The Brazilian Podcast Boom with Erika Miranda
Your Next Chapter: Podcast Pioneers and Innovators
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Show Notes
In this episode of Your Next Chapter, host Jeremiah Tittle interviews Erika Miranda, host of Casos Reais, one of Brazil’s top true crime podcasts. Erica discusses Brazil’s podcasting scene, the world’s second-largest, and its unique preference for video podcasts, with over 100,000 on Spotify Brazil.
She shares her journey from producing content for a Brazilian football YouTube channel—including one of Pelé’s final interviews—to creating her own true crime podcast. Erica highlights the challenges of podcast monetization in Brazil, contrasts Brazilian and American true crime styles, and explains why women dominate the genre’s audience.
The conversation delves into her move from Rio to Miami, building a podcast from scratch, handling sensitive cases, and tips for securing brand partnerships and adapting content for different platforms. Erica also teases her next chapter, exploring new media formats to tell gripping stories, including Argentina’s youngest female life-sentence prisoner.