The Power of Marketing 5

Today, we’re concluding our look at marketing’s influence on our kids. One result of the marketing push is that we’ve got a culture of kids locked into consumer debt. The message they get from advertising is that life is about consumption, and whether it’s their money or a credit card company’s money they are borrowing, they are entitled to spend whenever the urge hits them. Many of today’s kids will be buried deep in consumer debt long before they marry and start a family. Advertising and the materialism it fosters steers us away from the one true God and towards idols. They steer us away from Jesus Christ, the one and only source of redemption, to the false promises of other “messiahs” and redeemers. Today’s marketing blitz encourages our teens to create, pursue, and worship false gods, all the while leaving our kids more and more empty. Parents, what are you doing to point your kids to the cross?