Your Iconic Image

"We teach people how to think of us." Are you ready to steer your reputation? Are you ready to up-level your brand? Are you ready to connect with your audience and show them who you really are? Are you ready to create visual assets that frame the way you are seen and understood? And, most importantly….are you ready to show up on purpose? My name is Marlana and I am an international photographer and visual strategist. My client base has included athletes, celebrities, WWE Superstars and public figures including Miss North Carolina. My experience includes storytelling, advertising, location scouting and set styling and design. My work has been featured on magazine covers and in NY Times ads. I have been hosting Your Iconic Image for 100 episodes now and for episode 100, my first guest, John Dalrymple is going to turn things around and interview me. www.marlanasemenza.com IG: marlana.semenza.photo Transcription : Vision In Word Marlana Well, welcome to the 100th episode of Your Iconic Image. And today, you are actually going to get a little insight on me, and what we're going to do is, we're going to bring this whole thing full circle. My very first guest is going to do the interview. If you missed his episode, please go back and watch it. It is called What Makes An Icon? John, the show's yours. John Well, hello, Marlana. How are you? Marlana I'm well. John Well, it's an honor to talk with you today. You know, you are a genuine and authentic person, incredibly talented. And I would even say gifted in your ability to bring out the best in people. You've reached this milestone 100 podcast. And today, we get the chance to get to know you. Even though you've done 100 podcasts, many people really don't know what you do. So, first question, tell us about what you do. Marlana I am a photographer and visual strategist. So, what that means is, I take all the things that make you unique, and I bridge the gap between that and what your audience or clients need to know. I do that in images, and that's in a nutshell, that is that. John Okay, you're in a crowded field, as we all are. Tell us what makes you different than other photographers. Marlana I think part of it is my background. But also, at its core, I'm really not in the photography business. Photography is the vessel that I used, and the means of communication that I use. But really, I'm in the reputation business. And so, I think that's the biggest difference. John Wow, I love that. I absolutely love that. So, tell us a little bit about your creative process. Walk us kind of through that. How do you get to know someone? Marlana It's a busy world in my brain, John. When somebody comes to me, and they want to collaborate, because I don't look at it, as you know, I'm doing this for you, I do look at us as a collaboration because I very much go off of their input also, and you know, their suggestions, all that kind of thing. So, it's not just me, it's us. That said, there is a questionnaire that I have people initially fill out and I have worked with somebody who is in the psychology realm to help me word the questions in a way that will make you dig a little deeper. And when I get that back, then what happens from there is we go over it. Often I have found that the answers that people write down really aren't the answer. It's about three answers deeper than that. So usually, that comes from the conversations and evoking those. John Nice replies. Yeah, that's absolutely awesome. Now, you know, personal branding is become such a huge, dynamic, fluid issue and an important one. So walk us through how can someone be best prepared to work with you and make the most out of a session with you? Are there some tips and things that you would share with people about how they can work with you or make the most out of their time with you? Marlana I will say this, all photographers aren't a one size fits all. So I may or may not be the right fit for you. And that's okay because when we first connect, we're kind of interviewing each other. And I want to make sure that you get the best person, the best photographer, the best storyteller for you, which, like I said, may or may not be me. And if it's not me, I have people that I can refer you to. And it's not that there's anything, you know, quote unquote, wrong with either one of us, it's just that we just may not be a fit. And you want somebody that can fall in love with who you are, what you stand for, and all those kinds of things. I know for me, that's essential, because if I can't fall in love with you, then I can get other people to fall in love with you. So, I think that's what you have to look for when you research somebody's website. First of all, if you're looking for a brand photographer, it's got to be more than headshots, you need to see storytelling. And aside from that, I want you to also look at their style of photography, because what you see is what you're gonna get. If you like it, then pursue contacting them and

Model Makers Group Model Makers Group is not a mother agency or management company, but rather trusted, industry modeling industry consultants. Over the past 13 years they have successfully placed models and actors with top agencies around the country. Together, co-owners Cristina Buehrer and Tara Rasheta have over 50 years of experience in the entertainment industry. They use that knowledge and insight to empower their clients with the practical knowledge and personalized guidance needed to get started in the business. https://www.modelmakersgroup.com/ https://www.instagram.com/modelmakersgroup/ https://www.facebook.com/modelmakersgroup our sister non-profit: https://www.amodelpatient.org/ www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Model Maker's Group places models and actors with top agencies around the country. Owners, Christina and Tara have over 50 years of experience in the entertainment industry. They use that knowledge and insight to empower their clients with practical knowledge and personalized guidance needed to get started in the business. Welcome Tara. Tara: Hi. Thank you so much for having me. Marlana: So, first go into a little bit of detail. What exactly does Model Maker's Group do? Tara: Sure. So, our specialty is agency placement. We consult with models and if they're under 18, we're also often working with their parents and we're helping them navigate the industry. Right. We are primarily working with models, hence the name model makers, but we also have clients who are our in entertainment, maybe as a TV host or an actor. So, we also work with other specialties under that entertainment umbrella. But our specialty is helping those clients sign to reputable agencies around the country. And though I am now based in Dallas and my partner Christina is on the East coast, we work with clients every day all across the country. We accomplish a lot of that through Zoom sessions. And of course, we love to work with our clients in person. So, I have a great office here in Dallas where I meet with clients. We also anytime we're traveling, we make an announcement to our clients so that we can hopefully connect face-to-face. Cuz as you know, nothing beats face-to-face, but our success rate is really the same whether we're meeting with our clients in person or online. Marlana: So, what is the benefit of having an agency like yours versus trying to go direct to various agencies, modeling agencies? Tara: Sure. That's a question that we get a lot. And you know, agencies are flooded with new model, new talent submissions every day and it is the snap of a finger for them to say no. In fact, most of their submissions will instantly go into the no pile. And so, what we found is that, you know, you don't know what you don't know until you figure out you don't know it. And so that's where our models and clients are. They don't know what they don't know, but what we offer is practical guidance to get them where they need to go. So, it often starts with like reviewing imagery and as you know, as a photographer, imagery is so impactful, but a lot of times these models are applying to agencies on their own not knowing what the agents want. So, they're sending in the wrong types of pictures. Maybe they have incomplete applications. They don't know what a talent resume should look like. They don't know what a slate video should comprise of, they don't have their measurements correct. I mean something so simple as taking your body measurements. I measure models all the time and I usually want to test them like, Hey, take these at home and when we meet in person, if we have the opportunity to, I'm gonna test your measuring skills. And a lot of times those are off and you know, this is an image-based business so a few inches off can make a big difference on an application. And so, we're looking at all those elements start to finish to prepare before we recommend that a client submit to agencies. And we have two different consulting packages. We have one where we are doing all that legwork ahead of time and then we sent a customized list of agencies that we have that we know to be reputable, ethical, and professional in the industry. And then they are handling the submissions on their own. But we're there every step of the way to answer questions. You know, to review emails that they receive, we're there supporting them through that process, but they're handling the submissions on their own. And then we have like what we call our ultimate consulting package where we personally submit the clients to agencies which is much more full service. It's a very tedious process to submit to agencies but you know, we've done it for so many years, it's really easy for us and it takes that off the plate of the model or the parent. So, really, that's it. It is just, you know, the success rate of getting signed if you've worked with a professional is going to be higher than if you just

Zika Metaxa writer Zika Metaxa grew up in an internationally known family spirits business, founded by her ancestors in 1888. As a marketer, she traveled the world promoting the family spirit, as a member of the family business and then, for the multinational company that acquired the Metaxa brand. After becoming a mom Zika left a career in marketing, advertising, and retail and turned her attention to more intimate, creative pursuits. She first penned a children's book in her native Greek language. Her new book, an English language memoir, "Metaxa Stars: The Evolution of a Greek Spirit Within Generations," shares stories and lessons growing up Metaxa. She is currently developing her third book. Metaxastars.com https://www.amazon.com/Metaxa-Stars-Evolution-Spirit-Generations-ebook/dp/B0BJCDHCSX www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Metaxa, the name is iconic. Founded in 1888, the spirits brand spanned generations as to the stories and lessons shared. Today, we had the honor of speaking with Zika, daughter, marketer and author, as she says a bit of what it was like growing up as part of the family behind the brand. Welcome, Zika. Zika Hello, very nice to see you. Hardly, I'm very happy to be here with you. Marlana So, you know, as I read your memoir, I thought there are a lot of different ways we could take this conversation. But what I'd like to do is I'd like to actually start with the women because I feel that in society, and also in certain cultures, that it's very difficult for women to find their way, you know, find their voice, all of these things, but you come from a long line of very strong women. And sometimes that strength was a good thing, and sometimes not such a good thing. But tell us a little bit about your mother and your grandmother, who you are named after. Zika Yes, thank you very much indeed. Basically, it all started of the woman of the family, my great grandmother, she was really, really a very dynamic personality. Now we are talking in the 88 is of course, that was a thinkable of woman to have to speak their mind at the time, especially in Greece, which I'll come to that later on. So, she was very dynamic she was working in. It was not a factory yet in the business, whatever business it was, at the time, it was at the very beginning. She raised her children, she had nine children single handedly with her husband, but she was in care of everything. And she even had a say in politics, and was able to issue a law. She was also a great philanthropist. She lived in a house, in the suburbs in Paris, airport, very well-known port in Greece. And every day she would have, she would give up free food in big plates for the people who did not have money to buy food for the poor. And there were queues and queues of people waiting for the food. Despina, that was her name, was giving out. So that was my great grandmother. Then my grandmother Zika, whom I am named after, because this is the family tradition. We are named after the father's usually parents. She was also extremely dynamic. She had a very, very strong personality. People in at the time we had the factory so she was coming to the factory every day, people the factory, the employees were always almost scared of her because she was always walking around looking around poking her nose, everywhere, literally. And she has a big nose. And obviously she was not working with finances or the marketing's but she was taking care of the other house. Can I say this The other aspect of the business she was going around making sure the gardens work, yay. We had chicken at the time in that factory that Hans had laid the chickens. She was always around, she knew who was working were in one place. She was walking up and down all day. Like a surgeon that would say, so she was very, very dynamic. Now my mother, Karina, she was less dynamic in the business area. Because she left my father to do that, as it was his parental business. She stepped aside. But she was very dynamic and that she grew up also single handedly without help three children, me and my two brothers. And she had her presence was let's say, low key. But she was dynamic in an invisible way. Always making sure her way, eventually, you know past Marlana and sometimes, you know, the quiet strength is usually under rated, and it's seeming like your mother had a lot of quiet strength. Zika That's true. I think it's very intelligent to have a quiet strength. I have tried a lot of times to imitate her but I have never succeeded because I'm very spontaneous. And I always speak out the my mind sometimes even faster than I should. Marlana But your grandmother and your mother didn't have a great relationship in the beginning. Zika Not at all. My grandmother was very, very difficult in her relationships. And the weird thing is that's why the book is about you know, patterns going on again and again through generations. She didn't have a good relati

Michael (Mike) Hingson. I am president of The Michael Hingson Group, Inc. and the chief vision officer for accessiBe Blind since birth, Michael Hingson was born to sighted parents who raised him with a can-do attitude. Always a high achiever, Michael learned how to ride a bike, and was able to do advanced math in his head! He received a Master's Degree in Physics, and a Secondary Teaching Credential. Michael worked for high-tech companies in management until September 11, 2001 when he and his guide dog Roselle escaped from the 78th floor of Tower One in the WTC. Thrust into the international limelight, Michael began to share lessons of trust, courage, and teamwork based on this experience. Mike is the author of the #1 NY Times Bestseller "Thunder dog," selling over 2.5 million copies, and his 2nd book "Running with Roselle, A story for Our Youth." An international public speaker, Mike delivers inspiring and thought-provoking messages to the world's elite, including President George W. Bush, and has appeared on hundreds of TV and Radio programs, including Larry King. Hired by major organizations, Michael speaks on perseverance, the importance of trust and teamwork, and moving from diversity to inclusion. www.michaelhingson.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Blind since birth, Michael Hingson is a high achiever whose parents raised him with a can-do attitude. He worked for high-tech companies and management until September 11th, 2001, when he and his guide dog Roselle escaped from the 78th floor of Tower one of the World Trade Center thrust into the international limelight, Michael began to share lessons of trust, courage, and teamwork based on his experience. Welcome Michael. Michael: Thank you. Good to be here. Marlana: So, I know that the events of 9/11 were a little bit ago. However, I know that any one of us that is old enough to remember them, they will be forever etched in our memory. So, walk us through a little bit of what it was like from your perspective. Michael: It's really interesting the way you phrased that because one of the things that we have experienced for me is that, as you say, we all remember it. And over the past 10 years especially, I've realized that we now have a whole generation of children now going into young adults who have no personal knowledge of September 11th at all. So, I think that it is absolutely important that we remember it. We still remember Pearl Harbor and rightly so. Some of us remember when JFK was shot, and all the things around that. I think it's important that we remember September 11th because there were a lot of lessons to be taken from that. Again, actually since September 11th, people have asked me if I will come and talk about September 11th, my experience and the lessons that we should learn. I hope that continues cuz I'm glad to travel and speak and be keynote speakers and all that stuff. So anyway, for me, it was a day of validation because as a person who happens to be blind, the typical response for me and for other blind people who try to get a job is, well, you're blind. How could you do this job? Or you're blind, how could you get to work? I could go to a job interview and clearly get there on my own. And somebody says, well how you gonna get to work? Well, I got here, didn't I? Right. And you said you were interested in my resume. My resume demonstrates that I constantly overachieved goals and so on. What's the issue? The problem is we haven't taught people that blindness isn't the problem. It's our attitudes about blindness. And the reason I say that is because in reality I was very fortunate in one way because what I was fortunate to be able to do is to get a job out of college and went from one job to another. At one point when I couldn't get a job, when a company was acquired by Xerox and phased all of us out, I had to start my own company just to get a job. Well, I did that and did that for four years and then went back into the workforce and I was able to get a job. And that's a story I'm gonna save for a little bit later. But the, the bottom line is I got a job and eventually that led me to being relocated to New Jersey and working in New York. And eventually that led to opening the office in the World Trade Center. One of the things that I have always felt in my life is it's all about teamwork. People don't necessarily do things alone. Part of my team always is a guide dog. I've been using a guide dog since 1964. I'm currently on my eighth guide dog (Alamo.) And what I learned, and it took a while, even after September 11th to put it into real words, is it's a team. I am the team leader. It's up to me to give the dog commands. Well, how do you know when to turn? Why is that relevant? How do you know when to turn? You can see, but how do you know you read signs and other things? I have techniques and ways to do the same things that you do as a cited person. And a lot of those

Danny Rosin Brand Fuel for profit Band Together nonprofit Danny Rosin, is co-owner of Brand Fuel, a brand merchandising agency, that is a B Corp. He is also the co-founder of the nonprofits PromoKitchen, PromoCares, Reciprocity Road and Operation Smile's International Student Groups. He serves on the board of A Place at The Table, Raleigh's mighty "pay what you can" café. Rosin is the active co-founder of Band Together, a nonprofit that has donated over $12 million to 31 nonprofits in the Triangle through live concert experiences. Danny is a tireless community builder who likes starting organizations doing things that matter. He is happiest when there is a mix of philanthropy, music, marketing and "familying." He is married to Niccole, and they have two teenage daughters. He has come to grips with the idea that well-behaved women rarely make history. https://www.brandfuel.com/big-change-were-proud-to-be-a-b-corporation/ www.brandfuel.com www.bandtogethernc.org https://www.bcorporation.net/en-us/ www.linkedin.com/in/dannyrosin www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Danny Rosin is a timeless community builder who likes doing things that matter. He's co-founder of the company, brand Fuel, but also has a hand in promo, kitchen promo cares, reciprocity, road operations, smile, A Place At The Table and Band Together. He's happiest when there is a mix of philanthropy, music, marketing, and family. Inc. As a married father of two teenage daughters, he has come to grips with the idea that will behave, women rarely make history, but they learned that from him, along with how to lead a life of purpose. Welcome, Danny. Danny: Oh, thanks for having me. I'm, that's, it's nice to hear that the word, family yang is not a real word, but I want it to be. I want it to be a verb family. Marlana: I think you have made it one. I really do. And knowing the things that you have done and put together, Danny: That's nice, that's the one thing that I hope. You know, you think about legacy, I think Ban Together, the work that I've been involved in with that organization is definitely the stuff of legacy. But the family, I just hope our kids look back one day and all the trials and tribulations of parenting and being invested in that, shines a light on these girls and they say their dad and mom did a good job. That's all I'm looking for. Marlana: Well, it's actually kind of funny to watch you on this journey with them, because I feel like sometimes it's kind of like you've been on a wild bucking horse and you're just trying to hold on and keep the reins in your hand. Danny: Yeah, so true. I've got a wild bucking horse as an older daughter and a little bit more calm daughter as a younger daughter. They're 15 and 18, so they're complete opposites. I am more like my oldest daughter, the wild bucking horse. So, I think we relate to each other a lot more, which allows my relationship with my wife to either flourish because I can step in and say, I know what Brooke is going through, or there's just a lot more tension there because, we don't see eye to eye and my wife doesn't understand, because that's not who she ever was. she's got a little wild side, but not like Brooke or me. . Marlana: And, you know, it's interesting to me because you have taken that wild side and anybody that reads any of your history or even some of the things that you have real and posts that you do, you've taken it and put the reins on it to a large degree and directed it in ways that matter. So how is that a struggle for you to do, or do you Danny: ? It's not a struggle for me. It's a struggle for my wife and sometimes my daughters. Just for example, I posted this great video of my youngest daughter. I took her to where I went to college at UNC Chapel Hill. A band we both love was playing. I was involved in helping book the band, and also, I was a big fundraiser, raising money for the Children's Hospital. I was like, you should go. We'll have a good time. And she separated and went to go hang out with her friends on the front row, which is where I would normally be watching the Future Birds. I was kind of to the side of the stage and I could see her and she was living her best life, just dancing, just having so much fun, and the band was engaging with her. And I got a lump in my throat thinking about it because, you know, these are the special moments in life. Like, it was kind of a dad moment. So, I grabbed my camera, I videotaped it, and I thought it was just so great. I put it out on Instagram, you can still find it on my page. I didn't lose the battle when they're like, you've got to take that down of Brooke really rocking out. I get pushback for, I think from time to time exposing the truth, you know, and being vulnerable and honest about maybe, you know, the Crazy Daughter or, you know, this recent one that I think you may be, you know, talking about is the, getting arrested story. So, just a quick note a

Joe 'Road Warrior Animal' Laurinaitis was half of arguably the greatest tag team in wrestling history. Together with Mike 'Hawk' Hegstrand, they were the perfect mix of intimidation, artistry and skill. They continue to be legendary and you can search the internet and find countless hours of matches and interviews. But, today we are going to learn about Joe, the man behind the face paint and what life with this icon was like. FB: https://www.facebook.com/kim.turmanlaurinaitis IG: https://www.instagram.com/kimlaurinaitis_/ www.prowrestlingtees.com www.powerbombpizza.com Wrestlemerch.com www.theasylum.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Joe Road Warrior Animal Laurinaitis was half of arguably the greatest tag team in wrestling history together with Mike Hawk Hegstrand. They were the perfect mix of intimidation, artistry, and skill. They continued to be legendary and you can search the internet and find countless hours of matches and interviews. But today we're gonna learn about Joe, the man behind the face paint, and what life with this icon was like. Please help me welcome Joe's Other Half the love of his life and my dear friend Kim Laurinaitis. Kim: Aw! Thank you. That was so sweet. Marlana: . So you know, anybody that saw you and Joe in a later years, would not have guessed that Y'all didn't like each other much at first. Kim: No, not at all. , that was the going talk like once we finally reconnected because we did not connect at the beginning at all. A lot of people knew that Hawk and I, Mike and I were much closer friends. He was like a brother to me for many, many years. And I always used to ask him what was wrong with his partner. Like what crawled up his button died basically, because he was always so it came off as rude, but he really wasn't rude. He was more the business guy. He was always taking care of business. You know how it was in the back, you know, when you have things to do, timelines to meet deadlines, that's how he was. Me being 17 , you know, going back there and first getting backstage and around all those guys, you're looking going, God! He's rude because he, compared to Mike, the life of the party, was two totally different people. And so that's what I was accustomed to, I guess. And then some of the other guys, you got Owen Hart who was the ultimate prankster, you know, and who never had an enemy at all and who was always happy. And you had other people too that were kind of like that. And so, coming across Joe and you know, his exterior, his face, everything kind of come off as very hard when you're like, oh my God, oh, sorry, I walked past you, you know, some days. And one day he asked me, I was outside walking Davies's dog, I think we were in Pensacola or something, . And he was like, what are you doing out here walking the dog? I'm like, because I was told to . Yeah. I was just scared to even answer him. And then I told Mike, I was like, oh my God, can you tell him not to be so mean to me? He wasn't mean, he just asked me a question, but I took it as being mean. And he has never forgot that. Like he was like, I just thought what mom would let their daughter come and be doing shows and vignettes and stuff like that here by themselves and you're not even 18 and having to get your contract signed, blah, blah, blah. I'm like, oh my God! So that's why you were rude to me, . And so, we talked about it later. He goes, no, I was just worried about you. I was protective of you in a sense, but you just didn't know it. I said, no, I thought you hated me. And he goes, why wasn't a fan ? Marlana: So, when did that change? How did he become a fan? Kim: When we reconnected, I actually convinced Mike McGuirk, our mutual friend to, she had recently lost her husband a few months prior to us going to WrestleMania or Wrestle Con that event in 2012. And so, I commenced her to go, she needed to get outta the house. We went, and when we went, we went to Miami, Florida that year. Joe was there doing an appearance and I actually ran into him unexpectedly. I knowingly, and like Mike was the one going, oh my God, Kim, look who it is. And I was like, oh, great . And here we go again. He's gonna like ask me, what am I doing now without my mom's permission or something. I'm having flashbacks. And he was like, night and day, I'm telling you. Like, it was a totally different person is all I can tell you. and obviously a lot of things had happened in both of our lives by that time. We had both been, you know, married, he was going through a divorce. I had already been divorced. I had terminal breast cancer. I had stage four breast cancer. And so, I had already gone through 10 years of being by myself with my daughter. That was my life. I wasn't looking for anybody. I didn't want anybody. I was kinda like that getting back. And I was just there to visit friends, reconnect with people, and then help her through this. And then when we saw him, I mean so

