Influence: Building Singapore’s Wellness Empire — The Kinohimitsu Story
Your Money with Michelle Martin · MONEY FM 89.3
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Show Notes
What does it take to lead a wellness empire with both structure and soul?
Hosted by Michelle Martin, this episode of Influence features Chong Kawee, CEO and Co-Founder of Kinohimitsu.
From pioneering Southeast Asia’s first halal collagen drink to navigating a post-pandemic digital boom across Shopee, TikTok Shop, and Lazada, Chong shares how he turned balance sheets into beauty drinks.
Discover how Kinohimitsu balances rapid innovation with consumer trust, leverages omnichannel mastery, and imagines a Vision 2030 rooted in national well-being.
We explore category creation, cross-border expansion via Kinofy, and the evolving wellness economy—from aesthetics to longevity.
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