The Worship of Youth

From time to time I tell you about the power that marketing has over our kids. Marketing not only peddles products, but it also sells and promotes a world view. Yes, marketing shapes the way that our kids look at and live life. But our kids aren’t the only targets that marketing so effectively hits. Marketing also shapes us adults. It’s for that reason that I want to sound a warning that relates to one message marketing so effectively is sending to us as parents. That message is this: don’t grow old. It seems that we’re listening as we older folks have become obsessed over our appearance, our clothing, our complexions, our body shapes, and more. We spend billions and billions of dollars trying to stop something that just can’t be stopped. Ultimately, this is idolatry. And in the process, we’re teaching our kids to grow up to worship the idol of youthfulness as well. Parents, consider what it is that you worship, and the message you’re sending to your kids about what’s most important in life.