Season 1 · Episode 2
Brewing Controversy: When Starbucks Stirred the Race Debate
Your Customer Is Speaking Up! · OhMyCustomer
August 14, 20243m 55s
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Show Notes
Join our hosts Brian and Lily as they unpack the infamous Starbucks "Race Together" campaign of 2015.
Discover how a well-intentioned initiative to spark conversations about race became a PR nightmare, and learn valuable lessons about brand sensitivity in today's social climate.
From misreading customer sentiment to the power of social listening, this episode serves up a strong blend of marketing insights with a shot of controversy.
Tune in to find out how your brand can avoid similar missteps and keep your finger on the pulse of customer opinion.