Molly Harper Heaton Real Estate/Sales Professional I have been in sales for over 30 years, working in a variety of industries-Advertising, Pharmaceutical, Technology and Real Estate. I love working with people to find solutions to their problems. I am passionate about family - married with 5 children and two dogs. I am an avid lover of sports-playing and watching and enjoy being outside as often as I can. Molly is also the wife of Naked & Afraid All-Star, Wes Harper heatonrealestate.com wesharper.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Molly Harper is a real estate professional who is passionate about her family and enjoys being outside as often as she can, something she shares with her husband, (Naked and Afraid all Star Wes Harper.) We've all seen him on the show, but today we will learn what goes into these experiences that we don't see and what is happening before and after the cameras roll. Welcome, Molly. Molly Thank you, happy to be here. Marlana So, it's my understanding that Wes's whole start of this experience was you're doing. Molly Unfortunately, that is true. Marlana So, tell everybody what happened. Molly Yeah, so be careful what you sign people up for. Wes and I were avid watchers of the show, we loved it and every week it got more intense with him adding invite and saying gosh, I can't look how dumb they are. They don't know how to start a fire, and there was just one evening, it just got to me and I said you know what you think you could do better. Let's get the laptop and so literally within 15-20 minutes we went through this fun little exercise of signing him. And hit submit and literally the next day middle of the afternoon he calls me and says you're never gonna believe this, but a casting company called me about the show, and I was like, Oh my gosh that's so great and everything was very exciting, and you know it took a little while for him to actually get on the first episode. It was about a year long. Commitment of a lot of different interviews and it was a lot harder than people think to get on that first time. But right then and there I knew that this was going to be pretty consuming in our life and that we were about to really jump into something we really didn't understand until this moment. So, it isn't my fault. Marlana The first time this process occurred, what surprised you about it? Molly I think what I was surprised about was how much he had to do in order to even get considered. They would send him things like you need 13 short videos. You need it first. There's the application you know. Then there were all these short videos that you'd have to do with regard to being out in the wilderness, and you know Wes is very creative, so he loved that he jumped in that he submits that and then next they would come back and say, OK, we have a 2 hour Zoom call that you have to have like production quality. And that's the next series. So, it literally took about 5 months for him to go through this process and then they fly him out to California for this psychological evaluation. He had never been to California. He was so excited. He never got to leave the room he was in. Sequestered in there. They ran him through a lot of you know, again, you have to go to your doctor. You get healthy all this, so it took about I don't know four or five months for him to even be considered as a participant on the show. I was very surprised. I just figured you signed up. I mean, how many people could be out there that want to do something crazy like this? Is my thought, you know? Just throw them out there and you go with it. But that first one was a very time-consuming experience, and it took quite a while. Marlana So, when it got down to it and you knew he was going, he had talked about walking around barefoot and all this kind of thing, what kind of preparation went in on your end? Molly I was just trying to maintain a kind of normalcy, you know, I think what a lot of people don't realize, and I would say every person at the level that Wes is at really spends a lot of time preparing for the show. So yes, he walks around barefoot. Of course, all the neighbors are like, why is your husband walking around barefoot. You know, he started to build fires in the back and so for me it was really just trying to keep things normal. We had quite a few kids at home. Still, you know with soccer, and we had homework and not that he was not helpful, he was. But everybody could slowly start to see that he was diving into this full-fledged, and so I felt like I just had to be the constant because none of us really knew what to expect. And you know he was changing a little bit because personally he's trying to get into this game mode and experience mode. I really wasn't sure what to expect. So, I just kept trying to be normal. Marlana Yeah, and if I remember correctly the first challenge was three weeks... Molly Yeah, to Brazil. Marlana So, well, he's gone. What

Michelle Kuei Elevate LifeCoaching Michelle Kuei is an international speaker, certified visibility coach, content marketing strategist, and author. As the Founder of Elevate LifeCoaching, Michelle mentors women to use the power of storytelling as their secret sauce in attracting clients and turning their passion for coaching into a profitable business. Clients who work closely with her start their coaching business confidently and courageously through Attract Clients Through Storytelling online course. They get clarity to the message and implement marketing strategies that are profitable and authentic. In her book, Perfectly Normal: An Immigrant's Story of Making It In America, Michelle shared her stories of Love, Courage, and Connection to empower her audience to let go of the imposter so they can make a more significant impact. Michelle was born in Taiwan, Grew up in New York. And today, she lives in Los Angeles, California, with her short-hair orange tabby cat named 'Toby.' Website http://elevatelifecoaching.org Instagram http://www.instagram.com/elevatelifecoach Linkedin http://linkedin.com/in/michellekuei Facebook http://www.facebook.com/lifecoachingbyelevate Youtube https://www.youtube.com/michellekueispeak Book Website: http://elevatelifecoaching.org/orderbook a story archetype quiz to find out what story you are telling in your business http://quiz.attractclientsthroughstorytelling.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Michelle Kuei is an international speaker, certified visibility coach, content marketing strategist and author. As the founder of Elevate Life Coaching, Michelle mentors women to use the power of storytelling as their secret sauce. Welcome, Michelle. Michelle: Thank you so much for having me. It's a pleasure to be here. Marlana: So why do you think we struggle so much with that, especially as women? Michelle: I think number one is there's a lot of limiting belief. As women, we have this idea of there needs to be a perfect image of who we are, and that perfect mi image is oftentimes shaped by, you know, what, what is outside of us and not really what's inside of us, right? So, we grew up watching these beautiful iconic figures on television, in the news magazines, and we started to kind of mimic or, or have a role model of, I don't know who your role model is, but you know, when I was little, I remember there's the singer, and I grew up in Taiwan. So, there's a singer and she's beautiful. She has cute little hair. She's dressed up all the time and she's just like, very, very iconic, very beautiful, right? And so I grew up thinking that is how every woman should be. That's how I shoot. I want to be. And so the ideal image that we ha grew up with really shaped our beliefs in adulthood and moving into a lot of things that we do. So, like for the health and wellness industry, people are jumping onto like juicing all these different diets, you know intermittent diet. Why? Because we're trying to live up to certain expectations that we believe are important to us. And so we really fail to look at what the beauty that we hold inside. If I were to look like I don't know, Kardashian, that's probably a bad example, but if I were to look like Kardashian, you know, the girl next door also want to look like Kardashian. So, we're walking around looking all like Kardashian. But is that who you truly are? No. And you know, the interesting thing about it too is people don't seem to realize that even the models that we see in magazines don't look like the model that you see in the magazine. A lot goes into it, and I'm not saying that these aren't beautiful women, but a lot goes into it. Marlana I think, you know, when we look at pretty pictures or images, we forget that there's more than just a visual, right? Michelle: It's the level of confidence, how they stand out in public, the way that they talk. There are certain elements of the quality that we can see through the pictures. But when you see them on television, where they're talking, when they're speaking, there's personality that shine through that image and that together becomes a package of what you know as the Kardashian. What's her name in Harry Potter? Harry Potter, Heron Harmonic. She's British, and she's beautiful. She's very elegant. Every time she stand on the podium, it is like there's a level of confidence that's coming out from her. So every image that we see of her on media, it's like, okay, I really like this woman. Why? Because you know her as a person, and you know how she speaks. So, there's that personality touch that you don't see. We don't recognize it just from looking at the pictures. Marlana: I wanna go back because I read your story about hiking Machu Picchu, and I feel like in that story you took control of your narrative because it could have gone a very different direction. So, tell us a little bit about that story. Michelle: Yeah, so the story actually before

Kevin Cassidy- business is Ninja Nation Charlotte. Book is Falling Down to Find Myself Bullied kid to Hollywood stuntman to business owner, author and family man www.kevincass.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana From Bullied Kid to Hollywood stuntman to business owner, author, and family man; today we learn a few life lessons from Kevin Cassidy. Welcome, Kevin. Kevin Thank you, thanks for having me. Marlana So, the title of your book is Falling Down to Find Myself. Talk to us about what that title means. Kevin Obviously, it's a little bit of a play on words. I was a stuntman for a lot of years, so I quite literally fell down for a living. And then through life going, through failures and falling down figuratively, was very important for me to get to this success and happiness. I had labor in life, so falling down literally and figuratively to kinda making you a whole person. That's kind of where it's going. Marlana So, you grew up on Long Island and you said that you became a stunt man. How did you become a stunt man? Kevin Crazy long story, but I'll shorten it up for you. So, I moved from Long Island to Charlotte, North Carolina when I was 10 years old, in fifth grade. And I was born in the birth defect in a speech impediment in a heavy long island accent in North Carolina in the late eighties. Marlana You had all kinds of things working against you, Kevin It was a lot. I remember bringing a bagel to school when the kid thought it was a really bad tasting donut. But anyway, I went to college, and I played baseball, I was an athlete and played minor league baseball, a very low-level minor league. Became a teacher in Baltimore City. My pastor was teaching mentor coaching and that kind of stuff. And there was a sport we used to watch on TV called Slam Ball. It was full contact basketball at trampolines. It was on TV for a couple years. Me and my buddies watched it. It was had a good time. They had a tryout for that in Philadelphia. I was living in Baltimore. One of my good friends is from Philly. Went there for a weekend, kind as a goof. We go this tryout, and I messed around and made it and they shipped me to LA for another round of the tryouts. And I was a teacher this time just outside of DC in Hyattsville. And I talked to my principal. I said, Hey, here's what's happening. 24, I have a free ride to lab I can get cut tomorrow. I'll be home in two days. I can be there for two weeks, or I could be there for four months. I have no idea. I'm not gonna burn this bridge. I'm not gonna do this unless, and if I lose a job, are you kidding me? You always have a job here. Go have fun. You know, she was awesome, very supportive. Alright! Went to LA and made that sport and lived in LA for about four months. And a guy I met, there was a stuntman who did a lot of sports, movies, football, and baseball movies. And stuck on his couch for a little bit and got a tryout for a movie called The Longest Yard with Adam Sander and Burt Reynolds and all those people. Went to that tryout, made that movie, got into the union learned the whole stunt world and oh, I'll stay here as long as it, you know, until this kiss me back to, you know, Baltimore, to teach and ride this wave. As long as I can do it. And 18 years later I'm looking for an escape from it. Marlana I'm gonna show my ignorance a little bit. Is there a school basically that you can go to that will teach you how to fall and all those kinds of things? Kevin No, you have to kind of bring that to the interview, for lack of a better word. It's all word of mouth. There's no inter, there's Asians, no managers, no auditions. Every now and then there'll be a big audition, like that football movie. You need a bunch of football players, a very specialty skill. But usually there's none of that. There's no agency managers auditioned this all. You sub immerse yourself in the community. There's a stuntman softball league, a stuntman golf tournament. There's stuntman outings and different guys train at different gyms or different specialties, martial arts or horse riding, or there's Red Bull skydives or searches of people. And there's any, any branch of random athletic endeavor. They're all out there. So, you get to know these people, you immerse yourself in the community and word of mouth and you get one job, do a good job, get another job, and it takes a long time to build up the reputation where you're working steadily. So, you kind of have to bring enough tools to the table to make you hirable at first, which was football and baseball and all those sports things. I got in and as I was doing those, I was learning how to fight and drive cars and come off buildings and do fire. And you kind of build your repertoire and you know, off you go. So, there's really no school. You just gotta throw yourself in there in the community, Marlana Which is kind of crazy to me when you think about it because I mean, these are some serious

Ruby Durham, Miss North Carolina for America 2022 House of Red Suited X Red I have a passion for creating aesthetic spaces and dressing women. I started building the foundations for both businesses in 2020 during the beginning of the pandemic. I just recently resigned from my on-air tv news job as a journalist to go full time as an entrepreneur. https://www.houseofred.co/ https://www.houseofred.co/the-collection www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: miss North Carolina for America 2022 on air TV news, journalist, entrepreneur. These are just some of the accomplishments of today's guest, Ruby Durham, who has recently left her full-time job to pursue her passion for elevating aesthetics. Welcome, Ruby. Ruby: Good morning! Thank you for that introduction, I appreciate it. Marlana: So first, tell us a little bit, how did you get into being a journalist and on television and all those kinds of things? Ruby: Okay, so I went to Coastal Carolina University in Conway, South Carolina, not too far from Myrtle Beach, South Carolina. And I was running track there four years. And I started off thinking that I wanted to do, sports physical therapy because I wanted to remain in the sports background and on my own gym for women, have a fitness clothing line, all the hoo-ha under that sports fitness kind of belt under exercise sports science. That was the degree I was taking at the time. Marlana: You had to take electives? Ruby: Well, one of the electives, it was, public speaking and I remember after my first class, my professor pulled me to the side and she said, I think you should change your major to broadcast journalism. You did so well and I think you need to change your, your major. And so my mom always said, if it makes sense for you, if you can't stop thinking about it, then pursue it. I ended up pursuing it and it was kind of crazy because as a full-time student athlete, there was really no room for changes. I was going into my junior year and I wanted to graduate on time, but by changing my major, it was likely that I would have to stay a little bit later. And I did not want that to happen. Well, lo and behold, I just had to clock in a whole bunch of extra study hall hours being a student athlete and I had to take 20 credit hour classes, which was beyond crazy being a full-time athlete cuz you're on the road a lot. And so somehow I just made it happen and it was literally a professor just seeing something in me, believing in me, being confident in me, and me just following her intuition and changing my major. So, I ended up changing it. I got a hold of a teacher or a professor at the time, Kimberly Schumacher, who is still a mentor and a close friend for me today. She was in the business for 20 years. She retired and became a professor for broadcast journalism at the school that I was at the time. And so I just got under her wing and she just helped me create a resume reel while I was in the class. So basically a resume reel is kind of your resume to get a job on tv, but it's more so you being active, showing how you look, how you talk and your storytelling. Well, in the class we would build them and learn how to write for news and web. But on the side she saw so much potential in me. On the weekends, me and this professor would go out and she would tell me to look at the news and, and watch stories that I like. And we would try to go find those same locations that the reporters would be at and we would wreck, we would create my reel based on what was timely in the news at that point. So let's say a reporter was at this fire that happened at this local restaurant. Well, she would tell me to watch it. We would go to the local restaurant and I would just remake the broadcast, but it would be me. And that's how I created my reel to get an internship. I couldn't do the internship during college because I was so busy with Trag. So, immediately after I graduated, I got an internship. Did that for about three months and then I got my first job on air. So that's how it kind of let up. Long story short. Marlana: So let me ask you this, what was it like the first time you were on air? Ruby: It was very nerve wracking because you know, you are practicing for that moment. You are working and interning and shadowing for that moment. I believe it was, if I can remember correctly, it was very nerve wracking, but at the same time I knew I was in the right place. Marlana: Yeah, I get that. So what do you think you learned from your years in tv? Ruby: Oh, so much. I don't even know where to start. Time management, working on a deadline, getting things done right then and there. Because when you're in TV news, you turn a story every day. So there's no pushing it off or waiting unless it's a longer story, there's no pushing it off or waiting. You have to get it done because you're already in your mind mentally preparing for the next day, which is an entire new story, an entire l

Emily Zimmermann and my business is called Grace Communications The founder and CEO of Grace Communications, Emily Zimmermann, has over 15 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications Emily also has a passion for speaking and educating others in fun, unique ways. Her It's A Match Workshops use the same fundamentals that are successful in dating, to help in the business realm. She has a variety of experience with public speaking including hosting fashion shows, events, live television segments, grand openings, conferences, and virtual training sessions. www.gracecommunicationsagency.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Now founder and CEO of Grace Communications, Emily Zimmerman has over 15 years of experience leading marketing public relations and business development efforts for companies all over the United States. Her It's A Match workshops is the same fundamentals that are successful in dating to help businesses grow. Welcome, Emily. Emily I'm so excited to be here. Thank you for having me on. Marlana So, I'm really intrigued by this handling business like dating. So first, tell us what you see some of the similarities as being? Emily I think there are unlimited similarities, honestly, this all came about because it was a way that I would kind of cope with the hardships of being an entrepreneur, it was how I would laugh about things. And I would find myself thinking like, this is like, when I used to be dating like this, or implying to me of how I felt before I got married, like, you know, and there were a lot of ups and downs, a lot of awkward situations. A lot of just, you know, are you a good fit? Are you not a good fit? Are you a match? Are you not a match. So, it was kind of one of those things where it was like a coping mechanism for me to change my mindset and look at it almost like a game or like something fun, when things would happen that were uncomfortable as a business owner. But some of the similarities, I think, right off the bat that most people are going to be like, Yeah, I can relate to that. Our rejection is a big one. So, as you know, a female entrepreneur or even just entrepreneur, in general, you don't have to even put gender in there. Rejection is just a constant, you know, you just have to be prepared for that. And I always feel like that if you can change your mind set on how you handle rejection, you can do almost anything, because there's that fear of being rejected that so many people have, it's the same in the dating realm. You feel like, one of the things that holds people back, I think, from putting themselves out there, and finding the one or whatever is, is rejection. And it's so easy to take it personally and to feel like, I'm just never going to find that right match, I'm never going to have never been a boyfriend, I'm never going to get married, or I'm never going to find that client, the clients that I want, you know, it's so similar. I think for me, you know, I still allow myself to be sad if I get rejected, because I think that you're not a robot. So, you need to be able to let the feelings out. So, I have this role where I can have a day where I can cry, I could be depressed, I can just let it all out for one day. And then I have to, I have to just figure out how to grow from that. And I think it's the same with dating, you know, when you feel like you're all of a sudden rejected. And if it's kind of one sided, especially, it's it can feel just like this huge blow to your ego into your identity. So, I think it's important to change that mindset and be like, Yes, I'm sad about it, but what can I learn from this? How can I grow? And what is this opening up for me? Marlana You know, because two things came to mind as you were saying that the first one was just like, you know, in both cases, you don't want to be all things to all people and there are people that you just like you don't want to be married to, you don't want to be in a business relationship with either. And the other thing too is, what I found is when a client eliminates themselves that's actually not a bad thing. Just like when a dating prospect eliminates themselves you could have launched a real bullet Emily Oh yeah, definitely. I'm sure you have, and I think that's the healthier way of looking at it. It's not what you lost. It's what's opened up for you now. So I know for me in March of this year, I had a very difficult season in my busine

My name is Haydee Irizarry, lead vocalist of Carnivora, solo artist at Zahra Lux, and designer at Haus of Zahra Lux (custom leather and paintings). Haydee Irizarry studied jazz, classical and contemporary music at Berklee College of Music where she also became lead singer of the metal band Carnivora. Irizarry composes under the name Zahra Lux, offering the listener a glimpse into her soul/R&B side. www.haydeeirizarry.com https://carnivora.bandcamp.com/ https://zahralux.bandcamp.com/ www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Haydee Irizarry is a musician and artist. She studied jazz, classical and contemporary music at Berklee College of Music, where she also became the lead singer, the middle band carnivore. Welcome, Haydee! Haydee Hi, thank you for having me. Marlana So, what brought you into music in the first place? Haydee Well, when I was growing up, I went to a Lutheran grade school. And I was surrounded by music and this gorgeous piano that my teachers were using and that connection to reading hands every week and seeing that instrument, just shine, sparks something really special in me. And that's how it began as a three. Marlana Okay, which explains a lot knowing and seeing your range. So how did you go from church music to metal band? Haydee Well, oddly enough, so yeah, starting from three, you know, for my fourth birthday, I was like, I want a piano. And I spent four years from there working on, you know, the hymns and everything. But I wrote in my journal, at eight years old, I want to be a rock and metal singer. So somewhere along the line, and I remember listening to contemporary music, and be like, what's that? That's really cool. Okay, that's the next thing I want to pursue now. So since then, I searched for avenues that would allow me to pursue contemporary music, like the School of Rock, and just listening to albums that were a little bit heavier than, you know, your average him. My favorite hands were always the one and minor anyways, the darker ones. Marlana So, because I've seen you literally within a fraction of a second go from singing, Disney and sounding like a Disney princess to death metal, which was amazing to me, because your range is outstanding, your talents are amazing. When you do that, do you have to shift gears in your head as well? Like, is there a process to that? Haydee Absolutely! Those two different vocal tones come from different mechanisms of the voice. And it has been trained to be an immediate switch. You know, when I was starting, you're figuring out where the proper placement is. But you know, over time with the music that I've done over the years, that switch has become effortless, but it's definitely coming from a different place that needs to be supported very well. Or else it's, you know, vulgaris forever Marlana Did you have to? Or, what was the process to learn that, to learn where those different sounds came from, and how to make them? Haydee The process began actually when I was in college at Berkeley. There are a lot of ensembles that supported metal music there. There's a heavy metal opera, metal ensembles, and that I really wanted to pursue, and I saw that as an opportunity to grow in that sound. So honestly, a lot of YouTube and trial and error. Now, the learning is everywhere. But at that time, it did seem more minimal. Like there's the Zen of screaming and YouTube video. So, it was a lot of trial and error for myself because everyone's body is different, and you literally cannot see what's going on, you can really feel it. So, it was a big learning curve. For me. Marlana Were there people that you in particular would try and emulate? Haydee Oh, absolutely. At the time I was, I am still a big fan of Elisa Y Plus from Arch Enemy, but she was in the Agonist, and I really loved her range as well. I was just me, how do I get that low full sound? How do I get that high kind of like screechy sound, but with it being still full. And then Tatiana from Ginger was being influenced and an Angela the original singer of Arch Enemy, or the second singer of Arch Enemy. Yeah, big fans. Marlana Let's say with bodybuilders, you start off and you can lift a small amount, and then as you keep going and going, you can lift more and those muscles get stronger. Is it the same with singing? Haydee Oh, 100%. That's actually how I describe it all the time. But it is like, because these are muscles, and in order to grow more muscle, you need to tear and then repair it and grow upon that. So extremely Yeah, when I was first started doing that death metal style, or when anyone first started, they really should only do what I would say is the equivalent of equivalent of like a five-pound weight. And for a short amount of time, you know, just pure vowels, and then just getting the sound first. And then from there, you can do a single word, and then go from there to two words. So, it definitely is like, very similar progression to

Randi Karpinia - Sagacity Legal PLLC Randi Karpinia, CEO of Sagacity Legal, transforms entrepreneur's ideas and inventions into intellectual property assets that can lead to huge profits. With over twenty years of legal experience, Ms. Karpinia is a recognized expert in all aspects of business legal management with a focus on intellectual property rights and management. At Sagacity Legal, she guides her clients through the legal risks they'll face now and in the future, so they can focus their time and efforts on the value, expertise, and experience they bring to their business. https://sagacitylegal.com/ https://www.linkedin.com/in/randikarpinia https://www.youtube.com/c/AttorneyRandiKarpinia https://www.facebook.com/sagacitylegal Whether just starting out or an established business, I can help turn your ideas and inventions into profits. I offer a free IP consultation which can be scheduled directly at https://bit.ly/MeetWithRandi www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Randy Karpinia transforms entrepreneurs' ideas inventions into intellectual property assets that can lead to huge profits. With over 20 years of legal experience, she is a recognized expert in all aspects of business legal management, with a focus on intellectual property rights and management. Welcome, Randy. Randi Thank you for having me. Marlana So first let's just ask, what is intellectual property? Randi That's a great question. And for many people it sounds very legal, right? Like, oh, that's not for me. But intellectual property is your intangible assets as a business owner. So, the easy answer is there's kind of four categories patents for inventions, copyrights for content literary, trademarks for brands and trade secrets for the things you just want to keep to yourself. And many business owners are so busy, which is, you know, working on the market, they're developing those things. They're developing their brand, they're developing their content, even developing patentable ideas, and they just don't realize because intellectual property sounds something for big corporations, but in reality, it's something that should be in all of our business plans. Marlana So, the last one was interesting to me that it can be trade secrets . Randi yes. Good one that as lawyers like to use all the time, Marlana sorry. But Randi of course, that happens in a podcast. The one everyone always likes to use as an example, because we all know it is the Coca Cola formula. Okay, Coca Cola has been around forever. That company, as many I don't know, 1000s, hundreds of 1000s of employees it's had over the years, has managed to keep the actual formula, a trade secret. So, they never protected. They protected it using a trade secret. And the way you do that is legally very, very detailed. You know, it's almost like putting a safe in and locking it up. There are some very important procedures that need to be put in place. But sometimes that is the right thing to do. Marlana Interesting. So, let's say an Emeril Lagasse, who has his spice blends or something like that, can that also fall into that category? Randi Absolutely! Because you can't patent recipes, almost impossible. So, you can copyright them, but people can change one thing, and it's done. So yeah. But what's important is, if he's giving each say head chef, in each restaurant the formula, it's no longer a trade secret. So, there would have to be processes like I don't want to miss the, for example, I believe I've researched like Coca Cola, so this would be the kind of things he would have to do. No one would have the full recipe. Marlana Got it! So, he could provide them, let's say with the spice blend in a container, not the recipe. Randi Yeah. This very few needs to know Marlana So, at what point? Does something become not a trade secret? How many people would have to know? Randi That's the hard part I actually don't recommend. I know, we've gotten off talking about trade secrets, I don't normally recommend. It's an interesting area because the law is pages and pages, and then there's federal trade secret laws. There's a trade secret laws; each country is different. Oh, well, most entrepreneurs, smaller businesses, big corporations can do it. But most smaller businesses wouldn't have. It would be very difficult and time consuming to really keep it a trade secret. And if someone copied it, and then they want to enforce it gets more difficult, right? Whereas if you have a trademark on your brand, if you have a copyright on your content, a patent on your invention, you take that piece of paper and say you're infringing. Marlana So now that you brought up copyrights, let's talk about those, because it's something that as a photographer I'm familiar with. I was always under the impression that once something is created, it is copyrighted. Is that the case? What does register it with the copyright office gain us? Randi Absolutely! And as a photographe

