YouTube Marketing Podcast

Is there just one magic metric that can tell you if your YouTube content is resonating with your viewers? Well, Gwen Miller of Kin believes she has one – that she invented! She calls it the YouTube Subscriber Conversion Rate. You need to know this, because if the videos you’re making aren’t converting viewers into subscribers, more attention is not going to help you much. Rather, you need to get the content right first.GUEST: Gwen Miller (LinkedIn|Twitter) of Kin. Kin produces shows like Tia Mowry’s Quick Fix, Hello Hunnay with Jeannie Mai, and All Things Adrienne. See the Gwen’s VidCon slides: “How to Find Your Own Best Practices”SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

What if you could get high-quality video marketing production from top professionals in Los Angeles without ever leaving your office? Well, now you can with LiveShoot, which brings top creative talent, including creative talent, actors, crew and studio sets, all at your fingertips. Today Nick Artunyan tells us about this new platform he’s built.GUEST: Nick Artunyan of LiveShoot. Email Nick at nick[at]liveshoot.coSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Your viewers will engage more with videos where the on-camera person looks them straight in the eye. That’s why our special guest Steve McWilliams invented the EyeDirect, a camera accessory that turns C-Suite video rookies into on-camera professionals in about a minute. Just take a look at how these Hollywood film stars reacted when they used the EyeDirect for the first time on Film4.GUEST: Steve McWilliams, inventor of the EyeDirect. Follow EyeDirect on Instagram, Facebook, Twitter. Also read “Philip Bloom Introduces The EyeDirect“, how EyeDirect helps with more authentic content, and “EyeDirect: Solving The Problem of Getting People to Look Straight Into The Camera.” See our previous posts that talk about the EyeDirect, including: “Why Your Videos Hate Your Customers” and “Look Your Customers Right In The Eye With EyeDirect“.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

String Nguyen from Master Your Video shows you how to start and grow a LinkedIn Video channel.GUEST: String Nguyen, founder and community developer from Master Your Video. and String Story. Follow her on LinkedIn, Instagram and YouTube, and read her post “10 Tips for Starting a LinkedIn Video Channel.”SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Wally Weilbaecher from Group Nine Media tells us why late night talk shows do extra work to add customized comedy end screens on the end of their YouTube clips that encourage viewers to subscribe. Jimmy Kimmel, for instance, does this very well.GUEST: Wally Weilbaecher from Group Nine Media. Connect with Wally on Twitter and LinkedIn.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Tyler Lessard of Vidyard talks about the 2019 State of Video in Business Report.GUEST: Tyler Lessard of Vidyard. Check out the 2019 State of Video in Business Report and download the Vidyard GoVideo Chrome extension to create more engaging sales emails through video. Follow Tyler on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Matt Ballek of VidiSEO talks about the 2019 Video Marketing PlaybookGUEST: Matt Ballek of VidiSEO. Check out Video Ads Live and VidiAcademy.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Nico Kamenzky of Morningfame talks about how to find the right topic for your YouTube videos.GUEST: Nico Kamenzky of Morningfame. Watch Morningfame on YouTube, and connect with Nico in the Tube Ritual Facebook group.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Gideon Shalwick of Splasheo talks about how baked-in captions can increase social video views.GUEST: Gideon Shalwick of Splasheo. Follow him on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Renee Teeley, chief evangelist at PowToon, talks about how their tool helps marketers and business owners create videos quickly and easily. Enter the discount code “renee20” for 20% off.GUEST: Renee Teeley of PowToon (20% discount code: “renee20”). Also see PowToon on YouTube | PowToon Pricing | Renee Teeley on TwitterSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Today Tom Martin of Channel Fuel talks about his great book, “YouTube Optimization – The Complete Guide: Get more YouTube subscribers, views and revenue by optimizing like the pros”.GUEST: Tom Martin of ChannelFuel.co. Formerly of the BBC, you may know Tom from his former channel FAQtube. Tom is the author of “YouTube Optimization – The Complete Guide: Get more YouTube subscribers, views and revenue by optimizing like the pros”. You can take his courses here and follow him on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Today Camilo Coutinho of Double Play Media in Sao Paulo, Brazil, talks about how you can use the full power of your YouTube descriptions.GUEST: Camilo Coutinho of DoublePlay Media in Brazil. Also find Camilo at Playa de Prata | Twitter | InstagramSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend. Thanks for your support!PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Today Jason Chicola, CEO of Rev.com talks about why human-created captions are so helpful with getting more views and more watch time on YouTube, and shares some of the services Rev offers.GUEST: Jason Chicola of Rev.com – Also see Jason Chicola Twitter | Rev on Twitter | Facebook | Instagram | LinkedIn. And: Rev Voice Recorder, Rev Call recorder, Rev Translation, and Temi Speech Recognition SoftwareSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosNOTE: While VidiUp is an affiliate partner of Rev.com – and we get paid for clicks resulting in new business for them – VidiUp initiated this interview idea and Rev did not have any edits on the questions or content of the show, and did not pay us for the interview.READ THE TRANSCRIPT

Tom Breeze, CEO of Viewability and author of “Viewability: Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts” tells us how to advertise on YouTube the right way.GUEST: Tom Breeze of ViewabilitySUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Today Dusty Porter talks about how “how-to” videos can be helpful long-tail marketing assets.GUEST: Dusty Porter, of the Dusty Porter YouTube channel which focuses on how-to tech videos, and the TubeBuddy Express Podcast and YouTube Creators Hub Podcast.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Today Will Rosebrock of Texas Green Plumbing talks about video marketing for local businesses.GUEST: Will Rosebrock of Texas Green Plumbing | Facebook | Website | Twitter | Instagram | YouTubeSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Matt Gielen of Little Monster Media breaks down YouTube video categories and formats and talks about his new Tubefilter article, “The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works).”GUEST: Matt Gielen of Little Monster Media | Tubefilter Articles | LinkedInSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Sean Cannell talks about his new book with Benji Travis, “YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer.”GUEST: Sean Cannell of Video Influencers, Think Media, SeanCannell.com, and the brand new book.HOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Trena Little shows you how to use YouTube to build your business email list.GUEST: Trena Little of TrenaLittle.com [YouTube].SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

When should you use a teleprompter when making YouTube videos? Can it make you more comfortable and professional, or will it make you seem forced? Brighton West shows you how to do it.GUEST: Brighton West of Brighton West Video [YouTube].SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

When it comes to building your company's in-house video marketing team, optimization When it comes to building your company’s in-house video marketing team, optimization team and abilities, should you “build or buy?” Essentially, should you train your current team, or hire new staff, or partner with outside vendors? Or some hybrid of these solutions?GUEST: Jeremy Vest of VidIQ [YouTube] and Video Marketing World [YouTube]SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT