A simple content plan to cover SEO, social media and your newsletter
Your pet business, Your way · Rachel Spencer
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Show Notes
Are you looking for a simple planning system that can cover your SEO, social media and email marketing?
Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.
If so this podcast is for you.
It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.
Key topics and timings:
0.21 - What to expect from this episode.
0.50 - How my pet business planner can help.
2.30 - What we know about pet owner behaviour when it comes to searching online.
7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.
8.20 - Examples of what kind of user experience you can create.
10.20 - How creating content for your website and Google will help the AI models learn about you.
11.48 - Start with one core piece for the week or month and host on your website.
12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.
13.15 - Remember your blog content will show up on AI searches too.
14.00 - Case study, Louise Humphrey.
15.07 - How blogs you wrote years ago will serve you, and creating content themes.
16.34 - How my Pet Business content planner can support you.
Links mentioned in this episode:
Buy my pet business planner: https://rachelspencer.co.uk/shop/
Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/
Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/
Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/
Further listening:
How to create website content to make your pet business stand out with Roz Healey
How to create a pet business social media content calendar
How to start a pet blog or pet business blog
How to start a pet business newsletter