Your World of Creativity

In today’s episode, we chat with Nikki Nash, an author of the book - Market Your GeniusNikki is an International Speaker, Podcast Host, Storytelling Expert, Marketing Mentor, and Consultant helping you get known and paid as a go-to industry expert.If you're one of those people that needs encouragement, inspiration and support to get your ideas up and out of the world, then Nikki Nash is the expert to go to.Nikki says that you are your own marketing tool because of the knowledge you have in you. When you're able to put your knowledge and expertise into something, you're essentially sharing with others. That’s how to position yourself as an expert. Why you're so magic and, showing them that, you know, a lot about a topic. And it's one of many ways that you can position yourself as an expert.Here, Nikki shares with us the process of how getting her book developed and published. She says by putting her focused thoughts and all her efforts into getting what she wanted to accomplish and ensuring all her actions were focused towards achieving this goal, she got her book published specifically by Hay House.  So really putting in the time and dedicating and getting laser-focused on something is really how it happened. Thanks to her taking Brendon Burchard's high-performance course. Nikki tells us despite having written a marketing book, where thousands of those already exist, the trick is to wrap it into something different.Although as an author your name is what appears on the cover, there is a lot of supporting collaborators, working in the wings. These collaborators, enabled her to:  Have the accountability and real-talk pressure needed to actually produce. So instead of blaming herself for being a procrastinator, she decided to use procrastination to her advantage. Having collaborators gave her the confidence and invaluable  feedbackNikki gives us tips which are a lot like dating tips, on how we can attract and get to actually work with your dream clients such as being crystal clear on how you’d like your business relationship to look like, what kind of work you’ll be working on, and what their belief systems are. In addition, she shares strategies of marketing including the OPP strategy which focuses on the three main ways that people get in front of their audience. These are:Making organic contentPaying for your contentPartnerships Nikki’s parting shot is ... If you are intentional and focused, you have the ability to put yourself in a place where you can make those partnership connections and be a part of new communities.  Nikki’s Website: https://nikkinash.co/Nikki’s LinkedIn: Nikki NashNikki’s freebies: FreebiesBrendon Burchard website: Brendon Burchard

In today’s episode, we travel to Namur Belgium to talk with Nazli Tarcan, an Illustrator, graphic designer & retoucher. Nazlı Tarcan is a Turkish children's book and editorial illustrator who focuses on nostalgia, vibrant memories, and playful moments. She will tell us how she creates her work, what inspires her, how she organizes these ideas, and how she's gained the confidence and the connections to launch her work out into the world.  Born in Istanbul Turkey, Nazli began drawing as early as age 3. She started learning Art while at high school in In Istasyon Art Academy, after which she went to Yıldız Technical University to study Media Arts (Photography & Video) because she thought she wanted to be a National Geographic photographer. While doing that, she was shooting her products in front of a white screen which was no fun. She wasn’t feeling fulfilled and just before graduation, she left to join the circus. While with the circus, she did numerous art/graphic projects during her active years and illustrated a book entitled "Loopy Luna and the Hula Hoop". 9 years into traveling across the world with the circus, Nazli decided she wanted to learn pedagogy, and enrolled at Cirkus in Beweging -which translates to Moving circus- in Leuven, Belgium. At this art school, she studied for 1 year interacting, playing, and teaching kids, before Covid hit. Since nothing was working, she moved to Namur, where she fully focused on illustrating books for children. Nazli’s illustrative style is very playful, vibrant, and colorful. This came about from years of trying to imitate other artists’ styles and deciding what felt right to her and what didn’t. She let her own mind lead her to choose the colors that worked in her illustrations despite them not being conventional as if controlled by a secret power. When it comes to her creative process of starting a commissioned project, Nazli will work on sketches then share them with other artists so as to get different opinions. She never shies away from working with others. She will bring in the aspects of colors that she lets her emotions guide her on what to use. Afterward, she begins to play with different mediums and chooses the best one to illustrate the idea.What happens when Nazli is feeling stuck in her creativity? She will take a break from what she is currently working on, maybe listen to music, look at her favorite illustrations for inspiration or even juggle. Yes, JUGGLING! Such that when she sits down to try again, she will start at where she feels happiest, whether it’s drawing human faces, or playing with colors  In conclusion, Nazli is not only an illustrator but also uses digital art to complete her creations. She currently uses her LinkedIn to connect with people and get access to illustrator agencies. In the next 20 years, she would like to be a well-known illustrator who inspires other people, while still having the same childish enthusiasm she lives her life with.Watch for Nazli’s new book coming out later this year by visiting her website Nazli’s illustrationNazli’s Website:  Nazli's illustrationsNazli’sLinkedIn:  Naz-TarcanNazil’s first children’s book:  Loopy Luna and the Hula Hoop

We are back for another great interview in our creativity series. In today’s episode, we chat with Jackie Brusch, a marketeer and communications leader from Philadelphia. Jackie Brusch is Director of Marketing at Open Clinica, a healthcare company that focuses on using data and technology to help clinical trial professionals, clinical researchers, data managers, biotechnology, and pharmaceutical companies really get the information that they need, to make their clinical trials successful.   In this episode, Jackie tells us about a creative challenge she’s currently working on as a marketer in clinical trials, how video marketing is making a breakthrough to reach customers and why, & how to ensure remote team collaboration, especially in a marketing role.As a writer by profession, Jackie has been able to apply a lot of the collaboration techniques to solve the problems she faces but also in applying these skills to her own personal brand as a top content marketer in this industry.Her role enables her to come up with solutions when faced with a creative challenge. At Open Clinica, it's about getting at those pain points and creating the marketing materials, programs, and campaigns that resonate with their audience. Jackie discloses how she tackles her failure or problems while at work applying the GEMO formula- which translates to:Get goodEnough, Move On.Additionally, she tells us how she applies technology tools to her creative problem-solving tools, by executing her 4 marketing strategies. When it comes to generating ideas, Jackie says following content platforms and organizations in your specific field, even if you're not using that product, or technology is advantageous to you so that you can, see what's up and coming, and then incorporate that into your strategy. Jackie’s Website: JackieBrusch.comLinkedIn: Jackie BruschCompany Website: Open Clinica

Meet Heath Ellenberger, fitness executive and author of 10 Minute Leadership, Raw*Real*RelatableHeath has been in the Fitness Industry for more than 18 years. In that time he has trained hundreds of individuals. owned fitness businesses, worked for the corporate headquarters of a major fitness franchise, has inspired fitness and other professionals through his public speaking. Now he finds himself inspired to take the same lessons and skills he has learned and taught in the fitness industry to all industries. Powered by a passion to enrich leaders and help them gain practical knowledge through brief, captivating and relatable lessons. The MissionThe Mission of 10 Minute Leadership is to provide all leaders with a game plan and resources. That will promote adaptation in your leadership muscles through Weekly Challenges, encouraging Performance of those challenges, and building those skills through Repetitions. Why 10 Minutes"We have found through our experience working with leaders time is a commodity that doesn't come cheap," Heath says. Also, the attention span of leaders is limited. Knowing we were faced with limited time and attention. We had to formulate a process for getting important skills and support to serve our leader with those two limitations in mind. Delivering short weekly lessons has proven to produce big returns giving leader more time to implement the lessons and less time reading, or watching online courses. We think of this approach as a podcast on paper."Leadership Lessons on the go. As a leader/coach your most valuable asset is your time. That time should be spent serving your team and leading your organization. Think of this as your leadership MapQuest, it’s an on-the-go guide for leaders. Use these 52 lessons and stories to improve your leadership muscles. Your team deserves it! Order the bookhttps://www.amazon.com/10-Minute-Leadership-Real-Relatable/dp/1662810482/ref=sr_1_1?dchild=1&keywords=heath+ellenberger&qid=1617449608&sr=8-1

In today’s episode, we chat with Janet Attwood, a bestselling author with more than 20 books under her name. She is also a passion, fulfillment, and creative coach, a Transcendental Meditation teacher, and an Ayurveda believer.Janet is the creator of the “Passion Test” -- which is both a test and book that helps you discover your true passion and really start living your life’s purpose. In addition, she has expanded the Passion Test to different areas of life including: Passion Test for kids & teens, and the Passion Test for business. She followed up with “Your Hidden Riches: Unleashing your power of rituals to create a life of meaning and purpose.”Janet says the Passion Test enables individuals to realize that they're not just going through this world on automatic, but they can be able to tap into their genius and really use their creativity to bring out their gifts so that they can share them with the world. It helps you to become a manifestation magnet. In this conversation, Janet gives us a toolkit on how to be creative, what to do when you’re dealing with blockers of creativity and how to get rid of limiting beliefs about yourself so as to keep the passion alive and burning. Here is what works for her:The first is Transcendental meditation, where she uses rituals to enhance her life and refuel. This relies heavily on meditation. The second is undoing her limiting belief- this is where she changes what she puts her mind to focus on while using positive words when talking to herself.The third is TheWork, based on a process developed by Katie Byron. This is a process of self-inquiry that allows you to access the wisdom that lives within you by asking yourself the “Four Questions and a Turnaround method”Fourth, Janet uses the Maro-Up process which she also wrote a book on. Here, Janet uses the 10 principles of Wahei Takeda, the Japanese Warren Buffet, who used the Maro-Up teachings of gratitude to make his fortune and live his life.Lastly, find a mentor.  A mentor who can untangle and undo the beliefs that you have about your inability to shine a light on your greatness and inspire transformation through love. In summary, through Janet's years of Meditation practice, developing the Passion Tests which have been used by millions of people and written bestsellers, Janet believes that in order to live a high level of creativity,  we must share our lovely gifts with the world, no matter what it is, because that's the path to happiness. Janets Website: The Passion TestMaro-Up: Maro Up: The Secret to Success Begins with Arigato: Wisdom from the “Warren Buffet of JapanYour hidden riches: Your Hidden Riches, unleashing the power of rituals to create a life of meaning and purposeThe Work by Byron Katie: The Work

Meet Sherry Fernandez, author of Life Mastery: Personal Progression Toward an Infinite PotentialIt's a USA Today & Wall Street Journal Bestseller! Sherry offers a formula for Continual Expansion into Your Own Greatness: Contentment + Progress = HappinessThough deep in the throes of childhood family chaos with two unstable and unhappy parents -- divorcing, marrying others, then remarrying-amidst constant moving and dysfunctional childrearing -- Sherry Stirling Fernandez still knew that she was destined for great things. She believed in her potential for greatness!And that is something she wants you to instill in you! Along with the clearly defined pathway to achieve it!Sherry's new USA Today and Wall Street Journal bestseller Life Mastery: Personal Progression Toward an Infinite Potential makes the case that if you are not progressing toward a better version of yourself, you can never achieve any true sense of joy...For happiness comes from recognizing and celebrating the fulfillment of your personal goals no matter how challenging -- and then setting out on the road to the next one. A lifetime of progress toward your infinite potential is what makes you exceptional, fills your heart and enables you to leave your imprint on the world -- your legacy! Her incredibly powerful book provides you the keys to embark on this quest-the determination of your WHY -- without which you will likely fail quickly. The WHAT -- what needs your focus and attention to achieve Life Mastery in eight different aspects of your life. And the HOW -- getting an assessment of where you are; what goals and action steps to take; the systems to put in place and the habits you need to instill (or replace). This exceptional manual gives you everything you need to get you on the road to Life Mastery, and inspires you to take that first step!Along the way, Sherry tells her own inspiring story: how she left home at 17, a wild teen flirting with thievery, drugs and self-destruction, pregnant at 19, married by 22 and living a "hippie" lifestyle with all that implied in the 1970s. She and husband Ken lived on the edge of destitution until they began to explore personal development through books, tapes and live events with leaders in the movement. Slowly they inched themselves and their six-yes, count them! -- six children forward toward a better, more rewarding and financially strong life. Much of the impetus for that came from Sherry's relentless pursuit of inner fortitude, wisdom and the goals she set for herself to overcome habits, fears and resistance that held back her progress toward infinite potential -- and sharing with Ken what she learned along the way. Ultimately, Ken started a highly successful construction supply company, and Sherry launched FitMania, boutique fitness and personal development business, that also guided clients on mastery over all aspects of their life that contributed to achieving or exceeding the goals they set for themselves and the dreams they had in their hearts.Her years with FitMania were rich and rewarding, but it was the transformation of her clients that so inspired Sherry to turn her entire attention to coaching individuals on achieving full Life Mastery by focusing on the physical, the spiritual, relationships, education, motivation, vocation, money, lifestyle and character.In fact, her book features an excellent assessment tool that let's readers determine what areas of their life need tuning up, and then how to take each of those vulnerable areas forward with the steps to keep moving ahead on the road to improvement...how to stay motivated and committed to the outcome, never losing sight of your WHY!So often Sherry observed people in personal transformation programs leave excited and vowing change, only to slip back into old habits without a practical accountable way to implement that change. A solution to that is what Life Mastery brings to the discourse. For, as Sherry holds, as you reach each new victory, that feeling of contentment can only be sustained by continued progress. And in that combination, lies the key to prolonged happiness. Learn MoreBook•               Life Mastery: Personal Progression Toward an Infinite Potential•               Available on Amazon.com for $23.49 in hardcover, $16.95 on softcover, and $4.99 on Kindle. Website•               www.LifeMasteryInfo.comFree Resources •               Download link for free tracking sheets: https://lifemasteryinfo.com/tracking-sheets/•               Download link for free Recomm

