Mastering the SCIENCE of Marketing: Skill, Finesse, and Continuous Learning
An Interview with Marie Grieve of Costello Palmer Communications
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Show Notes
“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you. Because marketing is about influencing and changing behaviours so that someone will decide they want to buy your brand or they want to ride on your airplane or they want to be part of your architecture practice. So the influencer as much as it is a very new-ish thing it’s not new to marketing. It’s just got a new title.
Marketers have been influencers since the day marketing was born.”
Marie Grieve, Founder and Managing Director of Costello Palmer Communications.