Your pet business, Your way

Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog-friendly holiday cottage?I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own.That changed in April 2023 when I started a new holiday cottage business and took over Sunnyside Cottage in Robin Hood’s Bay.My plan was to make it a paradise for pups, and to implement what I’ve learned working as a journalist, coach and blogger supporting other small businesses.In this podcast episode, I’m sharing how the first few months have been, what’s worked and what you can take away and use to raise your profile.Key topics and timings in this podcast:Making the decision to buy a holiday cottage (1.51)What to expect from this episode (2.20)Being featured in The Guardian and how that came to happen (3.13) The difference in lifespan between a backlink and a post on social media (6.50)How the opportunity came about (7.30)Working with photographer Kerry Jordan to capture what dog friendly really is (12.20)Why good photography matters so much and the importance of telling the story of your brand through images (14.18)Differentiating Sunnyside from other cottages (15.36)Taking no notice when people told me I was too full on with the dog-friendly element (17.10)What’s worked on social media (18.02)Working with bloggers and influencers (21.18)Using your own network to grow your business (28.00)How to get value from working with bloggers and influencers (28.33)Why you SHOULD go all in on doing things your way (31.53)Standing up for what you believe in (32.35)Not making assumptions (33.33)People who value what you do will find you (34.34)Value people who support you (34.53)Forward planning and working on Christmas in July (35.12)Measuring your growth (35.53)Good things take time, be patient, try new things and get excited (37.17)How to find out more about Sunnyside (38.10)Further reading on this topic:How to write a press release for your pet businessFive steps to get your pet business in the press How to plan a photoshoot for your pet businessWorking with bloggers and influencers with Vicky Gunn from Millies Beach HutsLinks mentioned in this episode: Come and hang out in my free Facebook group: https://www.facebook.com/groups/publicitytipsforpetbusinessesLearn more about photographer Kerry Jordan: www.furandfables.comSunnyside Cottage in The Guardian: https://www.theguardian.com/travel/2023/jul/15/20-of-the-best-dog-friendly-places-to-stay-in-the-ukFollow up story in Yorks Press: https://www.yorkpress.co.uk/news/23675357.sunnyside-cottage-named-among-best-dog-friendly-places-stay/Review on Dotty4Paws: https://dotty4paws.co.uk/dog-friendly-robin-hoods-bay-a-pooch-perfect-stay-at-sunnyside-cottage/Review on Woof Wag Walk: https://woofwagwalk.co.uk/dog-friendly-robin-hoods-bay-a-dog-friendly-stay-at-sunnyside-cottage/Lynne Taylor post on solo breaks:https://lynnetaylorcoaching.com/mind-body-me-prioritizing-wellbeing/My blog post on my own pet blog: https://thepawpost.co.uk/travel/dog-owners-guide-robin-hoods-bay/Sunnyside Cottage on Baytown: https://baytownholidaycottages.co.uk/our-cottages/property?s=sunnyside-cottage-robin-hoods-bay

Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year.She works with small pet brands helping them showcase their work beautifully through her photography.Kerry says the key thing she has done to grow her business is build relationships with people in her community on social media and championing the work they do.In this episode she talks about working with brands who share your values and ethos, trusting your intuition and finding ways to make marketing your business enjoyable.Plus Whippets, wine and why if you think you’re going to regret not doing something, that’s a sign you really need to go for it.What you’ll learn in this episode:How Kerry went from shooting weddings to following her passion and working with dogs (2.45)Finding her way to promote her dog photography work on social media (4.48)Focusing on relationship building rather than worrying about likes (5.26)Sharing personal experiences in her content and how that’s helped Kerry to connect with people who share her values (9.03)Why it’s important to take your time with relationship building to grow your business (15.41)Kerry’s first National Dog Photography Day and what it was like to be in the spotlight around the world (20.40)How the day has grown over the years and the impact it’s had on her business (23.25)What Kerry’s business looks like today (31.13)Kerry’s advice for anyone who is feeling nervous about trying new things that might feel scary (35.10)What’s next for Kerry and why she’s shooting Christmas photos in July (36.36)Links mentioned in this episode: Find out more about Kerry on her website: https://www.furandfables.com/Follow her on Facebook: https://www.facebook.com/FurAndFableConnect on Instagram: https://www.instagram.com/fur_and_fablesThe Email Marketing Show Podcast: https://www.emailmarketingheroes.com/podcast/See Kerry’s pictures of Sunnyside Cottage in the Guardian: https://www.theguardian.com/travel/2023/jul/15/20-of-the-best-dog-friendly-places-to-stay-in-the-uk

Welcome to the first episode of the Your Pet Business Content Your Way podcast.This show is for you if you want to do things that feel right for you, that feel comfortable, that feel like you're being true to yourself.It's for you if you can't be bothered with the things you must do, if you're sick of hearing what you should be doing, and if you've had enough of people saying you have to do things their way. This podcast is for you if you want to do things your way.In this introductory episode I'm sharing what to expect from the podcast.Here's an overview and key topics and timings:0.02 - Introduction to the new Your Pet Business Content Your Way podcast2.02 - My background as a journalist and coach/mentor3.41 - How I ended up growing a community and programmes for pet businesses4.46 - Who the Your Pet Business Content Your Way podcast is for6.42 - How the new podcast will be published in season7.25 - Who will be on the Your Pet Business Content Your Way podcast8.09 - Why training as a coach has helped me change direction and cover topics like mindset and confidence building 10.08 - Where to find me on social mediaLinks mentioned in this episode:https://www.instagram.com/rachelspencerukhttps://www.facebook.com/rachelspencerukhttps://twitter.com/rachelspencerukhttps://www.linkedin.com/in/rachelspenceruk/Join the Facebook community: https://www.facebook.com/groups/publicitytipsforpetbusinessesListen to the Imposter Syndrome podcast with Nicola Kinnard ComedieListen to the Get Out Your Way podcast with Osmaan SharifListen to the Why I trained to be a coach podcastFind out how you can work with me in my Pets Get Visible membershipCheck out my award-winning pet blog and pet business directory at www.thepawpost.co.uk

After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover.I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed.The advice I’ve shared here, along with the brilliant insights from guests, has helped get pet businesses in the press, on the telly, and has led to huge boosts in sales and visibility.I’ve moved away from focusing solely on press coverage, I’ve trained to be a coach, I’ve swotted up on marketing and invested in tonnes of training.And it’s time for the podcast to evolve.In this short episode, I’m sharing the reasons why, and what’s next with this podcast and the exciting new ways we can work together.Key topics and timings in this episode: 0.19 - The final publicity for pet businesses podcast. 2.19 - The challenges I've experienced over the past few months. 3.27 - Why I’m changing the podcast. 4.39 - Why I'm passionate about helping you with building strong foundations for your content marketing. 7.06 - How to get help on a budget.9.03 - The importance of building confidence when it comes to marketing your pet business.12.01 - Why you'll make life a lot easier if you stop doing things that aren’t working for you.14.23 - What’s next for the Publicity for Pet Businesses podcast? 16.21 - My new done with you and done for you content campaigns. 18.32 - How to get in touch if you'd like to chat about working together.Links mentioned in this episode: Find out more about my Pets Get Visible membership: https://publicityforpetbusinesses.co.uk/pets-get-visible-right-for-you/Listen to the podcast with Aileen Stevenson: https://publicityforpetbusinesses.co.uk/aileen-stevenson/Learn why I decided to train to be a coach: https://publicityforpetbusinesses.co.uk/why-i-trained-as-an-accredited-coach-and-what-it-means-for-your-pet-business/Get my free downloadable resources to help you raise your pet business profile: https://publicityforpetbusinesses.co.uk/freebies/Let's connect on social media:On Instagram: https://www.instagram.com/rachelspencerukOn Facebook: https://www.facebook.com/rachelspencerukOn Twitter: https://twitter.com/rachelspencerukOn LinkedIn: https://www.linkedin.com/in/rachelspenceruk/My free Facebook group: https://www.facebook.com/groups/publicitytipsforpetbusinesses

This is a bonus episode of the podcast where I'm talking about why I'm taking a break for a couple of weeks due to family commitments.These are the key topics and timings in this episode:0.04 - Introduction of this episode. 0.20 - What to normally expect from the podcast.1.02 - Why I'm explaining myself in this episode.1.47 - What's happening in my personal life that's impacted on my business.3.34 - My eye condition and how that's impacted on my business.5.42 - What happens when someone sticks a needle in your eye?7.54 - What happens if you can’t go on your computer?8.20 - My work commitments while taking the two weeks off.9.36 - What I'm going to be doing during the time off. 10.02 - You build an online business you think it’s easy. 11.17 - Why we need to put our health and family over business.Links mentioned in this episode:https://publicityforpetbusinesses.co.uk/evergreen-content-pet-business/https://publicityforpetbusinesses.co.uk/work-with-me/https://publicityforpetbusinesses.co.uk/freebies/

Can you imagine what it would be like to be able to dip into a bucket of ready to go social media posts about your pet business every time you’re stuck for what to say.Material that you’ve created, so it’s not something you’ll see other businesses sharing, that’s unique to you, personalised for your clients?Having a bank of content can take away the ‘aghhhh’ and the demands we feel are put on us to constantly feed social media and content platforms.And ultimately make life easier for ourselves.In this podcast I’m sharing why a bank of content can help you, when you can use it, how to go about creating one, how it can make your life less stressful.Plus ways I can support you in going about creating one.Key topics and timings in this episode:0.20 - Introduction to what to expect from this episode4.15 - The idea of having a bank of content you can dip into any time4.50 - What evergreen or anytime content is6.20 - Why it's helpful to have one8.45 - When you'd use your 'anytime' content11.48 - How to create your bank of 'anytime' content19.19 - How to use it once you've created it22.53 - Always be thinking, 'What can I repurpose?'24.09 - How to make your bank of anytime content work hard for you26.56 - What to do if you’d like some support with creating a bank of anytime contentLinks mentioned in this episode:Is my Pets Get Visible membership right for you: https://publicityforpetbusinesses.co.uk/pets-get-visible-right-for-you/Learn how to work with me: https://publicityforpetbusinesses.co.uk/work-with-me/Amy Mitchell and Asana: https://publicityforpetbusinesses.co.uk/systems-amy-mitchell/How to give brilliant radio interviews with Anna Webb: https://publicityforpetbusinesses.co.uk/how-to-give-awesome-radio-interviews-with-anna-webb/How to create meaningful content with Aileen Stevenson: https://publicityforpetbusinesses.co.uk/aileen-stevenson/Letheringham Water Mill review: https://thepawpost.co.uk/daisys-diary/dog-friendly-things-to-do-in-suffolk/

Can Imposter Syndrome be something that is helpful for your pet business? According to Nicola Kinnard-Comedie, my guest on the podcast this week, it can.Nicola is a business and mindset coach for equine and canine practitioners. She helps clients change their mental programming and develop business strategies to grow their horse or dog focused business.Self doubt, feeling as if you’re not good enough, worrying about your capabilities and being your own worst critic are issues I see all the time.Usually termed as ’Imposter Syndrome,’ in this podcast episode, Nicola shares how to identify these feelings, how to over come them and how it can be your friend. Really!Key topics and timings in this episode:0.20 - episode overview.2.26 - How Nicola works with horse and dog businesses.2.56 - Nicola’s background and how she designed her dream job.6.11 - Why working on herself led her to where she is today.8.40 - Nicola’s experience with ME and how that shaped her career.10.48 - What imposter syndrome is.16.32 - Why we should celebrate imposter syndrome and see it as a friend who has helped you.19.51 - Why working on yourself can help build your confidence.21.05 - Two simple strategies to get over imposter syndrome.26.11 - Nicola’s advice on getting through wobbly moments and being brave.32.14 - Why the BS-ers don’t show imposter syndrome but may experience these feelings.40.20 - How your mission and connecting with your why can empower you when you’re feeling worried about being seen.42.24 - Nicola’s Mantra - Your work changes lives. So if you’re not posting and promoting, you’re doing your clients a disservice because what you do is lifesaving.44.45 - Where to find out more about Nicola.Links mentioned in this episode: Head to Nicola's website, https://www.nkcequestrian.com/Find her on Instagram: https://www.instagram.com/nkcbusinesscoachingOn Facebook: https://www.facebook.com/nkcequestriantraining/And LinkedIn: https://www.linkedin.com/in/nicola-kinnard-comedie-01611693Looking for more support in your pet business?Visit my Free Facebook Group: https://www.facebook.com/groups/publicitytipsforpetbusinessesCheck out my pet blog and directory at www.thepawpost.co.ukJoin my mini membership here: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleIf you enjoyed this post, you might like to read Why every pet business needs a win folder, Five things that stop you being bold in your pet business, How to stop comparisonitis holding you back with Kate Hoyle or How to deal with criticism from people in your industry.

Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet.So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast.Created by management consultant David Maister in the 1990s, it’s made up of four components.The first three are credibility, reliability and intimacy, three things that will help people feel confident about working with you or using your product.The final is self-orientation, or how self interested you appear to be, and this can undo all the good work in creating credibility, reliability and intimacy.Listen on the player link below to see how this applies to your pet business, with real examples from people using the different components.Key topics and timings in this episode: 0:20 - Introduction to the trust equation, what is is and how it relates to pet businesses.3.12 - How Google's zero moments of truth study fits into the trust equation in relation to creating trust, credibility and reliability.4.26 - The three parts of Google’s ZMOT and how we have to spend 7 hours with a person or brand, with 11 interactions and in four places.5.40 - How the Credibility element of the Trust Equation works with an example of Zoe Willingham from Best Behaviour Dog Training.7.42 - How the Reliability element of the Trust Equation works with an example from Sandra Emmons from Happipup.9.52 - How the Intimacy element of the Trust Equation works with examples from Kim O’Donnell from Leo, Charley and Me, Sarah Mills from Albie’s Boutique and Aileen Stevenson from the  Perfect Puppy company.13.30 - How the Self Orientation element of the Trust Equation works and how we can undo all the good work by coming over as being self interested.15.00 - Case study from my experience of working with Janet Murray and how the Trust Equation works in action.20.07 - Case study number 2 - Sarah from Albie’s Boutique.24.40 - How the content you put out there builds your credibility with an example from Niki French from Pup Talk.26.27 - Recap over Case Studies Zoe, Sandra, Aileen, Sarah, Kim and Niki.27.31 - Why we have to be visible and how the ‘rule of seven’ where customers need seven interactions to buy (this is from the 1930s) has changed.28.02 - What to do if you’d like to work together on this in my Pets Get Visible membershipLinks mentioned in this episode:Is my Pets Get Visible membership right for you.See my interview with Zoe from Best Behaviour Dog TrainingRead Sandra from Happipup’s storyLearn how Aileen from The Perfect Puppy Company creates meaningful contentCheck out the chat with Niki from Pup TalkLearn more about Kim from Leo, Charley and MeAnd see Sarah from Albie’s Boutique share her story here

Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid.She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed.We chat about what it was like when Instagram made significant changes, doubling down on video and how this impacted her work.Plus, falling in love with the challenges you face, building resilience, how important it is to keep looking backwards at what you’ve accomplished, and do things your way.Colette has so many fascinating views and insights to share, I loved doing this interview and I hope you enjoy it too.Key topics and timings: 0.20 - What to expect.1.52 - About Colette.2.45 - What content branding is and Postagrid.7.31 - Why it's important to stand out on social media.10.42 - How Postagrid works.17.23 - How it works with video and reels.20.34 - Why we need to take the pressure of ourselves to get engagement and links on social media.24.36 - How Colette adapted when Instagram moved to being focused on video.28.55 - Why it's important to embrace challenge as it can help us to grow.34.35 - Accepting that things will go wrong and picking yourself up. 36.11 - Being brave when it comes to being yourself online and why Colette chopped off her hair.41.17 - Trusting your own judgement and doing what feels right rather than what you're told you should be doing.43.50 - How Colette stays resilient by checking in with how thinks feel and whether they feel right for her.48.50 - Where to find more about Colette.Links mentioned in this episode: Postagrid Website: https://postagrid.com/Follow on Instagram: https://www.instagram.com/postagrid/Think Wonky on Youtube: https://www.youtube.com/channel/UCM89KymBlqciqN29ZRaAntwLike on Facebook: https://www.facebook.com/coletteadwin/Follow on LinkedIn: https://www.linkedin.com/in/colettestevenson/Enjoyed this episode? Then check out Postagrid user Kate Hoyle talking about how to overcome comparisonitis, Putting your passion and personality into your marketing with Alex McCann from Altrincham HQ or Building a community on Instagram with Helen Perry. 

Have you been reading about ChatGPT and other ai tools and wondering if they might be helpful in your pet business?When I first tried ChatGPT in January, I’ll be honest, I wasn’t sure, and my mind was totally blown by it.Chat GPT is OpenAI’s Generative Pre-trained Transformer.It describes itself as an ‘AI-based chatbot that uses natural language processing to interact with humans and provide relevant information or responses. ‘As a large language model, it has been trained on vast amounts of text data and can generate human-like responses to a wide range of questions or prompts.’So how does that work for your pet business? Can a bot really help with the endless demands for content?In this podcast episode, I’m sharing 10 ways you can use it, plus the and some of the pitfalls you might experience.Key topics and timings in this episode:0.20 - Introduction and why I'm talking about this topic and how I am NOT an expert!2.35 - How to use ChatGPT to create an outline for a blog post or podcast.5.05 - How to use ChatGPT to come up with titles for webinars.6.35 - Using ChatGPT to write list posts for social media7.07 - How the tool can cover your blind spots and offer different perspectives.8.42 - Using ChatGPT for research but ensure you know your topic really well.10.44 - How ChatGPT can help you  repurpose your website content.12.24 - Why the tool gets rid of the blank page.13.42 - How you could use it to write challenging emails14.51 - Using the tool for writing product descriptions.15.51 - How it can help you put on your big girl or big boy pants and sell your stuff.17.13 - Final thoughts, it is not a magic wand, but it can make life easier for you! Links mentioned in this episode: https://www.instagram.com/geokao/ - Authentic Business Coachhttps://www.youtube.com/channel/UCP9hI9kIV01ob89GzVjNWhA - Vicki Jakes and Sam Jacksonhttps://open.spotify.com/show/55sPhJUBdsOBIwNVbaHGoj - Chief Optimisation Officers podcastFind me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/

Are you considering setting up a Facebook group for your pet business?They’re a brilliant way to raise your profile, build a community, learn what your customers and clients need and make friends.It’s a place where you can share your knowledge and expertise, find people to collaborate with and build your network and connections.Nearly five years ago I started a Facebook group, Publicity Tips for Pet Businesses, named after the title of my book.Since then it’s grown to over 2000 members and I’ve supported many clients with starting their groups.In this podcast I’m sharing 21 things to consider if you’re thinking of starting a group based on my experience and the lessons from my clients.Key topics and timings in this episode: 0.20 - Introduction to the episode1.43 - Define the purpose of the group and what you hope to achieve with it.3.24 - Provide a compelling reason for people to join the group.5.40 - Consider the benefits that the group will offer for your business.6.55 - Choose a name that's easy to remember and reflects what goes on inside the group.7.46 - Check out your competitors to see what they're offering and provide something different.8.18 - Consider your target audience and what you can offer to them.10.42 - Be clear about what you won't offer, such as medical advice or copyrighted material.12.17 - Decide on the privacy settings that will make members feel safe and comfortable.13.41 - Set rules for the group, such as being respectful and staying on topic.15.19 - Be mindful of the law and monitor content for potential issues or conflicts.17.02 - Plan your content strategy, such as regular discussion threads.19.35 - Promote the group using your existing channels, such as social media and newsletters.21.35 - Determine how much time you can realistically commit to moderating the group and engaging with members.21.45 - Create a safe space by checking threads for issues or arguments.22.25 - Consider having someone help with moderating if budget allows.22.51 - Be sensitive to world events and ensure your content is appropriate.24.31 - Decide on your stance for removing members who break the rules.25.18 - Determine if you will allow people who leave to return to the group.25.55 - Decide if you will use the @everyone tag and communicate this in the group rules.27.55 - Enjoy the benefits of running a Facebook group for your pet business.28.35 - What I love about having a group.29.12 - The secret tool I used in this episode. Links mentioned in this episode: Here’s the link to my Facebook community if you’d like to be part of it: https://www.facebook.com/groups/publicitytipsforpetbusinessesAnd if you’ve enjoyed this podcast, and are interested in working together, I also have a private, smaller group for my Pets Get Visible members.This is where you get more personalised advice, plus we have monthly coaching and forward planning calls and lots more.Find out more and save your space here: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career.If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you.Zoe decided to learn more about dog training after getting her first dog Millie, a Cavalier King Charles Spaniel. She studied to become a dog trainer alongside her corporate job, then qualified as a behaviourist, and in time she was ready to leave her old work behind.Starting out as a one woman band, her business grew as did her doggy family. Zoe now has 23 rescue dogs (at the time of writing) and a selection of cats, small furries and even a one-eyed tortoise. She shares how she grew her business and the lessons she learned along the way. Key topics and timings in this episode: 2.05 - Zoe’s background before joining the pet industry.3.05 - How having her own dog led her to learn about training and study to be a trainer.5.06 - Making the transition from corporate to having a business of her own.7.00 - Her aim to make dog training more professional and use skills from her old role.10.02 - What it was like starting her own business.12.39 - Taking she learned in corporate life to setting up her business and transferring her skills14.58 - How she went about spreading the word about what she had to offer.18.16 - How Zoe found a market to go after. 20.23 - Why she decided not to niche. 25.24 - How Zoe built her business and grew a team. 28.36 - How she keeps up the momentum to support a team.33.50 - Why community and showing people you care is so important.36.28 - What life is like behind the scenes with her animals.41.59 - How Zoe gets the word out about her work.44.23 - Navigating the challenges of running a business.47.34 - Why it’s important to have contingency planning49.24 - What’s next for Zoe.52.14 - Why making life better for pets is at the heart of all she does.Links mentioned in this episode: Best Behaviour Dog TrainingWebsite: https://www.bestbehaviourdogtraining.co.uk/Facebook: https://www.facebook.com/BestBehaviourDogTraining/Instagram: https://www.instagram.com/best_behaviour_dog_training/Twitter: https://twitter.com/BBD0G1Zoe Willingham Dog BehaviouristWebsite: https://www.zoewillinghamdogbehaviourist.co.uk/Facebook: https://www.facebook.com/ZWdogbehaviouristIf you enjoyed learning about how dog trainers grow their businesses, you might like to read Using the power of community to grow your business with Sandra Emmons from Happipup,  In the spotlight with Niki French from PupTalk or Creating meaningful social media with Aileen Stevenson