We are back for another great interview, today with Andrew Embry, a brand manager -- plus a wordsmith, poet. and creative alchemist. Andrew combines spoken word & poetry with his data research and marketing roles at Eli Lilly and Company. Listen to the entire podcast to hear Andrews poem “bringing love into work” starting at 15:47Andrew has been writing and performing poetry since he was a child. He has managed to not only use poetry skills offstage but also bringing these skills to work too where he has performed in front of 1000 of his colleagues.   He is an avid reader of books, blogs, and watcher of films to keep his creative juice flowing. One of those books is Radical Candor by Kim Scott. The book focuses on the importance of giving quality, direct feedback to individuals, which has enabled him to give and receive feedback better. Andrew says, if you can help people see how they're using their own style of creativity, then they can see how much that's valued and they can lean into who they are and bring even more value to you and your team.Andrew has been writing his blog Striking Matches since Jube 2013, and he gives us pointers on how he has been able to get creative ideas over the past 9 years to keep writing. The way he has done this is by having a creative mindset-believing that there is a story and hidden beauty inside everything.  Looking at the world (experiences) as your oyster.A few ideas on how to bring creativity to work especially in remote settings or working from home can include: getting up and taking walks, working out in the morning, or even taking breaks during the day just to go play with your kids.As part of the brand management team, you can bring creativity in your solutions by being empathetic to your customers’ needs, while at the same time using the data you collect to make heart-level decisions when telling stories.Andrews Blog: Striking MatchesYoutube: Andrews performance at Eli Lily's 140th anniversaryCompany Website:Eli Lily & CompanyKim Scott’s book: Radical CandorSummary.The future of marketing will be more innovative in the digital space, as we focus on meeting customers at their point of need.   We need to know how to use machine learning to help turn data into insights that we can use to be better. Listen to the entire podcast to hear Andrews poem “bringing love into work” Original creative work is copyrighted, provided by the artist, and used with permission.

Christian Thought Leader, Author, and Songwriter Justin McRoberts Inspires Readers to Recreate Within God’s Image in New Book – It Is What You Make of It“Adding new energy to old things can turn something good into phenomenal.”– Justin McRoberts“It is what it is”—a common phrase you hear and maybe even say yourself. But the truth is that there is not one square inch in the whole domain of our human existence that simply is what it is. Justin McRoberts invites you to embrace a new mindset: It Is What You Make of It.In his new book, It Is What You Make of It: Creating Something Great from What You’ve Been Given, McRoberts shares key moments from his twenty-plus years as an artist, church planter, pastor, singer-songwriter, author, neighbor, and father, passing on lessons and practices learned about making something good from what you’ve been given rather than simply accepting things as they are. Thought-provoking but actionable, It Is What You Make of It declares that love doesn’t just win, mercy doesn’t just triumph, and light doesn’t just cast out shadow. Rather, such renewal requires the work of human hands and hearts committed to a vision of a world made right (or at least a little better). When we partner with God in these endeavors, we love the world well and honor the Creator in whose image we are made.Complete with stimulating questions and hilariously relatable anecdotes and antics, each chapter will help readers uncover the areas in their lives and communities that are waiting for them to boldly proclaim, “Let’s see what we can make of this.”Justin McRoberts lives in the Oakland–San Francisco Bay Area with his wife, Amy, and two children. He is the author of four books, including Prayer: 40 Days of Practice and May It Be So: 40 Days with the Lord’s Prayer. Justin’s sixteen albums and EPs have gained him a faithful audience among listeners nationwide since 1999.Justin leans on his over twenty years in the arts and ministry to mentor and coach artists and pastors in person as well as over video calls. He is also the host of the podcast @ Sea with Justin McRoberts and co-founding pastor of Shelter-Vineyard Church Community in Concord, CA. Justin regularly travels to speak at churches and colleges, as well as leads retreats for ministry staff, college students, and young adults. YouTube:       https://www.youtube.com/channel/UCJlBMsfsQ3fBItnQ9eUMfKw Facebook:      https://www.facebook.com/JustinRMcRoberts/Twitter:          http://justinmcroberts.com/Instagram:      https://www.instagram.com/justinmcroberts/Website:         http://justinmcroberts.com/

Meet our guest, Dr. Mark Ryall, author of the new speculative fiction book, Age-Decoded. It took some struggle and two career changes before Mark Ryall discovered his “genuine self” as a teacher. He had always yearned for a career that brought him closer to people, and teaching became the natural place for him. He went on to teach economics and mathematics at Royal St. George's College (Toronto) and Hillfield Strathallan College (Hamilton) for a combined twenty-four years. He also loved coaching cross country running, a sport which he felt makes students stronger mentally and physically, and which promotes teamwork and mutual support. While teaching, he also began painting, specializing in acrylic art depicting historic old buildings and bridges in the Hamilton area, and more recently dabbling in sports portraits and landscapes.The speculative fiction Age-Decoded is Mark’s first novel. He wrote the first draft about ten years ago while he was teaching, to educate himself and the world about the imminent tsunami of genetic engineering technology. The novel was turned down by traditional publishers, so Mark accepted that rejection and let the novel sit for several years. But with his recent retirement from teaching and the full-blown emergence of CRISPR-like technology on the scientific front, he decided to work hard to update and improve the novel. He finally self-published it two months ago.Mark feels Age-Decoded is important because genetic engineering will impact human physical and psychological traits − fundamentally affecting what it means to be human. His goal is to educate people about this scientific breakthrough. Many effects will be hugely positive, as scientists work to eradicate diseases such as Alzheimer’s, Huntington’s, cystic fibrosis, HIV, sickle cell anemia, and even cancer. But unintended or intended negative effects are also possible with this technology. The story peers 100-200 years into the future, allowing the reader to critically imagine and feel the potential impact of genetic engineering on human nature. The story focuses on two human changes; one physical (stopping and reversing aging) and one psychological (spoiler alert: you will need to read the novel).Mark also competes in triathlons and represented Canada in the 2019 World Age-Group Championships in Lausanne, Switzerland. That race was a disaster as he never completed the swim due to “technical difficulties”! But he has vowed to redeem himself, to qualify and compete once again in the Championships sometime soon in the post-Covid era. Mark currently serves as a volunteer cross country coach for Westdale Secondary School in Hamilton. His education includes BSc, MBA, and PhD (University of Toronto, Education).The retailer link for the book Age-Decoded is:  https://books2read.com/age-decodedDiscover Morehttp://www.linkedin.com/in/mark-ryall-2b87b2b https://www.quora.com/profile/Mark-Ryall-2http://www.instagram.com/m.ryallhttps://www.goodreads.com/author/show/21292342.Mark_P_Ryallhttps://twitter.com/RyallMark

Meet Teedeevee, a top International Afro-Beat musician, lyricist, composer, and performer.In today’s episode, we chat with TeeDeeVee, an Afro-pop artist based in Lagos Nigeria.  He is a Top International Afro-Beat musician, lyricist, composer, performer, and award winner of the Best upcoming artist in Africa in 2017.Teedeevee describes Afropop as African Music combined with popular hip hop music but with a heavier beat.Teedeevee tells us his music, and especially his latest song KORE (the mantra of Hope) is about giving people hope during this time of Covid. The continent, like all others, has been hit hard by the virus and people's lives and livelihoods have been affected and income taken away, so a song to keep people’s hope alive is what he created. In his album Adventure, Teedeevee’s music transcends into messages of love and life. Coming from Nigeria, TeeDeeVee struggled to balance both getting his law degree and his love for creating music that tells a story. In 2021, he successfully got admitted to the bar, and in the same year, released his album.Teedeevee is a dynamic and versatile artist, which has led him to have a majority of global influences and collaborations reflected in his work. His international break occurred in 2019 when he produced a song with a Lebanese producer. Soon afterward, he started getting recognition from International artists from different parts of the world including Sudan, Germany,  and France, What’s his songwriting and production process like, and what influences him? Teedeevee’s creative process starts with an idea about making a beat, collaborating with an in-house producer, then gets a melody, then the lyrics, and finally, when all those have come together, he goes to the studio to complete the process.His influences come from his experiences in his own life, most of them a reflection of the obstacles and challenges he and other people from the African continent go through before becoming successful. Spotify: KOREConnect with him on Instagram TeeDeeVee Teedeevee’s success has come from being "stubborn" and resilient in believing that he will achieve everything he has set his mind to, in spite of the challenges he faces along the way. Through his music, he is able to encourage other people to follow their hearts’ desires.He says, "I'm a full-time lyricist, composer, performer, and Afro-pop musician from Nigeria. I have been in the music industry for over 7 years and with vast experience, I have been able to work with several music moguls and visionaries in the music world."Having over 90 records, I've carved a niche for my unique lyrical prowess and creative music style which would make any service I render special."My music is well known for the uniqueness in my sound and lyrics. I have also got several recognitions and awards for my services over the years."Versatility is one of the major pivots the Teedeevee brand stands for, having recorded different styles of music ranging from Trap, Hip-hop, R&B, Dancehall, Afrobeat, Afropop to Amapiano."The African vibes and traditions are what I always hope to showcase in my works and preach the Afro music through the Nick and crannies of the world."He is also an Attorney at Law. Graduated from the prestigious Faculty of Law at the University of Ibadan. Admitted into the Largest Bar in Africa as a Barrister.Facebook TeedeeveeofficialInstagram: @teedeevee_Spotify https://open.spotify.com/album/0j6vt44wBu6rPXhBLhvqFDApple Music https://music.apple.com/us/album/anywhere-single/1569673155Music tracks are copyrighted, provided by the artist, and used with permission.

Our guest is Meghana Giridhar of Let's Curate. Meghana was a consultant for nonprofit venture capital funds and that triggered her interest in many different things. She has actually launched her own platform which we’ll know more about in this episode. She also loved traveling and it was there that she discovered many local artisans from the places she visited and found her passion in helpìng them. She discovered that there were art forms that she wouldn’t have found on Google. And that’s how she decided to launch a platform to help these artisans keep their art form alive. She decided to empower independent artisans by providing them with resources but also selling their products in a regular store format. Collecting the worksMeghana tells us that she made a scheduled list of 10 people and went on various travels and meet 10 people from 10 different countries. She talked to them about her idea for the platform. She kept in touch with them and keep the idea going and growing along. She built a relationship with them and then told them when the platform was ready to go. So the site was launched and it started as a typical e-commerce shop with the big difference that the products weren’t mass-produced. Each piece was limited edition, and sometimes the artisans even changed the form of art they were selling. If any other artisans want to get involved in this platform, the best way is to just reach out to Meghana on her email or her social media channels. This is a lovely creative platform, where the only goal is to make it accessible to everyone. Just email Meghana, tell her your story and what kind of work you’re involved in. It really is that simple as Meghana believes this is the best way to talk business, with authenticity. For the art loversSo for people looking to actually acquire a piece of art from the site they can actually go to the platform and pick what they prefer. They’ve divided the works in terms of continents. But you can zoom into the country of your preference and find wonderfully inspiring pieces that are native to those places. Her challengesMeghana talks about the challenges she was faced by venturing into the work of creation. One of the biggest challenges she had to overcome was explaining her idea. She wanted to convey that her idea wasn’t only a brand, not just a shop. Her idea was to empower artists and give them the resources. And with that, teaching was also needed on how to use said resources. This wasn’t just putting their products on a site but also putting history and showcasing the artist itself. She was able to overcome this challenge and now has a successful platform that also features an artist spotlight where they sell limited edition pieces of said artist. The work her platform is doing is amazing and it will continue to grow as more artists join in. It is more than just another shop, it feels like a museum with pieces from all over the world that you can take home with you. And that’s also where the magic lays. If you want to reach out to Meghana or know more about her work:Instagram @lets_curate Email them at [email protected] 

