Diversity in Marketing: Creating Inclusive Workplaces One Team at a Time
Your Marketing Big Sister · Jaysica Marvell / Ana Rogerson
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Show Notes
KEY CONCLUSIONS
1. Diverse marketing teams lead to better campaigns. Inclusive marketing practices can attract a wider audience.
2. Age diversity within a Marketing team is crucial for understanding different audiences.
3. Equity implies different responses to different needs. Offering the same treatment or resources to everybody can sometimes be the unequitable thing to do. Jaysica explains why.
4. Research is essential for developing effective EDI policies.
5. Empathy and kindness are vital in workplace interactions.
6. Diversity enriches the workplace and enhances creativity as people bring different insights and experiences to the table.