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274 - Cascades - Greg Satell

274 - Cascades - Greg Satell

In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.

You Are Not So Smart

November 27, 20231h 10m

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Show Notes

In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.

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Topics

greg satellsociologypsychologychangepersuasioncascadespoliticsactivismcascadesocial change