Our guest is Roman LC Martinez Roman is a professional illustrator and a filmmaker in LA. He's founded the Film Reframed studio, and he's also working with a program called the Unhoused Art Initiative. And we're going to talk about how he's working with this program for people who are experiencing homelessness in LA. And we also want to talk about his work, Roman, we want to talk about your projects and also some of the things that you're working on to support these unhoused artists. So we've got a lot to cover in our short time together, but we're going to get through it all. Prioritizing workRoman jokingly thinks having ADHD is a driver for him, when he’s interested in something it's very easy for him to channel a lot of energy and passion towards that particular thing. And seeing that he has a diverse scope of projects and goals like contributing to the world, for him it helps if he hits a wall in one pursuit or maybe there's just a delay in something that he’s working on, for Roman, it’s very easy to shift over to the next one and to the next one. So each goal develops at its own pace.His passion project: Unhoused Arts Initiative Roman tells the story of how he started working with the union rescue mission, which is one of the largest missions on skid row in Los Angeles, serving the unhoused population. He tells of how he wanted to help artists who don't have access to supplies or storage for their artwork, create art that communicated some of their experience. And after going without a real expectation of how it was going to go. Roman had an idea to bring gallery-quality supplies into a situation where there may be artists who want to create something, and to give them the space and the time and the attention to do that, then maybe it will yield beautiful results. Unhoused Arts initiativeRoman thinks that the interesting impact of the initiative frames this space that way because when you give people the opportunity to say what they want to say, you're really just providing an opportunity for them to be listened to. He believes that the unhoused population has so much to say that they're always sharing it with people and that the people that provide services for them sometimes start to tune that out, out of necessity for the volume that they go through. Roman tries to provide his full focused attention and just tries to hear what they had to say. The mindset, from artist and educator to gallery managerRoman tells us about the challenges in working with unhoused artists. One of which is you don't have an address to locate them by or a consistent phone number. Roman says they’re not in a state of mind to even remember that they made the art and often times many of them will get up after the session and just walk out into the streets. So some of the artists you will lose complete track of after you've worked with them. Roman explains about being a manager for these artists, how there's really no way to control that force of nature in that situation, that the best that he could do is report everybody's name who came in and record the story they shared with him while they were working on the art. So for Roman, it was about cataloging that information and, and keeping it somewhere safe cause everything just happened in a brief moment. Roman’s next steps...Roman goes on to explain that for the Unhoused Arts the next step is to do a personal fundraiser to get a high-quality art book made of the art that was lost so that they can at least show people what there was. Roman explains that it won't be the same tangible experience of seeing it in a gallery. But the importance is that things have meaning. Roman believes that that is the way to help the artwork of the artists and the space they were in at that time live on and continue to make an impact and hopefully create more opportunities for future exhibitions. As far as Romans’ personal projects go, he explains how he had 10 large-scale oil paintings of the work that he does which he calls the blind portrait series. He goes on to explain that he will sit down with subjects in person, and continue to ask them a question about life or something existential, or even something just very minimal, but he would ask with the intent to listen. Support the fundraiserhttps://charity.gofundme.com/o/en/campaign/little-tokyo-small-business-relief-fundLearn about Film Reframed online education project  https://www.filmreframed.com/Visit the Push and Pour Coffee Shop we mentionedhttps://www.pushandpour.com/

You know the song867-5309/Jenny is a ubiquitous icon of the 80's -- ranking number four on VH1's Hits of the 80's.Now let’s hear the story of the song’s writer: Alex CallOn today’s episode, we’ll hear about his songwriting process for Jenny – and his live acoustic performance of 867-5309, plus three other hits that made the Billboard Hot 100Power of Love and Perfect World, (written for Huey Lewis and the News)And Mr. Moon by Elvis CostelloAlex Call has been a hit recording artist and songwriter for over thirty years. His muse is legendary in the industry, and his songs have become musical icons of American pop culture.I met Alex at a small café several years ago, and had the chance to record our conversation. He shared highlights of his career as told in his book, “867-5309: The Song That Saved Me.”I didn’t know then that I’d have a podcast on the creative process, so I feel fortunate to have captured this story.Alex Call was lead singer in the San Francisco cult-fave Country-rock band Clover, along with Huey Lewis and John McFee, now lead guitarist, Doobie BrothersClover was the band on Elvis Costello's first hit album, “My Aim is True.” In the introduction to the book, Elvis Costello says, “You've written a vivid, honest feeling memoir Alex and his Clover colleagues were once almost-mythical figures on a record sleeve to me. This book fills in the human story between those photographs and the guys I got to know at the very start of my career and those I am still happy to call my friends. Read this and you'll realize, music has been a passport, an occasional alibi and something to catch you when you fall.”Alex has been a recording artist for Arista Records, Mercury Records, and Fantasy Records.Let’s listen to Alex start at the beginning of the story of what became “Jenny, Jenny”…. Including that famous guitar hookSo, as Alex said, he felt he had all the pieces of a hit song. Here’s how it came together…. All of the culminated in the song you can’t get out of your head now -- 867-5309/Jenny recorded by Tommy TutoneThis and his songs are featured in movies and TV, and have served as branding for numerous national ad campaigns.Finally, as promised, let’s listen to acoustic coffee shop performances of 3 other songs from Alex CallThanks for listening to this episode featuring Alex Call; his book is “867-5309: The Song That Saved Me.”and come back again next time for more creative inspiration. I’m Mark Stinson – and we’re Unlocking your world of creativity.Music tracks are copyrighted and used under fair use for critique

Katie Stoddart founded ‘The Focus Bee’ and is an award-winning, international, high-performance coach. Katie supports founders and executives on sustaining peak performance in their business.Katie started her career as an engineer, working offshore, mapping the seafloor. From her time at sea, she gained the experience of managing teams under stressful circumstances and this led her towards coaching. She has coached in English, French, Spanish, and German.Passionate about: leadership, performance, and resilience; Katie challenges each and every person she works with to re-focus on what matters most. Katie frequently speaks at conferences, such as SWE - Society of Women Engineers, STEM re-imagined; her articles have been published in Thrive Global. Her weekly podcast ‘The Focus Bee Show’ is based on interviews with leading experts in performance.To find out more about Katie: www.thefocusbee.com

In today's episode, we go in-depth with Jay Alders.Jay Alders is an internationally acclaimed fine artist, photographer & designer whose distinctive style & imaginative prowess is recognized around the world. His intricate brushwork, intense colors & superb compositions bring to life his signature elongated figures & stylized forms.Alders has collaborated and/or toured with talented friends such as Slightly Stoopid, Stefan Lessard of the Dave Matthews Band, 311, G. Love, Donavon Frankenreiter, Sasha DiGiulian, Citizen Cope, The Expendables, Matt Costa, ALO, Sean Davey, Mishka, Paula Fuga, Greg Noll, John Butler Trio, Rob Machado and Guns N Roses’ guitarist, Ron “Bumblefoot” Thal to name a few.Prestigious media outlets & organizations like CBS TV, NBC TV, FOX TV, FIOS TV, Surfer Magazine, FuelTV, Surfline.com, Line Up Magazine, Longboard Magazine, Eastern Surf Magazine, FHM Magazine, Penthouse Magazine, Curl Magazine, RagMag & GoOutside Magazine all showcased Jay’s artistic endeavors.You’ve seen Jay Alders’s artwork on the covers of Surfer’ Path Magazine and Brazil’s Alma Surf Magazine who also named Alders, “The Best Surf Artist of the Past Decade in 2010“. Alders art has graced the covers of albums by such artists as Slightly Stoopid, Echo Movement, and Mishka.Alders has been pursuing his lifelong dream of becoming a thriving professional artist since he was a child. His outlook on success is best described by him in a recent interview with ESPN, “Some people wait around for opportunity to come knocking. I prefer to just build my own door and open it.”Jay’s work has been featured in Galleries from both coasts of the United States to Europe, Art Tours in Brazil, Surf Exhibitions on the North Shore of Oahu, and 2008 X-Games. Organizations like Emergen-C, Billabong, Donavon Frankenreiter, and Original Skateboards all have licensed Jay’s Art for their Internationally distributed Product lines.In November 2009, Jay was described as “The Artist who is Everywhere” by ESPN in recognition of Jay’s routine globe-trotting and impressive industry involvement.Later this year, Jay plans to publish his first book. (And we'll update these notes with a link!)Discover About Jay Aldershttps://facebook.com/jayaldershttps://instagram.com/jayaldershttps://jayalders.comhttps://www.youtube.com/user/jayaldershttps://www.linkedin.com/in/jayalders/

Meet our guest, JD Gershbein, a LinkedIn Brand StrategistIn 2006, amidst a wicked economic downturn that forced scores of professionals out of work and shook the world into a state of economic chaos, JD Gershbein migrated away from a traditional marketing practice to become one of the world’s first independent LinkedIn specialists. He was a key figure during the early years of LinkedIn and its ascent as the de facto social networking site for business. Today, against the backdrop of a global pandemic, JD remains at the forefront of LinkedIn education and continues to support the goals of businesses intent on tapping into the full potential of the medium.Having grown up in the healthcare arena, JD brings the perspective of a healer to his work. He is attuned to the challenges imposed on businesspeople in learning how to effectively use LinkedIn and addresses the knowledge gap with unique learning experiences steeped in neuroscience, psychology, emotional intelligence, design thinking, and applied improvisation. He has earned a stellar reputation as a LinkedIn strategist and gained widespread recognition for his thought leadership in personal branding, social networking, new media, online communication, and social entrepreneurship.In response to the COVID-19 crisis, JD is continuously adapting his practice to meet the needs of professionals whose businesses and careers have been severely compromised. He continues to refine his unique methodology for writing LinkedIn profiles, favoring a rich third-person narrative that gives brand-conscious professionals distinction, elegance, and a competitive advantage. In the consulting arena, his client list includes many globally recognizable brands and SMBs that span a broad spectrum of industries, markets, and verticals. Additionally, he has seamlessly transitioned his global speaking platform to the virtual world, stepping up as a facilitative leader, media producer, and broadcaster.His LATEST content creation is the 2 DEER IN THE HEADLIGHTS With JD & SYYA Podcast. In one recent episode, JD and Syya riff on the current climate of SALES -- how sellers waltz with buyers, and what it takes to get products and services get sold in today's hyper-distracted environment.Born in Chicago, JD grew up in Wilmette, Illinois, and attended New Trier West High School in Northfield, Illinois. After receiving his Bachelor of Arts degree in English at the University of Cincinnati, he earned two post-grad degrees at Chicago’s Illinois Institute of Technology, a Master of Science in Industrial/Organizational Psychology, and a Master of Business Administration in Marketing Communications. He is also a student and performer of improvisational and sketch comedy at Chicago’s famed Second City.Through his events, writings, teachings, and media contributions, JD has become a positive role model to people in all walks of business striving to make their mark in the Digital Age.♦ EMBRACING A HUMAN-CENTERED DESIGN APPROACH TO LINKEDINThe pandemic has virtualized business, increased stress levels, and imposed new demands on our time and attention. LinkedIn, in conjunction with Zoom, has become our lifeline. JD is finely attuned to the pain felt by so many who, for whatever reason, cannot extract value from LinkedIn, are stuck on how to best tell their signature story, or cannot fathom the platform. He reaffirms his commitment to minimizing this pain.♦ REDEFINING THE PROCESS OF LINKEDIN PROFILE WRITINGAs one of the first independent LinkedIn consultants in the world, JD understands how to best communicate one's value proposition through an online profile. He brings journalistic flair and a sensitive eye in capturing the key elements of a brand story and positioning his clients for their best possible impression.♦ LEVERAGING LINKEDIN TO RECLAIM BUSINESS MOMENTUMNothing like a global pandemic to derail the plans of businesspeople who had so much on the line and cloud their vision of a bright future. JD offers best-in-class virtual LinkedIn training for companies struggling to execute their strategic plan and keep their teams engaged while working remotely and anticipating a recovery.Connect (of course) on LinkedInhttps://www.linkedin.com/in/jdgershbein/Thanks to our new sponsor Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike. You can source high-quality designs from professional designers and unique products created by independent artists.Exclusive Offer for listeners of the podcast:Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse this link and discount code: WF25Validity: Offer valid Nov 30 2021Link: Link: https://www.designhill.com/tools/logo-maker