Rich Chambers - Songwriter/Producer/Musician/Singer Does anyone still use the term "rock n' roll" anymore? Rich Chambers certainly does. In fact, he specializes in it, bringing us all the fun, excitement, and energy from the early days of rock n' roll in a uniquely fresh way built specifically for the 2020s. Starting with the 2019 release of his Christmas album, "Santa's Rockin' Band," Rich has been on a roll. His Christmas album produced one single, "the Snow Miser vs. Heat Miser," which has been streamed more than one million times on Spotify to date. Following this has been six single releases beginning in January 2021, including his film festival award-winning video for his rock original, "I'm So Tired," which has received accolades in over 50 film festivals across the globe for its hard-hitting social commentary. His most recent release is his guitar-driven version of the Beatles, "I Saw Her Standing There," which debuted in March 2022 to high critical acclaim. Rich's music videos have received a combined total of well over 500,000 views, and his Spotify streaming is clocking in at approximately 25,000 listeners a month and growing. With more single and album releases planned for 2022, Chambers is making his mark as a rock n' roll artist to watch for. As one music journalist recently said in the FLEX music blog about Chambers, who hails from Langley, British Columbia: "One of Canada's best-kept secrets, Rich Chambers could easily become a household name in a matter of months!" With bombastic guitars and a vocal style that oozes rock n' roll. Rich Chambers is giving us something that rock n' roll has not seen in quite some time—energy and fun. It's Rock n' Roll Reimagined. https://richchambers.com/ https://www.facebook.com/richchambersrocknroll https://www.instagram.com/richchambersrocknroll/ https://www.youtube.com/c/RichChambers www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Does anyone still use the term rock and roll anymore, or chamber certainly does. In fact, he specializes in it bringing us all the fun excitement and energy from the early days of rock and roll in a uniquely fresh way built specifically for today, which is a songwriter, producer, musician and singer, whose music videos have received well over half a million views and his Spotify at approximately 25,000 listeners a month and growing with more single and album releases planned for 2022 chambers is making his mark as a rock and roll artist to watch for. Welcome Rich! Rich Hey! Thanks for that. That's a cool introduction. I like that. Thank you. Marlana What makes your story a bit unique is that you're actually circling back around to a passion that you couldn't let go of. So, talk to us a little bit about that. Rich Correct. I mean, I'm a middle-aged rocker. And it's like most musicians, I've been doing this since I was a little kid, I picked up the guitar at 10 and started writing songs of fourteen. And that's where I got absolutely hooked, songwriting was what did it for me. If it weren't for songwriting, I would just be a hobbyist guitar player and singer, but you put songwriting in the mix, and I went nuts with it. And that's been one of my huge passions is but like many, you know, life journeys, things happen. And when I got out of high school, I was going to be the next rock star. A few cheesy days later, and about a year into that I realize, oh, this is going nowhere. I didn't want the smartest things I could have ever done when I went back to school. And then I pursued went further on as a kid very barely passed high school, I finished a bachelor's degree, a master's degree in it for a while was actually toying with PhD work. And it's pretty good considering I barely finished high school. So, I'm a huge massive advocate of education. Along the way, I played in bands, I had one band and we together for 15 years, start a family, all that kind of thing. And then I got to that point where most people are starting to ramp up for retirement. You know, I'm looking in the mirror and I'm saying to myself rich, this is your passion and this your entire life. But you've never really gone full bore into it. Why aren't you doing that? And I didn't have an answer for myself. So, at that point, I decided right then and there, I'm going to go full in. I'm going to give it all I've got. So, I often laugh, you know, when people hit their midlife crisis, the stereotypical image is the guy who you know, gets the young girlfriend and the convertible. Well, I bought the guitar and started singing songs. So that's how I sort of come full circle. My big thing, Marlana, is I sort of looked in that proverbial metaphorical mirror, we always look at and say, What am I doing with my life? And I said, I don't want to grow old with regrets, you know, so I figured what am I got to lose chasing my passion? Regrets The only thing I had to lose? Who wants regret anyway? Marlana Yeah, let me ask you this, because I

David Baer, The Prepared Group David is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting work, David has served clients in industries ranging from Theater & Opera to Wine to Health & Wellness to Professional Services. David hosts the podcast, More Perfect Marketing, where he discusses the importance of creating marketing systems to achieve consistent and predictable business growth. David, along with his partner Ken Cook, runs the marketing strategy firm, The Prepared Group, which licenses a marketing strategy consulting process to marketing agencies and service providers. Together they co-authored the book "Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients." In addition, David has authored two books on small business email marketing. moreprefectmarketing.com thepreparedgroup.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana David Baer of The Prepared Group is a veteran direct response marketer whose copy and strategic guidance have earned his employers and clients millions in sales. David has served clients in industries ranging from theater and opera to wine to health and wellness to professional services, is also an author and the host of the podcast More Perfect Marketing. Welcome, David! David Hello! Thanks so much for having me. Marlana So, first of all, define marketing for us, because I know sometimes there's a little confusion for people about what marketing exactly is. David Sure! I think there's a lot of definitions, the ones that I tend to gravitate toward. And it really depends on the situation that I'm in, the way that I'll describe it. But it's really the mechanism for helping somebody who needs a solution. It's the mechanism that you use to help them determine whether your solution is the right one for the issue that they're dealing with, the problem that they have, or the desire that they want to fulfill. Marlana Love it. Okay, so then how do we make our marketing more effective? David Okay, well, that is a big question. And I think part of the ways that I would answer that is really, to go beyond what we mean by more effective, what are we trying to ultimately accomplish in the business, and that might be more revenue, it might be a larger client base, it might be that we want to simplify the business that we have. And depending on the goals that we ultimately have for the business, that's going to define how we make it more effective. And the sad truth is that this is a part of marketing and the professional marketing world that often gets overlooked, even by those who are marketing professionals, and that's the challenge. So, I'm kind of on a mission to undo that and help people think a bit more strategically about what am I actually trying to accomplish with this marketing, so that there's less waste and more effective and efficient marketing? Marlana Yeah, because you know, you are the first person I've ever heard, say that to basically start with the end goal in mind, and it will affect everything else that you're doing, which baffles me, because that seems to be the most logical way to start. David It ought to be, but you know, we're in a society where we're looking often for quick answers. And I think that we've trained ourselves to look for a simpler solution. And what I've just proposed here, it's more involved, it's more complicated, and a lot of us don't have or don't want to have the bandwidth to do the necessary work to really figure out the types of things that are going to be most effective in their marketing. Marlana So, is the approach different if we are a solopreneur versus a small business versus a large company? David Oh, yeah, I would say to a certain extent that there's more complexity, the larger the organization, and there are exceptions, there are large organizations that do have a very simple structure, right? They deliver one thing, or there's very consistent process in place. But for the most part, yes, there is going to be more complexity, the larger you get, the more stakeholders that are involved, the wider the range of types of people you can serve. I'm getting in the weeds here, but let me explain what we mean by this quickly. Most businesses have no business trying to market to everyone. I'm sure this is a concept that most of your listeners have heard at some point, right? If you're marketing to everyone, you're marketing to no one. What I mean by this is ultimately you want to be as specific and directed in the messaging in the specific solution, the specific problem you're trying to address. Let's take an industry, I've worked a lot in financial advisors, okay. You cannot easily speak to a brand-new married couple or a couple that is about

L. Frederick Dudek Prosperous Ventures, LLC When Frederick Dudek is not turning ideas into millions of dollars in global sales, the award-winning author, speaker, and top sales executive spends his time inspiring others to achieve their highest business goals. Now you can receive the benefit of Frederick's mentorship and experience through his book, Business $uperfans. Born in rural France, Frederick spent summers on his grandfather's vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks. While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick's favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines. Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick's bucket list is learning to sail and to continue the exploration of countries and their unique cultures. https://FrederickDudek.com https://BusinessSuperfans.com www.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana Frederick Dudek is not turning ideas into millions of dollars in global sales. The award-winning author, speaker and top sales executive spends his time inspiring others to achieve their highest business goals. Now you can receive the benefit of Frederick's mentorship and experience through his book Business Superfans. Welcome, Frederick. Frederick Good morning! Marlana So first, explain to us what exactly is a superfan? How would you define that? Frederick Let's think of a sports team. So, the best way I can explain that is, we've all watched football or European soccer or baseball and stuff, and we'll see the fan that's in there. And it's got their faces painted. They got the jerseys on they got the hats; they got the banners; they got the bumper stickers on their cars. That's a superfan. And, you know, they're enthralled and just energized, and their energy's contagious, and they're promoting their team? And if you think about it, is the sports team paying them for that? No. So are they making money off for their merchandise? Of course. So, they're getting free publicity. They're getting somewhere that it's talking about the team and all that PR, they're getting other people sucked into the team to watch the team and everything else. So, the idea came about through my sales experience for many, many years was Why can't a business apply the same methodology to create their own superfans for their business to become promoting them? So, you know, there's people talk about brand advocates? Well, you know, I look at it as Okay, brand advocates cool. But a super fan is super cool. Because it's in my mind is supersedes the advocate, because they're in a sense fanatic of the business, and they're going to be promoting it, talking about it telling all their friends and family and everything else. Marlana The term ride or die kind of came to mind. So then how do we create these for our business? Frederick Well, that's a really good question. Because a lot of people have written books on client retention, client engagement, and all that aspect. But really, if you think about it, that's a silo. Okay, it's strictly about that. Then there's other people that talk about employees and employee motivation, employee retention, and all that stuff. But really, that's another silo. And then nobody talks about the business, what I call business alliance partners, which are complementary businesses that complement one another. Best example I can say, is a painting person and a flooring person, they kind of go together. So, what I did is, through a multitude of research was that I combined all three, because at the end of the day, all three are intertwined. And that's really the difference. And so business superfans talks about how to engage those, that group of people, which is really how to handle your customers, how to make sure your employees are engaged, how to make sure your business alliance partners are motivated and e

Lori Peters Ocean Studios Emerald Escape (music) Previously a member of Multi-Platinum & Gold selling, two-time GRAMMY® Award-nominated artist, Skillet. Performed on several #1 hit singles. Over 30 years of drumming experience including studio recording, live performance, worldwide touring, & drum instruction. My husband, Chris, and I own and operate Ocean Studios. It's here where we have the capability to professionally record & edit my live drum sessions. We use Pro Tools Studio and have mixing capabilities using analog hardware and plugins. We also write, produce, and record our own music available on Spotify under the name Emerald Escape. I also enjoy volunteering for the non-profit organization called Breast Cancer Can Stick It! Foundation. I'm a 4 year breast cancer survivor, drummer, and rocker! https://soundbetter.com/profiles/69296-lori-peters https://soundbetter.com/profiles/138884-ocean-studios https://open.spotify.com/artist/700jGfxWCVeMtJ0yYXX9R8?si=qBOMgt0MTYasQz-seeNqrg https://www.breastcancercanstickit.org/ https://tiltify.com/@lori-peters/loripeters4yearsurvivor www.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana Lori Peters is a four-year breast cancer survivor drummer and rocker. previously a member of the multi-platinum and gold selling two-time Grammy Award nominated artists skillet. She has over 30 years of drumming experience, including studio recording live performance, worldwide touring and drum instruction. Now with her husband, Chris, she owns and operates ocean studios, while also volunteering for the nonprofit organization called breast cancer can stick it Foundation. Welcome, Laurie. Lori Hi, how are you? Marlana I'm doing well. So, tell us how did you get into music in the first place? Lori Oh gosh, well, I was my first drum kit was probably age four or five. So, I feel like right out of the gate. I was already into music. And then I really didn't get into like school band and stuff probably until junior high. And so, I begged my parents you know, can I they tried me on you know, piano guitar, everything else. I just really wanted to play drums. So, I just had to beg them for a drum set and finally got into school band probably like ninth grade, which is a little bit later. Just bought my own drum set from a neighbor. You know, I saved up my money. And I think that kind of showed my parents that I was really serious and watch MTV nonstop. But I think that's that was my biggest teacher was just watching videos like seriously. headbangers ball, all that stuff. Marlana So, what was it about the drums though? Lori I don't know. I think I just have this internal clock. Internal just beat always going at I don't know, I even before MTV was a thing. I'm know I'm kind of dating myself, but I just was interested in so wherever I would see drums no matter what kind of if it was rock music, anything. I was just always glued to it. So that's kind of how I ever since I can remember really. So how were you able to Marlana make the leap into doing it as a career? Oh, man. Well, Lori it took a lot of work. But I think my story might be a little bit different than maybe the typical stories that you hear. So, I played a lot. In church, I played a lot with a friend of mine, like we'd had local bands probably had two or three local bands and a lot of worship team, you know, playing on Sunday mornings. And then a friend of mine that I grew up with Cory, she started to date this guy. And he was from Memphis. And fast forward. You know, he, he was in a band called skillet, and they got signed really young. And I got to be in their wedding, which is kind of nice. But you know, again, fast forward, they were already two albums into their career. And then Cory they got married, and they and she, you know, join them on the road and eventually join the band. And then I was working one day, and I came across their website. And it just happened to say that Trey McClurkin was leaving the band and I think shout out to Trey because I think people forget about him. He was the original drummer of skillet. It started with three guys. So, and Ken Stuart's and John Cooper, so I, I just couldn't believe that the door was even cracked that much. And not that it was like a gimme, or, like a freebie. Like I had to audition. I did talk to like; I knew John and Cory very well at that at that point. So, I just asked John, you know, what do you think, you know, could you give me a shot? And it's like, well, you know, let's, let's go over buy your drum kit and let's play a little bit. And he was like, well, at the end of it, he's like, Well, I think I think he kind of did better than I thought you would, which was kind of a backhanded compliment, or, you know, it was still a compliment, but I knew Marlana somewhere in there. You just had to look for it a little bit. Yeah, Lori I knew him well enough that I didn't take offense or anything but, and they said, well, let's fly down to Me

Julia Lage Meet Julia Lage - bassist of Vixen and Smith/Kotzen Julia is a Brazilian bass player, singer songwriter. Inspired by bands like, Rush, Aerosmith and Guns N Roses, she began learning the Bass Guitar at the age of thirteen. At the age of seventeen Julia had become a full time member of the critically acclaimed Latin Grammy nominated Brazilian band Barra Da Saia. After her thirteen year tenure with the band which included major network television appearances, International festivals and domestic arena tours plus 3 full albums and 1 live DVD, Julia left the band and relocated to Los Angels California. With a BA in music and arts as well as extensive studio and touring experience, Julia has found herself performing and recording with a vast array of A list artists and musicians such as Pat Travers, Elliot Easton (The Cars), Richie Kotzen, as well as performing along side Pop Star Janelle Monáe and rapper Jidenna at the American Idol Finals. Julia also worked with Grammy winner iconic Latin artist Alejandra Gusmán, recording a live cd/dvd called 'Live at The Roxy'. Most recently Julia toured with Smith/Kotzen, a rock blues band formed by Adrian Smith ( Iron Maiden ) and Richie Kotzen ( The Winery Dogs ). At the same time she was invited to join the all female platinum selling rock band Vixen. Julia also has her own projects which include her solo music and her band The Sister Knot. Julia's prolific nature as a writer has found her compositions and performances featured in various American films and television shows. She is currently working on finishing her first solo album as well as a Sister Knot album and continues to tour with Vixen as they work on their new music. My website: https://www.julialage.com instagram: https://www.instagram.com/julia_lage/ facebook fanpage: https://www.facebook.com/JuliaLageMusic Here is my latest video for Wake Up https://www.youtube.com/watch?v=DsJu0LJ0hzU&list=PLUNkX209tKPGdGCzhSUBJBhvnlIm8lxrZ&index=7 wwww.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana Julia Lage is a Brazilian bass player, singer and songwriter. Inspired by bands like Rush, Aerosmith, and Guns and Roses. She began learning the bass at the age of 13. With a BA in music and arts as well as an extensive studio and touring experience. Julia has found herself performing and recording with a vast array of alias artists and musicians such as Pat travers, Elliot Easton, Richie Kotzen, Adrian Smith, Janelle Monae, and the all-female platinum selling Rock Band vixen. Welcome, Julia. Julia Thank you. Thanks for having me here. Marlana So, you started off in Brazil, then you had some success in Brazil, and then you came here. Tell us a little bit about that whole, Julia you know, there. Oh, well, I played for 13 years in Brazil. And we did have a good heat there for a while. I tour like I used to play like arenas there like rodeos was always on TV, radios and stuff like that. And I learned a lot with that I joined the band, I was 17. So, I was just like a baby. And I remember, you know, it was amazing. But at the same time, I wasn't really playing the kind of music I love. I was playing like what we call Brazilian country music, which is the country music people from the countryside write songs is kind of similar like America, but the rhythm is similar, but has a little different swing here and there. You know, it's Brazil. But um, so yeah, so I started there. And we did all major stuff, like for real, like, we had a boss who their faces on and he was like, a big band for a while. Then he started declining. In after 13 years, I was like, not seeing myself at all excited anymore, or happy about it or anything. I was like, go play like, whatever, I will come home from the shows, but my base and the side, not even look for my base or my guitar, nothing. I'll try to write anything, nothing. Just live my life. Whenever the next show was gonna happen. I was like, Okay, tell me where and what time I'll be there. You know what I mean? So, I was completely like, I don't know, I lost interest. I don't know, for a bunch of reasons. But so then after 13 years, I decided to finally quit the band. But actually, what helped me with the decision was the fact that I started dating my now husband, but you know, my boyfriend at whatever rate you so that helped me too. And then he was like, so since you're so frustrated with your band, why don't you quit? You know, sell your stuff, move and come to LA? I'm like, why? And then actually, I did it. I'm here. Marlana So, we have Ritchie to thing. Julia Yes. So yes. I mean, you know, he could say I ruined her life will say no, you actually, you know, made a very exciting because I was in a plateau, I was very unmotivated. I was I didn't know what I was anymore. What I wanted was too many years of the same things. And not really the kind of music I love. So. So yeah, I mean, I thank you for bringing me here because I've been taking my career here.

My name is Payton Rose Velligan, but I go by Payton Rose on stage and on social media/website (From my website) Payton Rose Velligan is a 21-year-old multi-instrumentalist and performer born and raised just outside of Charlotte, NC. Specializing in vocals, piano, keyboards, guitar, bass guitar, and occasionally a bit of tambourine, she is versatile and happy to fill any position on stage. Recognized at the national level as a high schooler by associations such as the GRAMMY foundation and Honors Performance Series, Payton has had many opportunities to perform on stages across the country, from small town bars to Carnegie Hall. A public performer since the age of five, Payton took her first professional steps at the age of fifteen as a founding member of the band Irrashional, an original group out of Charlotte which sought to revive the sonic glory of 70s rock-n-roll. The band released two original EPs, Closer Than You Think (2018) and Beyond (2019), which feature Payton on vocals and bass guitar. In 2019, during her first month of college, Payton joined forces with Tommy DeCarlo, the singer of the legendary rock band Boston (since 2007). She has been thrilled to be the keyboardist/guitarist/vocalist of DECARLO for three years. Payton is currently on tour with Tommy DeCarlo, performing the Music of Boston, and with Rudy Cardenas of American Idol, performing the Music of Journey. She is excited to be sharing some of her favorite music with audiences all over the globe! Payton is currently a student at the University of North Carolina at Greensboro, majoring in Music (surprise!) and minoring in Arts Administration. She is expanding her study of piano in college and spends her weekends traveling and playing shows. When not practicing or performing, Payton enjoys spending her time reading anything - from classical literature to sci-fi novels to biographies to Shakespeare's dramas. She also loves spending time with her family, her dog Cookie, and all the wonderful people she has befriended through music. paytonrosemusic.com @paytonrosemusic on Instagram and Facebook www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana I just met a star. That's what I thought when I first met Payton Rose Velligan and saw her perform. She sings, plays piano, keyboards, guitar, bass and occasionally a bit of tampering and kills the stage in her red boots of public performance since the age of five, she took her first professional steps at the age of 15. And at 21 is currently on tour with Tommy DeCarlo and Rudy Cardenas while still finishing up her music major at UNC. Believe me when I tell you this girl is the total package and I'm honored to know her. Welcome, Peyton. Payton I relate to thank you so much for that. That was so kind. Marlana Well, so tell us how did you get into music in the first place? Payton Like any little kid, I mean, I love to mess around with the piano. And my parents were very musical. There was always music playing in our house on the stereo. My mom played piano, I mean, just singing, dancing. I had a very musical upbringing. So, I love music since an early age. You know, I started taking piano lessons when I was five or six. And I never wanted to live my life without music in it. So that's kind of how it all started. And it just grew and grew from there. Definitely. Marlana So, you play a lot of different instruments. Was that just out of curiosity that you kept picking them up? Or at a necessity? Or what? Payton A little bit of both? I guess definitely curiosity is a good way to put it and just in love and wanting to emulate some of my heroes, probably because like I said, I started out with piano. And then I picked up the guitar when I was 13. Because my dad, he played, and I thought that was the coolest thing ever. And you know, I wanted to be like Jimmy Page or John Lennon. And I wanted to play, and I did pick up the bass as a necessity. Ironically, it might be my favorite instrument now. But I was in a four-piece band in high school. And our bass player went off to college. We were all sad. And we needed a bass player. So, I thought I try it. And I ended up absolutely loving it. So, we became a trio. And singing. I mean, I've just always loved to sing. And I had to find my competence in singing, especially in front of other people. That was not something that came naturally it was playing in front of other people, but I always love to do it. It'd be nice when nobody was listening. Marlana So how did you find your confidence? Because believe me when you get on stage now, you own it. Payton Oh, thank you! Marlana So, where'd that come from? Payton It took a while. I actually owe a lot to my amazing, amazing teachers that I've had throughout the years. I would not be on stage, especially if it weren't for my guitar teacher. His name is Carl Gunther. And I started taking lessons from him when I was probably 14 or 15. And he really gave me the push that I needed to

