Season 1 · Episode 7
“Strategy is Fundamental. If You Don’t Plan for an Outcome, Chances are You’re Just Throwing Money Away”
Your Marketing Big Sister Podcast
June 3, 202433m 40s
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Show Notes
"While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time."
I think, ultimately, a lot of people who go into marketing are creative and they want to do something creative and something that is value led."