Our guest is Tim Tortora, Hollywood CFO and Movie Producer with 30+ years of experience in the financing and physical logistics of filmmaking.In our interview, Tim shares:"I have countless stories from the road. Living and working all over the world - basically on the road for 13 years of my career. Running Oprah Winfrey's film and long-form TV unit, the Benji franchise, producing at Mandalay Sports Entertainment, working on Jackass: The Movie, The Burton Movie, and countless TV & film projects. I stopped traveling and working in the trenches of film production when I knew I wanted a family -- and not just in name."I continue to work in my dream business, but now from the desk of a CFO. Producing movies from 8 to 6 and advising investors in my consulting practice before and after my day as a CFO."I wrote a book last year and I create content to help investors and young movie business entrepreneurs find their way through Hollywood - without getting conned. My book is not a tell-all. I could have written something that was sleazy, named many names, and told the inside stories of people who sometimes behave very badly, but instead, I chose to write a book about how not to get hosed by the Hollywood Con Man.Book: A Hollywood Accounting: It's a Swamp. It's Thick. Difficult to Navigate. Smells Terrible. But I still Love It!: A Roadmap For How Not To Get Duped in Hollywood"Working in Film Production is tantamount to being an entrepreneur. You are running a business you are creating a brand and that brand is yourself - all the time. You're constantly selling, you're constantly networking and you're constantly staying engaged looking for work or opportunity."And I'm here to tell you it does not matter what your education is or the background you came from. In Entertainment you walk in with a clean slate and create the career you want."Topics We Discuss:-- Entertainment Investor guidance and future investment strategies-- Film & TV production-- Being an entrepreneur in Hollywood-- Film and TV financing packages-- How to identify and avoid the Hollywood Con ManQuestions Answered in This Interview:How is film and TV financing put together and managed?What stupid things do movie investors do when choosing a movie to invest in?When did you first encounter/discover "The Hollywood Con Man" and how can you avoid them?What do investors or bankers want to know when you are asking for money?What do development or acquisition executives want to know when you're asking them to buy your movie?How long will it typically take to see a return on investment.What are the changes that you have seen in film production over the past 10 years and what does the future of film production and distribution look like?What's the best advice you could give to someone looking to get an investor "sponsor" in business?Tim offers mentorships going from fantastic webinars, 4-week courses online, Q&As directly with him, and anything you need to actually make it in this business of content creation. Contact TimWebsitehttps://timtortora.com/LinkedIn URLhttp://linkedin.com/company/timtortora-comFacebook URLhttps://www.facebook.com/timtortora.blogTwitter URLhttps://twitter.com/timtortoraYouTube URLhttps://www.youtube.com/channel/UCWdOnQHk3kH4K9XXkFRtiswInstagramhttps://www.instagram.com/timtortora/Thanks to our new sponsor Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike. You can source high-quality designs from professional designers and unique products created by independent artists.Exclusive Offer for listeners of the podcast:Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse this link and discount code: WF25Validity: Offer valid Nov 30 2021Link: Link: https://www.designhill.com/tools/logo-maker

Meet Jay Maaraoui, CEO of Vyyer TechnologiesVyyer has developed an entirely new way to verify IDs that's instant, highly accurate, affordable, and 100% anonymous. "We take this technology and create industry-specific solutions that transform businesses," Jay told me.Jay announced that Vyyer is going live with our first major customer! "The liquor chain in Boston, Kappy's Fine Wine & Spirits, is beta-testing our 100% anonymous ID verification at all 11 of their stores. This is the first amazing step toward gaining wide adoption of our new verification technology," Jay said.In addition to the business story, listen to Jay describe his cultural and family influences Jason MaaraouiFounder & CEO @Vyyerwww.vyyer.comFollow Vyyer on LinkedIn!Email: [email protected] to our new sponsor Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike. You can source high-quality designs from professional designers and unique products created by independent artists.Exclusive Offer for listeners of the podcast:Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse this link and discount code: WF25Validity: Offer valid Nov 30 2021Link: Link: https://www.designhill.com/tools/logo-maker

Our guest today joins us from Hollywood, he is Justin Connor. He is a filmmaker, actor, director, and producer. His latest film is currently out on Amazon Prime called The Golden Age: The Life and Times of Maya O’Malley. The soundtrack, also written, performed, and produced by Connor, is available on all streaming platforms, with a double vinyl album. THE GOLDEN AGE, a musical rockumentary shot over a decade in California and India, introduces us to the character of subversive pop star Maya O’Malley who, after a string of controversial remarks, gets dropped from his music label and sets out on a spiritual pilgrimage throughout India in an attempt to resolve his troubled past. Winner of the Audience Award at the AWARENESS FILM FESTIVAL and winner of the Best Performance Award at the NEW HAMPSHIRE FILM FESTIVAL, Connor is also releasing A DAY IN THE LIES, a memoir novel that delves deeper into the life of the film’s main protagonist, Maya O’Malley, which will be released on Amazon later this Summer. Justin Connor currently lives in Los Angeles, and splits time between music and painting, and prepping the release of his third album, MATERIAL LIFE. You can track the film’s progress on social media as well as at www.justinconnor.com. Justin says that he started as an actor but then veered towards music, released an album, and then for this second album as he was trying to figure out how to adjoin writing and directing a film that intertwined music without relying on lip-syncing. He wanted songs that helped tell the story in an organic way. He was also watching a lot of documentaries at that time and decided to play with the ideas of what’s real and what’s fake. The character of Maya is born in these moments, he wanted to have a more substantive dialogue on the permutations of fame and pop culture and substantive songwriting. Something similar to Bob Dylan and Roger Waters did. He wanted to tell a story that was partially autobiographical about his own past. The whole document ends up being a comedy, but a comedy that also is supported on reality. It's a satire about material life, documentaries of artists and how artists are broken. He tried to approach the story with sincerity. The form of the documentary proved to be challenging because you play a little trick by satirizing. The Filmmaking Process The process of making a film such as this along with music and the collaboration of a team Justin also said that it was a healing exercise for him. As a survivor of abuse, Justin says that there is an immense amount of shame that people end up struggling with. Those wounds don’t necessarily go away per se but people eventually learn to bridge a different connection with them. Justin got to really challenge himself while making this film. Justin also talks about how sometimes the stories that stayed with him after going through a dysfunctional household also make him feel that he had to heal from them like it was a mandatory thing. Which is something that he also wanted to reflect on in this documentary. Victims can heal and grow, just on their own terms and time. Currently, Justin is also finishing a book that will accompany the film and will go even deeper into it. He hopes that this story can help others heal. So this whole process has helped Justin heal a lot and come to terms with his wounds. This is why in part the film took so long before he was really wrapped in this and now in the end phase he feels like he is finally starting his life over. His multiple roles in filmmaking Justin is the creator, director, and actor in this film. He also made music for it and a book.  Justin talks about how his role as a writer is different from his role as a filmmaker. In the film, scenes may need to be cut, which is something that Justin was careful about since he wanted the story to be as complete as possible. However as filming goes forward and the time for editing comes, as a director he is able to synthesize the information needed to deliver great storytelling to the audience. As an author, he got to write each scene in detail, as painful as they were. But this also allowed him the liberty of not being limited by time as he would’ve been in a film. Advice from MayaWhen it comes to what advice the character of Maya would offer, Justin says that his big mantra would be to march to the beat of your own drum. There are a lot of expectations and inclinations about what works with other artists or musicians, actors or filmmakers, whoever they are. And following those expectations may mean that you’ll be going through your life differently from what you want. But you have a life already that is different, embrace it and march to the beat of your own drum. Stream Justin’s film on Amazon Prime. The Golden Age: The Life and Times of Maya O’Malley (add link)  is available now.  THE GOLDEN AGE — Written/Directed by Justin C

Our guest: Katie LeimkuehlerKatie Leimkuehler is an executive producer of the documentary FRESH TRACKS, Senior Manager, and Social Media Coach at Charles Schwab, and the Executive coach for Leimkuehler Media. She is a well-rounded creative person who is not only a social media expert but also a brand consultant. Her creative engineKatie has always liked to learn new things and there is usually a point where you’ve learned as much as you can in a given field, so when she gets to that point she liked to hop on to another project of field and start learning something new. She gets the most joy from the act of creating something, not so much the final product but the actual part of starting from scratch and putting the pieces together to make an idea come to life. Background on her documentary story"Fresh Tracks" is a story inspired by her grandfather who was essentially the first amputee skier in the US. He lost his leg during WWII in the Battle of the Bulge, and came back to Cleveland, Ohio, started a prosthetic business, and wanted to get back into sports. And that's when he discovered skiing and design this device called the Outrigger, which is a ski pole with a mini ski attached to the end that helps for balance. He decided not to patent it so other people could have access to it. Fresh Tracks follows his story of designing the device and turning tragedy into triumph by giving adaptive athletes and paralympic athletes today the device they are using today.Katie originally wanted to write a screenplay but decided against it since she wanted to have more creative control. Choosing to tell her grandfather’s story wasn’t too hard either since it was something she grew up around and inspired her to think that if he could do it, so could she. Which is the mindset she looks to convey with her film, to spread positivity and empowerment even in these dark moments. Katie believes that dark moments in our life do not define us but rather how we pick up from those moments and what we do next. Lessons learned along the wayKatie didn’t have a background in film so she had to talk to as many filmmakers and producers as she could first. Everyone had a different process, but it gave her an insight into how to start and find the path that worked best for her. She learned that there is not a formula to make a documentary and that it can sometimes be overwhelming when you’re not sure of the path forward. She interviewed a lot of people, watched similar documentaries, and started to reach out to production companies that produced said films. That’s how she ran into the TFA Group with whom she partnered for the documentary. The reactionSo far, the sports community has received her documentary in a great way. She has gotten only positive feedback and a lot of people are just learning the story which is really interesting for them. Most athletes who use the technology are very interested in the story behind the design and recognize it as a crucial part of their equipment. The document is currently available on Vimeo on Demand and Amazon Prime. You can find more information about it on freshtracksfilm.com Her work as a Personal brand consultantKatie says that a lot of her work has always been in storytelling. Discovering what is it that her clients want to share and how they can do so. Helping them find what connects them with their target. She works on finding the unique moments, perspectives, or challenges that their clients may have come across to create their branding story. What the future holds for herKatie sees another film in her future, she has some ideas she is working on and looking for the right team and people to work with. To know more about Katie, check her LinkedIn account and website. Thanks to our new sponsor Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike. You can source high-quality designs from professional designers and unique products created by independent artists.Exclusive Offer for listeners of the podcast:Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse this link and discount code: WF25Validity: Offer valid Nov 30 2021Link: Link: https://www.designhill.com/tools/logo-maker

Jodi Krangle, Voiceover, Podcaster, and Clubhouse HostJodi is a voiceover actress, singer, and the host of a great podcast called Audio Branding -- as well as a host of a Clubhouse Room called The Power of Sound. Creative processJodi talks about her creative process and starts by telling Mark that it is different for everyone. It may also depend on what your coaching has been, so if you have a career in voiceover, you likely have had some kind of coaching. In each coaching, you will be given different ways to get into the right headspace for acting. You need to be able to perform the script you are given. It is a performance, an actual conversation. So even if someone gives her a really sales-heavy script, she is still able to talk about it as if it was a simple conversation, especially because she s answering real questions customers may have. To get into her acting creative headspace, Jodi says she also needs to know which music they will be using and the emotional context of the piece. So basically, context plays a very important role in voice actors being able to perform adequately the lines that they were given. Trends in Audio Branding SpaceJodi tells Mark about how more and more people are paying attention to what it actually is. So, Audio Branding, which is similar to Sonic Branding. they call it a brand sound that represents the identity and values of a brand in a distinctive manner. The audio logo branded functional sounds, brand music, or the brand voice are characteristic elements of audio branding. So it's a bunch of different things that are all working together to make an audio identity for a company and to let people who hear it, understand who that company is viscerally deeply, emotionally on really quickly, actually. So for instance, appliances have different sounds and people use different music on their on-hold and they have a different voice for their commercials that, you know, approximates their brand values. So most sound companies are looking to appeal to their target audience so they opt to have a signature voice. What this achieves is that customers are able to hear just seconds of a voice that they recognize and associate with the company.Her successJodi credits her success to being able to track what goes in and comes out. Having an online invoicing system has been huge for her, apps like Zoho and QuickBooks are very much the easiest way to present clients with a professional invoice. So keeping track of everything is monumental to keep your business growing horrible.What makes a great clientA good relationship with clear communication is the key here. They need to understand that they are paying for a professional service, they are hiring a professional and paying for such experience. Communicating expectations from the start is also big for the voiceover actress to be able to do a good job. The road aheadCurrently, Jodi is not sure which direction she may take in the future but she does know that she likes where she is right now, she doesn’t want to limit herself and is open to whatever happens in the next years. She knows she’ll figure it out when the time comes.If you want to reach her, contact her at www.voiceoversandvocals.com Listen to her podcast Audio Branding. You can also join her on Clubhouse every Wednesday at 2PM Eastern, that show is called The Power of sound and it is also definitely worth checking out. Thanks to our new sponsor Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike. You can source high-quality designs from professional designers and unique products created by independent artists.Exclusive Offer for listeners of the podcast:Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse this link and discount code: WF25Validity: Offer valid Nov 30 2021Link: Link: https://www.designhill.com/tools/logo-maker

