Season 1 · Episode 4
From Ocean to Outfit: Adidas' Wave of Change
Your Customer Is Speaking Up! · OhMyCustomer
August 16, 20243m 31s
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Show Notes
Adidas made waves in the fashion industry by turning ocean plastic into stylish apparel.
In this episode, we dive into the brand's sustainability journey, exploring how they listened to customer demands and transformed waste into wearable art.
Discover the challenges they faced, the impact on their brand, and how you can leverage customer insights to drive positive change.