How to create a media plan for 2022
Your pet business, Your way · Rachel Spencer
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Show Notes
Is getting some media coverage on your wish list for 2022?
If so, then you will love what's in this podcast episode where I walk you through how to create a media plan for your pet business.
You'll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media.
Plus, what you can do with everything in your media plan to make sure that your social media and the content that you create on your own platforms is relevant and helps you make more sales in your business.
And if you'd like more support, I have a workshop happening on January 5th at 1pm, where you can put your media plan together.
It's £47 and e mail subscribers do get a discount. You can find out more here.
Key topics and timings in this episode:
0.31 - How to join in the workshop on January 5th if you'd like support.
2.25 - What a media plan is
3.52 - Why it's important to plan so far ahead
6.24 - Forward planning case study - Katie Gwilt The Kat Lady
8.57 - How to build up your media plan without it being totally overwhelming
10.24 - Examples of what to put in a media plan for dog trainers
13.23 - How to decide what to do with the topics in your plan and what to pitch, what to use for social media and website content
16.17 - Breaking down the themes into monthly and weekly content ideas
17.57 - Why it's essential to plan ahead for media coverage because many titles have long lead times so you need to be at least three months ahead
18.26 - Case study - Kerry Jordan and how she plans for National Dog Photography Day
19.45 - Case study Niki French and her book launch for Stop Walking Your Dog
20.54 - How to get more support by joining in the workshop
Links mentioned in this episode:
Katie Gwilt's website: www.TheKatLady.co.uk
Kerry Jordan's website: www.furandfables.com
Niki French's website: https://puptalk.co.uk/
If you'd like more support, I have a workshop happening on January 5th at 1pm, where you can put your media plan together.
It's £47 and e mail subscribers do get a discount. You can find out more here.
Join the Five Day Get Your Pet Business in the Press challenge here.