Kiki Oosterbroek  KOaching Leaders in self-knowing & self-awarenesslinkedin.com/in/[email protected] @kiki.oosterbroekKiki is a creativity coach who currently lives in Seoul, South Korea. She will give us insights into what it means to be creative, the nature of creativity, and her own take on creativity and experience. Kiki on creativity:Kiki talks about how creativity is something natural to us humans and that we are meant to express our unique self. Therefore, being human means being creative. Kiki says companies shouldn’t be wondering how to make people more creative but rather, think about what’s stopping their employees from being creative. So people are naturally creative, especially as children and then they lose that. What happens exactly? Kiki explains how education inadvertently kills creativity and then fear of judgement becomes our biggest creative detractor as adults. Reflecting on decisionsKiki talks about how she has gotten more in touch with a better understanding of how we give meaning to our life. This allows her to be able to take a step back and in doing so, not only seeing where she is but also see where she is coming from and the possibilities that are in front of her. She believes that there’s also a bit of the ability to also receive inspiration that allows her to do this. She talks about human beings are very spiritual beings, as in, they have a high level of consciousness and that they express in a creative way. A lot of being creative falls on using your imagination, and this is where Kiki says she is most talented. Experiences are dataKiki feels how experiences help you collect data and the more you analyze said data, you are more likely to be able to predict future behavior. And nowadays, people who are working 9-to-5 jobs may also have creative dreams outside the company but what about those who have dreams within the companies? So what can either of those persons do in order to accomplish them?Kiki tells us that digging, cleaning, organizing, and making meaningful connections is a great start. Another important factor is letting go of the judgment towards your past, so people see what they’ve experienced, and when they find meaning to it, they are able to contemplate their new creative space without judgment. And at this moment is when they’re able to focus on the now and on the possibilities they will be creating for their future. For those interested, you can find Kiki on Instagram as @kikithechamaleon for any inquiries about her coaching practice and insights on creativity. Thanks to our new sponsor Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike. You can source high-quality designs from professional designers and unique products created by independent artists.Exclusive Offer for listeners of the podcast:Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse this link and discount code: WF25Validity: Offer valid Nov 30 2021Link: Link: https://www.designhill.com/tools/logo-maker

Our guest: Salisha ThomasSalisha Thomas is an actress known for being in the cast of "Beautiful: The Carole King Musical" on Broadway. She was also Miss California World. She has a podcast called “Black Hair in the Big Leagues.”  Salisha talks about how she decided to start embracing the hair she had been taught to hate. To change the way she used to think her whole life. Something that a lot of black and brown people struggle to do to this day. She just launched a new podcast called “The Salisha Show.” About her experience on BroadwayThe Carole King musical debuted on Broadway as a terrific musical and had a successful tour. Salisha helped launch the musical’s tour back in 2015, she got into the show the same week she had just moved to New York City which was amazing to her. She toured with the show for two years and she fell even more in love with the show and the team. She loved working in the musical. Salisha then chose to leave the tour to give New York a chance because living there was what she always wanted. Her creativity, focus, and processSalisha talks about how her process has changed over the years, she continues to learn and approaches her character with the mindset of how the character fits into who she is rather than how she can fit into the character.  It is a little different when you're portraying somebody who is a real-life breathing person who exists in the world, whether they're alive or dead or passed on. She tries to make it as authentic and truthful as she can by thinking who she is in their shoes. Researching and watching as much of the real-life characters as she can is also that helps her portray them correctly. Get their mannerisms and more. This is something she did when she got to play Diana Ross on a show called Trevor (that is about to open in a new Broadway run this fall.)What she gets asked the most Mark asked Salisha to think about the questions most students are likely to ask her. She talks about how often she gets asked about how to get on Broadway, whether it is better to be on the stage or as a crew and how she is able to do the same show eight times a week and keep it fresh. When talking about her journey to Broadway, Salisha says that everyone’s journey is different. There are many ways to make a dream come true. You can begin from many angles. Part of her story includes a homeless man telling her that she needed to move to New York. She didn’t necessarily listen to everything the man said but she knows that it was part of her journey. And she recognizes that if she hadn’t moved to New York, she wouldn’t have started her journey. So a lot about starting your dream is listening to your instinct while also paying attention to the wisdom others share. “There's more peace in making that decision when you know, that's the right thing for you to do. “To find out more about Salisha, check her website salishathomas.com and find her podcast there. You can also find her on Instagram and know that she checks her DMs! She loves encouraging people to send her a message as she always tries to answer everyone.Our sponsor is Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse code: WF25Offer valid Nov 30, 2021Link: https://www.designhill.com/tools/logo-maker/WorldOfCreativitydiscount

Jake Brown is a music biographer and award-winning author. He has written over 50 books. Jake has written biographies on bands from AC/CD and Heart to rappers like Tupac and R&B singers like Prince. His latest project is a streaming TV project called About The Authors TV, where he takes his experience and interviews some of these musicians and artists. What he has learnedJake has defined himself as an instrumentalist of seven instruments since he was five years old. He grew up a musician and PR. Then he started working for record labels in Los Angeles. And from there he got into book writing. He has always been a music kid so to work with something he was already passionate about was a great opportunity he couldn’t miss. He started the process of writing Tupac Shakur and the studio book with his state with Afeni Shakur, and what he learned through that process was that there are templates that can be applied to almost any band across any genre. And if you as an author find a way to do so, do it. If you find a niche as an author jump on it quickly and write and publish as much as you can. Try to get published by a “real” publisher and not just publish yourself. If you’re starting you can check some forums where publishers may go through contests. If you really want to make it big you need to find a publisher that likes your idea and put money into it, market it, sell it, make a profit from it, and come back and ask you to do another one. Back when he was starting, Jake says he pretty much took anything that was thrown at him, he did Jasmine St. Claire who was an adult star in the nineties.Don't do it just for the moneyIn 2004 he did his second published book and it was about R. Kelly. He admits that he only did it because he needed the money. Writing about R. Kelly was not easy for Jake and he was even asked to change some of the things in the introduction, changes that were demanded in order to water down the version Jake had written. But Jake needed the book to sell so when the situation wasn’t the same as for the previous book so when it came out he distanced himself from it. About building a writing careerJake talks about how you must take chances when building your writing career, especially in the music industry. It is one of the toughest businesses to get into. But in the end, the opportunity that is actually life-changing will come and open many doors for you. In your career as an author you may not always do things the best way or maybe pick the wrong client but regardless the opportunity presented and previous experience will be key for you to make the right decisions and establish yourself as a prolific music author. About The Authors TVJake has been filming a new television show all year, you can find more about it on his Youtube channel, you can also find the show on Authors TV where he has taken his experience interviewing some of the most popular. In this show, Jake applies his creative process to interview his guests.Jake decided to pursue having his own show as another creative outlet aside from the exhausting business of writing biographies. While writing is something he enjoys, he doesn’t want to spend his retirement writing and burning out.  He has already shot eight of the ten seasons of the show. "I think we have 34 Pulitzer prize winners because I aimed high as I did with the music business." The show is available on Amazon and Hulu and will be available in Britain. Mark closes the podcast talking about the creativity podcast isn’t just about philosophy. These are the creative and motivational stories of people and their journey to success through their creativity. If you want to read more about Jake Brown, go to http://www.jakebrownbooks.com/ Our sponsor is Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse code: WF25Offer valid Nov 30, 2021Link: https://www.designhill.com/tools/logo-maker/WorldOfCreativitydiscount

Travel with Anthony Teresi as He Reveals the Infinite Bliss and Wonder of the Oneness That Awaits Us, in the Transcendent Dimensions Where Our Pure Consciousness Resides and Ultimately Returns to The Origin from Which All Love FlowsThroughout "Rippling Waves", Anthony Illuminates a Pathway of Transformation and Evolution, Showing Us Our Potential DestinyIf you've ever wondered what it might be like to leave your body and the Everyday world behind and allow your free consciousness untethered to visit where our souls originate, return home and begin anew--the unfathomable source of Supreme love...then let me introduce you to an Odyssey like no other! Renowned psychic and multi-dimensional visionary Anthony Teresi guides us all on an epic adventure, awakening the deepest truth of who we are in his new book Rippling Waves: A Spiritual Journey Through the Heart of the Universe.Anthony has traveled this journey himself, countless times, and after years of exploration into the highest realms, he has committed the truth of his experiences to paper with a pure hope to inspire us to expand, transform and ascend into the presence of the most profound revelation of love, right now, within this very lifetime. Rippling Waves calls for a renaissance of spiritual and planetary harmony. In ascending from one dimension higher into the next, Anthony paints beautiful and astonishing word portraits of the magnificent sights he has seen, the breathtaking places he has been, and the glorious beings who are the benevolent guardians and guides at each stop along the way. He listens and learns what enables the souls at each dimensional stage to fully embody their divinity-and what we, as humanity, might do to emulate them as we find our way throughout our own existence, so we, too, can experience the bliss, ultimate expression and oneness of all creation. On this journey we discover who we really are and how we can express that truth through the power of love. This remarkable book is the result of Anthony's years of pursuing deeper and deeper levels of consciousness awareness. In realizing that his true essence was not limited to his body, Anthony discovered the gift of Focused Love Projection which allowed his consciousness to expand beyond limitation towards its true Source.                        Born a fourth generation intuitive, with unexplained visions as a child, he hid much of his true spiritual nature away until his brother's plane went missing during a trip to Mexico. Hoping to find him, and desperate for answers, Anthony followed after, frantically searching without success through the jungles of Mexico. In a moment of despair, feeling helpless, his brother appeared to him, in full vision, assuring him he was well, and that he was transcending to his next soul expression, fully embraced in Peace and Love. This healing and awakening experience set Anthony on a path of deep exploration and inspired a joyous return to the expansion of his intuitive gifts. As an already accomplished professional musician, he began to employ unique instruments of his own creation in sound healing performances where he ultimately responded to the many requests of those seeking his gifts of wisdom and guidance. Today, he is a renowned clairvoyant, master astrologer, psychic visionary, sound healer and empath, highly-respected for his compassion and integrity. Anthony's natural born gifts presented the unique capacity to tune into the realms of universal knowledge and tap into the hidden mysteries of the cosmos. He has gained the ability to communicate directly from the vastness of consciousness through the unspoken language of the heart. This has granted him passage through multidimensional portals that link humanity to the almost limitless possibility, both here on this plane of life existence, and in the infinite dimensions that exist beyond. In one of the final stages of his voyages, he explores how a community of souls ascended from a world much like ours today, riven with greed and divisiveness, and transformed into a world of creative collaboration, total harmony and bliss. Anthony holds that "This journey clearly shows that until the majority of us awaken and seize the waiting gauntlet of the heart, our world will continue to crash and burn, survive, rebuild, then crash again and again as the promise of universal peace and oneness continues to pass us by. It does not have to be this way. Life can transform and humanity can facilitate that transformation."Our sponsor is Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.Get Exclusive 25% Off on the Designhill Logo Maker ServiceUse code:&nbs

Christian Banach, Agency Growth StrategiesAbout the podcast: Unlocking Your World of CreativityUnlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.This is a podcast where diverse guests who share in common being creative professionals from all over the world. They talk about they get inspired, how they organize their ideas and gain confidence to make the connections needed to launch their amazing work. Our guest: Christian BanachChristian Banach is an agency owner, sales team leader, and new business director. He has a passion for helping agency leaders to be empowered and approach their future with greater confidence. Christian’s consulting clients range from Reebok to TD Bank among other multinational level businesses. He believes that regardless of the size of the agency it is possible to do something that unique and different than others. And that’s how he gets clients, by offering unique solutions to the specific problems they may have. It is difficult to be good at everything, but when you specialize in a certain area, you will get bigger companies to seek you out. His approach to helping them figure out their “one big thing”When getting clients through word of mouth you may not have a good idea of what type of business they are or what type of client they may be. This creates a situation were they’ve done a lot of different things. So when they get their foot in the door with a client they may have a situation difficult to approach. What an agency does it that it comes up with creative solutions by examining the clients and the problems they come with. They look for commonalities, buckets of work they’ve done, certain types of consumers and targets, and some common themes. They take those themes and then they find companies that have the same type of theme and engage them in a development stage where they are finally able to reach solutions and find their unique “big thing” to stand out in the market. How he got thereChristian came to the industry almost by accident. He started by working on concert promotions to pay his way through college. He got to work with Grammy Award-winning artists such as Lady Gaga, Pitbull and T-Pain. Along the way, he was approached by an experimental marketing agency that was looking for some help with more street-type activation strategies. For Christian, it was a very natural transition from doing concert promotions and working with sponsors into that experiential marketing. Lessons learned along the wayAlong the way, when the 2008 recession hit, Christian learned the hard way that promoting his agency through just word of mouth was not enough. He ended up having to hire consultants who provided him with an immense amount of valuable insight. While this help came a little late and Christian had to close his business, he was inspired to go into business and business development a few years later. This made him learn that even when times are good, you still need to focus on having a predictable pipeline, price sales process, and word of mouth referral as a bonus only. What the future holds for ChristianChristian really enjoys art and has found himself increasingly trying to explore other creative avenues for himself. He is considering turning the Monday motivation newsletter into a book and be able to not only give some valuable insight to others but especially to his daughter. Find more about Christian by going to his website www.christianbanach.com and learn more about his agency and what they can do for you. Don’t forget to tune in for our next guests who will be bringing in even more valuable insight for those looking to make a big name in the business that is "creativity." 

