122: Tom Kulzer on Practices That Improve Engagement In Email Marketing
Your First Thousand Clients with Mitch Russo · Mitch Russo
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Show Notes
With technology at hand, emailing has become an integral part in the business, most especially in the growth aspect. Talking to us about successfully doing email marketing is Tom Kulzer, founder and CEO of AWeber, one of the most well-known email delivery businesses in the world. Tom shares great insights on how we could figure out a way to get people to open more of our emails. He talks about having an algorithm that improves engagement as well as some of the best practices that he has seen from his best customers, from content to funnels. Tom goes deep with all of this and puts forward how to create connections among people in remarkable ways.
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