Tosha Jones, Musician From playing small, smokey bars in southern Indiana, to touring world wide with national music acts, Los Angeles based heavy hitting drummer, Tosha Jones, quickly made a name for herself throughout the world's music scene. At just the ripe age of three, Tosha began expressing herself through music, song, and dance. In 1991 as a true drummer at heart, Tosha joined her jr. high school band and eventually begged her parents for a real drum kit instead of playing on various pots and pans and her mother's Tupperware. Stemming from numerous garage bands and many Battle of the Band competitions throughout the Midwest, Jones finally jumped ship from working multiple factory jobs in Indiana and saved up enough money to move to Los Angeles, California as she immediately landed the Vans Warped Tour in 2008 with then, all-female punk rockers, The Randies. Respectfully, after years of rejected auditions and trudging the streets of the Sunset Strip along Hollywood, Jones found herself in various bands on the road opening for national rock acts such as Stone Sour, Halestorm, Seether, & Skid Row, while eventually landing a long tour stint playing drums for Grammy nominated rock band, Saliva in March of 2018. As one of her personal career favorites, Tosha was contacted by American Idol (2015) to play in an all-female drum line for contestant Tyanna Jones, performing the song "Run The World" by Beyoncé. Fast forward to Covid-19's protocols and cancellations in 2019/2020, and unfortunately like many other musicians finding themselves away from touring, Jones was part of numerous collaboration videos online which includes Sheltering Sky's Chuck Wright (Quiet Riot) in their 2021 Björk's cover "Army of Me", and most recently "Throwin' Stones", which hit on the recent attack of Ukraine. Jones was also featured in artist/singer, Chloe Trujillo's videos, "Mana" and "The Heaviest Sound is Silence". You can also find Tosha playing drums online in the star-studded cast for the David Z Foundation covering "Zombie", by Bad Wolves. In December 2021, Jones was asked to play drums on a few tour dates for alt rockers Carolina Liar, best known for their hit songs "Show Me What I'm Looking For" and "I'm Not Over". In January of 2022, Jones received a last-minute call to bash the skins for the fresh hard rockers, Black Satellite, as they were direct support for Nita Strauss's (Alice Cooper, The Iron Maidens) 2022 Winter Wonderland Tour. In Spring of '22, Jones was invited to be a camp counselor for the famous Rock n Roll Fantasy Camp where iconic musicians such as Melissa Etheridge, Nancy Wilson (Heart), and Kathy Valentine from The Go-Go's were the special guests. Tosha is currently preparing for a summer long tour in the making playing drums for original singers of Josey Scott (Saliva) and Brett Scallions (Fuel) doubling down on the kit for both powerhouses on the Original Madness Tour! •https://youtu.be/3-G9zkcBQTE • https://youtu.be/1ZQy3lQF7Mc https://youtu.be/6UmqG43rSV8 www. marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana From playing on various pots and pans on her mother's Tupperware to small smoky bars in southern Indiana to touring worldwide with national music acts Los Angeles based heavy hitting drummer Tasha Jones quickly made a name for herself throughout the world's music scene, opening for acts such as Stone Sour, Halestorm, Seether and Skid Row and eventually landing along tour stint playing drums for the Grammy nominated Rock Band Saliva. Welcome, Tasha. Tosha Thank you. It's good to be here. Marlana Did you always want to be a musician? Tosha Yeah, I always bordered on an athlete and musician, drummer, for sure. It was always something that would pull at my heartstrings. Like I always make time for everything growing up. But I knew that I was gonna have to make a choice. Soon once I got into high school. And when I got into high school, and then went into college, I played basketball in college, and also tried out for the band in college, but I made it, but I decided that I was too busy with basketball. And so, I actually didn't go down the music route until a year later. So, it was interesting that that was how it worked out. But yeah, that's kind of what happened with that situation. And then after basketball, I joined my first like, real GarageBand with three other guys on college campus. And then that was once I got a taste of that. Marlana So, why drums? Because I know not a lot of girls play drums. Tosha Correct! Yeah. And growing up in the 80s, actually didn't see it hardly ever. I was born and raised in a super small town in southern Indiana, and I got made fun of, told that I was never going to be any good. Bla , bla, bla ! And that finally happened. Even like older people too. I even remember, one of my basketball teammates in college said something like, you're never gonna make it do that. So just a lot of different people have told me that through the

Janet Robin- musician Janet Robin Bio: "Top 20 Acoustic Rock Guitar Players"-Guitar Player Magazine, 2017 "Top 10 Female Guitarists"-Guitar World Magazine, 2012 Music audiences around the world have seen Janet Robin's incredible guitar work as a former touring member of the Lindsey Buckingham Band (from Fleetwood Mac), Meredith Brooks, Air Supply, and many other international touring artists. In 2018, Guitar Player Magazine named her as of one of the "Top 20 Rock/Songwriter Acoustic Guitar Players" and Guitar World Magazine listed her as one of the "Top 10 Female Guitarists." Janet has been a guitarist since age 6 and is a veteran musician of the LA music scene. She got her start taking lessons from the legendary guitarist Randy Rhoads. In high school, she joined the all-female band Precious Metal in the 80's and went on to be signed by Polygram Records and Capitol Records. As a solo artist, she has released her over 6 cd's as a singer/songwriter and guitarist. Her latest cd, "Take me as I am" was produced by John Carter Cash (Johnny & June's son) and Chuck Turner, and was recorded at Cash Cabin Studios in Nashville. She is also a dedicated and well respected guitar coach and has given several master guitar classes on the road and online. In 2015, she was asked to teach actress Jennifer Jason Leigh guitar for a scene in Quentin Tarantino's "Hateful Eight" movie. The actress was subsequently nominated for an Academy Award for that role. She tours worldwide as a solo artist and is also a member of the instrumental all guitar band, The String Revolution. TSR currently has over 4 million Spotify plays and in 2019, was invited to perform at The Grammy Museum in Los Angeles, CA. They recently released a unique instrumental version of "Crazy Train" that features Billy Idol's long time guitarist, Steve Stevens on the solo. TSR's song was added to full rotation on SiriusXM Instrumental Channel in March 2022. They have since signed a management deal with Miles Copeland International and look forward to touring in 2023. www.janetrobin.com www.thestringrevolution.com www.marlanasemenza.com Audio : Ariza Music Productions Transcript: Vision In Word Marlana Today's guest is beyond impressive. A guitarist since the age of six Janet Robin got her start taking lessons from the legendary Randy Rhoads. In high school she joined the all-female band Precious Metal Music, and later toured with the Lindsey Buckingham band, Meredith Brooks air supply and many other international artists. She now tours as a solo artist and also as member of the Instrumental Guitar band, The String Revolution. I have seen Janet play, and she's absolutely incredible. No wonder she has been named as one of the top 10 Female guitarists. Welcome, Janet! Janet Oh! That's quite well, that's a lot to live up to. I'll take it, you know, all good. Marlana So, let me just start by asking why guitar, what drew you to that in the first place? Janet It was my brother, to be honest with you, I have two brothers and the middle brother started taking guitar, he was really into music, like I was always hearing Zepplin and you know, all that Great 70s music. He started taking guitar. And then I saw my mom was going to try it. And I was like, Oh, my mom? And I just was like, you know, I'm going to try. I had tried everything like, you know, dance and karate and all these other things, sports and I didn't have a connection to it on. And when they took a lesson, I actually went around five to the guitar store. And the guy there was like, your hands are too small. Come back next year. My brother kept taking lessons, my mom fell off. But I did, I came back at six and I tried it. I can't completely remember it. But I just it felt natural. You know, like, in my hands. Even though like at the time, it was like a big nylon string, big neck. And I have actually quite small hands. I wasn't intimidated by that. And I wasn't intimidated by anything, you know, maybe the sports, it was like all this competition, you know, and then the dance, same thing, all these other people in the class. This was like a one-on-one thing. And I really liked the intricacies of it on. And I think guitar over piano because I saw these like rock star posters in my brother's room of Jimmy Page and all these people, and I was like, they look cool. I want to be like that. So, that's how it started. And I just kept going. My brother's now a dentist. So funny! My mom was a librarian. Marlana I'm troubled. That's funny. So how did it feel the first time you ever got on stage? Janet Well, I mean, it depends on which stage because I absolutely remember the first time like any kind of stage as far as with my guitar was a talent show in second grade. Marlana Oh, wow! Janet In the elementary school auditorium, and I played Tom Dooley and down . It's terrible, like several song like the words. But anyway, I really enjoyed it. I feel natural on stage. You know, a lot of people get nervous and stuff. And I think I'

My name is Sierra Levesque and my business is under my name (Sierra Levesque Music). Sierra Levesque is a 17-year-old Rock artist from Pembroke, Ontario, Canada and her goal is to help lead the NEW GENERATION of Rock 'N Roll. Sierra is a singer/songwriter, and she also plays guitar, piano, bass, and drums. Sierra has been described as a combination of Ann and Nancy Wilson, with the powerful voice of Ann and the skilled, catchy guitar playing of Nancy. Sierra has already gained notoriety from large media outlets, as well as from some powerful figures in the Rock music industry including Nancy Wilson (Heart), Ron 'Bumblefoot' Thal (Sons Of Apollo, Asia, ex Guns 'N Roses), DJ Ashba (SIXX A.M, ex Guns 'N Roses), Desmond Child (Songwriter for Bon Jovi, Joan Jett, KISS), and Mark Slaughter (Slaughter) to name a few. She hopes to use her original music to provide a voice for those who feel like outsiders, and to re-light the flame of Rock 'N Roll in society today. Social media accounts: https://linktr.ee/sierralevesquemusic Website: www.sierralevesquemusic.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Sierra Levesque is a 17-year-old rock artist from Pembroke, Ontario, Canada. And her goal is to help lead the new generation of rock and roll. Sierra is a singer, songwriter who also plays guitar, piano, bass, and drums. Sierra has already gained notoriety from large media outlets, as well as some powerful figures in the rock music industry. She hopes to use her original music to provide a voice for those who feel like outsiders and to relight the flame of rock and roll in society today. Welcome, Sierra. Sierra: Thank you very much for having me! Marlana: So, we met the beginning of May and I have to say, when you first meet you, you are very easy to fall in love with because you are very, very talented, but you are also just a genuinely nice person, which goes a long way. Sierra: Thank you. Marlana: Here's the thing, you could be talented, and you can be a nice person, but those things don't always get you far. So, what are you doing to really grow your brand and your reputation? Sierra: Well, I would say the first thing is anytime I perform or anywhere that I go, I always try and thank the establishment and speak to the owners as well. That really helps because some people, you know, just perform in a place and then might leave after something like that. But I always make a point to go up to the owner after whoever booked me and say, thank you and tell them that if they'd ever like to have me back again, I'd love to. So, stuff like that is just creating the connection. And also, just establishing that. I appreciate it. And also, just the fact that when I do schedule my performances, I really emphasize how excited I am and how I would love to perform. It's more of an exciting thing rather than just a business transaction. I kind of make sure that I convey that I'm excited. Marlana: Nice! I know that you also have quite the social media following. How does that play into things and how did you grow that? Sierra: Well, about a few years ago before COVID happened, my social media was quite limited. I rarely post and a lot of the time I just posted selfies. I didn't post too much to do with music, but then once COVID happened and we were all stuck inside, especially here in Canada, the restrictions were quite tight. I, and my parents, then I thought of a way that I could keep busy. And that was to do some online posts and online virtual performances. So, what I did was in 2020 starting right at the beginning every Sunday night, I would go live on Facebook and Instagram, and I would perform for about an hour, about eight to 10 songs. And each week I would ask people for requests, and it would be a combination of covers and original songs. So that in itself helped gain a following, especially from local people who had seen me perform places out but didn't quite know I had social media. I also made sure that I got the name Sierra Levesque music on every platform, cuz I hadn't really been using that before. My funny story, my original Instagram name that I had until COVID almost was Sierra Ate Cupcake. So, the decision to change, that was probably a smart one because that's really helped me to keep the brand across all social media platforms the same. And I also built my own website during COVID. I didn't have one before COVID, so I spent a lot of time building that and connecting it to all the platforms. So, I would say it was really a combination of posting a lot doing the virtual concerts and also just telling people anywhere I went hi, I just have an Instagram. Now I have Facebook. Now I have YouTube. Please follow me. So, that really helped. Marlana: Did you know what you were doing with social media originally or was it kind of feeling your way? Sierra: Well, at first it was really feeling my way because I hadn't had too much experience. Like I said, I was used to p

Being an entrepreneur is a tough business and not for the weak at heart, even when it gets the attention of the FBI. Jeremy Delk is a serial entrepreneur with a passion for disrupting industries. Since 2001, his businesses have earned hundreds of millions in revenue, created 100's of high paying American jobs, as well as other notable distinctions: ● Inc 500 - 21st Fastest Growing Company ● Inc 500 - 4th Fastest Growing Company in Health He jumped into entrepreneurial ventures with the naivety of a child and the tenacity of a tycoon. He started day trading at the age of sixteen, learning and failing with each trade. It is this process of adapting through failures that is paramount to his success in business. His knowledge and skill as a day trader helped him land a job as one of the youngest brokers at Fidelity trading institutional equities in Boston, and later in New York. It didn't fulfill the entrepreneurial spark within him, so he decided to go out on his own creating Delk Enterprises. More than 20 years later, Delk Enterprises has holdings in biotech & healthcare, consumer brands, technology, building materials, and real estate development. Jeremy now focuses on investing in and advising entrepreneurs through speaking. His upcoming book shares his reality of the Good, Bad, and UGLY of entrepreneurship. It serves as a not-so-subtle reminder of fundamental principles he's learned through his journey: while great times don't last forever, neither do the truly bad ones. https://jeremydelk.com/ https://www.instagram.com/jeremysdelk/?hl=en www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Being an entrepreneur is a tough business and not for the week at heart. Jeremy Delk is a serial entrepreneur with a passion for disrupting industries. Since 2001, his businesses have earned hundreds of millions in revenue created hundreds of high paying American jobs, as well as other notable distinctions. Welcome Jeremy. Jeremy: Thanks for having me. Marlana: So, talk to me about disrupting our industry. What does that term mean to you? Jeremy: Well, I think I don't know that I set out to be a disruptor. I think it just kind of happened by my approach. And I think my approach is one of just really trying to keep it to the basics and what I've learned in my, not so short 20 plus year career now is that overarchingly businesses, businesses, business, and people do business with people. So many times, I see entrepreneurs go through and they're trying to well that, that doesn't work in this industry, or it's not done that way. And what I've typically done is taken from step to step to step, whether it's wall street to building materials, to really whatever industry I've been in healthcare, I've taken a simple approach of, okay, what's our good product or service. Who's our avatar, who's our customer, and how do we make a great experience for that customer? If you center those pieces in there oftentimes you do things differently. Now, it always doesn't work. You just mentioned a couple like accolades of mine. There's probably a laundry list that would take up the host show of failures that I've had, but when it works, it's pretty special. But you do it outside looking in as you're this crazy disruptor, which you're really not. You're just doing things in a more simplified approach, serving the customer first, not industry. So, it's very industry agnostic. Marlana: Because people always throw out, you know, creating a great customer experience or creating a different customer experience or creating a high-level customer experience. Talk to me about the things that go into your customer experience. Jeremy: Well, for me I guess it starts even further back with what the businesses are. I'm a serial entrepreneur, because I probably got some mental issues where I just don't like stability. I want to go through crash the challenge and then once it's actually working and I've built a company to like, wow, it's profitable and making revenue. And then it's just about scaling and improving processes. I'm a pretty good process guy, but once it's just, you know, take it and run with it, I really lose interest. So, for me it's always that, well, what's the next thing? I'm a manufacturer. Well, what's past manufacturer being an OEM private label, whatever it tap, you know, tends to be it's the first piece? What is there really something that's unique or a value proposition that's doing something differently that makes me interested. It has to be fun for me and it's gotta be an ability for me to learn something. I think that once I triggered in on that, let's say, let's say it's healthcare, I didn't get into finding all these healthcare companies and telemedicine diagnostics as a vision board. I did it by a small step, made an investment in a pharmacy business. And then that opened me up to a world with which I wasn't familiar. And then it got me really excited and then really frustrated, well, wh

Todd Cherches, CEO & Cofounder of BigBlueGumball Todd Cherches is the CEO and cofounder of BigBlueGumball, a NYC-based management consulting firm specializing in leadership development and executive coaching. He is a member of Marshall Goldsmith's "MG 100 Coaches," a three-time award-winning adjunct professor of leadership at NYU, a lecturer on leadership at Columbia University, a TEDx speaker, and the author of the groundbreaking book, "VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life" (Post Hill Press/Simon & Schuster, 2020). Todd was nominated as a finalist for the 2021 Thinkers50 "Distinguished Achievement Award" in Leadership, and was ranked #35 on the 2021 Thinkers360 list of the "Top 50 Global Thought Leaders and Influencers in the field of Management." www.toddcherches.com https://www.linkedin.com/in/toddcherches/ www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Todd Cherches is the CEO and co-founder of Big Blue Gumball, a New York city based management consulting firm, specializing in leadership development and executive coaching. He's also the author of the groundbreaking book, visual leadership leveraging the power of visual thinking in leadership and in life. Welcome Todd, Todd: Thank you so much Marlana. Great to be here with you. Marlana: So, I know why I think that visuals are so important. Why do you believe that they're so powerful? Todd: I mean, a lot of reasons, the main one is that we all need to get others to see what we're saying. That's the biggest challenge, whether it's an email, a Ted talk, a conversation, a text, we're trying to get an idea or a thought out of our head into someone else's head. One of the best ways to do that is to think, and to communicate visually. So, whether that's through photographs as you do, it's so amazingly well or through drawing or through using props, whatever it is, or even visual language using metaphor and storytelling. So those are all the different ways that I help to teach and coach people to think and communicate more visually. Marlana: I know you use the term visual thinking, what does that mean? Todd: There are different definitions, but to me it's about thinking and communicating in pictures as opposed to words or numbers. So often the business world we're talking about ideas, financial statements or whatever, but it really is about painting a picture with words. That's why they're saying a picture's worth a thousand of them, is around in all cultures. And it's almost like the equivalent of Word documents, Excel spreadsheets, and PowerPoint slides. That's the equivalent of that. So, we produce words in Word documents, we produce numbers on Excel spreadsheets, and then we produce slides that help us communicate more visually if it's done well. Some of the people are still doing the bullet points and reading off the screen kind of thing, which is not doing it well, but yeah, the bottom line is really about getting ideas out there into the world so that other people can understand them. I talk about three things in my Ted talk, ACR, attention, comprehension, and retention. When use visual imagery or visual language, it captures people's attention. It gets them to focus because they're looking at something. So, in today's world of interruptions, distractions, and information overload, that's one of the biggest challenges just to reign people in and get them to focus comprehension. It enhances our understanding and retention. It increases our recall our memory. And if we can remember things, we're more likely to use and apply them. So those are the main, some of the science behind why visuals are so impactful and just as humans, we're just wired visually. That's just who we are and how our brains were. Marlana: It was interesting because I did watch your Ted talk and you reinforced an idea that I'd heard once upon a time that it doesn't matter what language we speak because images, pictures, and things like that transcend all languages. Yeah. But tell us a little bit about how you came to that discovery. Todd: Sure. Well, a lot of people think because I'm an executive coach and I do imagine leadership chain consulting that I have a business background, but I actually have an English literature background with a concentration in Shakespeare and poetry. And if you think about literature and poetry, it is about storytelling. It's about metaphor. It's about language, .? So, that's in my roots, long, a big reader going back a long time. And then my first part of my career was working in, advertising and then media and entertainment and theme parks. So advertising is a visually based business. Even if you're doing radio ads, you still need to communicate visually. and working in the movie industry, the TV industry, and then the theme park business. Again, it's all about storytelling, .? I know that's a big part of your work is visual storytelling. It's every story there are villain

Jeff Lovell | Jeff Lovell Coaching | Founder of The Great Life Project Jeff Lovell is an expert guide and coach for authentic living. He created The Great Life Project to help successful creative founders and executives who are great at work be great at life. Together they create new ways to stop playing it safe and wondering what if, and instead start living a life you love, with people you love, while accomplishing your most important work. https://jefflovell.coach https://www.linkedin.com/in/jeff-lovell-coach/ www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Jeff Lovell is an expert guide and coach for authentic living. He created the great life project to help successful creative founders and executives who are great at work be great at life. Welcome, Jeff. Jeff Thanks for having me. It's great to be with you. Marlana So, we're gonna have a conversation today about authentic purpose. So first, let me start by asking you, because the word authentic is thrown around by a lot of people. What does it mean to you? Jeff That's a great question. I appreciate you clarifying that. I think something that's authentic is true all the way through, like, I have an authentic looking desk, that's not made of real wood. So there, it lacks the integrity all the way through, you peel under a layer, and you pretty quickly find out it's not the real thing. And so authentic purpose is it comes from the core of who you are. And it's born out of your identity, and a deeper sense of who you are and what your life is about, rather than just some of these more surface level things. Marlana So then how do we find ours? Jeff That is the question, isn't it? And I think people often wish there were a quick answer to that question. I think part of my work is helping people slow down and find a better answer to that question. And one of the places I often start with people is rather than just diving into, well, tell me what is my authentic purpose? Let's slow down and talk about all the kinds of inauthentic purpose that oftentimes is a part of our life. For a number of people, like for me, part of that journey was a coach that I was working with, at that point in time asking me this question, what if the thing you're searching for that next mountain you need to climb isn't out there somewhere, but what if it's actually in here, what if the best work you need to do is something that's happening inside of you. So, that kind of set me on this journey of unpacking these inauthentic versions of life and purpose and meaning that I think most of us encounter them from time to time. It's not that we're doing something bad when we, we experienced them, it's just that we shouldn't settle for them. I think of things like, you know, there's all these other me's that are out there, there's the me that I wish I was. I wish I was taller and better, or basketball, or at least middle school just wished I was taller and better at basketball, you know, or there's the me that I think other people want me to be, whether that's my boss, or my family, or friends, or even just kind of that society or this. Depending on your career of choice, there's kind of versions of you that you think you're supposed to be to succeed. I don't know, there's all kinds of those. I think one of the big ones that people tend to fall for is that there's the me that people will pay me to be right, or the me that has succeeded. And so sometimes those things, send us down these other roads that we keep going down, and because they keep paying us and it feels successful. But I don't know if you've ever had this experience. I've woke up one day in my 30s and said, Oh, I'm successful, but I don't want to do this. Marlana How many of us do you think, seek that purpose and that validation outwardly, as opposed to looking inwardly for it? Jeff I think that is the most common starting place, as we say, when we're searching for purpose, a lot of people are searching for purpose. And that isn't always the words we put on it. Sometimes it's just that laying awake at 2am, saying, There's got to be more to life than this, or what am I doing with my life, or it just feels like something's missing. But I would kind of put the word searching for purpose on that. And I think a lot of people are searching for it. We search for it and all these outward places, it's from our culture, from our community, from our family. Sometimes our success tells us what feels like purpose. Sometimes our failures tell us something and we kind of live our life chasing after these things. I think some of the most important work we can do. To answer your question more specifically, I want to help people make a mindset shift from being a searcher of purpose into being a bringer of purpose. Like we don't just experience purpose from our work, we actually bring purpose to our work. We don't just get purpose from our family, in our relationships, we can bring purpose to it. I th