My guest is Margaret "Peg" Donahue, who along with Madeline Gerwick, authored a 300-Page “encyclopedia” of money attraction tools.If you have ever struggled or are still struggling to push past your money set point, and really experience a level of unparalleled financial ease and success, you have no doubt been exposed to a few “energy” shifting tactics to transform your money woes ... But what if you had at hand an entire guidebook—or rather an “encyclopedia”—of proven strategies that can transform your life and your relationship to money—as quickly as overnight!That’s what you get with Margaret Donahue and Madeline Gerwick’s award-winning Money is an Energy Game, chock full of practices, perspectives, exercises and more that offer the most comprehensive roundup ever of energy-altering strategies and money-attraction tools that will jumpstart your business and personal prosperity, and create a firm financial future.By now you probably know that money IS energy, and your bank account is a reflection of your energetic money imprint. And these two women are experts at “playing the energy game” in their own lives and advising others. Madeline Gerwick is renowned internationally for her annual Good Timing Guides, advising businesses and investors on advantageous astrological cycles; and Margaret “Peg” Donahue, MBA and former college educator, has used these techniques to grow a successful and fulfilling Feng Shui practice.Over the course of several years, the two friends and colleagues collected, tested and synthesized all of the money/energy-transforming strategies into one power-packed volume. They treat you to what worked and didn’t work for themselves and their clients!“The book provides a way for you to prosper and thrive, particularly when life throws a curveball,” says Peg. “With well over one hundred tools to help you navigate today’s world with ease, you can implement what works best for you. Change comes from within, and you are the driver of your own success.” This is a book that enables you to create with ease and joy, leaving behind “working hard,” struggle and drama. The bottom line is that you can shift your money patterns AND your bottom line.The authors address ten areas of focus:Cultivating a positive money vibeReleasing blockages to successLearning the secrets of subtle energy at workTapping into the alchemy of creating desired resultsCreating with trustProspering and succeeding with good timingOptimizing your office for success and prosperityMethods for building your wealth, including playing the “Money is an Energy Game” to engage those around you and integrate these strategies on a consistent basisChoosing prosperous language and reframing your storiesTaking an energy inventory to identify your sleep, food, exercise, mental, emotional and spiritual patterns that impact your prosperity.Within the 324-page book are charts, checklists, examples, anecdotes, action items, and other practical tools to support your quest for the abundance that helps fuel a life of ease, joy and fulfillment on the business and personal fronts.Money is an Energy Game is a game-changer! It is available at www.moneyisanenergygame.com

As Founder & CEO of Ugly Mug Marketing, Wayne Mullins has inspired clients from more than 100 industries and his work directly influences over 250,000 entrepreneurs/year.Wayne is a husband, father of 4, and entrepreneur. "I'm an out-of-the-box, against-the-grain, risk-taking thinker and it has more than paid off for my company and clients. I lead from the heart and am passionate and unapologetic about doing so," Wayne says.Discover Morehttps://www.facebook.com/uglymugmarketing/https://www.uglymugmarketing.com/

My guest today is Siarhei Sadouski, CEO of Goolny Games Development StudioGoolny Games is a mobile game development outsourcing studio in Belarus.Siarhei says, "We are professionals who live and breathe art, design and exciting mobile games. Our mission is to create Unity-based projects that will be best remembered by players."In this episode, we discuss:TEAM MOBILE GAME DEVELOPMENT PROCESS: turning ideas into successful products in the hyper-casual mobile gaming market.MOBILE GAME PROTOTYPING: how the developer "MVP"-building and game prototyping Siarhei has 15+ years of experience in IT, from a software developer to a co-founder, technical manager and project manager. He brings his experience of work in worldwide team environments.To learn more about Siarhei and his team at Goolny:LinkedIn: https://www.linkedin.com/in/siarhei-sadouski-75b1b095/Website: https://goolny.com/

Alexandr Mashkov, MBicycle Software Development About the podcast: Unlocking Your World of CreativityUnlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.This is a podcast where diverse guests who share in common being creative professionals from all over the world. They talk about how they get inspired, how they organize their ideas and gain confidence to make the connections needed to launch their amazing work. Our guest: Alexandr Mashkov and the MBicycle team In today’s episode, we welcome our first guests from Belarus, the MBicycle Team. First, we have Vlada who is the business development manager, she is in charge of reaching out to potential and current clients. She is the first person you can talk to get introduced into the MBicycle world. Then, we have Alex who is the manager of the company and his role focuses on software development. He has worked with Vada for over 11 years and as far as their agencies are concerned, they work creating custom software development in such domains as sports, health, wellness, health tech, and fintech are some of the most common cases they concentrate on. They usually work with startup companies because that gives them an opportunity to feel the fresh air of new ideas that are innovative for any market. Alex has spent 25 years living in various parts of Eastern Europe and he started a number of companies and one of those businesses he has was located in Belarus. There he got to know a number of people in the engineering and software development technology fields. While his markets may seem quite separate from each other, from a technical perspective they’re similar. So their most successful case studies are connected to a sports application because they’ve done numerous apps for basketball for players, coaches and fans. Up next, Mike works more in the business and finance part of the company. He spoke about how from a competitive standpoint a dynamic market such as Belarus found more expertise in engineering manufacturing. There were a lot of top-rate scientific institutes of technology and technical universities. So the cost structure of a company such as Mbicycle can provide superior services at a much lower cost. That gives them an amazing competitive advantage. About potential new customersVlada talks about what are some of the differences in what potential new clients are looking for. She says it depends mostly as some people just want the company as a support to their current team. Others just had a general idea and they were looking for a team to help them create something new. To make their ideas into something real and measurable by taking their ideas and concepts and bringing them to life. On team organization After working for 11 years, they have developed a very good delivery model. They cover the full cycle of delivery. They will propose to start with a discovery stage so the potential client can work with their business analyst for up to a month. They communicate a lot about the idea and it should be organized and it can be divided into other stages. After that stage is done, the analyst prepares a solid document that can be used for making estimates and for further communications with their tech leads. After that, the tech team starts the actual development process. They of course have project managers, QA guys, and everything needed so they bring the idea to life with the help of the team. With MBicycle, helping dreams align with reality is all about execution and the help of their experienced business analyst. They know how to communicate, how to define the specific things or features that will be needed for these projects. Based on that, they also use their expertise from previous projects to get the most information from a person to make a combination of what is needed and should be done. This combination is what helps them succeed with new startups. Current exciting projectsCurrently, the company is working on an app that will be the Uber for people wanting personal chefs. So, say you have an important dinner or you just don’t want to cook one night but want that home-cooked meal flavor, you can go on the app and you look for chefs in your area. You see what types of meals they offer, their pricing and you get a chat feature to talk with the chef. To learn more about the exciting new projects that MBicycle is working on, you can follow them on LinkedIn. 

Creator of Diners, Drive-Ins and Dives and author of Food Americana, David Page is a long-time journalist (2 decades, foreign and domestic, with ABC News and NBC News) who transitioned to food television, and then books.He’s gone all around the country capturing the stories behind the people and places in the foods and now, he compiled all that into a book called Food Americana. The Americanization of the FoodDavid says that since America is a country of immigrants, pretty much everything eaten here has come from someplace else. Even something as supposedly red-blooded American as a hamburger came from Hamburg, Germany. So there is pretty much nothing that just sprang up as American food. Another example could be lobster, which is indigenous to North America, when the explorers and settlers got here, and they first saw lobster that did not look like dinner, they had to learn what to do with lobster from the Native Americans who had been eating it for quite some time along with oysters.What did David learn about food?After having done Diners, David had the fervent belief that there are some remarkable people throughout the country who put their heart and soul into homemaking real food. David says that behind good food is people who really care about making good food. To succeed in the hospitality industry, David says, you have to have been born wanting to please people. Because the chances are they’re not gonna get rich.  And the concept of peeling a bushel of potatoes every day to make your fries fresh isn't going to seem like a lot of fun unless you really care that you make good fries, which David added, requires cooking them twice. About his investigative reporter and journalist backgroundDavid that getting the facts right is the absolute most for his work. “Factual doesn’t mean dry,” he says. His biggest standard is to avoid getting the facts wrong and he claims that in food writing that can be very tough because there are legends that are now fact, such as the allegation that a very, very good hamburger restaurant New Haven, Louise lunch made the first hamburger and there's no proof the Louise lunch made the first hamburger.His show pitch When David left the world of network TV and opened his own production company, he started proposing shows for various networks with no success. He started as a subcontractor and found that he had to work his way up to be a contractor himself so he started pitching to the networks himself. He said he was remarkably unsuccessful. Finally, he started pitching to The Food Network, where he talked to an executive. It was a late Thursday or Friday afternoon when after rejecting most of his pitches, the executive asked “Haven you got anything else about diners?” and he said that he was currently developing Diners, Drive-ins, and Dives. That one caught her attention. She asked him to have something sent to her desk on Monday. The only problem? David had just come up with the name out of nowhere in the phone, he had no show in development! He spent the weekend making phone calls, wrote the pitch for Monday, and was asked to do a one-hour special called Diners, drive-ins, and dives. And this eventually became a series. A rather lucky turn of events for David! Book vs. Show For David, some of the key differences between a book and a show lie in how the elements for storytelling are presented. For example, in a show, you are creating an experience where the audience feels as if they’re hanging with someone they enjoy hanging out with. For his show, his host was a naturally talented TV performed who got into the rhythm of things really fast. Other aspects of audiovisual storytelling include immersing the audience in the experience, making them hear the sizzle as the burger hits the grill.This is all different when you’re writing of course, when it comes to nonfictional writing you have to find a way to tell the story from another human being’s point of view. So the challenge is not having pictures and being able to describe everything in an engaging, non-repetitive way. In writing, you have to carefully use the right words to make food appealing, and most importantly: you have to tell the right stories. If anything, David is a great example of how perseverance and passion for what you do can and will take you very far in life. It was his determination to succeed that drove him to the place he is today, and most surely will lead him even farther in life. 

Todd Hoyer, Digital Content ProducerAbout the podcast: Unlocking Your World of CreativityUnlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.This is a podcast where diverse creative professionals from all over the world ttalk about how they get inspired, how they organize their ideas, and gain confidence to make the connections needed to launch their amazing work. Our guest: Todd HoyerTodd is a content producer in digital, animation, film, and video. Pretty much all kinds of mediums. And he has also worked in interactive games, trade shows, display branding, and the visuals needed to really tell stories. Todd has been doing digital and video long before those words were even known to be digital. He told us about how he started back in college by cutting film and tape and then as soon as he got out of college, he was given a computer and digital non-linear editing system. He didn’t know how to use it, but he was able to figure it out on his own and start his career from there. His approach to structure and style Todd has always been more interested in the editing side of things; he of course had to learn how to do a little bit of everything, from shooting to audio. But editing was always what held his interest. He says that when it comes to putting a story together through editing, sometimes there’s a plan and other times it is just a matter of staring at the footage for a day, reflecting on it, and then working the next morning into building that story that you created in your mind. Todd talks about how it is very important to be able to visually tell a story in a compelling way. And editing is a major component in that, for which, there are certain techniques that you can use to achieve your goals. He summarizes his latest technique into listening and absorbing the information presented and experimenting with ideas before turning them into complete compelling stories. The Todd Hoyer Style For Todd, each project is different so no matter what genre or industry, whether it is healthcare film or training film, he feels the same excitement facing each one of the new creativity challenges. One of his favorite projects was a food safety training video that he spent nine months working on. It took him across the country and he got to meet a lot of interesting people. The production and post-production also proved to be interestingly challenging because they dealt with translations into other languages, different cuts for the Asian market. But in general, it was a very complex project in which Todd got to explore his knowledge and abilities to a great extend to face the challenges and deliver an amazing pieceHis current projectTodd is currently working on a mini-documentary series called Salsabrate. The brand is called Fresh Cravings and the campaign for 2021 is called “Salsabrate the Good.” They are giving $5,000 to 50 charities and they are making episodes telling their stories and releasing those stories to all of their social media channels, Youtube, Instagram, TikTok.Making Tiktoks also proved to be a new challenge for Todd as he had to adapt to a new form of storytelling that is more brief. Salsabrate is a year-long campaign where they will be releasing new episodes each week. Each charity has its own story, so telling that story changes the way he has to approach the editing. There isn’t a formula to follow. Another very important component to creating this type of content is making sure they hit the most engagement in the social marketplace.If you’re interested in following Todd and learning more about his projects you can contact him through his LinkedIn profile, Todd Hoyer. If you’re interested in the Salsabrate the good campaign and videos, you can find them at freshcravings.com/salsabrate and you can see all the videos there and even nominate a charity.

