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Aura Farming
Episode 1952

Aura Farming

Youth Culture Today with Walt Mueller · cpyu, walt mueller

March 31, 20261m 0s

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Show Notes

It’s spring and the farmers are out in force prepping their fields and planting seeds with the hope and anticipation of a bountiful harvest. There’s a new trend among our kids that’s all about farming, but not in the way our professional farmers are now farming here. No, our kids are involved in what’s called “aura farming.” In the teenage world, someone who has aura is someone who has the same kind of glowing presence as the top social media influencers, beloved celebrities, and people who ooze coolness. Aura Farming is the term used to describe the act of doing things online to boost your cool factor in the eyes of the world that’s watching you on social media. In essence, you’re farming and fishing for the social capital of likes, positive comments, and a growing number of followers. Parents, this is a troubling trend as our kids are going to look for love and attention in all the wrong places. Lead them to find their identity, purpose, and value in Jesus Christ and not in the eyes of others.

Topics

social mediaaura farmingpurposeidentityinfluencerscoolnessattention seekingpopularitysocial capital