How to use interviews in your pet business content marketing
Your pet business, Your way · Rachel Spencer
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Show Notes
Would you love to get started with using interviews in your pet business content?
Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh.
You bring a new face to your audience and it can help you build your following too.
In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing.
Key topics and timings in this episode:
2.28: Background to the idea for this podcast
3.20: What is an interview?
4.19: Why use interviews in your content marketing?
6.02: Examples of ideas
7.54: How interviews can get you time with people who might ordinarily charge a lot of money for sharing their expertise!
11.19: Different ways to use interviews in your marketing including repurposing and resharing at times when the topic is relevant.
15.37: How to find people to interview
18.03: How to carry out the interview, from using Zoom to real life to an old fashioned notepad and pen
21.37: What to do after the interview and how to promote the interview
Links mentioned in this episode:
Join my free Facebook group www.facebook.com/groups/publicitytipsforpetbusinesses and it would be great to see you there.
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