Listen to what today's guest, Dennis Morrison, says about Business Storytelling: "I enable coaches, course creators & service providers to attract, engage & sell to their ideal audience with stories."Your Voice Matters: The whole world has changed, and storytelling is your new opportunity to take full control of the direction of your business and life. Purposeful storytelling puts you in the driving seat by attracting and engaging your ideal audience on an emotional level.Your Story: It’s imperative that you find your voice, have an authentic connection with your audience and differentiate yourself and your business from everyone else. Discover why this one powerful skill will give you the confidence to be your unique self. Will enable you to communicate with authority. Is the best way to establish yourself as the go-to expert in your industry or niche.The Power of Storytelling: The most profitable thing you do in your business is either talking or typing. This is how you get your message out into the marketplace. Discover why the use of stories and storytelling is becoming integral to how you define your content marketing, and the best way to instantly transform the conversation and move people to action.Your Audience: Buyers are evolving, so the old tactics no longer work. This is where storytelling comes to the rescue. It has to become the key element of your marketing strategy. By telling different stories depending on where your audience is in their customer journey, you’ll build a deeper relationship, so when they’re ready to buy, you become the only choice.Sell with Story: Storytelling is a serious business and the future of content marketing. However, you’re not telling any old story. You’re telling stories on purpose. Stories that lead to a sale. Selling with story is the ethical way to sell, and attracts your ideal buyer. It changes the conversation from you trying to sell them something, to them choosing to buy from you. Communicate in your ideal audience’s language and design stories that work for you and your business."My Story" Framework - A simple and effective framework that helps you craft and tell your story. The purpose of this framework is to show “Who you are”, aligning your story with what you do and why you do it. Remember people buy into people, not things.The Audience Magnet 7 Step Framework - The one framework that helps you define your path, get clarity on your offer and creates a platform for you to consistently tell stories to attract and engage your ideal audience, so they become your perfect clients and customers.FREE OFFER: https://theaudiencemagnet.com/unlocking-your-world-of-creativity

Our guest: Harry ShapiroHarry Shapiro is an author -- more specifically, a rock biographer.Harry is known for biographies of Jimi Hendrix, Jack Bruce, Eric Clapton, and Bob Dylan among others. He has also written for many magazines such as Mojo, Classic Rock, Record Collector, and Blues in Britain. He also had the chance to write liner notes for various record labels. About his creative processThe way he gathers and organizes information, every book he has done has been different. He tends to start with the family of the artist since they are the gateway. Usually, he likes to make sure the family knows that he doesn’t have any bad intentions when writing about the artist, and then comes the other part of the process. Which is the recounting of facts, essentially, people tend to forget or misremember the facts which may prove to be a challenge for them. It can be a big triangulation process to fill in the big picture. In every interview, people give him bits of information that are valuable. He describes it as a jigsaw puzzle, and even 6 seconds or a quote out of a 30-minute interview is incredibly helpful in building someone’s life story. Of course, he has to select what to leave in and out of each book in order to make it factual but also interesting. His current project on John CampbellUp until now, he’s been writing about specific eras he is familiar with. Currently, he is writing about an unsung hero, John Campbell from Shreveport, Louisiana. Last summer, while looking through his library he found an article about John Campbell and reached out to people on Facebook, and was able to reach his family. So far, Harry believes the process for this book has been very fascinating.John was an exceptional musician who put out incredibly usual music for his genre. He was a gentleman and everyone has had something nice to say about him so far, which also says a lot about him. People from all over have been very helpful by sending Harry pictures and memorabilia from John to add to his biography. His advice for those looking to start a similar projectHe says that the way he started was at a really boring job and then realized that he wanted to do something that would help him express himself. So he started writing about something he liked: music and musicians. And that’s how he started, by doing something he liked and cared about. Talking to people and putting a bit of his enthusiasm into each book. Essentially, a writer writes. A writer doesn’t just sit and wait. 

This is our 100th episode in this series. Such a great milestone deserves a great guest, and today we have Arjun Sen, who is a former Fortune 500 executive for well-known brands like Papa Johns, Chipotle and Chili's, Quiznos, Einstein Bros, & Pizza Hut.He is a celebrated author of the book Customer Karma, a branding guru & customer journey expert through Zen Mango, and a highly sought-after international keynote speaker. In his book, Customer Karma, Arjun uncovers the blindspots of many well-intentioned companies in the customer dating game. From his experience, he tells us that Karma is about building relationships with the customer from that first experience that you're not just looking for that transaction but rather, you are trying to build a relationship.He categorizes customers into 2: customers who are in control (Butterflies) and self-paced customers (Terminators).   By giving customers a positive feeling in your business, they will be the ones who give. positive word of mouth which becomes a lifetime referral. One of the key concepts to remember is that customers are powerful in the restaurant business or any business. And to give your customers those positive feeling you must do 4 things: be human, think human, feel human,And act human. Additionally, when dealing with customers, rememberYou cannot have a long-term connection with customers by making customers feel stupid at any point in timeYou make your own Karma: When you have an opportunity, you must do the best you can, putting the best effort is paramount.first impression with a customer is everything. you either land the customer for life or lose them for life.Lessons Learn when collaborating with othersTo lead a team, you must understand their mindsetHurting someone’s feelings isn’t a way to build a teamit's not about what you do, but, how we do together as a team.  Arjun's Website: Arjuns personal branding siteBranding website: Zen MangoPodcast: Secrets to win bigAmazon link: Customer KarmaBarnes and Noble link: Customer KarmaSummary.When working on any project, ensure you have fun, you look beyond just connecting the dots. Remember to always ask yourself how can I make this bigger?  Because the bigger ideas pay exponentially more.

Celebrity cosmetic dentist Dr. Bill Dorfman has been practicing for over 30 years in the Beverly Hills area and has had a career unparalleled to any other dentist in history!He has transformed the smiles of celebrities such as Katy Perry, Usher, Anthony Hopkins, Fergi, Hugh Jackman, Michael Strahan, Jessica Simpson, Mark Wahlberg, and Eva Longoria, among many others.Dr. Bill was the only dentist featured on ABC's hit show Extreme Makeover, and is currently a recurring guest co-host on the CBS Emmy Awarded daytime talk show, The Doctors.Referred to as the ‘Michael Jordan of Dentistry,’ he has also appeared on numerous TV shows including Larry King Live, Oprah, Access Hollywood, E!, Extra,  and Entertainment Tonight.As the founder of Discus Dental – one of the world's leading dental companies – he helped lead the company from its inception to more than $1.3 BILLION in sales primarily with award-winning tooth whitening products such as ZOOM! and BriteSmile.Dr. Bill has received 20 lifetime achievement awards, 2 Guinness Book of World Records, is a New York Times Bestselling Author, and recently was the first dentist ever Knighted by the Royal Order of Constantine.As a passionate philanthropist, together with country singer Garth Brooks and the Crown Council of Dentists, he has helped raise more than $44 million for children's charities. Dr. Bill is also the founder of the non-profit LEAP Foundation. LEAP is a week-long motivational/leadership program taught at UCLA every summer to more than 400 students between the ages of 15-25+.More than just a dentist, Dr. Bill Dorfman is an author, entrepreneur, philanthropist, TV personality, health and fitness enthusiast, and proud father of 3 daughters!Connect with Dr Bill on Instagram and other social platforms @DrBillDorfman

Today’s episode takes us to Riyadh Saudi Arabia where we meet Reem Kharbat. Reem wears many hats at any given time including: a CPA holder, a Serial Entrepreneur currently running an entrepreneur accelerator program, a Real Estate mogul, a Personal Brand & Business Coach, and a Podcaster like myself. Reem grew up in a small town in Jordan, where at a very early age she knew her personality was an inquisitive mind & discovering new things. In spite of growing up in a culture that did not allow for girls to travel on their own to anywhere, Reem managed to leave home, travel to America for her CPA, and from there she has been to 19 different countries, in different capacities including being a CFO,  sitting on a board of directors, and a consultant helping other investors and millionaires make decisions and do feasibility studies to build and invest their business in Saudi Arabia & other countries.  Reem's passion is to help any person who really has the passion and the will to take their expertise and turn it into a business. She says that if you have something that you really believe in and you want to share with the world, you can do that without being limited to a geographical area or a zone.Her clients are attracted to her because she not only has the knowledge, but also her values and work ethic, coupled with honesty and genuine care to turn her client’s business or product into an excellent product that truly brings results to the client. Reem’s work mantra is excellence and creativity in everything she does. In this virtual world, she ensures she builds a human connection and always follows up with her client even after projects are completed. How does she overcome the blocks of moving an idea to doing an actual project?Write down all the ideas you have as soon as you get them, there’s power in that creative process of writing things down. By writing down your idea, you’re mapping it out. When you see this in front of you daily, it has a compounding effect. Without realizing you'll start working on it slowly and will turn your idea into something tangible. Do the market research for your product. A hungry audience, people who really need this thing to be sold for them, but at the same time, they are capable of paying.Invest in your collaborators, not just a cup of coffee, actually spend money on them, or offer even equity, so that they are fully immersed and focused on the project. Don’t pay them in coffee. As a leader, don’t spread yourself too thin. Collaborate with other people who have the skills you lack and focus on your growth strategy, building a team, and becoming a great leader. Other resources mentioned in this episode:Website: Reem KharbatFacebook entrepreneur accelerator labApple Podcast:  The entrepreneur accelerator podcastSpotify:  The entrepreneur accelerator podcastPodtail: The entrepreneur accelerator podcast SummaryDon’t hold back your knowledge, it could be the key to transforming somebody else’s life.  

connect with Ron athttps://follow.cool/www.gethhm.comProfit with Podcasts

Dr. & Master Zhi Gang Sha (pronounced "G gong shaw" )Master Sha is a renowned Tao grandmaster, healer, spiritual teacher, and author of 25 books, including 11 New York Times bestsellers.Now his 26th book in English is ….Tao Calligraphy Healing FieldAn Information System with Six Sacred Tao Techniques to Empower You to Heal and Transform Your LifeHe was born in the Shaanxi province of China and became interested in healing at a very early age when he saw members of his family and community with a variety of illnesses. He decided to become a doctorMaster Sha has an MD degree in Western medicine in China and is also a doctor of traditional Chinese medicine.He went on to create the Tao Calligraphy Healing Field. He has taught self-healing practices to thousands around the world who have overcome physical pain, chronic illnesses, stress, depression, anxiety, and found unique techniques to heal relationships and find more success in business and finances.In 2006 Dr. and Master Sha was honored with the prestigious Martin Luther King, Jr. Commemorative Commission Award for his humanitarian efforts.His work has been positively reviewed by leaders in the conscious community including:Marianne WilliamsonMichael BeckwithBarbara De AngelisWayne DyerMaya AngelouHe currently has a dozen teaching and healing centers around the world, including Belgium, Netherlands, UK, Australia, Canada, and the USAs a reader of this book, 50 animations will guide you hear Master Sha chanting the sacred vibrational sounds and mantras that he teaches in the book. 

From May, 1979 at KBCL-AM Shreveport.Thanks to radio legend Larry Ryan for giving me the chance.Thanks to Marty Johnson for the photo, not to mention the years of radio mentorship

We’ve had a chance to travel all over the world, virtually to talk to creative experts and practitioners in all areas of the arts to find out what inspires them to find out how they organize their ideas. In today’s episode, we're in the world’s live music capital, Austin, Texas. and my guest today is Moody Bank$.Moody is an up-and-coming R&B singer-songwriter and her music has been described as “Smoky alto sounds over infectious pop hooks.”During her creative and songwriting process, whenever she hears a beat, Moody asks herself, "What color does this beat make me feel?" By answering this question, she’s able to get a sense of how a song can bring about the feeling of color or energy.  Specific colors help inspire her.Moody understands that the more a song can bring you to a specific moment or memory or feeling, the more likely people are going to resonate with that song. Some of her main musical influences include Erykah Badu & Jill Scott because of their writing and use of real instruments.What guides Moody & her team during the creative process?  Not being attached to your art, to the point where it starts interrupting the flow of it. Not taking the art too seriously and just working from an organic space.When collaborating with her band and her music producer, she gives them creative freedom to create openly without attachments and lets them know their voice matters. As for conquering the music industry, two pointers from Moody to be able to shine in this industry include:Being self-sufficient: Taking care of yourself, knowing how to be all-rounded.Going with the flow: Don’t limit yourself to a singular idea   Youtube: Moody Bank$ & her band Fallen Dollars live recordingSpotify: Moody Bank$Apple Music: Moody Bank$Instagram:@M00dybanks There are definitely challenges throughout this journey but you have to persevere, stay consistent & take control of your life’s trajectory. As she works on her tape “Feeling Colors” Moody’s key takeaway is “If the product is good enough, people are going to see it.” Music tracks are copyrighted, provided by the artist, and used with permission.

