019: Sally Hogshead On Fascination, Marketing, and Personal Challenges

Sally Hogshead is a branding expert and pioneer of the groundbreaking Fascination Advantage® system. Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.

A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition.

In this episode, Sally and I discuss:

• How your most fascinating traits are your most valuable traits
• The Fascination Advantage Assessment
• Starting her own agency at 27 and the lessons she had to learn the hard way
• Being impacted by September 11 attacks
• Understanding your role in the world - if you are a founder, you need to take action even if it feels uncomfortable
• Importance of showing up
• The story of how she got into writing
• Gaining a competitive advantage in whatever you do
• How putting out quality content is more important than ever
• “Dinner Bell” - lessons learned from completely changing the assessment pricing model
• Who she would spend one hour with
• The “Change the world” question 

Resources Mentioned in This Episode:

• Sally’s Book
• Sally’s Website
• Gift to listeners - Fascination Advantage Assessment to Listeners (use code 1000clients)

Podcast Sponsor:

• Oscar Hamilton - Podcast Editing & Production services

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