have a marketing meeting every week - completely separate from sales (à la Steve Jobs) 
2. How to create your essential list of 25 people that, if reached, will scale your business 100x
3. How Verne went from idea to global reach in 36 months using this method
4. Why you always have to give to people before you can get from them
5. A few must-read books for every leader
6. How to truly differentiate with price
7. Daily huddles and over-communicating in the midst of crisis

Books Mentioned

1. Right Away and All at Once - Greg Brenneman
2. Give and Take - Adam Grant
3. Humanocracy - Gary Hamel (Verne's best book of the decade)
4. Antifragile - Nicholas Taleb
5. Never Eat Alone - Keith Ferrazzi
6. Scaling Up - Verne Harnish

  Thanks for Listening. Head to Zeroto5000.com to download The Founders Guide to Talent Optimization. A 60-page report unpacking the specific talent practices that translate to peak business results.