My name is Anshar Seraphim and I teach High-Stakes Negotiation, Persuasive Psychology, Neuromarketing, Interpersonal Dynamics, and Communication. My past clients include celebrities from the entertainment industry in Nevada and abroad, C-Suites, corporations, and individuals who are looking to hone their negotiation skills and learn how the power of psychology, neuroscience, and interpersonal dynamics can help change the face of the way they do business. Anshar Seraphim can teach you not only how to close the sale, but to build trust, rapport, and make one-time customers into lifetime clients. He has trained sales associates and managers in bridal and engagement ring sales for Kay Jewelers and Jared the Galleria of Jewelry and has two decades of experience in sales and communication. After helping to break records for fundraising for St. Jude Children's Research Hospital for Signet, the company that owns Kay Jewelers, he was invited by his district manager to do sales and negotiation training for all the stores in his immediate region, resulting in the training of hundreds of jewelry store associates and managers in the Pacific Northwest. Interestingly, he has also worked in the legal brothel industry, training sex workers on how to apply psychological principles to their negotiations for full-service sex work. His negotiation and communication training was responsible for increasing the gross sales of the top booking legal sex workers in the United States by over 300%, a success so significant he was invited to organize and implement training for multiple brothel properties in Nevada. Anshar didn't get his start in sales like most people do. When joining the US Navy, enlisting for their Cryptography program, he found out that he had undiagnosed autism that should have disqualified him for service after already becoming a sailor. With a heavy heart, he left his military career to learn more about his Autism diagnosis and how to overcome and cope with the challenges presented by it. He went into information technology and worked at his local college, developing his communication skills and working one on one with college students and faculty in their disability services program. He tutored every subject, from calculus to electrical engineering to astronomy to organic chemistry, and used his systems knowledge to not only help those in academia but also work on his own personal development in his weakest area, dealing with people. Anshar now does customized negotiation training as a consultant, speaks on emotional dynamics, and advocates for the benefits that neurodiverse hiring can bring to the world of business. https://www.facebook.com/anshar.seraphim [email protected] www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Anshar Seraphim teaches high stakes negotiation, persuasive psychology, neuro marketing, interpersonal dynamics, and communication. He can teach you not only how to close a sale, but to build trust rapport and make one-time customers into lifetime clients. So, if you're looking to hone your negotiation skills and learn how the power of psychology, neuroscience and interpersonal dynamics can help change the pace of the way you do business, this is the man you need. Welcome Anshar. Anshar Hi, how are you? Marlana I'm doing well. So, tell me, why is it so helpful to know our personality type? Anshar Well, you have a timeline. Basically, it's kind of like a spectrum. Some people argue that sexuality is on a spectrum, or the introversion and extraversion are on a spectrum, there are actually a few different elements of personality spectrum. And these are identified by Carl a long time ago. And it's not just introversion and extraversion. But it's also by intuition and sensing. So, do you process things, you know, with internal systems in your brain? Or are you focused on observing your environment? And then you're thinking and feeling which, I think most people have a grasp of how those can kind of go on the spectrum? And then the last receiving a judge? Which means do you take different things and compare them to one another? Or are you interested in looking at things in their own context. These are biases that in psychology, make the argument that almost up to 75% of personality can be genetic. So, what you're really doing is you're trying to identify the nature and nurture of your own psychology, the way that you evaluate things, you know, you may function better with metaphors, you may function better with narratives, you may function better with emotional or social proof. We're all convinced by different things. And one of the fundamental problems, because we have a kind of a default in our society of trying to treat other people the way that you want to be treated. And that's a great ethos. But it really only works when we're dealing with an absolute stranger. And we're just trying to make sure that we're considered of them will be treated t

Jones Loflin HOPE Inc Business Tagline: Helping others make the best choices with their time so they can thrive! Jones Loflin has made it his life's work to deliver powerful ideas and practical solutions to help people make the best choices with their time. Jones' innovative solutions have attracted the attention of organizations around the world. His client list includes Federal Express, Wal-Mart, and Choice Hotels as well as the United States military and a number of international companies. Jones is an accomplished author and coach. His books include Always Growing, Juggling Elephants, Getting The Blue Ribbon, and Getting to It. www.jonesloflin.com https://jonesloflin.com/juggling-elephants www.marlanasemenza.com Audio: Ariza Music Productions Transcription : Vision In Word Marlana Jones Loflin has made it his life's work to deliver powerful ideas and practical solutions to as his tagline reads help others make the best choices with their time so they can thrive, which has attracted clients such as FedEx, Walmart, and the US military. Welcome Jones. Jones Oh, pleasure to be here with you, Marlana. Thanks for the opportunity to talk about a subject near and dear to my heart, which is making the best choices with your time. Marlana And honestly, sometimes a subject that I can be a hot mess with. So why do you think we struggle with time management? Jones Well, first of all, let me say this, I don't have it all figured out. If I tell a lot of people that when I do have it all figured out, I'll be dead, and it won't matter. You know because it is such a difficult topic. I think one of the things that happens for many people is it's just this whole term time management. You know, we really don't manage time, as Charlie Gilkey says, you know, we manage schedules, we manage energy, we manage choices, time can only be accounted for. It's only in the rearview mirror can we look back and go, Oh, yeah, that was not a good choice, which led to taking too much time with this and those kinds of things? And answer to your question, the reason I think we struggle is because we have so many competing demands on our time and competing expectations, you know, what we expect of ourselves, what our boss expects of us, what our family expects of us. And so sometimes it's hard to cut through the clutter, and figure out what is the best choice for me to make in this moment, and then you add in, you know, poor energy levels, so we don't have the mental energy to make the best decisions or to hold on to those healthy boundaries, that I think it's just a cadre of reasons that bring us to the point of we as not making the best choices with your time. Marlana You know, it's interesting because I believe that people don't seem to understand that everything comes at a cost. The cost does not necessarily have to be monetary, but if we say yes to something, then we're saying no to something else, because we only have a limited amount of time. So even if we say yes to something that we want to do or saying no to maybe another choice that we could have made or relaxing or anything, there's always a give and take here. That being the case, how do we make better choices? Jones I think it starts with stopping. And I know that sounds strange, but I make the comment sometimes that I think we're so busy checking boxes, we haven't stopped to ask ourselves, are these the right boxes to check? And so, I think it starts with stopping and giving yourself some space to say, what is important to me and to even step back? What are my values? What do I value? What's my purpose? I mean, I think it really starts with getting to that deeper level, and saying, what is it I want from my life, from my work, from the choices that I'm going to make this month, this week, today, and really kind of beginning to take control, if you will, of your time resources little bit more. One of the books that I have coauthored called Juggling Elephants and a Talk About Managing Your Working Life Like It's A Circus. And in the book, we talk about being the ringmaster of your circus and I think that's really where the second part is, is okay, this is my purpose. This is what I value now, what am I in control of as it relates to making choices? So, I think that's where it starts is stopping and asking yourself, what is important to you? And then aligning or making choices based on what is important instead of how I feel at the moment or what someone else expects of me. Marlana Does the end goal come into play at all when making our choices to like, let's say if I know that tomorrow I want this or in a week I want that, making those choices with our time that will get us closer to the final goal? Jones Sure, right. The great point and I think it was first said so well in Seven Habits of Highly Effective People. One of the principles of habits is begin with the end in mind. You know, what's the outcome you want? It's interesting in some of my keynotes when I talk to people, and

"RaRa" Kathryn "RaRa" Asaro Mayers THE BRIDGE THE BRIDGE is A Unique Educational Platform That Demonstrates Change & Positive Action We Are Advocates Of Activating Creativity, Cultivating Determination & Igniting Manifestation! Kathryn "RaRa" Asaro Mayers is a Native New Yorker, born in Brooklyn, who loves everything about the Big City. She is an audacious storyteller and an advocate of the virtual economy. For over 3 decades RaRa has been living in Canada raising her family, then devoting her time to building her networks & strategic alliances in Canada and worldwide. Kathryn went on to develop her market in Real Estate while living in New York until the mid-'80s. Then Psychology, Fitness, Nutrition, Lifestyle & Business Strategizing while living in Montreal and New Business Development with her companies as an integral part of her 10-year plan. Speaking, Presenting, Coaching, Team Building, Business Etiquette & Relationship Marketing are some of the skills RaRa is passionate about. Key Businesses that have Kathryn's personal participation and partnership from inception are Brooklyn Heights, THE BRIDGE, Gratitude Girls, BU Network and her Send Out Cards-Team Gratitude. Rotarian at heart since August of 2014 RaRa currently serves her community in Niagara as a member with her heart in "Service Above Self". Appointed as one of a few selected, Director at Rotary Club of St. Catharines and Co-Chair of Membership Committee, RaRa is communicating with businesses and the members of the community on strategic membership growth and long term engagement. Serving proudly at Art's Etobicoke as an Executive Director and Co-Chair for the Nominations Committee, RaRa is extremely devoted to the wellbeing of the community. Kathryn is a former member of Toastmasters International and BNI: Business Network International and is currently an Ambassador Recruiter to assist in launching specific new chapters in GTA. At THE BRIDGE, Our main focus is on Action-oriented behaviour and businesses that aim to monetize a new concept or reframe a current program to generate greater profitability. Empowerment is a state of mind with THE BRIDGE and our Ambassador Clients. Bridging Phases are designed and created for companies and individuals who are aligned with having a competitive edge and strategizing more momentum. RaRa is elated to be a VERITY member and commutes from Niagara on the Lake as an active and engaged member since August of 2021. https://bio.link/rara https://www.thebridgeempowers.com/ https://www.instagram.com/kathryn.asaro.77/ https://www.linkedin.com/in/kathryn-rara-asaro-mayers/ https://www.facebook.com/kathryn.asaro.77/ https://twitter.com/Kat_Tea www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Katherine RaRa Asaro Mayers is passionate about speaking, presenting coaching, team building business etiquette and relationship marketing. She's partnered and participates with such organizations as Brooklyn Heights Gratitude Girls, the you network her send out cards team Gratitude and most importantly, the bridge where empowerment is a state of mind. Welcome, RaRa. RaRa Hi! How are you, Marlana? Marlana Good. So, let's talk about this path to success. During your path, was there anything that you were not expecting or that you would wish you had been better prepared for? RaRa As soon as you said that it took me back to my twenties. I'm thinking. I'm sure my path started before that, but in my twenties, I remember really experiencing success and thinking, This is it. And then in my thirties and forties I can just look at it. In decades I experienced different forms of success and each time I remember thinking, This is it. I was speaking to someone this morning who said, I love my life, this is it. And each time there is a new level achieved. I always felt very grateful for that, and I left the window open just a little bit for new opportunities to come in. So, along the path, I would say that I was always planning for success, and I was sort of expecting it. I wasn't settling. I wasn't thinking, Well, this will be just that kind of year. I was very driven. I started driving at 16, so maybe that's a good metaphor for that. I got behind the wheel at 16 and I'd been there for quite a long time, many decades. So, I believe that the journey and the path to success has always been the vision in my mind's eye that I've allowed to grow with each experience. Marlana So, do you think that it's important to have a clear vision of what it looks like to you, even if because I know along the way our vision can change or alter. But do you think it's important to continue to set? RaRa So, I think it's like going out into the sun. We dress appropriately. We protect our hair, face, or skin. We wear the right clothes. We get ready when we go out into that sunny day. We don't know if it's going to be scorching hot or cool off or a cloud will come over. If we're prepared. If our mind and our mindset and

Jason Azevedo MRCA Jason created his first manufacturing company with just $600 when he was only 15 years old. At this young age he was able to establish business with some of the greatest companies in the world such as Starbucks, Nike, Disney, Marvel, Volkswagen, Audi, Lucas films, dodgers, NBA teams. By the time he was 20 he was already making millions in revenue. Jason is one of the most dynamic people you will meet. He owns and operates the last standing MADE IN AMERICA factories (IN CALIFORNIA NO LESS!) and has hatched a plan to give back the factories and some of his wealth to the American workers. In 2009, Jason co-founded Mosaic, taking on the role of CEO — his talents are far beyond running the company, with duties touching conceptual development, engineering, and deployment. Since 2009, Jason's been at the helm of growing the company year-over-year, acquiring several entities, and creating several others to round out manufacturing efforts. His emphasis on Made In America is a driving force for how the various companies he's co-founded operate. He also assists with business development and client strategy and is an integral part of how we operate. Twitter: https://twitter.com/GOMRCA Facebook: https://www.facebook.com/groups/202657382027478 LinkedIn: https://www.linkedin.com/company/manufacturingrevitalizationcorporationofamerica/?viewAsMember=true Instagram: https://www.instagram.com/gomrca/ Twitter:https://twitter.com/JAzevedoMRCA Facebook: facebook.com/jasonazevedoMRCA LinkedIn: https://www.linkedin.com/in/jason-azevedo/ Instagram: @jasonazevedomrca https://mrca.net/ https://advoque.com/ https://mosaic-sf.com/ www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Jason Azevedo created his first manufacturing company with just $600 when he was only 15 years old. At this young age, he was able to establish business with some of the greatest companies in the world like Nike, Disney, Marvel, Volkswagen and Lucasfilm. By the time he was twenty, he was already making millions in revenue. Among other things, he has gone on to Co found mosaic growing with company year over year. Welcome Jason. Jason Awesome, thanks for having me. I'm excited to talk to them. Marlana So, I'm intrigued by this because at 15 years old, what at that point did you know about business? Jason That it was a thing that people do. It was wonderful moment in time because you don't know what you don't know, so you go try it and we had this harebrained idea to go print T shirts and that grew and grew and grew and it let's see where we're at today. We started in February of 2000. Here comes the late 2007, early 2008 crash. We lost everything before we had anything. It was so you learn business in a way that no one else did and it wasn't reading a ton of books. You were living one of the hardest markets in history, and it taught you just how to kind of deal with the emotional side of stuff, the business side of it, the finance and we just kind of learn and put our heads down and kept on working. Marlana You know, it's interesting that you bring that up because I thought people with the pandemic that we're starting businesses in the early pandemic. That in some ways they had a little bit of an advantage because you were already seeing where the holes were, so you know what? To plug up so. It seems the same kind of. Thing for you is that. Jason Yeah, it was actually really interesting because what ended up happening was, we were able to buy equipment cheaper than any other company could because there's fire sales going on left and right. All of the big competitors they were. It wasn't a huge margin business, so if they lost one or two major clients, it really hurt them. So, we were able to pick up clients that were dropping off of them. So, what everyone was telling us was so horrible time to start a business. You don't lose everything or like we don't have anything to begin with $600 Think so. We kind of just shut out all the noise and when you are really peel the back, it was such a great time to do it because everything was on sale and clients existed and now it wasn't the easiest time. No, of course not, but it really did give your insight to 1st off what not to do because you could see what didn't work in the business. The other cool part was everyone was willing to help you because everyone was kind of in a bad spot. So, when we're saying, hey, we're just starting a lot of the elders in the industry are like oh, you stupid kids. OK, try looking at it this way. In this way, so we use it to our advantage. And I think you're right. So, one thing with the pandemic. It gave people an opportunity where it's like hey I can't work anyways, so you might as well just do something else. Marlana Yeah, so you're 15 and you're making T shirts. How do you get on the radar of these major come? Jason So, there's a couple ways. First off, at 15 we started making like high school T shirts and like family picnic

Theresa Depasquale Capture Social Group CEO and founder of Capture Social Group, Theresa Depasquale helps busy entrepreneurs grow their brands on social media. With over 10 years of experience, she's mastered the art of online branding and social media strategy and has become the go-to for many high-level clients and companies providing one-on-one consulting and management programs to help them successfully grow their reach, credibility and sales on social media. http://capturesocialgroup.com/ Instagram Strategy Course -- https://socialbutterflycourse.com/course47729334 www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana CEO and founder of Capture Social Group, Theresa Depasquale has mastered the art of online branding and social media strategy and has become the go to for many high-level clients to help them successfully grow their reach credibility and sales on social media. Welcome, Theresa. Theresa Thanks. Thanks for having me. Marlana So first, tell everybody a little bit about your background and how you got to this point. Theresa Yeah, that's a great question. So, I started my entrepreneurial journey, owning gyms, I had a couple of health clubs here in the Tampa Bay area. And at that time, I was also a very new mom with two little nuggets and kind of a new wife and a lot going on. And I just decided that that whole brick and mortar membership-based business is not my favorite thing, and not gonna work for me. I ended up getting really sick just from stress. Because as you know, when you're a new mom, you don't sleep a lot. I have a lot on my plate, I ended up closing one gym and selling another recipe for nothing, we ended up actually bankrupting. And in that time, I kind of took off when I was not feeling well. And I was like, You know what, I'm just gonna take a year off and kind of forget what I want to do. And Instagram had just come out. And I was like, just kind of fiddling around on there. And like, I remember not even knowing how to put a post-up, I was kind of like, how do you even use this app? It's so weird. I have no idea what I'm doing. But long story short, at that time, I had owned the gyms, but I had never done anything with like competitive fitness. And I had this year that I was like, not really working. So, I was kind of like, you know what, I'm gonna do a fitness show because it scares the *** out of me. And if I'm scared of something that means I have to do it. So, it was like, You know what, let me just lean in, I'm gonna commit to one. And so, at that time, I started using Instagram and I was like posting my journey of doing this kind of fitness show. And I was just started growing followers and back then it was like, so easy to grow so different than it is now you know? And so, I was kind of like when the OG fitness people on Instagram. It was like me and Natalie. Becca surname, Natalie Skye. And or no knowledge will fit and Emily sky. There was a couple of us that really started back then. And so, I kind of just started really kind of like, oh, well, maybe there's something here with this whole Instagram thing. And I wrote an e book. It was called The Kinney Mom's Secrets. And I remember I sold $5,000 In one day to my Instagram audience. And I was like, Whoa, I was like, Okay, there's a business here, like this is something is happening. I got very serious about it actually started building other marketing pages on Instagram. I like what 100% And I was doing, like, I had these huge brand pages that I would sell ads on or leverage them to build my page. I did all this stuff on Instagram. And so, I did that for a while until I actually started a whole online fitness business based off of my Instagram. So, I ended up building it was a pretty large it was a high six figure online fitness business. I wrote a book, I wrote a really good best-selling book, I developed an app, I did all the personal brand things. And so, it's kind of was at a point in the towards the end of my fitness career, I ended up joining a mastermind to learn online marketing. And in that mastermind, I started doing a lot of consulting for building your brand on social media. And so, my mentor who's one of my very good friends now JJ virgin, she just kind of, she was the one that put on the mastermind. She's like, you know, you're so good at this, like, why don't you just do this? And I was kind of like, okay, because I was honest with you. I mean, after 15 years in the fitness industry, I was kind of done anyways, I was really tired of doing the whole bikini pictures and all that kind of stuff. I was like, you know, I'm in my mid-30s. I think I'm done with all this. So, I was ready to transition. So yeah, I sold my fitness business. And I started this business a little over three years ago. I've never looked back since and I'm obsessed. I love it. Marlana So, talk to us, then how do we use Instagram to do what you did? Theresa There's a lot to it. So, what I do, and i

Britt Lightning Rock 'n' Roll Fantasy Camp Vixen Britt Lightning is the Musical Director for Rock 'n' Roll Fantasy Camp, as well as the lead guitarist for the legendary all-female Platinum selling 80's rock band Vixen. Britt has played guitar for top 40 artists like Rachel Platten and Jason Derulo, performing live at festivals and on national TV shows such as Good Morning America, the Today Show, Live with Kelly and Michael, VH1, the Teen Choice Awards, Nickelodeon, and performed on the 2016 finale of America's Got Talent, which took place at NYC's Radio City Music Hall. Britt performed for 22-time Grammy Award winning artist Alejandro Sanz in his stadium-level world tour. Britt is featured in Sanz's "La Musica No Se Toca – En Vivo" CD/DVD. Britt joined Sanz at the 2013 Latin Grammy Awards in Las Vegas performing the single "No Me Compares", and performed with the band at prestigious festivals, venues and international TV specials. During COVID Britt hosted and helped produced over 150 online masterclasses for Rock 'n' Roll Fantasy Camp with top rockstars like Roger Daltrey (The Who), Alice Cooper, Joe Elliott (Def Leppard), Robby Krieger (The Doors) and more. Now that live events are back, she is helping to plan the camps as well as working as a counselor and the musical director. This May Britt will be running the first ever Women's Only Rock Camp featuring Melissa Etheridge, Nancy Wilson (Heart), Kathy Valentine (The Go-Go's), Orianthi and more. Britt has a vast knowledge of the music industry; on the creative side being a professional musician and songwriter, and on the business side, having earned a degree in Music Business from Northeastern University graduating Summa Cum Laude, and continuing her education at Berklee School of Music. In addition to Rock 'n' Roll Fantasy Camp, Britt has worked in the music industry at Live Nation and Universal Music Group. Labeled the "Closer" by Lady Gaga, Britt has followed her dreams by striving to grow and evolve as a musician and person. brittlightning.com rockcamp.com vixenofficial.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Britt Lightning is a musical director for rock and roll fantasy camp as well as the lead guitarist for the legendary all female rock band vixen. To say her accomplishments are outstanding would be an understatement. And the list of musicians She's performed with beyond impressive. In addition to playing stadium tours, festivals, and international TV specials, she has also hosted and helped produce over 150 online master classes for rock and roll fantasy camp, as well as planning live camps and working as a counselor and the musical director. Labeled to closer by Lady Gaga, Brett has followed her dreams by striving to grow and evolve as a musician and person. Welcome, Brett. I'm really excited to have you here. Britt Thank you so much for having me. I'm excited to be here. Marlana first of all, I have to ask how why the closer. Britt Basically, when I did the audition for Lady Gaga, we got the callback, we auditioned in front of other people, then finally, we auditioned in front of her on this soundstage for a few days, and she didn't really want us to play any of her songs initially, she just said, do something to impress me. So, I just kind of got up there. I shredded and I played behind my head, and I was on the floor, and just, trying to be flashy and doing what I thought at the time might be impressive. And she loved it. And she just said, you're like the the closer when the baseball team needs to close the game, they throw in that one guy and then he'll just close the game up, he'll hit the homerun at the end and just sweep it. So that's what she meant by that. And I was like, Okay, I'll take it. Thank you. Marlana Yeah, absolutely. and here you are, you're living the dream of what many people have in your industry, you're making money, making a living and touring as a musician. So, what do you think was instrumental to helping you get to that point? Was there an incident or it was just persistence? Was it a person that you met along the way? Talk to me a little bit about that. Britt I think it was mostly finding my own confidence within myself and realizing that you have to get out there. And you may have insecurities. I feel like every artist has insecurities, maybe every person, but especially in the arts, it's personal, you as a photographer, artists are subjective, so people can love you, and people can hate you. And you have to be okay with that and be okay with people that they're going to criticize you for something, people aren't gonna love what you do. But you still have to put yourself out there, you can be the best living room guitar player in the world. But that's not going to really help. you get out there and really make money, although in today's world with YouTube, I mean, maybe you can, but as far as like being a touring musician, and getting out there, that's what

Success Development Solutions Amber Fuhriman is an attorney, speaker, success architect, and podcaster. She is the Owner and Attorney at Fuhriman Law, a Law Firm she operates in Las Vegas, Nevada. Amber practices Criminal Defense and Immigration Law. She graduated from Law School in Michigan and immediately moved to Vegas to being her career. Throughout her educational and professional career, Amber always thought there would be a moment where everything would fall into place, as she calls it, her "I'll be happy when moment." When that moment never came, Amber started to realize her entire identity had been tied up in being an attorney and chasing accomplishments to fill a void that accomplishments could never fill. Amber's road to becoming a success architect began in 2016 when she dug into personal development. Since 2016, Amber has pushed the boundaries of her self-imposed physical and mental limitations, living outside her comfort zone as much as possible and learning about how the mind works and how our limiting beliefs affect our success. In 2020, Amber became a Certified Trainer in Neuro-Linguistic Programming and a Certified Master Practitioner in Integrated Timeline Techniques. Now, in addition to practicing law, Amber is a Success Architect and NLP Trainer. She works with "serial accomplishers" like her former self to help them gain clarity what they actually want, define what their best life looks like and helps them get out of their comfort zone to achieve their dreams. Amber believes that pushing yourself out of your comfort zone physically helps challenge your mental limitations of what you can accomplish professionally. She uses her experiences with loss, grief, academic and professional success, and physical challenges including a 24 hour endurance obstacle course race to help her clients get out of their own way and achieve their highest level of success. www.successdevelopmentsolutions.com www.linkedin.com/in/amberraefuhriman https://www.facebook.com/groups/morethancorporate www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Amber I'm So glad to be here. Thank you So much for having me. You know, I feel we're just talking about this. And I'm super excited, because I get to travel a lot. And So, I feel like this is one of the benefits of what we get to do is like, we can do this from anywhere. And it really creates like a really cool freedom. So, thanks for work on your schedule around me. Marlana Oh, absolutely. So, you know, when I was mentally preparing for all this, a thought came to mind that I had read it, in effect it was if you live by persons compliments, you will die by their criticism. And I thought that that was just such an appropriate thing for this conversation. Because how does that affect our success and our self-worth and our all those things going forward conversation and community? Amber A lot of times we look for that validation from the people around us. And that will that's what causes So many of the crashes that people have later on in their careers in their life is that they have chased that Person who thought this would be a good idea. So, let me do that. So, they'll like me, when really what we need is that internal validation and that internal compliment, which is the most uncomfortable to give. And So, I really think I love that quote. And I think it could be expanded on by saying that the moment that you start chasing internal compliments, is that moment that things kind of fall into place for you. Marlana And those seem to be the most elusive. So, how do we actually catch those fleeing critters. Amber So, I think that every Person is different. And this is where what I do with NLP comes into play So much, because for those who aren't familiar with NLP, or neurolinguistics programming, it's the science behind the way that we see the world based upon the experiences that we've had. So, there are Some things that are universally accepted. And one of them that I find is almost universally accepted is that we live in a society where we were told not to brag not to compliment ourselves to compliment others. Now, there are exceptions to every rule in parents who raised their children to be complimentary of themselves. And they found this amazing balance between being confident and being egotistical. And that's the other thing too is our society teaches us that confidence is egotistical until you get to a point where confidence is sexy and attractive. And let me just say interject Marlana one thing. It seems to be more So, for women than men. Amber Yeah, I agree with you. And I disagree with you. At the same time. I think that women express it more. I think that men feel it and then put up a mask that looks like strength. So, I believe in my experiences that it affects both equally. It's just easier and more Socially accepted for us to talk about it. And So, we think about it that way. Marlana See, and I would have thought exactly th

Carli Batson - Miss North Carolina 2021 / Miss North Carolina Scholarship Organization Originally from Wilmington, North Carolina & a current senior at Appalachian State University, Carli studies communication; Public Relations and minors in Theatre Arts. Her passion lies within the arts & she has dedicated her reign as Miss North Carolina 2021 to serving communities across North Carolina, specifically local art communities. Carli has raised over $35,000 for rural theatre communities with her social impact initiative, Carolina Cares. She is proud to be a first generation college graduate this May and a debt free one, thanks to the Miss North Carolina and Miss America Organizations. Instagram - @missamericanc Website - missnc.org www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Carli Batson has experienced the past year as Miss North Carolina 2021, originally from Wilmington and a current senior at Appalachian State University, clearly appropriately studies communication, public relations and minors in theater arts since that's where her passion lies. She is proud to be a first generation college graduate in May 2022. And a debt free one thanks to the Miss North Carolina and Miss America organizations. Welcome Carli. Carli Hi, thank you so much for having me today. Well, I'm so so excited to do this. Marlana So here's the thing. June of 2021, they announced your name, you win a title and you get thrown into the public eye. What has been the best part of that? Oh, Carli my goodness, that's such a hard question to start off with. But I get this question quite often. And what I always say and what will probably always be my answer is the amount of people that I've been able to meet, but the amount of different types of people I've been able to meet, in one weekend, I could be at the poetry Jubilee, and then at a senior citizen center, and then reading to students. And you know, you never get to really understand how broad our state is, as a community and how, how different we are and how special and unique that is, until you're kind of in a position like this. So I've been super, super grateful for that. And being able to make so many connections this year, and hopefully, some professional connections going forward. And it's just the journey of being myself. I think, in this conversation, we'll get into it more. But that's what a lot of people forget. When the crown gets put on your head, or you get an amazing opportunity, they forget that you're an actual human being with actual real human being problems, too. So it's been difficult to balance everything, especially still being a full time student. I'm graduating in a couple of days from Appalachian State. So being able to balance everything has been kind of chaotic, but I couldn't have done it without the amazing support system I have, and how welcoming our state has been of myself, even with all the challenges that I brought to my, to the table on my own. Marlana So what do you think, has been the most difficult part of the job or the part that you wish that you had been either better prepared for or better warned about? Carli Right. So I think in today's society as a whole, the role of a title holder, especially in the Miss America organization, has turned from, she's still a social advocate in her community, but even more, so she has to be able to display that on social media, and almost become more of an influencer on social media. So that was something I was completely uncomfortable with. Moving into this role, I didn't have that pretty much of a social media presence to begin with. I wasn't super comfortable talking and being candid and transparent on social media. So at the beginning of my range, figuring out what I wanted my Instagram to look like, and what I wanted, you know, my social media presence to portray was, was quite difficult. And if I'm being quite honest with myself, I have grown to find out that what I was doing at start of my year on the internet is wasn't exactly what I needed to be doing. Everything was kind of posed perfect. And I was trying super hard to only display my best cells online. But what I've learned is that that's not what people want to see. They don't really care about the curls and the makeup and the eyelashes and the crowns and the sparkles. They want to know what I'm doing on a Tuesday afternoon, Monday afternoon. So that's been a challenge for sure. I wish I had been a bit more prepared. But in that challenge, I think I have become a lot more comfortable with myself and a lot more comfortable displaying myself in a public eye as just who I am. And you know, I'm just a regular girl next door. I grew up in Wilmington, North Carolina. We're a blue collar ship working family. My family doesn't come from much. I'm not a primadona, primadona Princess by any means. I'm just someone that was given an incredible opportunity. And I want to make it clear and known not only across ou

Marklyn T. Johnson Author/Comic/Host/Motivational Public Speaker Marklyn T. Johnson Born and raised in central New Jersey, he lived in Minneapolis, Minnesota from 2005-2014 before returning to New Jersey. A graduate of the Connecticut School of Broadcasting, Marklyn has worked in the production industry for over twenty years. Growing up, Marklyn idolized many different men. His first idol was Dr. Martin Luther King, Jr. that's usually the first big name outside of Jesus that many learn in their home. As he got older, Marklyn idolized Michael Jackson, Eddie Murphy, Michael Jordan and Tupac Shakur. Marklyn's greatest idol was his father, Willie. When he looks back on his life, Marklyn regrets ignoring the life lessons his father taught him. However, when he thinks about the man he's become today, the way he tells it like it is, the way he tries to lift others up, and his willingness to help others, he is reminded that these are all his father's teachings. Often times as kids, we take our fathers for granted and don't take the time to really understand those lessons. https://marklynspeaks.com/ Amazon: Lessons From a S*** Talker https://www.amazon.com/LESSONS-SH-TALKER-Marklyn-Johnson/dp/B08MSQ41VL/ref=sr_1_2?crid=3F0JUC04FKJTV&keywords=marklyn+t+johnson&qid=1648751415&sprefix=Marklyn%2Caps%2C141&sr=8-2 Facebook Conversations The good, The funny, The ugly https://www.amazon.com/FaceBook-Conversations-Good-Funny-Ugly/dp/B09V573R48/ref=sr_1_3?crid=3F0JUC04FKJTV&keywords=marklyn+t+johnson&qid=1648751415&sprefix=Marklyn%2Caps%2C141&sr=8-3 IG: MisterDirect / MisterDirectComedy FB: marklynscotchplains Podcast: Mister Direct's Sunday Coffee www.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana Marklyn T Johnson is an author, comic host and motivational speaker. Growing up he idolized many different men from Dr. Martin Luther King to Michael Jordan and Tupac Shakur. But Marklyn's greatest idol was his father Willie when he looks back on his life. Marklyn regrets ignoring the life lessons his father taught him. However, when he thinks about the man he's become today, the way he tells it like it is the way he tries to lift others up. And his willingness to help. He's reminded that these are all his father's teachings. Welcome Marklin. Marklyn Hey, how are you doing today? Marlana Good. So, tell us a little bit about you. What was it like growing up? Marklyn I grew up in Scotch Plains, New Jersey. I would say I had one of the best childhoods ever. I was a problem kid meaning like I was a pain not behind consistently a pain in the butt. misplaced energy, misplaced thoughts, misplaced ideas. I think a lot of kids are not traditional learners. books, books to me were whatever. I'm more of a hands-on type of person. Like, I could show you a video really quick of my own entire studio that I put together and built on my own. You know, and I don't say that to brag. Just I looked up the information how to do it. And I did it. And I people are still astonished when it comes down here like, so you really built a studio? And like, yeah, you know, it's, it's, you can see it really quick here with the, the two screens. And if I go that way, you can see the multiple, the multiple microphones, there's a green screen, there's a green screen room over there. And as an audio booth over there in front of me. So, I built this whole thing out. And I'm self-taught. And it's I think, I got that from my upbringing in Scotch Plains, because Scotch Plains is like a blue collar, you know, blue collar town, a lot of guys, nose to the grind nose to the ground or whatever, nose to the stone or whatever they say, and get the work done. And I think a lot of people miss that. In order for you to do it, you have to find what you're good at. Yeah, in order to put your nose to the stone and work. Because it's one thing when you do something you don't like, because you're told that that's what you got to do. But it's another thing when you decide I'm going to work, and I'm going to put my effort in. And not only am I going to put my effort in, but I'm also gonna make it make it a go. Marlana So, would you say, you know growing up that your parents were supportive of you, or were they hard on you? Or It was both? I think what a lot of people don't understand. And I believe this wholeheartedly. My parents were from the segregated south, my mom, my dad was born in 33. My mom was born and thirty-eight. When I say this, people take it offensively and I go, but you understand my parents were from the segregated south, raising a kid in a majority white town. They carried a lot of that mentality along with them. Sure. So, they were very overprotective. And they were also extra scrutiny because it's like, look, as a Black man, you're not gonna get the same breaks as white kids. And you know, you've got to work double as hard. And for me, honestly, why the F? I don't know if I can swear it out. But why the F? Do I need to work doub

Ruth Yunker Author and Humorist Ruth Yunker is an author, humorist and memoirist. She's been writing for thirty five years, and has published three books. Two about Paris, and surviving this beautiful but touchy city, traveling solo, staying in apartments, without a hotel at her back. "Me, Myself and Paris" and "Paris, I've Grown Accustomed to Your Ways". Her third book "Baby, I'm the Boss of Me, My Journey to Ageless" takes on aging with vibrant curiosity, personal power and a well-defined sense of humor, to ensure smooth sailing along this most daunting time in our lives. Ruth lives in Los Angeles, has two grown children whom she adores, is in between pets, does the New York Times crossword puzzle with an erasable pen, and has an unfortunate addiction to barbecue potato chips. https://www.ruthyunker.com https://www.amazon.com/ruthyunker/babyimthebossofme https://www.youtube.com/c/ruthyunker https://www.instagram.com/ruth.yunker/ https://facebook.com/ruth.yunker www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Ruth Younker is an author, humorous and memoirist. She lives in Los Angeles has two grown children is in between pets, does the New York Times crossword puzzle with an erasable pen and has an unfortunate addiction to barbecue potato chips. She has been writing for 35 years and has published three books including Baby on the boss of me my journey to Atlas. Welcome, Ruth. Ruth Hi, thank you for having me on. Marlana So, I really am looking forward to having this conversation with you because I think aging is a touchy topic when it comes to women because most of us, as we age almost feel like we have to shrink and become a little more invisible. We aren't in the bloom of youth anymore, opportunities seem to be less, all those kinds of things. And even the beauty industry has such an emphasis on being young, staying young, all these kinds of things. So, I know that you use the term agent by viciously so how do we embrace that as opposed to, you know, wallowing in the corner? Ruth Yeah, first of all, get out of the corner, and stop wallowing and you're not invisible you're making you're doing it to yourself. Now I know people say I feel less visible now, well darken your eyebrows, for one thing, that's a practical thing women give up on their eyebrows as they get older. And I'm serious about this. I taught this is my book, Baby I'm the boss of me. And one of my chapters in it is about when I discovered the day that my eyebrows had turned white on me, you know. And anyway, that's the as you can see. But it's I don't we are from the very beginning. Beginning given a bad rap. Now I was a teenager in the 60s. So, I hit the baby boomers burn your bra, you're over by the time you're 30 types of attitudes. But it was a crazy time, and it wasn't the first time that women rose up and, you know, did their speech. I mean, it's been going on for a long time. But I think it gets back to the whole don't buy into that, that you're less beautiful as you get older, actually in the modeling industry now there is a huge it's called the classic. And using older models, just as diversities come into that world and but it's up to you, you know, you can't this is not a time when somebody else is going to give you a hand when as one gets older. It's their path. It's my path. You know, it's like you're all alone when you're born and you're all alone when you die, no matter how many people around the bed. It's you taking that next step and the sooner and I think I don't think we're born vulnerable feeling I think it really does have to do about have to do with our looks and that aging part but that affects men as well. I have men friends and pen their pay slips you know, the bottom half never really taught. And I can keep the craggy brow, but you know it's and that starts you're preserving your look starts with keeping, healthy eating healthy, exercising. The older you get, the more exercise you have to do. I'm sorry to say it but it's like I used to have six weeks grace period of kind of like just letting everything go. Now five days and forget it. I mean I walk I do yoga, I used to do ballet, I used to ride horses, I used to jog. I've been doing something since I was 15 years old. And in spite of those barbecue potato chips, I have a bag waiting up there for me, I just think the health part comes first that I mean yes, because I learned early that when I started jogging, that it got the serotonin or whatever that makes you more cheerful it ramped it up. Exercise can help you achieve a sense of calm and serenity that pills won't do. Or I mean not. Again, I'm not a doctor, I'm telling you it works for me. I'm about as pure as you can get. Unfortunately, I gave up drinking at the age of 50. And, for very good reasons. No one around me was sorry I gave up drinking let's just leave it at that. And that was a huge eye opener and just learning to live life. For on its own. You know, I when I

Kon Apostolopoulos Fresh Biz Solutions Kon Apostolopoulos is the Founder & CEO of Fresh Biz Solutions, a Human Capital Management consulting group that provides performance improvement and training solutions to help organizations develop a pipeline of leadership talent ready to implement their strategy. He is an award-wining coach, a master facilitator, and the coauthor of the timely book, "7 Keys to Navigating a Crisis: A Practical Guide for Emotionally Dealing with Pandemics & Other Disasters." As a Thinkers 360 Global Top-10 Thought Leader, he is a regular contributor to popular industry and cultural publications, such as Management-Issues, Achievers Engagement Blog, and Thrive Global. When not working with business leaders, "Coach Kon" gives back to his community by developing young soccer players in local, state, and Olympic Development Programs. After all, sports is a great way to teach important life skills! https://www.freshbizsolutions.com/ https://www.linkedin.com/in/coachkon/ https://twitter.com/Kon_Ap https://www.amazon.com/Keys-Navigating-Crisis-Practical-Emotionally/dp/1734943815 www.marlanasemenza.com Audio : Ariza Music Productions Marlana Kon Apostolpoulos is the founder and CEO of Fresh Biz Solutions, and award-winning coach, Master facilitator and the co-author of the timely book Seven Keys to Navigating a Crisis: A Practical Guide for Emotionally Dealing with Pandemics and Other Disasters. But when not working with business leaders, Coach Kon gives back to his community by developing young soccer players in the local state and Olympic development programs. Thank you so much for being here. Kon Pleasure to be here with you Marlana. Marlana So, that's where I really want to start, and use it as a jumping off point; your work with athletes, because competition is a very interesting topic to me. And I really think that women and girls are conditioned and trained differently than boys to deal with it. And I was just curious, what has been your experience in how men and women differ when it comes to competitions? Kon That's a very interesting question. The simplest way that I answer that question, when I get asked is that boys need to play well or play good to feel good. Girls need to feel good to play well. The origin of their validation for themselves, typically, and without trying to be stereotypical. But in general, there is an element of thoughtfulness to a girl's play, to a woman's play, she needs to understand why they're not opposed to getting dirty and getting out there and working hard and doing all those things. But they have to understand why boys don't give it a second thought. They'll jump in there. And they have to get out there and get dirty and wrestle with things in order to feel good, because it's that activity itself, that brings joy to them and satisfaction, whereas with the girls, they need to understand why we're asking them to do that, in order for them to commit to go down that path. And much of the origin of that has its roots in how we raise boys and girls. Talk to me about that. Kon Well, there's an interesting thing to think about it this way, we spend a lot of time for anybody that has children of both genders. Typically, with the boys, we have no problem, sending them out to go get dirty to wrestle in the mud, to go play, to be physical to do all of those things. Anything that they do, and they beat up on each other, we see as healthy competition between males. We don't do the same with girls. We typically emphasize prettiness, we emphasize good behavior, we emphasize speech, we emphasize other elements of who they are, as opposed to the physical attributes, which are associated with athleticism. Marlana So, let's go back to good behavior. Because it seems to me when we look at instances, and I'll use the Olympics, because I know that you coach at that level. And it's also interesting to note, too, that you coach girls. So, I want people to understand that aspect of this as well. Do you think we advocate for ourselves enough? Because it seems to me that girls are also taught inherently to just take it because somehow you don't deserve the spot that you have earned. We've earned these spots. But for some reason, it seems that if we speak up, if we advocate for ourselves, that will be taken away, even though it is something we earned, and it seems like something that men and boys never wrestle with. Kon I think there's a lot of truth to that. And part of it is the way that we look at the commercial aspect of sports. Where does the money go? Follow the flow of the money and you realize where the emphasis is. You look at where the marketing dollars go and how TV channels or streaming services promote their different events. They'll promote the men's events very differently than they do the women's events, which is very interesting. And again, that is a general blanket statement across the board of athletics as opposed to certain events that are specialized towards on

Fred Joyal The Fred Joyal Company Fred Joyal is an entrepreneur, speaker, business advisor, and #1 Amazon Bestselling author. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, in his 30 years as CEO, generated over $1 billion in revenue. Along with this achievement, he has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University. He has written two bestselling books for his industry, and also written and appeared in over 200 television and radio commercials. Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles. https://fredjoyal.com/ www.marlanasemenza.com Audio : Ariza Music Productions Marlana Fred Joyal is an author, speaker, entrepreneur, business advisor and co-founder one 800 dentist. He's previously written two books on marketing dabbled in some stand up and improv comedy acted in bed movies and excellent TV commercials once beat Sir Richard Branson and chess and was a question on Jeopardy. He's an avid cyclist, a below average tennis player and an even worse golfer. But today, despite all of that material, we are actually going to talk about the subject of his latest book, which is Super Bold, From Under Confident Charismatic in 90 Days. Welcome, Fred. Fred Thank you very much, Marlana. I'm very excited to be here and talk to your audience. Marlana So, tell us first, what exactly does super bold mean? Fred Super Bowl means that it's bold. And I always have to remind people it's bold, not super ball, it's not a book about football. And, but when you are super bold, you can bring your full confidence into action in every situation, especially when it really matters, when it's critical, when it's important, when it's pivotal in your life. And that takes building your boldness muscle that nobody's born with this, some people are bolder, a little bit by nature and a little bit by nurture, and most of us are confident in some situations and hesitant and shy in other situations very often when they're really important. So, the goal is to develop this ability to summon your boldness in every situation. And so, that's what I teach in the book because that's what I had to teach myself. Marlana So, let me ask you this for somebody who would not consider herself to be a bold person, is that something that all of us can learn? Because what if we feel we just don't have it in us? Fred Well, as long as you can speak or sign even, you have it in you, it is not a genetic thing to be shy or introverted. It is mostly some level of socialization and programming and imprinting from parents and things like that. And, of course, the majority of it is the stuff we tell ourselves that we are not worthy of and that we are not good at. And we have an enormous list of what we're not good at, I can't dance, I can't sing, I'm not good at math. I don't like public speaking. I can't sell all of these things. None of these things is anything but truths that we have made true by telling ourselves these things. And so, I started off as an incredibly shy person, I couldn't ask your girl on a date, I couldn't ask a girl to dance. And this is how old I am as people asked each other to dance. But , and even in work situations, I couldn't, somebody tried to give me a job as a salesman, I was working in their business, tried to give me a job in the sales department and said, here's a phone, here's a desk, start calling all these people and see if they want to do business with, I couldn't dial the phone one time. And so, I was like, back to the machine shop floor. That's where I ended up. And I'm really frustrated. Because I said, why are people like this? Why are bold people because I see them in action? I see them doing stuff. Why are they like this? Why doesn't rejection affect them? Why? Why are they not stopping themselves, I'm stopping myself everywhere? And so, I just started to emulate them, even though it was really uncomfortable to do it. And what I did is I gradually built this positive feedback loop by being bold, acting confident when I wasn't, and not letting my fear stop me. And it just increased the number of situations that I was comfortable in. And it just got better and better and better and better. It took decades. And so, I decided how do I learn? How did I change myself? Because it didn't change my personality. It allowed me to bring my full self out in every situation where I wanted t