When you’re looking for a pet business coach or mentor, is it important that they are certified?That they’ve followed a training programme, are affiliated with a professional body, and follow a code of ethics?The coaching industry is unregulated, similar to the dog training industry, and anyone can say they are a coach.I know this causes frustration in the pet professional world, as it’s important to follow an industry standard.And it’s why I decided to train to be a coach and studied for the ILM Level 5 Certification in Coaching and Mentoring which I completed in December 2022.I thought qualifying as a coach would simply mean I felt more comfortable describing myself as one, but what happened on the course helped my business evolve.In this podcast I’m sharing why I trained, what I learned and what that means for you as a client or a podcast listener.Key topics and timings in this episode: 0.20 - Why I decided to record an episode about my decision to become a coach.2.06 - Why I started my own pet blog as a platform to tell stories.3.11 - How the blog led to me working with pet businesses.4.50 - How I’m a bit of a Girl Guide and why it was important to have coaching accreditation.6.08 - What coaching is. 6.47 - My definition of coaching and how I blend coaching and mentoring.7.05 - Client example - Sarah Jones.8.44 - What coaching isn’t.10.37 - What I learned when I studied to be a coach and how my approach has changed.12.29 - Providing the bridge or stepping stones to get you to where you want to be.13.34 - Why it’s important to have a supportive structure when you’re trying to grow your business.14.09 - The lightbulb moments that made me step away from focusing solely on press coverage.16.09 - Why I went on a mission to make visibility accessible for people who don’t have a big budget for PR and marketing.16.55 - The Be Bold Bootcamp and how that change the direction of my business.18.42 - Why coaching is now part of all of my offers.19.44 - Bringing coaching into my mini-membership Pets Get Visible.20.40 - What you get inside Pets Get Visible for £20 a month.21.30 - How to get in touch if you’d like to chat about working together. Links mentioned in this episode:Check out my pet blog and directory at www.thepawpost.co.ukJoin my Pets Get Visible mini-membership: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleLearn more about Claire Bradshaw coaching: https://www.clairembradshaw.co.uk/Listen to Sarah Jones talk about growing her My Anxious Dog business: https://publicityforpetbusinesses.co.uk/in-the-spotlight-sarah-jones-from-my-anxious-dog/Listen to Sarah Mills from Albie's Boutique talk about putting on her Big Girl Pants: https://publicityforpetbusinesses.co.uk/spotlight-sarah-mills-albies-boutique/Keep in touch!Find me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/

Note this is a recording of a workshop I did for Product Guru in March 2023. If you’d like to chat about working together, click here to head to my Calendly page here: https://calendly.com/rachelspenceruk/discovery-callsIn this podcast, I’m talking about the two types of publicity you can use for your pet product business and you can listen in on the player link or read the key points covered as a blog.Key topics and timings in this episode: 0.02 - Introduction.2.44 - The different types of publicity you need for a product business overview.4.05 - What publicity used to look like and what it is now.5.22 - Example of a strategic partnership - Barking Bags and Adios Plastic.6.01 - Why content marketing is important and how we are all publishers.8.38 - Why it’s brilliant to be able to be nimble and reactive with your content.9.45 - Tools you can use to find your ideal customer.10.40 - Case study - Ben Dodd, Adios Plastic. 12.18 - The types of publicity you can create on other people’s platforms.13.59 - Ways to ensure you’re PR ready.16.30 - How being in the media can help you reach millions!17.32 - Case study Claire Bradshaw and her coaching cards.18.42 - Capitalising on your press coverage by capturing the interest via social media and your email marketing.20.02 - Case study Ben from Adios Plastic and the second type of publicity and how it’s worked for him.21.42 - How you can balance the two types of publicity.22.36 - How to access my free resources and ways we can work together (see the links below)24.05 - Ways to get in touch.Links mentioned in this episode: If you’d like support with this, my Pets Get Visible mini-membership is a place where we can chat about both types of publicity.Find out more here: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleI don’t offer done for you PR services but if you’re a pet business and you’d like to learn how to approach journalists yourself, I do offer coaching.You can book in for a chat here: https://calendly.com/rachelspenceruk/discovery-callsPlus find plenty of resources to help you with pitching on my freebies page: https://publicityforpetbusinesses.co.uk/freebies/Find out more about how to come up with a story idea on the links below.How to find stories in your pet businessThree moments you can use for story ideasLearn more about Adios Plastic here: https://adiosplastic.co.uk/

Of all the platforms, LinkedIn is the least popular for pet businesses but Nicki Cameron has embraced it with gusto.In just over 18 months, she’s styled herself as the dog lady of LinkedIn and it’s bringing in leads and inquiries for her photography business.Nicki also did a 31 day ‘Brighten up your January’ challenge, lighting up LinkedIn AND all the other social platforms.And it helped to take her email list from zero to over 300 subscribers in just a month.In this chat, Nicki shares how she learned to love LinkedIn plus loads of other fab tips on how to get eyes on your work with breathtaking photography.Key topics and timings: 1:43 - About Nicki and what she does in her pet business.2:30 - Moving from being a full time dog walker to following her passion for photography.5:25 - Why Nicki chose LinkedIn as her platform to focus on even.6:02 - Why LinkedIn isn’t BORING!7:03 - Making the move from chatting to client.8:10 - Why dogs beat business chat on LinkedIn every time!11.27 - Why Nicki decided to do a ‘Brighten Up My January Challenge!’13:16 - Her goals at the start of the challenge.15:04 - The kind of people who took part.17:45 - How Nicki used the challenge to build her audience.18:35 - Nicki’s advice to anyone thinking of doing a challenge.20:53 - How Nicki used the challenge as content.22:43 - Content tips from Nicki - just be you and talk as you!25:10 - Nicki’s new eBook on how to take fab photos of your dog.25.59 - How you can have a one to one walk with Nicki if you live in Manchester or Cheshire.27:28 - Where to find Nicki online (all links at the bottom of this post)Links mentioned in this episode:Art of Dog Website: https://theartofdog.co.uk/Connect on LinkedIn: https://www.linkedin.com/in/nickicameron/Follow on Instagram: https://www.instagram.com/the_artofdog_photography/Facebook: https://www.facebook.com/www.theartofdog.co.ukTwitter: https://twitter.com/ArtofDogPhotoListen to the inteview with Alex McCann from Altrincham HQ which was mentioned in this episode: https://publicityforpetbusinesses.co.uk/personality-into-marketing-alex-mccann/Extra resources:How to pitch yourself as a podcast guest: https://publicityforpetbusinesses.mykajabi.com/PodcastPitchHow to write a press release for your pet business: https://publicityforpetbusinesses.mykajabi.com/Press-Release27 ideas to promote your pet business: https://publicityforpetbusinesses.mykajabi.com/27ideasFive steps to get your pet business in the press: https://publicityforpetbusinesses.mykajabi.com/five-stepsJoin my FREE Facebook Group: https://www.facebook.com/groups/publicitytipsforpetbusinessesCheck out my pet blog directory at www.thepawpost.co.uk

Would you love to see your pet business in the press but you're not sure how to go about it?In this podcast I'm sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly.Whether you have NO budget at all or you'd like to invest in spending a day together learning everything you need to know to pitch stories to journalists, there's an option to suit.You'll learn why getting press coverage can help you.Plus what makes a story idea.And how to go about choosing the right path for you.Key topics and timings in this episode:0.30 - Why I’ve moved away solely from helping people with press coverage.0.40 - How I still support people in this area and why I wanted to share the three ways I can help you with this.1.22 - The reasons why people want to be in the press - four of them. They are to raise brand awareness, to gain visibility on a larger scale than social media, to make sales and to build authority with case studies from Sarah Jones at My Anxious Dog, Zoe Willingham at Best Behaviour Dog Training and Rebecca Walters at Pupstarts Breeders.6.50 - What makes an interesting story? Community and charity, something new, a lightbulb moment, awards and achievements, inspiring animal, news hacking or news jacking.The three ways I can help you…11.20 - No 1. How I can help you get in the press for FREE with my free resources you can download on my website, my press release template and five steps to get in the press guide.13.15 - No 2. Gain support and get personalised advice for your pet business in my Pets Get Visible mini-membership. This is just £20 a month.16.03 - No 3. Work with me one to one, and chose from a 90 minute or half day one to one, or learn how to do your own PR in a DAY with my Get Your Pet Business in the Press in one day package.19.51 - How to get in touch to learn more, join my FB group and find me on social media. Links mentioned in this episode: Download my Five Steps to Get In the Press Guide for FREE: https://publicityforpetbusinesses.mykajabi.com/five-stepsFind out more about Pets Get Visible, my mini-membership: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleBook in for a one to one: https://publicityforpetbusinesses.co.uk/one-to-one-coaching/Find me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/

Sarah Mills started designing cute bow ties for her Cockapoo Albie so he looked sweet when he accompanied her to her art studio.And when other people remarked on how gorgeous they were it inspired her to start a pet accessory business.Since starting as a bit of fun back in 2017, Albie's Boutique has grown and Sarah has created more than 13,000 products for dog lovers.Now, Sarah has her dream pet brand and her products are featured on Not On The High Street.She's created another brand, Oh Mabel, after her second Cockapoo Mabel, and in this episode Sarah talks about the lessons she's learned.Key topics and timings in this episode:1.40 - How Sarah came to launch Albie’s Boutique by accident.4.37 - Going to the National Pet Show and seeing the love for her products from pet parents.5.13 - Sarah’s business timeline from starting in 2017 and growing from a part time hobby business.9.13 - Making the decision to go with her dog business and leaving the art business behind.11.22 - Getting support at a crossroads moment in her business and following her heart. 13.33 - Exploring wholesale options for her creations and gaining belief in her work and talents, while staying true to being handmade and growing her business. 18.26 - Starting 2022 with a mission, a set of big girl pants and going for it with her business.21.04 - How Sarah went about figuring out what she wanted for her business.28.31 - How making connections and letting go of some of the things to other experts has helped Sarah grow.30.01 - Letting go of the things she doesn't enjoy doing and hiring help.31.33 - The range of products Sarah provides.36.47 - Sarah’s advice to anyone who wants to be true to their vision and goals.44.52 - What it’s like to apply to Not On The High Street.48.51 - What’s next for Sarah and Albie’s Boutique.52.18 - Sarah’s advice to anyone starting out and wanting to be brave.55.08 - Taking things one step at a time and looking at what you’ve achieved. 57.13 - How to find out more about Sarah and Albie’s Boutique.Links mentioned in this episode: Shop Albie’s Boutique Website: https://www.albiesboutique.com/Like on Facebook: https://www.facebook.com/albiesboutiqueFollow on Instagram: https://www.instagram.com/albiesboutique/Get Inspired on Pinterest: https://www.pinterest.co.uk/albiesboutique/Extra resourcesHow to pitch yourself as a podcast guest: https://publicityforpetbusinesses.mykajabi.com/PodcastPitchHow to write a press release for your pet business: https://publicityforpetbusinesses.mykajabi.com/Press-Release27 ideas to promote your pet business: https://publicityforpetbusinesses.mykajabi.com/27ideasFive steps to get your pet business in the press: https://publicityforpetbusinesses.mykajabi.com/five-stepsJoin my free Facebook Group: https://www.facebook.com/groups/publicitytipsforpetbusinessesCheck out my pet blog and directory at www.thepawpost.co.ukSign up: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action?It can be frustrating seeing the same names crop up over and over, particularly if you feel they use methods which are out of date.Or aversive, or that leave pet owners feeling stressed and upset as it’s not the way they want to train their dog.There IS something you can do about it - pitch to the press yourself.I’ve worked with HUNDREDS of dog trainers and helped them to put their advice in the media, reaching millions of owners.And this podcast episode shares everything you need to know if you want to work with journalists, whether you’re a dog trainer or whatever you do in your pet business.If you’d like to chat about working together and you’re a dog trainer who’d love to learn about getting in the press, you can book a chat here.Book a call if you'd like to chat about working together: https://calendly.com/rachelspenceruk/discovery-callsKey topics and timings:0.20 - The discussion about journalists in dog training communities and why I decided to record this episode.1.20 - Why it’s essential to listen if you’d love to have your name in the media and you’re sick of seeing the same people over and over.2.55 - How to get in touch if you’d like support with getting your name out there as a dog trainer.3.12 - The free resources available to you to support you in pitching to the press.3.56 - Journalists want to hear from you.4.52 - Why you need to have a story and some prompts to help.7.01 - You need to be charming, like Graeme Hall.8.54 - Remember, you’re speaking to dog owners, not other trainers.10.54 - Why it’s best to expect that other pet professionals will have a pop at you then you can only be surprised if they don’t.12.23 - PLEASE don’t cut off ‘those’ newspapers.15.05 - You CAN clarify important or complicated points.16.29 - You can’t dictate what the headline will be.18.39 - Being in the press is a good thing for you.19.37 - The options you have if you’d like to work together.Links mentioned in the episode: Book a call if you'd like to chat about working together: https://calendly.com/rachelspenceruk/discovery-callsFind out what happens on the one to one sessions:https://publicityforpetbusinesses.co.uk/get-your-pet-business-in-the-press/Book your session here: https://publicityforpetbusinesses.co.uk/one-to-one-coaching/Five steps to get your pet business in the press: https://publicityforpetbusinesses.mykajabi.com/five-stepsHow to write a press release for your pet business: https://publicityforpetbusinesses.mykajabi.com/Press-ReleaseKeep in touchFind me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/

Are you thinking of taking part in the NatWest Entrepreneur Accelerator programme which supports businesses looking to grow?If so, this podcast interview with Sophie Gowling, Enterprise Acceleration Manager for NatWest will give you all the information you need.You’ll learn what the programme is, the four pillars of support, who it’s for, what coaching is, how it can support your pet business and more.For the last six months, I’ve been part of the Accelerator and I share my personal experience of how it’s helped me launch my Pets Get Visible membership and work on other areas in my business and life too.Applications for the current round are open until Febraury 27th but it is an ongoing programme that opens every six months, so head to the NatWest website to learn when the next cohort begins.Key topics and timings in this episode:0.20 - Introduction to the episode.2.46 - Sophie’s background and how she became part of the accelerator team.5.46 - What the programme is and the four pillars of support.9.01 - How members of the programme support one another and the benefits of peer support.9.36 - Why it’s not all scary men in suits and top hats and what to expect if you join.12.27 - Access to funding and how this is possible.16.08 - What coaching is and how having a sounding board helps when growing your pet business.16.48- The difference between peer to peer coaching and group coaching.18.32 - My experience of coaching and how it’s like a game of snakes and ladders.20.41 - The benefit in taking time to pause and talk about where you are in your business, the plates you have spinning and why you do what you do.22.17 - Why I joined the programme and how it helped me launch my Pets Get Visible programme.25.40 - The power of coaching and accountability.29.51 - Sophie’s advice for pet business owners considering taking part.31.23 - How to apply for the programme.Links mentioned in this episode:Applications are open for the latest round until February 27th, and the programme runs twice each year, starting in March and September.To apply, visit: https://www.natwest.com/business/business-services/entrepreneur-accelerator.htmlConnect with Sophie Gowling on LinkedInLearn more about Pets Get Visible, my Accelerator project and mini-membership: Is my Pets Get Visible membership right for you? Connect with me in my free Facebook Group: https://www.facebook.com/groups/publicitytipsforpetbusinessesCheck out my pet blog and soon to be directory at www.thepawpost.co.uk

Do you shy away from sharing you and your world in your marketing? If so, this chat with Alex McCann is for you.Alex is a former journalist turned marketer and has been working in social media for 13 years at Altrincham HQ.From MySpace to TikTok, he’s had to get his head round every platform for his own business and that of his clients.He’s figured out what works and what doesn’t, and what he shares here is a really simple way to feel comfortable putting yourself out there.It’s as easy as sharing what you’re passionate about and your personality, letting people into your world so the right people connect with you.Your day to day life, behind the scenes, what you do each week, and the message is that it’s ok to talk about you!If you’re looking to simplify your marketing and feel more confident sharing an insight into you, this episode is for you.Key topics and timings in this episode:2.30 - How I came to work with Alex in the first place and how he helped me back in 2016.3.00 - Alex's background and how he came to start Altrincham HQ, a social media agency and training business.4.00 - Alex’s mission to get people out and about and how he uses social media to do this.5.33 - How the popularity of platforms has changed over the years, and how Alex has to adapt to what’s trendy! 7.45 - What it’s like for Alex as an introvert and switching to ‘putting myself out there’ mode.8.12 - Creating boundaries around what you talk about and bringing the things you feel passionately about and your personality into your content. 12.43 - How to use your day to day life to feed your marketing, like Adrian Mole’s diary.15.11 - Keeping your social media and marketing simple and why it doesn’t have to be hard work and regimented.17.34 - Alex’s weekly round up post and how this can be a simple way to inspire people to want to work with you.20.46 - The impact of sharing the behind the scenes on Alex and how it leads to inquiries for his business.23.03 - How Alex is always mining ideas for social media by keeping a track of the questions that come up in conversation.25.41 - Ways to keep up with the news and changes on social media.28.03 - What to do if a platform you enjoy using changes the way it works and why you don’t have to do what everyone else is!30.28 - Remembering that people buy from people and the fundamentals of marketing never really change.32.17 - Alex’s thoughts on blogging and how having a bank of content can serve your clients.35.37 - How to choose topics and the impact of blogging around what your audience is interested in.38.25 - Why it’s important to just go for it and not worry about things! 40.30 - Where to find out more about Alex.Links mentioned in this episode: Head to Alex's website: Altrincham HQ WebsiteRead Alex’s BlogCheck out the book: They Ask, You Answer by Marcus Sheridan on AudibleListen to Aileen's episode on Creating meaningful social mediaResourcesHow to pitch yourself as a podcast guest: https://publicityforpetbusinesses.mykajabi.com/PodcastPitchHow to write a press release for your pet business:https://publicityforpetbusinesses.mykajabi.com/Press-Release27 ideas to promote your pet business:https://publicityforpetbusinesses.mykajabi.com/27ideasFive steps to get your pet business in the press:https://publicityforpetbusinesses.mykajabi.com/five-stepsKeep in touchFind me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/Work with meCheck out my pet blog and soon to be directory at www.thepawpost.co.ukJoin my £20 a month membership : https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

She’s never done a Facebook live, her referrals come from her hairdresser and she’s gone from struggling to fill classes to causing so much FOMO she has a waitlist.Meet Sandra Emmons from Happipup, my guest on the podcast this week who is throwing the rules out of the window and doing things her way.Sandra runs an award winning dog and puppy training business in Berkshire and is talking about using the power of community to grow your pet business.She LOVES getting out and about in her local area with her clients and their pups and dogs, and the adorable pups get tongues wagging as fast as their tails.People approach her in the pub, the park, the coffee shops to see how they can join in the fun and it’s helped her grow her business in a way that feels right for her.No cringing about doing things she doesn’t want to do on social mediaNo hustling round in Facebook groups looking for clients.Instead she’s caused such a buzz about how she works that people flock to her!Sandra and I have worked closely for the last year, she was one of my coaching course coachees and I have LOVED seeing her thrive.Key topics and timings in this episode: 0.20 - Sandra shares what she focuses on in her pet business and the kind of services she offers.4.21 - Working as a primary school teacher and in building maintenence before finding her dream job as a dog trainer.5.00 - Building up Happipup as a part time job as she set up her business and how scary it was at first.6.22 - The shock of having to learn about marketing and outsourcing social media at the start and why you don't have to do it all!8.00 - My background of working with Sandra as a client.09.06 - Having faith that when times are hard, good times are around the corner.11.36 - How Sandra gets seen in her local community and what's worked for her and why her real life training generates FOMO.13.14 - Getting out and about and how this has really skyrocketed her business.14.10 - How TALKING to people instead of Facebook lives have helped her grow.18.00 - A typical customer journey for one of Sandra's clients.19.09 - Sandra shares her experiences she has in her classes from skateboarding dogs to Danny De Vito cutouts.21.46 - Working with the community and bringing people together.24.05 - Why it's key to promote responsible dog ownership and being a considerate dog owner.26.19 - Having a laugh and being a supportive ear to her clients.29.30 - Sandra's advice to shy pet professionals who want to build strong relationships in their community.30.24 - Don't feel like you have to do the same as everyone else and do what you feel confident with.32.00 - What's next, training new staff and rolling out her Swap and Share boxes.34.30 - Where to find out more about Sandra and Happipup.Links mentioned in this episode: Head to the Happipup Website: https://happipup.co.uk/Give her page a like on Facebook: https://www.facebook.com/HappipupDogTrainingAnd you can follow her on Instagram: https://www.instagram.com/happipupuk/Find out more about my one to one coaching: https://publicityforpetbusinesses.mykajabi.com/offers/q6UPFN9P/checkout

Do you have a review of your year? What you did? What worked? What didn’t? What brought you joy? What made you want to howl with rage?This week on the podcast I’m talking through what happened in my business in 2022.You’ll find the episode interesting if you’re nosey like me and if you’re looking for a framework to do a review of your own.I’m sharing a warts and all account including the launch where no-one bought, what happened when I put my big girl pants on, the coaching course that changed my life and what’s new for 2023.Key topics and timings in this episode:0.20 - Intro to what the episode covers and why I'm sharing this.1.50 - What happened in my business in 2021.6.27 - Be Bold and how Anna Webb inspired my words for the year for 2022.7.36 - Why I did the ILM Level 5 course in coaching and mentoring.10.51 - Launching the Get In the Press course in January and having lower sign ups.12.49 - Launching the Be Bold Bootcamp.15.33 - Launching the Get In the Press course in June and no-one buying it.16.54 - Recouping what I'd missed out by selling Power Hours.17.44 - Why I decided to take August off.19.03 - Running a five day challenge and what happened when the Queen died in the middle of it.21.34 - Coming up with the skeleton outline for the Pets Get Visible mini membership.24.06 - Launching Pets Get Visible to current clients.26.44 - Using the period between Christmas and New Year to grow the mini membership by nearly a third!28.10 - My 2023 offers - coaching, Pets Get Visible and one to one.34.18 - Why it's ok to talk about failures and the lessons I learned.36.16 - Looking back at what you've achieved as well as forwards.32.14 - Adopting a more 'coaching' approach rather than thinking I have to provide the answers all the time.41.07 - Ways to work with me in 2023 - Book a call. hereLinks mentioned in this episode:Find out more about my Power Hours and Half Days one to one,Listen to In the spotlight with Niki French from Pup Talk.Learn about my Be Bold BootcampRead about how to navigate emotional events in your marketingFind out more about the NatWest Entrepreneur Accelerator, Check out my pet blog www.thepawpost.co.ukAFFILIATE LINK - read The Gap and the Gain by Dan Sullivan.*Fancy chatting about 1-1 or my Mastermind: Book a call.Grab my free resources: 27 ideas to promote your pet businessHow to pitch yourself as a podcast guestHow to write a press release - free templateFive steps to get your pet business in the press

Goals - does it make you want to weep when you hear the word? Or are you a goal getter?This week’s podcast is about setting goals and sticking to them.In it I talk about how to decide on a goal that’s achievable and also something that you actually want.Plus considering WHY you want to achieve it and what it will mean to you.And why I DON’T want to have a six figure business.Plus four examples of different goals to help you with you own.If you’d like to chat about working together on your goals, you can book a chat here.Key topics and timings in this episode:0.20 - Setting goals that are realistic.1.20 - What to expect from this episode and examples of different goals.1.54 - Why goals don’t have to be about work.3.50 - Why it’s key to consider WHY you want a goal.5.23 - How often what we think sounds appealing might not be when we really dig into what you’d need to sacrifice to have that goal.6.54 - Goal setting example 1 - online course.11.48 - Goal setting example 2 - fully booked for the summer as a cat sitter.14.58 - Goal setting example 3 - being on a big retailer like Not on the High Street.18.51 - Goal setting example 4 - running a sub 2 hour half marathon.24.21 - Finding someone to support you and keep you accountable with your goal.27.16 - How we can work together if you’d like support with your goals.28.07 - Coaching example - Jo Sellers from Pippin Pets and her book launch goal. 29.34 - Wishing you every success with your 2023 goals.Links mentioned in this episode:Learn more about the Pets Get Visible mini-membership: https://publicityforpetbusinesses.co.uk/invitation-pets-get-visible/Book a call if you’d like to chat about working together one to one: https://calendly.com/rachelspenceruk/friday-drop-inCheck out Sarah at Albie’s Boutique: https://www.albiesboutique.com/Check out Wendy at My Three Cats: https://www.mythreecats.co.uk/

Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown?If so this podcast episode is for you.It’s all about forward planning for 2023 so you can get ahead of yourself and make sure you’re maximising every opportunity.So you can link the product or service you offer to seasonal content and bring more sales to your business.It’s a really simple method, and it will mean you go into 2023 feeling ahead of the game.Key topics and timings in this episode:1:02 - Why this episode is for you if you’re one of those people who is kicking themselves for missing out on a Christmas advent calendar or a 12 day of Christmas countdown.2.19 - What you get if you join my Plan your publicity class on January 4th at 1pm.3.17 - How to get started with planning ahead - write down all of the products and services you sell in your pet business.5.12 - Consider when are the key times people need your thing and create campaigns around them. For example, cat sitting in summer holidays.8.04 - Campaign example - Sarah Jones from My Anxious Dog and her Dogs in yellow day.7.19 - Making the most of awareness days that are linked to what you do.9.44 - How to find out about awareness days. 12.06 - Case study - Jo Sellers - Adore Your Adolescent Dog book. 14.20 - Why you need to be thinking 90 days ahead when it comes to your marketing, especially for a new product or something big in your business. 15.11 - How you can prepare a campaign if you’ve been nominated or shortlisted for an award to make sure you shout about it!16.35 - Working with My Pets Get visible members on their Q1 goals.17.49 - How the mini membership works.19.28 - How the Plan your publicity for 2023 workshop works. (Sign up link is below)20.18 - Thanks for supporting the podcast in 2022.Links mentioned in this episode:Sarah Jones from My Anxious Dog on her Dogs in Yellow campaign.Fancy planning your marketing live every month? My Pets Get Visible mini membership is just what you need.It's at a no brainer price of £20 a month or £220 for the whole YEAR.Head to the link below to pay monthly:https://publicityforpetbusinesses.mykajabi.com/offers/7HvpvxzrOr here to pay in full. https://publicityforpetbusinesses.mykajabi.com/offers/RHWVfmqUOR…Get the replay of my Plan Your Publicity for 2023 class.You get ideas for the whole year, and a workbook to put them in plus a guide on creating campaigns and what to include.This is £37 and you can get the recording and all you need to plan your year on the link below.https://publicityforpetbusinesses.mykajabi.com/offers/zNwRX65ePets Get Visible members get this as part of the package, so if you’re already in the mini-membership, please don’t buy it!

Are you ready for a rest this Christmas? I know I am! AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast is looking at 12 C’s which will help your pet business thrive.Each word beginning with C is something to consider when you’re marketing your pet business, in your interactions with your customers and also, when taking care of YOU.Every word has been chosen with the intention of it helping you when it comes to putting yourself out there and to give you things to consider that can help you grow.And to help ensure your customers feel special, feel part of something, feel that you care about them, so they remain loyal and rave about you to others.I hope you’re tuning in with a hot chocolate, maybe winding down with a mince pie or a glass of Baileys ahead of a wonderful Christmas.Key topics and timings:0.20 - Explaining the 12 C’s of Christmas for your pet business2.21 - Care - How do you show your people that you care?3.16 - Community - How to build a community around your pet business.5.35 - Clarity - Is it clear what you do and why you do it?9.04 - Creativity - In what ways are you creative so you stand out?11.03 - Confidence - What gives you confidence in your pet training business?9.26 - Crap - Accept you’re going to be crap when you first start something new.10.57 - Confidence - How do you instill this in others and what gives you confidence?13.48 - Compassion - Showing this to animals and also to ourselves.16.01 - Communication - How do you communicate? What’s best for you?17.52 - Control - Do you feel in control of your business? And do you show your customers you’re in control?20.56 - Compare - Don’t compare yourself to others as you don’t know their story. It’s You versus You.24:14 - Collaborate - How can you work with other people in the industry to raise standards and make an impact?26.41 - Coaching - A coach could be a friend, family member, peer or an accredited coach who supports you in accomplishing your goals. 28.53 - How you can work with me in 2023.If you’ve liked the 12 C’s of Christmas and you’d like to work together, my Pets Get Visible mini-membership is all about content, coaching and community.And it’s just £15 a month or £170 for the year for founder members. Head here to find out more: https://publicityforpetbusinesses.co.uk/invitation-pets-get-visible/Links mentioned in this episode:Listen to this chat with Ant McGinley, chat with Ant McGinley, king of podcasting on how to start a podcastIf it’s a blog, try How to start a pet blog. 

Does your to-do list feel like it’s running away with you?Having your own business means you’re juggling so many different tasks and keeping on top of them and prioritising is a job in itself.Keeping on top of things can cause stress and overwhelm and this week on the podcast I’m chatting to Amy Mitchell, a systems expert, on how to overcome this.Amy specialises in helping small businesses use Asana, a project management tool or ‘second brain’ which can help you manage your work so you have more time to do the things you love.If you want to get ahead and organised for 2023, this is the episode for you!Key topics and timings in this episode:2.04 - How Amy helps businesses with tech and systems.2.50 - How Amy waved her old life as a copywriter goodbye after realising it was systems that lit her up!6.53 - Why people find it challenging getting their content in front of people.9.18 - Why it’s key to keep your systems simple when you start out.12.53 - How Amy relates to her clients and leads by sharing her own experiences.14.04 - Asana and why Amy chose that as a tool.18.03 - Ways to choose your tasks and allocate them in Asana to ensure they get done!22.59 - A visibility board and how that can help raise your profile.26.37 - Keeping your wins in Asana and other SOS material to help you through the wobbles.27.44 - The emotional impact of having systems that work and taming the to-do list.35.31 - Amy shares a client story about Jen and how she used Asana in creating a path for a group programme.39.57 - Being relaxed about your systems - they don’t have to be perfect.43.02 - Where to find out more about Amy and you will definitely want to get her emails!Links mentioned in this episode: Access Amy’s Free Mini training here: www.amymitchell.ca/amtVisit her website: www.amymitchell.ca/Find her on Instagram  @amyr_mitchell: https://www.instagram.com/amyr_mitchell/

Are you considering starting a podcast for your pet business?Having your own show is a way for you to let people get a glimpse of what it’s like to work with you and build trust and a feeling of familiarity fast.Because you’re in your listener’s ears, there’s a real intimacy about the relationship.You have their attention much more so than you might on social media or other communication channels where other distractions can take over.And if people like what you do, the ripple effect means they tell people about you, meaning your podcast and your potential customer base grows.In this episode I’m sharing things to consider if you’re thinking of starting a podcast.While I’ve had a podcast for nearly three years, I’m by no means an expert, but I’m linking to several people here who are.Key topics and timings in this episode:3.20 - My experience of launching my podcast.6.01 - What if I run out of ideas? (You won’t)8.10 - Using the podcast to sell courses and programs.13.10 - Things to consider - Do you want it to bring in money or is it a passion project?15.54 - Sense checking your podcast - is it on a topic you’re already known for?18.25- How to publish your podcast on your website.23.13 - Podcast workflow example from last week’s podcast episode with Aileen Stevenson. 25.02 - How to do your timestamps and blog post to go with your episode. 26.57 - How to promote your podcast on social media.Links mentioned in this episode:If you’d like to join my Pets Get Visible membership which I mention in this episode for content marketing inspiration, support, coaching and accountability so you stay consistent, head here.It's a year long commitment and the investment will be £330 for the year or £30 a month.You can sign up here:Pay monthly: https://publicityforpetbusinesses.mykajabi.com/offers/7HvpvxzrPay in full: https://publicityforpetbusinesses.mykajabi.com/offers/RHWVfmqUListen to Greg talk about the impact on his business Greg Pattison from Great OutpawsHow to start a blog for your pet business How to start a podcast for your pet business with Ant McGinley.

Dog trainer Aileen Stevenson’s social media posts are regularly shared dozens of times, often attract over a hundred comments and power her business.She creates meaningful content that people connect with, written from the heart, sharing observations from her own dog Charlie and the dogs she supports.Only five years ago, Aileen was working as an accountant then retrained as a dog trainer and fulfilled her dream of building a successful business.She’s written a book, Dogs, Bumps and Babies and works one to one in person with families, children and dogs in Glasgow and supports clients online too.In this episode Aileen shares the story behind her business and how she goes about creating meaningful content to inspire pet parents to think differently about their relationship with their dogs.And how using Facebook in particular has helped her to grow her business.Key topics and timings in this episode:2:25 - Introduction to Aileen and her work at The Perfect Puppy Company5:09 - Aileen’s experience of making the leap from corporate account to full-time dog training.12:27 - The importance of being consistent with your posts.15.42 - Creating meaningful content for social media and how Aileen does this.21:09 - Aileen on planning her content.23.57 - Why sometimes you just have to share things that just happen.31:02 - Aileen’s advice for people who might be feeling a bit nervous posting on social media.34:12 - You’re not talking to other dog trainers, you are talking to people who need to know how to train their dog.35:55 - How things we can assume everyone knows already make for great content.40:09 - Why it’s so important to talk about kind ways to train a dog because not all owners know this and they are looking to train with kindness.43:05 - Why you don’t need to be bashing other people - just share how you do things.48:50 - How long Aileen spends on her marketing every week.51:18 - The importance of listening to other people’s experiences and using your own imagery.56:46 - The fine line between taking inspiration and copying.1:01:00 - Why you SHOULD invest time in your content because it powers your business.1:03:52 - How to find out more about Aileen and the Perfect Puppy Company.Links mentioned in this episode: Visit Aileen's website: https://www.theperfectpuppycompany.co.uk/Follow her on Facebook: https://www.facebook.com/theperfectpuppycompanyConnect on Instagram: https://www.instagram.com/theperfectpuppycompany/Check out her book on Amazon: https://www.amazon.co.uk/dp/B092PGCXHTListen to the Just Bloody Post It podcast with Helen Perry: https://www.helen-perry.co.uk/the-just-bloody-post-it-podcast/Listen to the chat with Kennedy from Email Marketing Heroes: https://publicityforpetbusinesses.co.uk/email-marketing-rob-and-kennedy/

Would you love to go into the Christmas holidays knowing that you had all of your marketing for January done?You need my Plan Your Jan three day challenge.It’s happening from November 28th - 30th and it’s to get you thinking about what you’re going to be promoting in 2023.You’ll come away bursting with ideas for different ways to talk about your offer.And you can relax over Christmas knowing your marketing for the first and most miserable month of the year is already done.Learn what to expect in this short podcast.Key topics and timings in this episode: 0.19 - What the Plan Your January challenge is - a three day event happening November 28th - 30th 2022.1.10 - Examples of pet businesses who have planned ahead and the impact it’s had on their sales. Sarah Jones, My Anxious Dog, Kim O’Donnell, Leo Charley and Me, Zoe Willingham, Best Behaviour Dog Training, Steph Galloway from Swoopsy Art and Niki French from Pup Talk.6.17 - Joining in the free training in my Facebook group and the resources you’ll get to take part.7.14 - My 31 ideas you can use any time download - grab it in the link below.8.49 - How the challenge will help you get focused for January.9.17 - How by the end you’ll have your January planned and can relax over Christmas.10.02 - Where to sign up to take part (https://publicityforpetbusinesses.mykajabi.com/plan-jan)Links mentioned in this episode:Save your place in the Plan Your Jan challenge here: https://publicityforpetbusinesses.mykajabi.com/plan-janJoin my new Pets Get Visible mini membership here: https://publicityforpetbusinesses.co.uk/invitation-pets-get-visible/Book a one to one for £199 - these go up to £299 in 2023 - here: https://publicityforpetbusinesses.mykajabi.com/offers/mnhF2itF

Whether you are an aspiring or established breeder, looking for a new furry family member, or simply a pet parent who wants to learn, you’ll love this inspirational, informative podcast with expert dog breeder Rebecca Walters from Pupstarts Breeders. Rebecca has worked with dogs for over two decades.She started out working for councils in London, picking up stray dogs from the streets.While some found new homes, but ultimately it led to many dogs being put to sleep and Rebecca had to deal with this heartbreaking process.Rebecca is on a mission to make a difference when it comes to animal welfare.She now runs a breeding community - Pupstarts Breeders - that supports dog breeders and she’s also the founder of the UK’s first nationally recognized training program for breeders.She's passionate about shaking up the industry with a focus on healthy puppies with healthy mums, matched with the right families to go on to live happy and fulfilling lives.Next week is her National Dog Breeder Convention from 21st - 24th November and you can sign up here: https://pupstartsbreeders.com/celebrate-national-dog-breeder-day/And on November 25th, it's National Dog Breeder Day, aiming to shine a spotlight on breeders who want to do right.Key topics and timings in this episode:2.04 - About Rebecca Walters and Pupstarts Breeders.3.19 - How Rebecca found herself being a puppy welfare campaigner.6.49 - What it was like working in the council pound 25 years ago, before the internet was as it is now, and social media.8.26 - How Rebecca found herself running a community supporting breeders.11.55 - Using her own experience as an ethical breeder to grow a supportive community for people wanting to do the right thing for dogs and pups.14.18 - The reality of stopping breeding puppies.20.00 - Why dog breeding SHOULD be treated as a profession to raise standards.22.54 - Rebecca’s mission to support breeders.24.53 - How the pandemic has impacted on breeding and the puppy population.26.26 - The different programmes Rebecca creates to support breeders and pet parents.29.37 - How Rebecca gets the message out there about her mission.32.11 - Her welfare message and how it’s reached far and wide.38.16 - Her hopes for ethical breeders to be proud to be a dog breeder.40.37 - What to expect from Rebecca’s Dog Breeder Conference.Links mentioned in this episode: Find out more about her work and Pupstarts Breeders with the links below.Pupstarts Breeders https://pupstartsbreeders.com/Dog Breeding Courses https://pupstartsbreeders.com/dog-breeding-courses/The Pupstarts Blog https://pupstartsbreeders.com/blog/National Dog Breeder Convention & National Dog Breeder Day https://pupstartsbreeders.com/national-dog-breeder-day/Dog Breeding, Whelping, and Puppy Raising Advice Group https://www.facebook.com/groups/225831035682369If you enjoyed this episode and want to hear about people making a difference, you might like Why Jade Statt co-founded StreetVet,  Why Carla Finzel is on a mission for every pet to have a district vet nurse, What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective or Hannah Capon and her Canine Arthritis Management mission. 

When you’re creating content for your pet business, you may have been told it’s key to attract your ideal client.And what if you could send your nightmare clients running to the hills too? You can with a Content Fortress - where you create a Kingdom of Happiness for your business.It’s a concept created by Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, a content marketing and website company and authors of The Content Fortress.In this podcast episode they share everything you need to know to attract the clients and customers you love and repel the ones who aren’t a good fit.Martin and Lyndsay explain how Pricing Content, Sales Content, Repelling Content, Attracting Content, Process Content and Story Content works and how to use it in your pet business.Key topics and timings in this episode: 2.03 - About Martin and Lyndsay from Jammy Digital.3.46 - Where the idea for the Content Fortress book came from.6.45 - How we can use content marketing to set boundaries in our businesses when it comes to who we do and don’t want to work with.8.46 - Tackling tricky topics like why you charge more than your competitors.12.33 - How pricing content can work as sales content and help you stand out from the competition.15.46 - Why you should consider putting content on your website first then repurposing for social media due to you owning your website and having control over it.20.09 - How ‘process’ content can reassure pet owners that you’re the right person to help them.26.43 - Overcoming the fear of being copied in your content marketing and why you should prioritise your customers over your competitors.31.44 - Sharing story based content - client stories, case studies and testimonials. 38.11 - Why it’s ok to write as you speak and NOT worry about things being perfect.40.40 - Repurposing your blog and website content to fuel the rest of your marketing.46.17 - How often should you publish content? 48.20 - Why taking time to write ‘Fortress’ content for your website will SAVE you time in the long run.51.35 - Creating a kingdom of happiness with your content and where to find out more about Jammy.Links mentioned in this episode: Martin and Lyndsay’s website and blog: https://jammydigital.com/Follow them on social media: On Facebook: https://www.facebook.com/JammyDigital/Instagram: https://www.instagram.com/jammydigitalLinkedIn: https://www.linkedin.com/in/martin-huntbach/Buy The Content Fortress on Amazon - https://amzn.to/3h8Oh3q * affiliate linkKatie Gwilt at The Kat Lady - https://thekatlady.co.uk/Listen to Katie in this episode - In the Spotlight with Katie Gwilt from the Kat LadyBuilding a Story Brand by Donald Miller on Amazon - https://amzn.to/3FOxFIu * affiliate linkIf you'd like some support with your content marketing, doors are open to my new mini-membership, Pets Get Visible, and you can find out more about it here Your invitation to the Pets Get Visible mini-membership. Thinking of starting a pet blog? You might like How to start a pet blog or pet business blog.

When you run your own business, promoting what you do is one of the many tasks you need to learn fast and get on with.You’re grappling with what to post on social media, what platforms are best for you, whether you should have a blog, what your audience likes and much more.That’s why I’m creating the Pets Get Visible mini-membership as a place for you to go to get the support and resources you need to figure this stuff out.It’s a simple toolkit with the essentials you need to market your business, plus a friendly community and coaching when you need it.You get to have your pet business on an award winning pet blog and directory where thousands of pet parents head each month in search of advice and things to help their pets.It’s not full of MORE stuff you need to learn. There’s not MORE experts coming to tell you what you should be doing and how to hop on the latest trend and give them money.You won’t have to turn up to loads of calls or give up hours of your life.And it’s £15 a month if you’d like to be a founder member.In this podcast I’m sharing all you need to know about my new mini-membership and if you'd like to be a founder member, here's how.The Pets Get Visible is a year long commitment and the investment will be £170 for the year or £15 a month.You can sign up here:Pay monthly: https://publicityforpetbusinesses.mykajabi.com/offers/7HvpvxzrPay in full: https://publicityforpetbusinesses.mykajabi.com/offers/RHWVfmqUKey topics and timings in this episode:0.20 - Why you shouldn’t listen to this episode if it’s the first time you’ve listened to the podcast!1.06 - Introducing my new mini-membership which is £15 a month for founder members and includes content, community, coaching and a listing on my pet business directory.2.00 - Why my new mini-membership is like slimming world for your pet business.3.49. - The importance of having a structure and accountability.6.07. - Why having support, someone to celebrate the highs and be there to keep you going on the lows and community will help your pet business.6.46 - What the Pets Get Visible membership is.8.45 - The learning resources that will be inside.9.20 - The coaching calls.11.45 - Why there won’t be templates.12.01 - How the coaching will work.12.58 - How the directory will work.15.34 - The cost - £15/month or £170 for the year.16.08 - How my old membership worked.18.23 - Why I want to offer more than press coverage.Links mentioned in this episode:Links mentioned in this episode: Conquer the cost of living crisis with Bella VastaHow to future proof your pet business with Lucy RennieDownload my FREE press release guideJoin the Facebook community: https://www.facebook.com/groups/publicitytipsforpetbusinesses

Bella Vasta is a pet sitter turned marketing coach and she has over two decades experience in running a thriving business.She’s weathered several recessions and economic crashes, the Coronavirus pandemic, political upheaval and much more in her own business and supporting others.In this episode she’s sharing her no fluff advice on how you can weather the storm of the cost of living crisis.And how actually, we should always be prepared for something to come along and throw a spanner in the works.Running a business is a rollercoaster but there are things you can do to make sure you can enjoy the highs and keep going in the lows.Topics and timings in this episode:1.53 - Bella's background in the pet industry and how she got through challenging times.6.23 - Why it’s the people that fail that are looking at the news that are the problem.9.33 - What’s going to get you through the economic downturn.14.52 - Working from home and virtual consultation as an example.18.07 - The importance of listening to your clients.24.45 - What would you say to people who are getting clients who are saying they can’t afford you anymore?27.38 - The importance of knowing your numbers.33.36 - Why you have to stay connected to your why and your business plan.36.04 - How to stand out from the competition and come out stronger.Links mentioned in this episode: Want to find out more about Bella?  Check out her website where you’ll find her podcast, Better Business with Bella: https://jumpconsulting.net/Follow her on Instagram: https://www.instagram.com/bellavastaOn Facebook: https://www.facebook.com/jumpconsulting

If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets.Including what goes on behind the scenes of her awareness day, Muddy Dog Day, which is happening on October 29th.Jo has three pet businesses, a horse stud, a dog friendly holiday cottage and she set up Distinctive Pets, selling products for pets, pet parents and the home in 2016.In that time she’s tried all kinds of things, starting with a self built website, then getting her products in front of people at shows.She’s progressed to a Shopify site, won awards, had tonnes of publicity, used her skills to find three stolen Spaniels, launched a newsletter and a product range for her day.You’ll learn tonnes on the reality of growing your business in this straight talking chat with Jo.Key topics and timings in this episode:2.17 - How Jo set up her business to keep busy after her daughter went to uni in 2016.4.16 - Being inspired by Slimming World to create a place where dog owners could get healthy and natural treats.5.29 - Jo's feelings about being naive starting out and trying to figure things out on her own.6.50 - Why investing in your website makes you more confident in showing it off.7.15 - How shows and online work together.9.08 - Email marketing and how that's helped Jo's business.12.21 - Jo's Muddy Dog Day awareness day, what it is and how to get involved.15.42 - How Jo created her day and what it's done for her business.20.37 - How you can help Jo on the day.22.33 - Jo's advice for people who want to grow their pet businesses.24.18 - The importance of supporting each other in the pet business space.26.40 - Where to find out more about Jo.Links mentioned in this episode: Learn about Muddy Dog Day: https://distinctivepets.co.uk/pages/muddy-dog-dayCheck out the Muddy Dog Clean Up range: https://distinctivepets.co.uk/collections/muddy-dog-productsFollow Jo and Distinctive Pets on Facebook: https://www.facebook.com/distinctivepets/Follow the day on Facebook: https://www.facebook.com/muddydogdayConnect on Twitter: https://twitter.com/distinctivepetsKeep in touch on Instagram: https://www.instagram.com/distinctivepets/

