SI-7-8 Clip "So you can..."
SI 8 Add "So you can, it enables you to..." in or…
July 26, 20165m 20s
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Show Notes
SI 8 Add "So you can, it enables you to..." in order to add the picture words of what your thing can DO for them...Bec nobody cares about the product per se, even though that is the thing they get - but they only get it to achieve the thing they want. Not for the thing itself. Make sense?
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