Shavannah Speaks Moore Shavannah Speaks Moore is a portrait of resilience and grace. The entrepreneur, speaker, life coach and corporate master trainer's goal is to empower women & Leaders to become ALL that they desire. As a woman who has experienced many hardships in life including but not limited to poverty, molestation & depression, Shavannah has not allowed these obstacles to hold her back. Instead, she has used them as catalysts to push herself forward. She has broken boundaries & challenged the status quo of what society deemed possible. This stellar media mogul will soon be gracing our television screens with her new show, Limitless Living with Shavannah Speaks Moore on CBS, which teaches viewers how to overcome obstacles and live their dreams by letting their voice be heard! https://linktr.ee/Shavannahspeaks www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Shavannah Speaks Moore is a portrait of resilience and grace. As an entrepreneur, speaker, life coach and corporate master trainer. Her goal is to empower women and leaders to become all that they desire. She is broken boundaries, challenge the status quo and will soon be gracing our television screens with her new show Limitless Living with Shannah-speaks-moore on CBS welcome Shavannah. Shavannah Hello, thank you so much for having me. Marlana So, I know people look at you and where you are at this stage in the game. And think it must have been easy. You know, there have been no obstacles that you've overcome. But I know that you certainly have. talk to us a little bit about what it took to get to where you are. Shavannah Oh, boy, where do I even start with that? So, you're right. a lot of the times, you know, on this journey that we travel, a lot of people see your success, and they have no idea what the story is behind that success. So, for me, I guess without going too much into my backstory, I grew up in a little small country town out here in North Carolina, I grew up with my grandmother, I stayed there until I was about 13 years old. And then I came where I am today in North Carolina to live with my mother. So, throughout my childhood, there was a lot of things that I encountered DOM that children should not have encountered. Absolutely no faults, my grandmother, of course, but just things that we encountered growing up as children, you know, such as molestation and living in poverty and things that I really had no idea that was happening at this time, because we made the best of what we had, right? Because I didn't know any better at the time. So, I transitioned, I came here to live with my mother. And it was almost like, that was a turning point for me, because I feel like that's kind of where my life took a turn for the worse, for better lack of words, where I kind of started getting access to the street life, and you know, alcohol and sex, and just all the things that I feel that as teenagers a lot of us experience, but I experienced a lot younger. So, I feel like I grew up quick if that makes sense. So basically, you know, I traveled that journey, my life took a turn for the worst. And at that point, it was like I was either going to end up somewhere good or locked up, or, you know, it would have been a bad journey. For me, I'll say that. So ended up getting into corporate, I got a background in mortgages. So, I started traveling down the corporate journey and things started to really unfold for me.Then I started to see things from a different light, I started to see possibility, I started to really see another side of life that I had never had access to before. So, once I started doing my corporate journey I got into mortgages, I would like to raise the ladder really quick in the mortgage industry. And then back in 2013 is where my journey really started. Because that's when I was laid off from my corporate job at Wells Fargo, I jumped into entrepreneurship headfirst, again, had no idea what that looked like. For me, that was not something that we discussed at the dinner table growing up. So, I didn't know what this other side looked like. I just knew I had to figure something out. Right? So, I jumped in headfirst get into entrepreneurship, struggle really bad at first. But then something happened in my career just took off. And then it was like the next year, we were on the up and up. So, we started traveling the world, people started asking me to share my story, because it just didn't make sense for this little girl from this little country town that had all these things going on to be where she was. So, then I started writing books and people wanted to hear more about how did you do this? All right, so that's kind of where the journey began for me. And then, right after that, I ended up getting pregnant with my son. And I hit a severe, harsh stop, like I got really depressed and started having suicidal thoughts. And it was at that moment that my personal development journey really began

Claire Harvey Claire Harvey Photography / You, Your Brand Claire Harvey is a mother of three, lover of nature, adventure and food. For over 20 years Claire has been involved in both the photography and financial worlds. Claire's initial thrilling photographic endeavor was as an intern at the Christian Science Monitor, photographing President Clinton and other White House events. She had her work published in the international publication. Over the past 15 years, Claire has worked for two prominate public financial companies, advising executives on how to communicate with investors. For 5 years she worked for CapitalSource, during both flourishing years and the downturn of 2008. She later moved on to oversee the IPO of Walker & Dunlop and stayed on board playing an instrumental role in the stock's 5-year movement from IPO price of $10 to over $50. Claire brings together her fascination with entrepreneurial endeavors and her love of, passion for, and talent in photography to create meaningful work for her entrepreneurial clients. This unique blend of business knowledge and artistry makes Claire stand out, not just as a photographer, but as a business and brand resource. www.claireharvey.com https://www.instagram.com/claireharveyphoto/ www.marlanasemenza.com Transcription : Vision In Word Marlana Today I had the pleasure of sharing the space with my dear friend and colleague, Claire Harvey began as an intern at the Christian Science Monitor photographing President Clinton and other White House events. She brings together her fascination with entrepreneurial endeavors and her love of passion for and talent in photography to create meaningful work for her entrepreneurial clients. This unique blend of business knowledge and artistry makes Claire stand out not just as a photographer, but as a business and brand resource. Welcome, Claire. Claire Thank you, my dear friend, this is so fun. I feel like we were talking about doing it for so long. Marlana And now it's true. I'll give everybody a little bit of background here. Claire and I are both personal brand photographers, we have worked together, we have traded clients off and on when one was a better fit for the other. So, we have a history. And we have been talking for a while about giving everybody more information about personal brand photography so you can make better choices when it comes to the photographer's you select and the images that you're getting, all those types of things. So, let's just start off Claire by telling people, what should they be looking for, in your opinion, when they are looking for a brand photographer, Claire I think the biggest thing that you and I talk about all the time, and one of the reasons we've been really able to give clients back and forth to each other is each photographer has a niche and like their own niche, their own style that works for them. And I think a lot of it goes to the photographer's personality in a way. And so, you really want to be able to click with the photographer themselves and then also fit into their niche. I mean, just to give you and I as an example, I think that's like the best example to use is that you're more towards like the fashion forward fashion driven people and women and I more like put my hiking boots on and go into the woowoo space. And we joke about it all the time. But it's a really good way of framing the discussion that people have different clienteles. And so, when you're looking for a photographer, you really need to find someone that has experienced kind of in your space or that you're comfortable with their style. And I think that you look at them kind of aspiration, you look at them, and you feel something from their images, and you want to have images like you're seeing you feel like it's a fit, but I don't think it should go. Like unnoticed, I think it's especially important that you clicked with them personally. Because when you're in a photoshoot, you need to feel comfortable. And that's when you're gonna have your best images. And I do hear over and over again, I'm sure you do too, that someone will have their pictures taken and they don't like the result or they're not comfortable. And it's just so important that you're comfortable with the person, it's a very intimate relationship, and you need to be comfortable, you're gonna like the outcome if you're comfortable. So, finding someone that really is in your niche, and that you click with is so important. And if that takes me, that takes a few people, right? You could interview a few different people. Marlana Absolutely! Because photography is not a one size fits all. And like you said there are different people and with different styles that serve different niches. And because we have to really get to know you and your brand and what makes you unique and all those. Like you mentioned, Claire, it does become a very intimate relationship. And you really need to click with the person that is going to be sharing that space w

Brian Galke Subtle Skills Tagline: Subtle Skills for an Enhanced Life As an Introverted/Extrovert, Brian purposely chose professions where people came to him for help (Retail, Hospitality, & Help Desk) to help ease his social anxiety. Over the course of his career he would pick up a book, or take a class, to learn a new tip/trick to better interact with people. With every new social skill, another promotion soon followed. The #1 skill that changed his Personal & Professional life was learning Facial Feature Analysis. That skill alone lead to moving from being an Installer to Regional Vice President of Sales, not too bad for someone who still considers himself to be a bit of an Introvert. Brian is one of less than 100 people in the world who is certified in Facial Analysis and is one of the few who actually teaches it. Brian Speaks, Trains, and Coaches people on how to successfully enhance their Personal & Professional interactions with others Subtleskills.com https://taplink.cc/subtleskills https://lookingforloveinallthewrongfaces.com/ www.marlanasemenza.com Audio : Ariza Music Productions Marlana: As an introverted extrovert, Brian Galke purposely chose professions where people came to him to help ease social anxiety. He was constantly trying to pick up a new tip or trick to better interact with people. But the number one skill that changed his life was learning facial feature analysis. Brian is one of less than one hundred people in the world who is certified in facial analysis, and one of the few who teaches these subtle skills for an enhanced life. Welcome, Brian. Brian Thank you. Marlana So, I'm just going to let you dive right into it. And you tell us what we can learn from somebody's face? Brian Sure. I'll start with how I found this. And because it's a learned skill, that's the number one thing. When people see what we're going to cover today, everybody thinks, oh, this was something that you just came up with, or something that you're born with. And it is not. What happened to me is in 2011, I met a gentleman, and he read my face and I was immediately blown away because like you mentioned earlier, I'm kind of an introverted extrovert, and I love to be around people, but I was terrified of being around people at the exact same time. So, if you see my maroon bookcase over here, that's one of my bookcases. And it's full of books, like How to Win Friends and Influence People body language books, and LP books, you name it, because while I felt like I belong around people, at the same time, I felt like I didn't belong. And I lived a lot of time in the prison in my own mind, because I was overthinking everything. And when I met Mac full for heat was a quick, funny story. Somebody was in town for a trade show. And we were supposed to go to dinner, and she called up to cancel on me and I just sat down at dinner. I'm like I'm stain. And she's like, no, you have to come meet this guy. I said no, I've already got my glass of wine. I'm staying here. Do you know what, thanks for bailing? She said, Trust me come and meet this guy. I went over there, and he read my face, and everything was so accurate. I immediately was like; how do I find this out? It turns out, he lives 40 minutes away from me. And so, I spent time over the next year, he would get to have a get together twice a month, where you could go and learn about different facial features. And then he has a certification as well. I was instantly hooked. And I convinced one of my friends to do it with me so that when we went out in public, we could make it a game, and talk to everybody and what the true power of it all is, it got me out of the prison, my own mind into the present moment. And that's where my teaching people today is. If you have concerns about networking, or cold calling, or anything like that, just lemme show you, you can look at people's eyebrows, and their eyebrows alone will tell you a little bit about them. The whole reason I teach eyebrows is because eyebrows lead to eye contact. And so that's always a walk a takeaway that people can get from here. So, with that, I'll jump into the presentation, and they can reach out to me. There'll be the QR code at the end. But I'm at subtle skills, subtle skills are my website, you name it, or briangalke.com as you can see on here. So, with that, let me start sharing, feel free to jump in at any time because I do get passionate about this. I do live in Dallas, Texas, but I was raised by New Yorkers. So, I talk fast, and I say "y'all". If anyone is strictly listening to this, I know Brian will be talking through some of this. But if you really want the full effect, go over to the YouTube channel and check out the entire presentation. All right, so that's what we're gonna teach about today, is how can you enhance rapport and build relationships strictly by learning to read faces. Ironically, I was at an event with Steve Sims this past week in Phoenix, and somebody was talking about the four pillars w

Merrick Rosenberg, CEO, Take Flight Learning Merrick Rosenberg co-founded Team Builders Plus, one of the first team building companies in the United States, back in 1991. In 2012, he reinvented how people learn about themselves through the personality styles and started his second company, Take Flight Learning. He is the author of four books about tapping into the power of your personality, including The Chameleon and Personality Wins. Merrick has worked with more than half of the Fortune 100 companies in the U.S. and around the world. Under Merrick's leadership as CEO of Take Flight Learning, his company has been selected as the New Jersey Business of the Year by NJ Biz Magazine and has repeatedly been named as one of the Fastest Growing Companies and Best Places to Work in the Philadelphia area by the Philadelphia Business Journal. Websites: MerrickRosenberg.com, TakeFlightLearning.com Twitter: @MerrickR Instagram: Merrick_Rosenberg Facebook: https://www.facebook.com/PersonalityWins LinkedIn: https://www.linkedin.com/in/merrickrosenberg/ www.marlanasemenza.com Audio: Ariza Music Productions Marlana: In 2012, Merrick Rosenberg reinvented how people learn about themselves through personality styles and started his second company Take Flight Learning. He's the author of four books about tapping into the power of your personality, including The Chameleon and Personality Wins. Welcome, Merrick. Merrick: Thanks for having me. Marlana: So first of all, tell us what these personality types are. Merrick: Well, there's four core styles, and historically; they've been this alphabet soup of letters. And I wanted to make it easier and simple for people to remember. So I linked the four styles to four birds makes it pretty easy and also very obvious too. If you think about an eagle. Eagles are confident, they're assertive, they're take charge, very direct, they like to be in charge. You've got parrots, parrots are fun. They're social, talkative, outgoing, they bring lots of energy and excitement, doves caring, compassionate, or soft spoken. This is that person in your family. They want everyone to get along. They are harmonious and all like conflict. They're the peacemaker. And then you have the owl who's logical and analytical and detail oriented, if they're going to do something, they have a plan. And they do it right. The first time. They're accurate and very systematic, and they ask lots of questions. So we've got four styles. We're not just one, we're a combination of all four, but they play out in everything we do, from our personal relationships to work wherever we go, Marlana: can we be one, but strive to be another? Or it's pretty much inherent in us, whatever the one is? Merrick: There's often one or two styles that are very strong for us. And, you know, they drive our success, they allow us to be who we are, if you work out of your style, and you want it to be something else, it would be exhausting. If you take something like public speaking, well, parrots tend to like to be in front of a group, they love the energy, they like the fanfare. If you took that parrot and put them out on stage, they're loving it, it feeds their soul. But if you put them in a cubicle eight hours a day, and they have crank data in spreadsheets, and have zero human interaction, they would go home exhausted every day. So if you had a parrot who was trying to be more like an owl, they're just not wired for it, it would drain them, and why not do what feeds you instead of what drains you? So be yourself, trying to be somebody else is just going to exhaust you anyway. Marlana: Which that makes perfect sense. So, tell us, what are the strengths of each one? Like how do we lean into that? Merrick: If you look at the strength of the eagle style, their confidence, that confidence drives them to want to be in charge, because if I'm in charge, I will make it happen. It drives them to take risks. Because if I believe in myself, I might be taking a risk, but you know what, I will make it happen, I will achieve this objective, I'll accomplish something big. If you have someone like the Dove, their strengths are their interpersonal skills. So you ever talk to someone who's a dove, and they say to you, "Hey, how are you" and you say, "Oh, I'm good". And then they look at you and they're like, "come on! What's going on?" And it's just this empathetic intuition. They sense it, and for the dove who leans into that strength, they might find a job where they're a counselor or a therapist or in a family. They're the peacemaker, and they keep everybody together. Parrot strengths are just those interpersonal skills, that ability to connect with people, talk with people, can go to a conference, not know anyone. And it looks like they know everybody. And because they have this interpersonal ability, they're salespeople, they're able to sell. They're in human resources. They're care about culture. They're the person in your family who brings fun and energy a

Andrew Ryder is a writer and entrepreneur who is reimagining content creation for online educators so they can highlight their uniqueness and build relationships with their audiences. Andrew's work has been recognized by Entrepreneur Magazine for demonstrating leadership in business. https://www.andrewbryder.com www.marlanasemenza.com Audio : Ariza Music Productions Marlana: Andrew Ryder is a writer and entrepreneur who is reimagining content creation for online educators so that they can highlight their uniqueness and build relationships with their audiences. Welcome, Andrew. Andrew: Hey, Marlana, thanks so much for having me. Marlana: So that's really the key, isn't it about building relationships with our audience, because I know if we are entrepreneurs, and we are creating content, it's really marketing at its core. And so in the mix there, we have to come up with ideas and create content that people actually want to consume, and still promote ourselves because we are a business well, in a way without feeling icky. So the question is, I'm going to hit you with it all at once. How do we do it? Is it different things or is it all kind of woven into the same thing? Andrew: For me, it's all woven into the same thing. And perhaps the place to start is in defining what content is, a lot of people think that it's, the first thing that comes to mind would be your social media, or your blog, or maybe even your email list. I also include any paid content, you create courses, coaching, it's really any way that you're communicating with your customer, or your audience or with people who you want to be in your audience, it's going to be the stories that you tell, it's going to be the analogies that you use at any scale, right? If you're doing a social media post, you want to use some kind of analogy or story to teach a lesson, right? But you can still use those same analogies and stories to make a breakthrough in a one on one call with a private client. So everything that you do even down to the color schemes and the graphics and the way that you present your website is content that your audience or your prospective audience is consuming, right? They're going to your website, they're looking at the services, you provide the things that you do, the language that you use, and comparing that to a competitor or to a software solution that claims to solve their problems, right. And so we touched on the idea of creating content that builds relationships. At the end of the day, that's what it comes down to is your prospects, your customers looking at all of these different potential solutions. And they're gonna go with whatever the person who they trust, the most says to do. So if they just came across you, they don't really know anything about you. They've probably been burned in the past, they've made mistakes, they've bought things that aren't what they seem to be, they've gotten ripped off, you know, everybody's gotten ripped off by sleazy online marketer. That's just the reality of the market that we're in today. So what if you build trust with them through your content, and you say, hey, you know, I know you've gone through all these problems, you've had all these issues. Here's what worked for me. I, you know, overcame this, personally, I had all these issues, I figured out how to solve it, and I want to share that with you. If they trust you, they're going to go with your recommendation, even if it's more expensive, even if it's harder, they're gonna go with what you recommend to them, rather than going with something that they don't trust or they don't fully understand. there's really a big there's an immense value in creating trust in your marketing. And I think it's becoming a necessity in the climate that we're in. But I think where people get caught up is content creation is such an interesting aspect of what we do in business. Because if you're sitting down to write, every day, or every time you sit down to write, you're confronting the limitations of, of your knowledge limitations of your understanding. And writing is sort of it's so I have a love hate relationship with it, because some days, I really hate it, because it's just showing me how limited my understanding is and I can't get the right words together. And I just keep thinking, you know, this is not the high enough quality for what I like to produce. What you know why standards are on the other side, it's fun, and you just start pulling together ideas and you get into a flow state and just have this amazing experience and you create something super valuable for your audience. But if you don't structure it in the right way, you end up spending most of your time, just sitting there staring at a blank page, right? You're trying to get some momentum, you're trying to force yourself through it. But there's all these hurdles that come in, you maybe get a couple sentences and you think, you know, no, this isn't the right, this isn't the problem that my aud

Jude Charles JudeCharles & Company Jude Charles is a story-driven filmmaker, brand strategist & speaker. For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs. He lives and breathes YOUR brand. He digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business. JudeCharles.co/list www.marlanasemenza.com Audio : Ariza Music Productions Marlana: Jude Charles is a story driven filmmaker, brand strategist and speaker for over 15 years. He has been producing documentaries for purpose driven entrepreneurs. He lives and breathes your brand. He digs deep to find the compelling stories that no one else knows and then leverages those stories to scale your business. Welcome Jude. Jude: Marlana! Thank you for having me. It is a pleasure to be on the podcast with you today. Marlana: Well, thanks. So I know that I have a specific way that I go about telling stories for still images. But I know that you've got your own specific way of doing things. So talk to us a little bit about that. Jude: Sure. So my specific way that I've developed over the last 15 years, I call it dramatic demonstration of proof. And what that means is instead of you just telling me your story, or you telling me how awesome and amazing you are, what I look for is the truth, I look for a dramatic demonstration. So growing up, I used to watch crime drama tv shows. So if you think of like NYPD Blue or law and order, I used to watch that with my bed. And one thing I loved about watching those kinds of TV shows is that the detectives are always searching for the truth. And very much in the same way I am searching for the truth. I don't just allow the client to tell me, this is their story. This is who they are like I'm pulling on the thread to make sure that what they're saying is the truth. But also when I go to film them when I go to film their stories. Is this truly the way you're telling this story? Is it truly how it's happening. I remember a client that I have in San Diego, his name is Stephan Georgia. And he tells me in our roadmapping session, I do a roadmapping session with a client before and he tells me that, you know, he loves to empower people like he's driven to empower others. But yet, I wanted to see that for myself. And it's funny if you if you ever watched that story with Stephen George I in the first 30 seconds of the video, he's playing a guitar. And then his daughter comes in. And she's screaming, crying at him playing the guitar. But what he does next to me, actually illustrates that he really is a person that loves to empower others that he's not just doing it in his business. But he's also doing it with his daughter, I won't give away exactly how he handles the situation. I encourage listeners to go and watch it. But that, to me is what that's how I tell stories, because the story is about a very, very specific moment in time. And what I'm doing is to bring that story to life through a dramatic demonstration of proof so that others will believe in your story as well. Marlana: Do you ever have somebody come at you and tell you this is what my story is? And then through speaking with them, you realize that no, that's really not it? Jude: Yeah, oftentimes, what happens is that people will discount their story. So there's parts of the story, they won't tell, because they think it's not important. And again, that's why I like to dig for the truth. Because once I start digging, and I ask deeper questions, that's when we really get the real story, right? I oftentimes, like a client will tell me something about themselves. And I'll be like, is that really true, though? Is that really who you are like, that doesn't make sense. It doesn't seem like that's what you're motivated by. And when I ask them to go deeper, usually you get to the heart and the core of it. I think, normally what I say to a client is if we're going to work together, the most important thing is you have to be willing to be vulnerable. If you're not willing to be vulnerable, and transparent, this isn't gonna work, your story's not going to come across effectively. People won't believe you they won't like and people won't even tell you that what it is, but they'll be able, like they'll say, something just didn't feel right about this story. And for me, that is what like when someone comes to me and tell me a story like that is what when I'm digging for the truth, and I'm digging deeper, that is it. Like I'm trying to make sure what the story they're telling me is truly their story. And they're really being vulnerable about it. Marlana: How much of the scars and warts to show? Jude: Personally, I like to show a lot of it. I think so the clients I work with are at seven and eight figures there. They've built big businesses. Where if you first meet someone, and that's what they tell you is about all about their money that's not very attractive, no matter even if you're a person that wants

Ben Baker Your Brand Marketing Over the last 25 years I have helped my clients tell their stories. Enabling them to communicate not only what they do, but why the do it, for whom and enabling those who listen to understand the value to them. Currently, we work with large to enterprise-level companies to help them tell their story effectively inside their organization. To stem the tide of the great resignation, dismantle silos and create better and more aligned teams who believe in the mission, vision and value of the company. www.yourbrandmarketing.com www.communicateyourwhy.com www.podcasthostforhire.com https://www.linkedin.com/in/yourbrandmarketing/ www.youtube.com/gettingyounoticed www.podcasthostforhire.com www.yourbrandmarketing.com/ebooks www.marlanasemenza.com Audio: Ariza Music Productions Transcript : Vision In Word Marlana: Over the past 25 years, Ben Baker has helped his clients tell their stories, enabling them to communicate not only what they do, why they do it, for whom, and enabling those who listened to understand the value to them. Welcome, Ben! Ben: Hey! Marlana. Thank you for having me on the show. It is a pleasure talking to you again. Marlana: Well, so let's talk about telling an effective story. Because we all know that we need to tell our story. But how do we make it effective? Where do we even start? Ben: Well, the one thing we need to first understand is, our story's not about us. It's about the people that we affect. And it's about getting people to listen to us to understand the value to them and compelling them to engage or to act or whatever we want them to do. And it's about bringing them into the story, getting them to see it from their first point of view, getting them to understand how that story relates to them. And they can stick a Oh, okay, I haven't done this. But yeah, I've done something similar. And I can see how that relates to this. And all of a sudden, they internalize it, and when they internalize it, they can recall it. And they can retell it in their own words. And that's when the story becomes powerful. But when all we do is make it, I did this, and I did that, and I did the everything. Nobody cares. It's like, Yoh! I woke up, I made a million dollars, and I retired. Who cares? Tell me the story that went along with it. And tell me the lessons you learned and make it relevant to me. And I'm going to care about it. Marlana: So then, what are some good starting points for us? Ben: I think the first thing you do is understand who your audience is, because your story is your story. I mean, let's look at a corporate story. You know, your brand marketing started 15 years ago, we started for specific reason, you know, we had specific challenges, we had an idea, we had customers, it evolved, blah, blah, blah, blah, blah. And here we are today. And you know, we can get into that story. But that's what's relevant. I'm going to tell the story differently to you, as I'm going to tell it differently to a CEO, as I'm going to tell it to an operations manager, a technology officer, whoever, because they care about different things. And we need to make it relevant to the person and sit there say, okay, what are the analogies that I'm going to use that are relevant to this audience that that's in front of me, you know, how am I going to make this to a point where they're sitting up and go, Oh, I get that. And telling that story differently to different people, is what makes it relevant. The theme is the same, the lessons are the same. But you know, sometimes you can make it shorter, sometimes you can make it longer. Sometimes you can have more detail, sometimes less. Sometimes you're going to use, you know, this analogy instead of that. But you know, the goal is to sit there and say, Okay, who is this person? What do they care about? What's important to them? What's their frame of reference? Okay, now let's tell the story in a way that's going to be relevant to them and get them nodding. Marlana: And, you know, I love all that, because even when it comes to photographs, I think people don't realize how important it is to know your audience and what they need to know. And tailor your message and your images because it all wraps into one package to tell an effective story. And the other thing too, I think a lot of people don't realize the importance of drilling down to tell that story. Because let's face it, the internet is a crowded, noisy arena. And you can walk into it and zillion people are all shouting at the same time. And the only way that you're going to get your message heard by the right people is to basically I'm going to say call them by name. Not that you're necessarily naming them. But if I walk towards you, and I keep saying a message that relates to you, it's in effect, calling your name. And so that way, I'm moving toward you and I'm directing it towards you. And eventually not only will you hear it, but your sphere of influence will also hear it Ben: Yeah, I c