The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis.And this week's podcast guest is here to share with you how to do this for your pet business.I'm chatting to Lucy Rennie, she’s a communications expert and she’s been talking about Future Proofing your business for years and shares everything you need to know.From making your clients feel special to launching special products or services in line with what is happening in the world and turning uncertainty into opportunity.You'll get loads of awesome advice from Lucy who lives for small business.Key topics and timings in this episode:2.08 - Lucy’s background.4.05 - What is future-proofing? 5.54 - The emotional impact of what’s going on in the world on small businesses.8.31 - Three clear steps to future-proof your business.13:14 - Why we should be encouraging our clients to write great reviews, case studies, and testimonials.15.52 - Challenging assumptions about what the Cost of Living crisis really means.18:02 - The types of things people ARE spending money on during a recession.23.58 - Gift ideas for your clients.26.23 - How focusing on the changing needs of your clients can help your business thrive and present opportunities.28.26 - The importance of being honest with yourself and your clients.30.31 - Lucy’s belief that small businesses will help turn around the economic crisis and why now IS the time to believe in what you do.32.57 - Embracing grit and resilience.34.25 - The importance of recognising and enjoying your success.36.37 - Lucy’s book and podcast and where to find out more.Links mentioned in this episode:Learn more about Lucy on her website: https://lrcomms.co.uk/Listen to her podcast here: https://www.iamlucyrennie.com/podcastBuy her NEW BOOK on her website here! And on Amazon here * Affiliate Link *Follow her on Instagram: https://www.instagram.com/iamlucyrennie/Join her free Communicate with Purpose Facebook GroupListen to How to get more review for your pet business

Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing?But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day?Here are some common questions around awareness days and how best to use them in your pet business content.Plus examples from pet business owners who've created their own days and how they've boosted their business.Key topics and timings in this episode:1.00 - What are awareness days3.42 - How you can use them in your pet business marketing6.15 - Why use awareness days8.50 - How to avoid sounding cheesy10.20 - Different kinds of content you can share13.17 - Does it have to be my day?14.44 - How to pick what days to use?16.48 - How to find out about the days?Links mentioned in this episode:Thinking of creating your own day or would you like support planning a campaign around one? Visit my Work With Me page to see the packages on offer. Ruffle Snuffle list of pet holidays here: https://www.rufflesnuffle.co.uk/the-best-list-of-pet-national-days-holidays-calendar/Learn more about Dog Separation Anxiety Day on September 30th, created by Jo Sellers.Kate Taylor’s Canine Companion Day on October 2nd.Jo Milnes has Muddy Dog Day on October 29th.Niki French, creator of Don’t Walk Your Dog Day (April 2nd)  has a book, Stop Walking Your Dog.Kim O’Donnell, creator of Twin With Your Dog Day (December 1st)Learn about Dogs in Yellow Day on March 20th created by Sarah Jones from My Anxious Dog. And Kerry Jordan's National Dog Photography Day on July 26th.

Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written?If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method.It’s a system where you turn one piece of core content, so a blog, podcast or video or a live into up to 30 posts.Rather than sharing it once, you use it over and over - without it sounding tired or boring!Skarlett and I chat about how to make it happen in this episode, and if you listen in and you have a vault of material already, you’ll never be stuck for what to say again!In fact, you'll have so many ideas you won't know what to do with them.Key topics and timings in this episode:1.32 - How Scarlett found herself working in the pet industry.3.33 - Challenges for service businesses.5.54 - Challenges for Product-based businesses who often feel like the product is the only thing they can post about.12.57 = The importance of repetition and follow-up.17.54 - If you want to be known for something, you have to keep talking about it.22.01 - Skarlet's advice for anyone who finds posting lots overwhelming.24.14 - How to repurpose old content for new content.27.43 - Looking at holidays and awareness days to see if they are relevant to you.30.35 - Using common questions as content.32.05 - How to find out more about Skarlet.Links mentioned in this episode:How to find out more about Skarlet.Website: https://skarletrockwood.com/Instagram: https://www.instagram.com/skarletrockwood/Facebook: https://www.facebook.com/SkarletRockwoodLinkedIn: https://www.linkedin.com/in/skarletrockwood/

Would you love to feel more comfortable sharing what you do in your pet business?Telling your potential clients and customers about the product or service you offer and how it can help them?Without sounding pushy, selly or desperate.If so, the Be Bold Bootcamp for pet businesses is for you. It’s a short course designed to give you a gentle nudge when it comes to marketing your business.Over four weeks you’ll learn to feel more at ease sharing the passion that inspired your business, identify who your dream clients are, share stories to inspire people to want to work with or buy from you and much more.In this podcast episode you’ll hear from two petpreneurs who have taken part and the impact it had for them.Key topics and timings in this episode: 0.20 - Intro to the episode.0.58 - Stopping marketing a course because of the Queen's passing.1.33 - The cost of living crisis and why we need to keep marketing, not stop.1.50 - How taking part in the Be Bold Bootcamp can help your keep marketing your pet business2.21 - What you can achieve in four weeks.3.15 - Examples of what people accomplished in the last course.5.19 - The BOLD ladies you'll hear from on the course.6.08 - Breakdown of each module, dates and times.7.33 - What's included in the programme and the cost plus how to claim your EARLYBIRD saving of £100.8.21 - Client story - Kim O'Donnell - Leo, Charley and Me27.00 - Client story - Fiona Pedley - VA to the pet industry44.11 - What to do if you want to join, how to claim your discount.Links mentioned in this episode: Save your place on the Be Bold Bootcamp: https://publicityforpetbusinesses.mykajabi.com/beboldbootcampUse EARLYBIRDBBB at checkout to save £100 before October 2nd.Find out more about Kim on her website: www.leocharleyandme.co.ukFind out more about Fiona on her website: https://www.fiona-yourva.co.uk/

Looking for some inspiration for your pet business marketing this winter?As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service.Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities for you to pitch to the press too.And the sooner you get your ideas together and sent off, the more likely it is that your story will be picked up.The same for social media, content and email marketing. Planning ahead means it gets done and you can create products and packages for the winter too.Whether it’s health and safety advice or a fun pitch about a product, this podcast episode will give you loads of ideas from now until January. Key topics and timings in this episode:0.51 - why it's important to get ahead with your planning so you can make more sales in your pet business!1.50 - how far ahead you need to be to pitch to the press.3.45 - Examples of two clients Sarah Jones and Niki French and how they plan ahead.6.32 - When to start promoting your Christmas products.7.25 - Adapting your current offers to fit in with New Year9.50 - Key awareness days for October18.01 - Key awareness days for November24.33 - Key awareness days for DecemberLinks mentioned in this episode: List of pet awareness days: https://www.rufflesnuffle.co.uk/the-best-list-of-pet-national-days-holidays-calendar/Black dog awareness blog post on why pets with dark fur stay in rescueMuddy Dog Day on Distinctive Pets WebsiteCanine Companion Day on Dotty4Paws websiteWorld Animal Enrichment Day on Ruffle Snuffle websiteTwin With Your Dog Day on Leo, Charley and Me websiteCarl Cunard on Instagram

Want to know what it takes to build a sustainable and profitable pet product business? Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry.Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving in the pandemic and raising thousands for charity.Debbie has tested out so many things when it comes to growing her business and shares so much wisdom in this episode.It’s a must listen whether you’ve an established business or are at the beginning of your journey. Listen in on the player link or carry on reading the key points as a blog post.Key topics and timings in this episode:0.22 - Introduction to this week’s episode:.1.57 - How Debbie got started in the pet industry.8.14 - How Debbie ditched wedding dressed for making dog jumpers.14.06 - Ditching all the different breeds and sizes to specialise in clothing for Whippets.19.56 - How Debbie got through the Christmas of 2020 with the business.25.26 - The upshot of having a bigger premises.30.42 - How to use Facebook groups to get more engagement.36.19 - Debbie’s advice for anyone looking to start a business. Links mentioned in this episode: Listen to Debbie's interview about how to deal with copycats: https://www.publicityforpetbusinesses.co.uk/debbie-humphreys-copycatsFind out more about Debbie’s work: https://www.redhoundfordogs.com/Follow her on Instagram: https://www.instagram.com/redhoundfordogs/Join the Redhounders Facebook Community:  https://www.facebook.com/groups/2912568292301801Learn more about copying and protecting your business on the Anti Copying in Design Website: https://www.acid.uk.com/Debbie also recommends the Make it British community: https://makeitbritish.co.uk/

This podcast is following the sad news about Queen Elizabeth II passing away in September 2022.The aim of the episode is to share some thoughts on how to navigate this sad news as a small business owner.It's thoughts, not advice, and I'm sharing it as it can feel challenging knowing what to do (if anything) in these situations.Here are the key points covered and timings:0.58 - Why people have such fondness for the Queen.1.21 - Protocols, the impact and the loss of a figurehead being played out on social media.3.27 - Why I'm talking about this. (this podcast is from a live in my Publicity for Pet Businesses Facebook community where I offer support with visibility)5.00 - Is now the right time to be selling?5.22 - Acknowledging what's happened in a way that feels right for you.6.47 - Read the room when it comes to deciding when to return to 'normal.'7.07 - If you don't have anything nice to say, don't say anything.7.29 - Consider whether to respond to posts that feel insensitive, is this a good use of your emotional energy.7.50 - Remember people will remember how you made them feel.8.12 - Remember your work is honouring the Queen's memory as a huge animal lover.9.02 - Keep calm and carry on, and show the grit and resilience she did right until the end.9.15 - Quotes from the Queen.Links mentioned in this episode: Join my free pubilicity for pet businesses community on Facebook here: https://www.facebook.com/groups/publicitytipsforpetbusinesses

Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming.So how about you reframe it and look at who will miss out if you’re not visible? There will be people searching for what you do on Google, asking for recommendations from friends and family on social media, asking in person.And if no-one knows who you are and what you do, what happens? They miss out as well as you. In this podcast episode I’m exploring this topic, and I hope it will inspire you when you’re feeling wobbly about being visible.You can also join in a free training I'm doing from September 5th - 9th 2022, the Be Bold Challenge and you can register here.Key topics and timings in this episode:0.19 - The inspiration for this episode.0.59 - About the Be Bold Challenge that's taking place 5th - 9th September.2.38 - Reframing your fear around being visible and thinking about who misses out if you can't be found easily online.3.24 - Why 'famous' dog trainers and big brands can intimidate us when it comes to showing up and why we have to overcome this.4.55 - Why being visible isn't just for celebs and John Lewis.6.22 - Ethics and why it's hard to see people who don't share your ethics and values standing out online.8.17 - The struggle around putting yourself out there.10.51 - Is Marketing really a dirty word - how to reframe it to be positive.11.48 - Example - how your customers search online.13.10 - Thinking about what your customers are searching for so they find you.14.17 - How we 'check out' the brands we consider buying from or working with looking for reassurance that they're right for us.16.10 - My experience with an aversive trainer.21.24 - Five suggestions to ensure people who need your product or service can find you.23.00 - Get in touch, [email protected] for the free training or to work with me.Links mentioned in this episode: Join the free Be Bold challenge by signing up here: https://publicityforpetbusinesses.mykajabi.com/be-bold-bootcamp Join my Facebook group: Comparisonitis and how to overcome it with Kate Hoyle: https://publicityforpetbusinesses.co.uk/comparisonitis-pet-business-kate-hoyle/How to create FOMO for your pet business with May King Tsang: https://publicityforpetbusinesses.co.uk/getting-started-with-fomo-creation-with-may-king-tsang/Grab my free resources: https://publicityforpetbusinesses.co.uk/freebies/And you can sign up for my weekly newsletter here.https://publicityforpetbusinesses.mykajabi.com/Optin

