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Money and Me: What brands can learn from  super-apps

Money and Me: What brands can learn from super-apps

Your Money with Michelle Martin · MONEY FM 89.3

October 30, 202318m 21s

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Show Notes

A recent report by Forrester says future consumer digital experiences will be both more invisible and immersive . 

Michelle Martin speaks to Xiaofeng Wang, Principal Analyst, Forrester about what the future holds for super-apps and mobile apps and whether companies should be investing in building super-apps or turn their attention elsewhere for engagement? 

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