Dr. Hoby Wedler Hoby's Essentials Biography Dr. Hoby Wedler is an insightful, disarming, and passionate thinker who loves to bring people together to help them see new possibilities. With the heart of a teacher, Hoby helps turn your dreams into realities. Hoby has been completely blind since birth. He is a scientist, an entrepreneur, a sensory expert, and is driven by his passion for innovative, creative, and insightful thinking. Hoby is remarkably tuned into his surroundings and has frequently chosen to walk the unbeaten paths in life over known territories. In 2016, Hoby earned his Ph.D. in organic chemistry from UC Davis. His fearlessness is infectious, and he has actively paved the way for others to join him in his quest to follow passions regardless of the challenges that lie ahead. In 2011, Hoby founded a non-profit organization to lead annual chemistry camps for blind and visually impaired students throughout North America. In the same year, he began opening doors to the world of wine aromas by developing Tasting in the Dark, a truly blindfolded wine experience, in collaboration with the Francis Ford Coppola Winery. He has since expanded the program to a global market in a variety of industries and special projects. Over the years, Hoby has become a motivational speaker, a mentor, and an educator. He is also committed to making the world an inclusive, equitable, and accessible place for everyone. In his work, you will find a unique trilogy between sensory awareness, scientific knowledge, and a love for sharing his insights. Numerous people and organizations have recognized Hoby's work over the years. To name a few, President Barack Obama recognized Hoby by naming him a Champion of Change for enhancing employment and education opportunities for people with disabilities. Also, Forbes Media named Hoby as a leader in food and drink in their 30 under 30 annual publication. Hoby's dedicated to impacting everyone he works with by unlocking doors, overcoming challenges, increasing awareness, and expanding their horizons. www.hoby.com Facebook: www.facebook.com/officialhobywedler Linkedin.com/hobywedler Instagram.com/hobywedler Tiktok.com/@hobywedler www.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana: Today's guest is truly incredible. Dr. Hoby Wedler loves to bring people together to help them see new possibilities. With the heart of a teacher, he helps turn your dreams into realities, completely blind since birth. He is a scientist and entrepreneur and a sensory expert. He's dedicated to impacting everyone who works with unlocking doors, overcoming challenges, increasing awareness, and expanding their horizons. Welcome Hoby! Hoby: Marlana, thank you so much for this honor, I really appreciate it. It's an exciting opportunity to chat with you. You know, we talked a few weeks ago, I think we have so much in common, and we're both artists at heart, and there's just so much to talk about. Marlana: Well, you know, I have to tell everybody listening that I have made my life as a photographer, so, I've made it through what I see, and you have taught me how to see differently. Because I think so many of us rely on simply what we see. And we judge by what we see, we assess by what we see. And we forget that we have other senses. And when I watch the way you create experiences, whether it be for yourself or for others, you make them so full and rounded. So how do you go about that? Hoby: Yeah, you know, I think that for someone who's actually lacked one sense, which is the sense of eyesight, for my whole life, you know, I really do have a different approach to how I take life and how I live life, you know, it's about embracing the non-visual senses that we have, but creating opportunities out of those senses that create that same joy and pleasure and evoke, you know, happiness, basically, because it's not about for me, life isn't about, oh, is me, I can't see, I can't take stuff in, I need all this help, you know, my job is harder, because I'm blind. It's like, know how I am going to figure out how to be the best possible blind person I can be. And, you know, experience life through the non-visual senses, you know, really stopping and listening to birds that are chirping outside or smelling the air and just being happy that I'm alive. And that I'm in this, this air in this area where I am. And you know, eyesight allows us to really move so quickly through the world. And I feel stressed out just like, you know, analysis. And sometimes I feel like I don't have time. And if you're busy and I certain situations happen, or I'm just totally, you know, running through the world and trying to get things done. But I think that ultimately being blind, lets me slow down a little more than other people, sometimes get the opportunity to, and observe things that that maybe people don't necessarily get to observe on a day-to-day basis. And that's how I sort of view the world with you experien

Monique Russell, Clear Communication Solutions, LLC and Monique Russell Monique Russell is the global communications expert you want on your team. She teaches women leaders and teams how to have positive and productive relationships at home and work using effective communications tools and strategies. Passionate about serving Black and Women Employee Resource Groups, organizations like Amazon, Microsoft, Google, the Centers for Disease Control, Verizon, Intel, Equifax, and the world's busiest airport, Atlanta Hartsfield Jackson International, trust Monique to guide them in implementing communication strategies that foster connection, community, creativity, and courage. You can too. Monique has 20 years of experience in the science of Communications and leads Clear Communication Solutions – an international training, coaching, and consulting firm that focuses on confidently communicating from the inside out. She is the author of the Ultimate Speaker's Guide and the book Intentional Motherhood: Who Said it Would Be Easy, and host of the Bridge to U podcast. Connect with her on LinkedIn: www.linkedin.com/in/clearcommunicationcoach Subscribe to the podcast: Bridge to U Visit her website: www.clearcommunicationsolutions.com The Ultimate Speaker's Guide: https://payhip.com/b/PETv Likes to Loves Assessment: https://payhip.com/b/fER4 Intentional Motherhood: Who Said It Would Be Easy: https://payhip.com/b/4hMI Bridge to U Podcast: https://bridgetou.buzzsprout.com/ www.MoniqueRussell.com www.marlanasemenza.com Audio : Ariza Music Productions Transcript :Vision In Word Marlana: Monique Russell is a global communications expert. She teaches women leaders and teams how to have positive and productive relationships, using effective communication tools and strategies that foster connection, community creativity and courage or confidently communicating from the inside out. Welcome, Monique. Monique: Thank you for having me, Marlana. I'm excited to be on the show. Marlana: here's the thing, we can have the best message, we can believe in what we're doing. But if we cannot communicate that clearly, we're in trouble. So, talk to us about how do we do that? Monique: Well, I think the first thing we have to think about is considering all aspects of ourselves. I think the time where people where we get frustrated, or we feel limited or boxton is when we think that we have to narrow everything down into one nice squishy little message. And then we feel like relieving so much out of who we are so much out of our brand. And then that triggers the feeling of inauthenticity, like that's not just really who I am, I'm so much more. And so, the first thing is to think about or take the mindset and the framing that you are multi passionate, you are multi skilled. But when we think about communicating our message, we want to step into the mind of the audience that we're trying to reach. And we don't want to confuse them, we want to give them something that is almost like a window. You know, think about it, when people would go door to door with their sales messages and strategies you give them just enough KNOCK, KNOCK, KNOCK for them to say okay, come on in. And then let's have a conversation. And then you get to see more about what the services what they offer, you may learn something that you wouldn't have known if they were just at the front door saying Well, I do this, this, this, this and so many things and you confuse them and you lose them. So, first thing is to kind of think about that mindset of a not boiling everything down because it's not who I am, I'm trying to be very clear, I'm trying to be very specific, and connect with my audience in the fastest way possible. Then once you embrace that mindset, it really opens. You have to think about if I only had two minutes, what would be the one thing they absolutely must know about who I am and what I do, and then kind of start there. Marlana: So, I just want to back up a second. Because, you know, it's something that I have said to clients all the time, who are we talking to, because just to use your analogy of the door-to-door salesperson, let's say I'm selling a vacuum, and I go to the first door and the woman has, you know, three kids in tow hair's a mess. I may be approaching her on a different pain point than let's say I go to the door, and it's a gentleman in a suit. And it's not that there's wrong with either story that I'm going to tell or how I'm going to present it's just knowing who I'm speaking to and what they need to know. Monique: that is so fabulous. And I will also say too, is that your story has multiple parts. A lot of times we've been taught that the story again, I'm really out of the box, because I just don't like the restriction or the confinement either. But the parameters or the framework give us more opportunity to be expansive, really. So, you're gonna think about your story. It has so many components, you have story pieces, when you were growing up, maybe

Rob Napoli Rise Up Coaching Rob is the Host of The Bear Necessities of Entrepreneurship Podcast and is an entrepreneur, speaker, and author of 'The Social Soul'. His journey has taken him from the Midwest to New York City by way of Milan, Italy where he got a Masters's, scaled a global startup, and coached professional American Football. He is currently the Founder of Rise Up Coaching, and Co-Founder and Board Member of Hapday Group. Rob is a continuous learner who creates engaging keynotes, programs, workshops, and curriculum and is on a mission to find the best whiskey bar in Manhattan. beacons.page/robnapoli www.linkedin.com/in/robnap www.riseupcoaching.co IG: @rise_up.robnap www.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana: Rob Napoli of Rise Up coaching is a continuous learner who is on a mission to find the best Whiskey Bar in Manhattan. He is the host of the bare necessities of entrepreneurship podcast, and as an entrepreneur, speaker, and the author of the social soul. Welcome, Rob. Rob: Thank you for having me. I'm excited to be here. Marlana: So, we're gonna talk today about mastering our personal brand. So, I'm just gonna let you have the floor and dive into it. How do we do it? Rob: That is a great question. There's a quite a few different ways to do it. Right. And I think it really depends on let's first define what like your personal professional brand is right? And that is that many of us live with kind of two sides of our brand, meaning we have the personal touches, a lot of times like Facebook, Instagram, Tick Tok, Snapchat, whatever, then we have a professional, which is usually just like LinkedIn, right. And we try to keep these things separated for a long time, that was a big goal. But now in a hyper connected digital age, it's no longer about one or the other, and some people can, and some people do. But for most without they're really become a blended thing. And it's because we want to be treated like humans, both personally and professionally. Right, especially in sales and marketing, things like that. And so how do we do that? And it's kind of, you know, it's why I call it the social saw in the book is thinking about, how do we be authentically us online. And so that's where the idea of a personal professional kind of tied together and starting Yeah, you know, you may throw pictures of your kids on Facebook showing off, you know, kids, but that's not how you wanna throw on LinkedIn, maybe you could, if you want to, it's nothing wrong instead. But you might have LinkedIn, it's like more about your professional journey and failures in wins and losses in the workplace versus Facebook at home, you can have that kind of delineation. But understand that those lessons can carry over, it's some of the stuff that you learn at home, you can share here, it doesn't necessarily be oh, this is one thing. And this is the other and a completely separate, I can't crossover content. Marlana: So that's the thing, too. Let me just ask you this, don't you think to that, because the world is so social, and we do have all these different platforms that it's important to show up consistently on each platform? So, people aren't getting Okay, on LinkedIn, she appears this way. And on Facebook, she appears completely different. there's got to be some kind of a… Rob: Yeah, I mean, that comes to the fact that like, if you go into a car meeting, and you're not moving the person you're talking with and meeting with, like, who are you? And what are you doing? Right, so first? Yeah, I mean, there's got to be some consistency. You know, consistency is relative, not everyone needs to post daily, not everyone is supposed to weekly and monthly, but you can't just have a profile, and never posts and back. Why bother LinkedIn, you know, there's got to be something there. And it's the whole idea of sales nowadays to be human. Right, and salespeople, before they get on the phone with you, they're gonna know not just what you do professionally, they're gonna know you personally. And if you have kids, if you'd like to go golfing unless you have every one of your profiles locked. And then I'd say how many people do we know a comment? And I'll go look and see if I know somebody like, hey, what can you tell me about, you know, Marlana? What can you tell me about Rob, what can you tell me about Rachel, what can you tell her about Jane's? And so, I tagged on a call if you want to know something about you, right. And so that's why it's important to have consistency across channels. That's why it's important to show up. And, and you know, you don't have to, I'm really against taking the same piece of content and blasting out across all the channels, I think you need to different channels have different tones of voice that you want to have. So, you kind of want to tailor taking the same image or video, but the way you present it, and the text that goes along with it should not be copy, paste,

Jay Jay Ace Of Spades Agency Jay Jay is an international speaker and has been exciting people with his message for the last 15 years in over 30 countries. In 2009, he leveraged the social media platform YouTube to grow his brand to 57,000,000M views online in the entertainment industry. Leaving his tricks behind he leveraged his mastery in PR and Personal Branding to start an advertising agency called Ace Of Spades which helps people grow their personal brand so they can become #1 in their space. @JayJayLive www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Jay Jay is an international speaker and has been exciting people with his message for the last 15 years in over 30 countries. He's leveraged his mastery in PR and personal branding to start an agency called ace of spades, which helps people grow their personal brand so they can become number one in their space. Welcome, Jay. Jay: Thank you. Welcome. Thank you. I'm excited Monday morning here in Miami. What a great way to stop the day, you know, some people, some energy, enthusiasm, some excitement, and some moves today, you know, Marlana: love it. Well, you know, as a personal brand photographer, this topic is near and dear to my heart because I have my own ideas about why we have to create a personal brand. But tell me, why do you say that we need a personal brand? Jay: Listen, people are buying your product, they're buying you. Period. Look at who you work with. Look, you know, I used to be a magician, right? That was my backstory for 15 years, I was a magician. And I worked with many photographers at weddings. I used to do magic shows at weddings. And for some relatability to like, I always would ask the photographer like why did they choose you? Right? There's a lot of photographers, how many photographers, you know, from the 18-year-old to the whole team, the big production team that comes in with the bells and whistles. And most of the time, it wasn't the best photo. It was they really connected with me. They liked me. They listened to me, and they trusted me. And isn't that crazy? You know, you don't need to be the best. You don't need to have the best landing page or the best website. But if people can know you, and then they can like you and trust you then like that they will choose you period. Marlana: And you know, I always tell people, if you are online in any way, shape, or form, you have a personal brand, either by design or by default. So, in my opinion, it should be by design. And what are your thoughts on that? Jay: Yeah, you know, but I think the issue with that is a lot of people feel like that they don't have a message. And they don't have a story. Right? Well, I'm not like her, and I'm not like Jay. That's Jay, that's his personality, I don't want to be that person. And in in the space that I play running this agency specializing in personal branding, we find that so many people have this black and white evening Yang, like hot and cold way to look at a personal brand, right? Gone are the days where it was only for people like who were on television or gone are the days actors and celebrities or that one guy that's like selling rugs, rugs a million guys buy these rugs come on down, there's always that one guy in the city, it's like, oh, that's just as Jim, let Jim be Jim. Now, with the internet, now with how everyone is connected through this machine in front of me, this $1,500 iPhone. And now with what's going on in the world, people want to connect, people want to know, they have more options, and they want to get to know more people. So, it's like, this is the time where you can literally step into your superpower and go you know what, I have something to tell the world. You know what, and I deserve to have a part of it. And the money, the movement, and the people as well. Marlana: So, what are some of the mistakes or missteps you see people make when they are developing their brand. Jay: Titan, get your ego out of the way, right? Get your ego out of the way, whether you've been in the game for 30 or 40 years, right. We work with people in the financial services, we work a lot of people but a lot of people that have built that business or company and they're working on the business, right? And they have been this kind of personality or persona, they have to now reveal, they have to now open up a little bit more, they have to sort of take off their suit jacket or their power, what they've been doing for so many years and change it up a little bit. So, the big thing is you go allowing yourself; this is personal branding, it wasn't such a new concept, but it's been accepted to be new now. You know, you can't hide behind a business card and a toy in a 12-story building. Now people want to get to know, isn't it funny with the pandemic? Now everyone has to see each other on Zoom. Now you only do that with people that you love, someone you're dating, you're married, your husband, wife, kids. No

Fredrick Douglas Bussey, IconStatus Fredrick Douglas Bussey is an investor, author, speaker, coach & serial entrepreneur. His new book Breaking Orbit: Rip Out of the Regular By Unearthing the Power Within, explores how to discover, own and master the unique superpower with which we were all created. He coaches millionaires, entrepreneurs & leaders, showing them how to realize their untapped potential to create the life they deserve. As a husband and father though, he claims his family as his greatest legacy. Facebook group - 7-Figure Circle Million-Dollar Mastermind: https://www.facebook.com/groups/7FigureCircle Breaking Orbit - Buy The Book: https://amzn 33MmytB.to/ Website: www.fredrickbussey.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana: Frederick Douglass Bussey is the owner of icon status, His new book Breaking Orbit, Rip Out of the Regular by Unearthing the Power Within explores how to discover, own, and master the unique superpower with which we were all created. Welcome Frederic. Frederic: How are you, Marlana? Good to see you. Marlana: You too. So first of all, explain that phrase to us breaking orbit, what does that mean? Frederic: Well, when I came up with the idea for the book, I started thinking about how we have this idea of success, almost a visual in our heads that the higher you go, the more successful you are. But then there is. So, if you think about it a plane, then we think about in terms of you take off, and now you're flying high, right? But often what happens is that we didn't get stuck in this orbit, right? Because that's really what flying is it's orbiting the Earth at a certain altitude. But when we realize that we are really built created for so much more than just going around in circles, even at a high level, we kind of misunderstand what it is that we're created to do. There's a phrase in the book that I coined, it says that rockets belong among stars, which means that rockets are meant to go up and out and to explore the deepest reaches of the galaxy, not to orbit around the planet. Even though you're a PI, a lot of people can look at you and say, Oh, they're really doing really well. But if you notice that a lot of people, especially when you're dealing with celebrities, or people that are really well known maybe for wealthy, there's this belief, there's this sense that you get that once you have reached this peak, that's all there is. And there's a kind of emptiness and loneliness that comes with that. But when you realize that you're actually capable of so much more. And that trajectory is not meant to be up and around, but up and out. Always exploring, always creating more, always seeking what is deeper. Because that's what we are created to do, then it helps us understand that what we're really meant to do, what I want to help people do with this book is to break that orbit, right? So not just go up and around, but up and out. Marlana: So how do we determine if we are basically on autopilot and just orbiting or if we are going in the trajectory that we should? Frederick: Well, there's a sense that a lot of us are having. We're always chasing meaning, versus creating it. And, you know, you're in a creative space as well. But even the midst, even the idea of a creative space is a misnomer that some people are creatives, and some are not. If you are not in a place where you are always creating that fulfilment, creating that meaning through new things to new endeavors through to the everyday inner interactions and the impact you're designed to create. And that's the impact, is the ultimate way that we measure how we are moving throughout the world. I think you know, it's a word that gets thrown around a lot. And I think what people really mean is that things don't feel meaningful or significant to them. They don't really know what they're doing is moving the needle of exchanging right. I think we all have a sense that we're here today gone tomorrow. But we want to be remembered, we want to have mattered otherwise, what are we doing this for. And so, the thing that we have when we're pursuing relationships with people is that we can look in their eyes, and we can see that what we are doing matters to them, we matter to someone, our words, our actions, our impact. We feel seen, we feel validated, we are seeking to find that through others, because that is what we crave as human beings. And so, relationships give us that when we are in work, work also creates a significance, there is the ability to create something out of nothing, whether it's a photograph, whether it's a sculpture, whether it's a company, a product, whatever the case may be. When we can do those things, we create that sense of significance. However, if the things that we create, feel finite, feel flimsy, feel hollow, then we feel the same way. And so, while we always have this need to create something new, to create more, we need to know that the impact that

Larry Jorgensen "The Coca-Cola Trail" People and Places in the History of Coca-Cola Author background: Journalist with extensive experience in print (weekly, daily and magazines), radio and television news (both writing and on-air) wire service, assignment and freelance. Publisher/editor monthly publication. Currently research and writing history related articles and books. Also providing media services for clients. Works from office at his home along a bayou in Louisiana. https://www.thecocacolatrail.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription: Vision In Word Marlana: Larry Jorgensen is a journalist and author of the Coca Cola trail. He opened places in the history of Coca Cola. Welcome Larry. Larry: thank you, It's a pleasure to be here and to participate in your programme. Marlana: Well, thank you, you know, brands don't get much more iconic than Coca Cola. Larry: Yeah, that's true. Marlana: So, what was the motivation for you behind doing all this research and becoming an expert in this? Larry: Well, actually, it started out not to be a book. I freelance writing. And one of the areas I like to write about his travel. I learned that there was a Coca Cola museum of sorts in Vicksburg, Mississippi, where Coca Cola was first bottle by the way. And I thought, well, that's interesting. And then I also learned that there was one not too far away in Monroe, Louisiana, which they kind of related. So, I thought, that's a great travel feature. I'll do a feature on two Coca Cola museums. Well, by the time I got to the second one, I had met people who were relatives, you know, heirs of the original bottlers who got talking and found out that this story is all over the country. It wasn't just in Vicksburg, or in Monroe. And I was encouraged to look further. And in fact, no one has really done a book about this specific area of Coca Cola, (the little bottlers, the people who got involved, you know, made it happen). earlier books are all about corporate Coca Cola, Atlanta, Georgia, tried a lot of support the bottlers and the people that found out I was doing a book, we're just very gracious to help and provide photos from their files and exclusive interviews. It was truly a great experience to do the book. Marlana: And you know, I think that's one thing that we tend to forget sometimes, that behind any brand, there's just people and the stories of people. Larry: that's very true and coke has got such a unique story of people because, you know, you see why you go buy a bottle, or a can, or whatever, Coca Cola, but you know, Coca Cola didn't think bottling their drink was a good idea. And when Joe Beaton art in Vicksburg, first bottled it in 1896, he was selling the syrup, he had a solar phone, and he was using the syrup which would come in gallons, you don't make the drink at his phone. And he was also selling the syrup to other, he was a distributor to other solar phones. And he thought, you know, this is 1896 at Vicksburg, if I could get this to the people in the country, so they don't have to come to town, we can sell some more Coca Cola, so he decided to bottle, and he sent his first two cases to Asia Candler, who at that time owned Coca Cola and was making the syrup and Asia responded with it's okay but you know, I'm more interested in selling the syrup. And Joe got a little upset because he never sent the bottles back. But anyhow. So, it goes on for five years like this Joby Nardus bottling Coca Cola. As it turns out, there are two enterprising, here's our new entrepreneurs in Chattanooga, Tennessee, who thought, you know, Coca Cola is really a good drink, we get it at the local phones, maybe we can bottle it. So they go to Atlanta, and they talk to Mr. Candler. And they say we would like to get the exclusive rights to bottle Coca Cola. He told them that's ridiculous. He said, I'm worried the flavor will change. And he said, you know, and I told him, he said, bottling is a backstreet business. Is that No, I don't think we want to do that. Well, the two who went to visit him happened to be lawyers. And you should know it's very difficult to win an argument with a lawyer. So, they kept talking to him. And finally, he said, All right, I'll tell you what, you two go back to your hotel tonight. And you draw up a little contract. Bring it the morning, let me take a look at it. So, they do that. In the next morning with their contract and somewhat he said, I gotta get rid of these guys. So, he signs a contract to sell the exclusive rights throughout the United States to bottle Coca Cola except Mississippi because it was being done there. And he sold those rights for $1. And they say never collected the dollar. And he told him he said, If this doesn't work, don't come crying back to me about this, you know? So, what are these two guys doing? They go back to Chattanooga, and they're like, now what are we to do? We have $1,500 between the two of us. How are we going to bottle Coca Cola for every