Is it ok to press pause on your business for a month?This summer you might have heard business owners talking about taking big chunks of time off, or taking August off, or even the entire summer.When you work for yourself it can take over your life. You can’t turn off your work phone at 5pm on a Friday and walk away from your computer.You worry whether your clients might be upset if you don’t respond on a weekend, and you live, sleep and breathe your business.Being in the thick of it 24/7, 365 days a year can be exhausting though, and if you’re burnt out, it’s not helping you or your clients.In this podcast episode I’m exploring the whole ‘pressing pause’ topic, why we can find it hard, and what can happen if we do.Key topics and timings in this episode: 0.19 - Intro to the episode1.20 - The conversation around taking time off this year after two and a half years of lockdown2.44 - Why I’m pressing pause for a month this summer5.44 - The science behind pressing pause and the benefits it can bring11.13 - Choosing the right time to press pause12.38 - Full transparency on my time off and what I'll be pressing pause on13.39 - Where to find my free resources in August and 200 hours of support14.00 - What I’m doing on my month offLinks mentioned in this episode: Read the full article on Attention Restoration Theory here: https://positivepsychology.com/attention-restoration-theory/Rebecca Daniel’s thesis here 

Would you love to have more reviews for your pet product or service?You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops?People are busy going about their day, they’re not thinking about raving about you on the internet, so how do you make it happen?Keep going and don’t feel disheartened because reviews have clout. A huge 49 per cent of people in a recent study said they trust a review as much as a recommendation from a friend or family member.That’s powerful. And in the same study, 17 per cent of people said they had NEVER been prompted to give a review.In this episode learn why reviews matter, easy ways to ask for them so you can attract more of the people you love to work with. Key topics and timings in this episode:0.20 - Pet businesses, reviews and research on why they matter2.42 - Why ask for reviews for your pet business?9.21 - What if you’re a new business and you don’t have reviews?9.36 - Ideas for getting reviews when you have just started your business (or need reviews!)11.00 - How I got my first review by working for free14.08 - What stops people asking for reviews?19.29 - What compels people to leave a review?21.10 - How to get more reviews26.01 - How to keep in touch and show off your awesome reviewsLinks mentioned in this episode: Here’s the link to my group and it would be great to see you there: https://www.facebook.com/groups/publicitytipsforpetbusinessesRead the full Brightlocal study results here: www.brightlocal.com/research/local-consumer-review-survey/

Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button?It can be frustrating, and with a lack in customer confidence thanks to the state of the economy and upheaval in Government, small businesses are feeling the pinch.This week on the podcast I’m chatting to my friend and marketing expert Niki Hutchison on the topic of converting browsers to buyers.She’s sharing so many tips and strategies you can follow to turn those lurkers into lovers - people who rave about your thing and PAY YOU MONEY!And we all need some of that right now don’t we!Niki is a dog mum herself to Cavachon Rosie so she has an understanding of what pet parents need herself and what compels them to buy.Key topics and timings in this episode:0.19 - Intro and about Niki1.59 - Niki’s background in marketing and helping business owners3.25 - Why it’s vital to turn browsers into buyers4.45 - Why it’s important to understand browsers and how they impact our businesses5.33 - How to motivate browsers to get their hand in their pocket!8.45 - Creating a moment where people admire and relate and buy10.34 - Ways to show browsers we have what they need14.37 - Using our content to reassure browsers that we can help them17.48 - Why we want stories not sales pages to convince us to buy22.26 - What to do if you have a ‘nice to have’ product rather than a ‘must have.’25.14 - Using community to stand out and be memorable 29.28 - What’s working in online communities right now32.47 - Using real life meet ups to build community36.42 - How your geographical community can help your business38.49 - Final thoughts on browsers to buyers for people who are worn out with browsers!41.26 - Where to find out more about Niki Links mentioned in this episode:Head to her website: www.nikihutchison.comFollow her on Instagram: www.instagram.com/nikihutchisonConnect on Facebook: www.facebook.com/nikihutchisonltdCheck Niki out on LinkedIn: www.linkedin.com/in/nikihutchison

Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry?If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals.It’s for you if you feel like your social media is an echo chamber.Where you get more interest on posts from other pet professionals - who won’t ever need to buy your services.When it’s actually pet owners who you want to attract.Erin and I chat about how to navigate this, and why it’s key for you to market to potential clients rather than squabble with other pet pros. Key topics and timings in this episode:1.40 - About Erin and what she does in the pet industry 2.00 - Erin’s background and how she got to be where she is now5.30 - Erin talks me through the steps she followed to get where she is now 8.30 - Why Erin became a coach 10.00 - Erin shares what dog trainers find most challenging when marketing their businesses 13.30 - Erin shares why dog trainers shouldn’t slag other trainers off online 18:00 - We talk about how blowing out someone else's candles doesn’t make yours burn any brighter 22:00 - The impact of getting into spats with other dog trainers 25.00 - Erin shares what dog trainers need to be posting to attract clients27.55 - What’s the most helpful advice for dog trainers37.00 - Erin’s advice to people who want to take the first step in marketing their pet business 38.23 - Why it’s important to come out and admit you’re wrong if you’ve made a mistake 43:40 - Where you can find more about ErinLinks mentioned in this episode: Head to Erin's website: www.dogbizcoach.comCheck out her podcast: https://www.dogbizcoach.com/podcastFind her on Facebook: www.facebook.com/erinmoorebel

Are you looking for inspiration for ideas for your pet business this summer?The hot weather presents so many content and media opportunities.From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy.Having your content planned out means you can be consistent with marketing for your social media, newsletter, email marketing and press pitches.Then you’re front of mind for your existing customers, plus if you’re pitching to the press, you’re attracting new ones too.In this podcast episode you’ll find loads of profile raising ideas for the summer months, covering July, August and September.Plus learn how we can work together on your ideas with a special workshop and consultancy call offer too.Key topics and timings in this episode:1.22 - the summer bundle and how we can work together.3.43 - Why plan your summer content for your pet business?7.22 - Why create content for your pet business around the seasons?10.00 - Key July dates for 202214.26 - Key August dates18.39 - Key September dates23.14 - How we can work together this summerLinks mentioned in this episode: Buy the workshop and 1-1 bundle for £179 here: https://publicityforpetbusinesses.mykajabi.com/offers/yrk3wWnkBuy the workshop for £40 here: https://publicityforpetbusinesses.mykajabi.com/offers/XLt7qTda

Is getting in the press something a focus for you and your pet business?Perhaps you’re thinking of hiring a PR company to do this for you?Or considering learning how to do it yourself?If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it.In this podcast episode I'm sharing all you need to know if you're considering taking part.The next cohort begins in July 2022, so if you'd like to find out more, e mail me, [email protected] topics and timings in this episode:0.20 - Introduction to the episode.2.20 - Who the programme is for.4.20 - How getting in the press will make you feel.5.00 - What kind of impact is it going to have on your business.7.07 - What the options are if you want to get in the press. 9.10 - How being part of a group programme can benefit you and how it works. 10.50 - Is it the right time for you to be in the press. 12.17 - How the programme works.15.16 - How much it costs.16.20 - Why I do this programme rather than done for you PR.22.25 - How being in the press can help you and why I believe it shouldn't just be for dog trainers on the telly and big brands.23.02 - What to do if you'd like to come and join.Links mentioned in this episode: Read about the course on my website: https://www.publicityforpetbusinesses.co.uk/is-my-get-your-pet-business-in-the-press-programme-right-for-youClick here to book a call: https://calendly.com/rachelspenceruk/discovery-callsSign up and pay in installments here: https://publicityforpetbusinesses.mykajabi.com/GITPJune2022Hear from pet businesses who have done this and the impact it's had for them!Suzanne Gould - from shy dog walker to trainer to the starsJulie Maxted and how she secured 12 pieces of coverage for DogG8 in THREE MONTHSPR superstar Karen Boyce on winning 30 pieces of press in a yearHow Kim O'Donnell went from feeling invisible to selling her products worldwideHow Becky Baker turned her puppy mum struggles into the K9Nation appIn the spotlight with Katie Gwilt The Kat LadyIn the spotlight with Niki French from PuptalkIn the spotlight with Sarah Jones from My Anxious DogIn the spotlight with Louise Humphreys from Paws4RunningIn the spotlight with Karen Rhodes from Luxury Dog Hampers

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it.Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world..Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness day to shine the spotlight on her book.She pitched it to the press and her story was picked up by over a dozen outlets, leading to hundreds of thousands of posts and discussions on social media.Niki has featured in the Times, Mail on Sunday, Daily Express, Mirror, Sun, Daily Star, LadBible and on the radio and TV in Australia! In this episode, Niki shares her advice on how to put your pet business out there, the impact of being in the press and how to cope with being in the limelight.Key topics and timings in this episode:2.22 - How Niki became a dog trainer aged 50!5.07 - Fulfilling her lifelong dream of having a dog when she adopted Bodie from Battersea.10.04 - Starting out her new career as a dog walker and how this helped her develop as a trainer.11.24 - Coping with the pandemic just a year after she started her business and how Niki was able to take her training online.13.51 - Starting a membership to support her clients in lockdown and how she adapted to online.17.54 - What helped Niki to grow her business fast.19.19 - Niki's book Stop Walking Your Dog and how she came to write it.22.31 - What inspired Niki's book and encouraged her to go against the grain and the impact writing it had on her business.29.16 - Going viral with her awareness day, Don't walk your dog day on March 27th.34.21 - How that led to selling 700 copies in just one month.36.08 - Support Niki has had from other pet professionals.40.01 - How her exposure has helped her slay imposter syndrome.43.01 - The impact of consistent press coverage on her business.45.17 - Niki's PR tips for pet businesses who want to approach the press.Links mentioned in this episode: Check out Niki's work and her podcast on her website: www.puptalk.co.ukBuy her book: https://go.puptalk.co.uk/stopwalkingyourdog/Follow her on social mediaFacebook: https://www.facebook.com/puptalk101Instagram: https://www.instagram.com/puptalk101Twitter: https://twitter.com/puptalk101Tiktok: https://www.tiktok.com/@puptalk101

Can you get your pet business in the press for free?Yes you absolutely can.Would you love to see your pet business in your favourite magazine, your local newspaper, or to be invited to talk on the radio or even the telly?So you can reach more of the pet parents who need what you offer, make an impact and more sales too?Learn how to Get Your Pet Business in the Press in this free five day challenge that has seen hundreds of pet businesses land awesome media coverage.Getting in the press isn’t just for big brands and TV dog trainers, you can do it too with simple steps to follow each day of the challenge.You’ll walk away with a plan you can follow over and over again each time you want to contact a journalist about a story about your pet business.Key topics and timings in this episode:2.23 - Four reasons why getting in the press can help you.5.55 - What are your options if you want to get in the press?7.32 - Having accountability with pitching to the press and how the support in the group can help you.8.48 - How the challenge works.10.24 - Free resources you can use if you’ve missed the June challenge - my Press Release Template and Five Steps to Get In the Press ebook.13.57 - What kind of results can you expect from joining.16.35 - Why I help people get in the press for free.Links mentioned in this episode:Join the next Get Your Pet Business in the Press challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallengeDownload my free Press Release Template and Five steps to get in the press guide: https://publicityforpetbusinesses.co.uk/freebies/