Meet Yaya ZazuetaOur guest today joins us from the state of Sonora, and the town of Ures, in Mexico. Oralia Zazueta, affectionately known as "Yaya." Ures: The Town that inspired The BrandYaya was very happy and anxious to talk about her project, Alma de Pueblo,From Sonora and Ures, which are located in the north of Mexico, her project essentially sources local foods and products. Yaya created Alma del Pueblo to show people their traditions and the results of their hard work. Ures is the oldest town in Sonora, so it has a lot of history and traditions. Yaya considers Ures to be the soul of the Sonora culture, so they have a lot to talk about and offer to everyone around the world. The soul of a town like Ures definitely is the people. The history that Ures has and the education and values of their people and children. It is very important for them to engage the people and to return to their traditions. In Ures, people are artisans and they do specific things with a lot of love.About Alma de PuebloCurrently, Alma de Pueblo offers eight different products. Their main product is 100% roasted and toasted Mexican coffee. There are also the Spanish Jamoncillos. They are very sweet candies that are very traditional in Ures, as well as pipitorias, machaca, obleas, and others products. Her idea is to sell them in a beautiful gift box for those who want to try them all at once.Yaya’s business-oriented mind started in her childhood; her father used to be a businessman so she was inspired to become a businesswoman, it came easy to her. Yaya says, "Nowadays we have to do different types of business. We have to think about our consumers. We have to think about our target markets and we need to be different."Alma de Pueblo is a  social brand. The purpose of Alma de Pueblo is to share around the world the products that are made in Ures. Alma de Pueblo is a social responsibility for the people, the education of the people, the social problems, and all the things that nowadays have been lost. Want to find out more about the project? Find them on Facebook and Instagram as @Almadepueblosonmex. You find their products, as well as videos and photographs about how the products are made. About the marketingYaya said that currently, she uses local influencers to promote her products. She says that there are very different tools to make these connections or to organize your ideas. The influencers she uses help her communicate her ideas to other people. Then she finds a great graphic designer that captures her vision and puts them into a beautiful marketing strategy. The future of Alma de PuebloRight now, the Alma de Pueblo products are only available in Mexico but they have plans to sell the project around the world exporting the brand to the US and Canada. Yaya wants the people to know thair her brand is unique and create more engagement around it. About her way to creativity and projectsYaya says that when you have a very clear vision of what you want to be the project, is very easy for you to communicate to people. You have to identify the target market by age, socioeconomic level, and location. And then, you have to think about your project 24/7. You have to think about your project and once you do that, the inspiration will come. Her best advice for this is to get a comfortable space, put on some music, and make yourself a very nice cup of coffee, and then the ideas will come. https://www.facebook.com/almadepueblosonmexhttps://www.instagram.com/almadepueblosonmex/

Dr. Nicole Tschierske, Women in STEMNicole helps women like you get noticed in your company. Get the recognition you deserve so you can get to your next career level with total ease.𝗜𝗦 𝗧𝗛𝗜𝗦 𝗬𝗢𝗨?Woman in science, tech, engineering or other STEM fieldworking hard + brilliant at what you do, butlacking confidence to speak up and stand outfeeling overlooked and undervaluednot sure how to advocate for yourself to get to the next levelWHO IS Dr. Nicole Tschierske?Following 8 years in the STEM fields, she realized she wanted to help others like herself. Since 2018 she has worked with women in STEM to help them with:- gaining confident and build on your strengths,- moving beyond what's holding you back- building your internal network of raving fans and supporters so you get noticed,- developing the communication skills to get your ideas heard,- getting the career you deserve.MORE ABOUT NICOLE:- studied food chemistry + holdS a PhD in chemistry- had all sorts of side jobs (from paper route to DJing) but loved teaching the most- likeS to recharge in nature and a huge fan of Mary Poppins𝗛𝗢𝗪 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 NICOLE:1:1 Coaching Package to:Increase your confidence and build expert credibility.Gain visibility in the company with the right people.Become an influential communicator and get your ideas heard.𝗙𝗥𝗘𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘𝗦:GET THE 5 NON-AWKWARD STRATEGIES TO PROMOTE YOUR WORK AND GET NOTICED.https://intoactioncoaching.de/resources𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 NICOLE:https://intoactioncoaching.de/[email protected]://www.linkedin.com/in/drnicoletschierske/

Capt. Travis Rosbach has spent the last thirty years studying his entrepreneurial skills.Throughout the previous ten years, Mr. Rosbach has been proud to introduce sourcing, advising, consulting, public speaking, and business coaching to his expertise. His clients include a wide range of industries, celebrities, individuals, and even countries.He not only shares his tradecraft with others but also practices it in the many startups in which he is currently involved through his Tumalo Group

Dave Noll is a TV Show Creator and Showrunner who has created, sold, and produced more than 50 series and over 3,300 episodes worldwide. Shows Include: Chopped, and all Chopped spinoffs, Inner Chef with Marcus Samuelsson, Face the truth, Punchline, quizzicle, and the most recent America Says. Dave and his partner Cleve Keller (Keller/Noll) joined together exclusively in 2007. With 50+ series together, they have become one of the most successful TV development teams in the world.Dave believes that life is a series of pitches. no matter who you are, you're going to be pitching at some point and you really do just have to embrace that.A great deal of his success stems from working for Barry Diller, who started the Fox network. Barry's advice to him was “don't pitch any show, unless you see a clear, obvious, concise path to at least a $100 million - not $10 million or $12 million, - $100 million." This mindset will help you create something with forever power. Dave’s top 5 things to do to achieve a successful pitchRemain positive no matter what happens, it's going to help you. People like confidence. they want to buy from someone that’s confident.Keep it simple. People love simplicity. They don't want more confusion in their life.Do as much research. Research who you're pitching to, their history, what’s worked for them, and what value you’ll be delivering in your product or serviceEnsure the people you’re talking to really understand that you appreciate where they're coming from as well.In every pitch, bring one cool, awesome thing that they can remember,The best thing about working with a creative collaborator such as Cleve Keller is the ability to bounce something off of not only creatively, but business-wise off of someone that you trust.If you’d like to reach Dave, you can engage with him on LinkedIn In Summary, creativity goes hand in hand with positivity, but it's also all about sharing everything. To be able to be creative, you must exercise those creative muscles daily. The same way as you lift weights or play golf, to get that swing down. You have to do it every single day until you hit on that magical thing.

Meet Yiqing Zhao, an actor, writer, and creative life coach.Here's a little about Yiqing:Lucy Liu's savviness + Komiko Glenn's bubblinessI did real surgeries on real people, twice, as an assistantMust-haves: 85% dark chocolate & kaleHalf-marathon runner, yogi, home chef, dog momAn untethered spirit. INFJ, Enneagram Type 8, Rebel. When it comes to her creative expression, she shares:Coming to the US alone with 2 suitcases adding up to my body weight.Got a full scholarship and completed my master's degree in public health with a GPA of 3.94Published journals on people living with HIV/AIDS​Made my theatre debut in Baltimore, as the only non-native English speaker in the cast with no prior trainingMade my New York debut while working a 9-5 for a non-profitWrote and produced 3 plays and a short filmObtained a Visa for People with Extraordinary AbilitiesAnd more!https://www.linkedin.com/in/yiqing-zhao-329a11a6/

Mickie Kennedy, eReleases Public RelationsMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.Key Metrics About MickieHe has distributed more than 100,000 press releases for more than 10,000 customersHe has worked with more than 20 Shark Tank companies, including Manscaped & Squatty PottyHe has generated in excess of $87 million in earned media for his clientsHe is an Amazon Best-Selling Author in Public Relations and MarketingHe has has more than 20+ years of experience helping small businesses succeed with PRWe discussed:1. How to Write a Powerful Press ReleaseMickie literally wrote the book on writing powerful press releases, earning him Amazon Best Seller’s status in Public Relations and Marketing: Beginner’s Guide to Writing Powerful Press Releases. More than 10,000 print copies have been sold, with more than 40,000 digital versions sold or given away on Kindle, Apple Books, and the eReleases website.2. How to Apply Strategy to Your Press Release Plan for Proven ResultsMining 22+ years of press release successes and failures, Mickie can distill what will work when building a PR campaign of six or more press releases, preventing you from sending the dreaded “new hire” press release that will likely get ignored.3. Why Press Releases Provide the Biggest ROI of Most Marketing Campaigns.You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire (like PR Newswire, when using eReleases) for under $2,000. If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers. If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.4. How To Get Regular Local Media Coverage Without Spending a DimeLocal media is the easiest media to obtain. Best of all, it doesn’t require anything more from you than your time. Mickie breaks down the way to systematically work to get on local media’s radar and finally get some articles, features, and interviews in newspapers, online sites, TV, and radio.5. Honing Your Unique Selling Proposition (USP) to Make You Irresistible to the MediaWhat makes you different? Faster shipping, more selection, unique features? By conducting a USP audit you can better position your company for business and getting media attention.6. How Credibility Through PR Allows You To Close More Sales, Both Online and OfflineGetting media coverage boosts your credibility, bringing you traffic, improved SEO, and better customers. Discover how clients hack this credibility to close more sales, regardless whether selling online or offline.7. How I Doubled the Number of Repeat Customers Through Trust-Building as an Online CompanyThe number of people who judge the value of PR from a single press release and not a PR campaign of 6 or more press releases is frustrating. That being said, it’s part of the business as people skip from one shiny marketing object to another. I worked strategically to educate my customers and establish trust, doubling the number of customers who bought multiple press releases—all as an online company.8. Mickie Is Professionally Trained to Write PoetryMickie holds an MFA in Creative Writing With an Emphasis in Poetry from George Mason University. What does that mean? It means Mickie can stand his own against Emily Dickinson in an MMA cage fight if it was less of a cage and more of a library table with a pad of paper between them. Regardless, this cat knows how to spin a yarn and mix his metaphors with the best of them. 

In this episode, meet podcast creator, producer, and consultant Lisa Orkin. She is a great storyteller that uses audio and sound to paint a picture for her audience. Lisa started her own podcast, then working with indie podcasts, and now bigger businesses are into it and advertising has also come into it.Her secret for storytellingLisa says that her secret to better storytelling is to paint pictures instead of words. Rather than narrating how something feels or seems, she describes how it looks -- and that’s how to successfully paint a picture in listeners’ minds. Lisa also loves to expand people’s limits by giving her audiences a nice push out of their comfort zones. Her projectsShe is currently working on Michael Cohen’s podcast for Audio Up. She also has Project Woowoo, which is her own fun podcast. Lisa likes helping people with the creative aspects of their podcasts, especially intros and outros. Since she works with people who have been in that industry, she finds that it is super important to help them decipher what they want to say and find a way to say it in a way that is going to be attention-grabbing.AuthenticityLisa believes that it is important to have authenticity in media; people want to see who you are in all ways and that will keep people interested in you and what you have to say. People want real. And even for hosts who prefer to keep to themselves and just present information, they can still present information in a way that represents them. Find the line where comfortable, authentic, and private lay side to side -- it does take practice but you just got to do it and get out there. Audio vs. Writing For Lisa, the difference when writing for listening is that everything has to be shorter and more precise. Use the dialog to paint a picture but in a way that also is engaging. One of the mistakes people make when they’re writing for audio is that they write something that is meant to be read. Audio sentences must be short, but also be filled with information and move the story enough without much narration or feeling tedious. Her creative journeyLisa had all kinds of jobs before choosing the artistic path of writing. She started writing with her dad, Dick Orkin. She felt like the Radio Ranch was a family business that allowed her to grow, While she wanted to be an actor, she found that her true passion was in writing. What’s AheadLisa hopes to soon make more shows and use the medium to its fullest to tell as many stories as possible. She is ready to set off on her ideas with many great collaborators. Connectwebsite: www.lisaorkincreative.com Instagram @lisaorkingram

Emilia Pedersen is a half-Brazilian pop singer from Denmark.Emilia offers us a unique perspective of the entertainment industry, as she has lived & worked all over the world. She currently resides in New York, where she has lived for the last 12 years. Aside from singing, Emilia shines in acting and modeling. Over the years, she has participated in several fashion shows and acted in various productions in New York, Denmark, and Brazil. She is multi-lingual and can speak Danish, Portuguese, Spanish, and English. Emilia is also an ambassador for multiple charity organizations. Her musical influences include Ariana Grande, Selena Gomez, Taylor Swift, Billie Eilish, and Miley Cyrus.In this episode, we talk about:Singing and production Acting and music videosCreative writing and poetryEMILIA'S SOCIAL PROFILEWebsitehttps://www.emiliapedersen.com/TikTokhttps://www.tiktok.com/@emiliapedersen?lang=enFacebook https://www.facebook.com/emiliapedersenofficialTwitterhttps://twitter.com/_EmiliaPedersenYouTube https://www.youtube.com/emiliapedersenInstagram@emiliapedersenofficialYou can read a transcript of our interview attached Music tracks are copyrighted, provided by the artist, and used with permission.

Rebecca King Crews is an adult contemporary, R&B artist originally from Benton Harbor, MI. She has recorded under the pseudonym “Regina Madre” Rebecca is a singer, songwriter, actress, and wife to actor Terry Crews. She debuted the pseudonym in 2018 to get an honest opinion on her music and soon had 2 radio singles, “(I Keep) Holding On” and “Destiny”. Although she has never stopped writing songs, she has taken several breaks from her career to support her family. Rebecca believes in putting family first and the rest will follow.Watch and listen at https://www.youtube.com/channel/UCJw6np-r2tkqwzgHmrZrlJQFollow her on Instagram @therealrebeccakingcrewsFind her Audible book Stronger Together: How Fame, Failure and Faith Transformed Our Lives Music tracks are copyrighted, provided by the artist, and used with permission.